• Journal of the Korea Fashion and Costume Design Association
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• v.10 no.2
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• pp.79-89
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• 2008

The purpose of this study is to evaluate the differences among visual images under variations in shoulder length and puff volume of the puff sleeve blouse. The stimuli are 21 samples: three variations of shoulder length and seven variations of puff volume. The data has been obtained from 40 fashion design majors, where they had been analyzed through frequency, factor analysis, ANOVA, Scheffe's test and MCA method. The results of the study are as the following: As a result, through factor analysis of the visual images according to the variation of shoulder point and puff volume, the following four factors had been identified. Factor 1 is the brightness from evaluation terms such as childish-precocious, cute-mature, bright-genteel, soft-hard, enlarged-reduced, particular-ordinary, interesting- uninteresting, etc. Factor 2 is the attractiveness from evaluation terms such as refine-rustic, stylish-dull, attractive-unattractive, modern-classic, urban-rural, cool-gloomy, spacious-tight. etc. Factor 3 is the comfortness from evaluation terms such as comfort-discomfort, intense-indistinct, etc. Factor 4 is the elegance from evaluation terms such as elegance-shallowness, womanish-manly, etc. These four factors were 66.7% of the total variables. Of the total variables, the first factor had been evaluated as brightness in 26.2%, attractive in 21.0%, comfortness in 11.1%, and elegance in 8.4%. From this study, the more puff volume and shorter shoulder length, the puff volume wrapped the shoulder naturally, thus making the shoulder look narrow, and giving a cute and bright image. However, by having less puff volume and excessively short shoulder length, the puff volume did not naturally wrap the shoulder, which gave an unnatural and unattractive feel.

• Journal of the Korean Institute of Landscape Architecture
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• v.26 no.3
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• pp.134-142
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• 1998

THe purpose of this study is to suggest the major determinants of visual preference in the outdoor spaces of urban office buildings. For this, the spatial image was analyzed by the factor analysis algorithm. The level of visual preferences was measured by a slide simulation test, and these data were analyzed by the multiple regressioni. The result of this study can be summarized as follows; Factors covering the spatial image were found to be 'mystery','changeability','coherence' and 'legibility'. T.V. was obtained as 58.4%. Outdoor spaces of urban office buildings were classified into four groups by the multi dimensional scaling method. As for the analysis of imageability in each spatial type, the factor scores of measuring high values were different for all types. Type II, IV obtained higher rank of visual preference and type III, I obtained lower. For all types, the factors of visual preference were found to be 'mystery','changeability','coherence' and 'legibility'. The visual preference determinants of urban setting focused on outdoor spaces of urban office buildings may be the major factors which must be considered in planning and designing as the functional basis for the quantitative analysis.

• Journal of Fashion Business
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• v.17 no.1
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• pp.1-12
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• 2013

The purpose of this study was to classify consumer's attitude at fashion store and analyze the relationship between emotional marketing and visual merchandising. Questionnaires were administered to 20-30 young consumers at fashion store in 20-30s who live in Seoul and Daegu. Data were analyzed by using frequency, factor analysis, reliability analysis, correlation analysis, regression analysis, multiple regression analysis, mediated regression analysis, analysis of variance, T-test, one way ANOVA. The results are as follows. First, emotional marketing had an effect on positive emotional response at fashion store. Second, visual merchandising had an effect on positive emotional response at fashion store. Third, emotional marketing and visual merchandising had an effect on positive relationship. Forth, positive emotional response had an effect on positive consumer's attitude. Lastly, emotional marketing and visual merchandising had an effect on positive consumer's attitude. The result of this study suggests to the fashion business that well managed various emotional response factor, positive emotional experience and desirable visual merchandising are necessary.

• Journal of Broadcast Engineering
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• v.17 no.1
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• pp.1-16
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• 2012

In order to improve the workflow of 3D video production, this paper analyzes the visual fatigue caused from distortions in 3D video production stage through a set of subjective visual assessment tests. To establish a set of objective indicators for subjective visual tests, various distortions in production stage are investigated to be categorized into 7 representative visual-fatigue-producing factors, and to conduct visual assessment tests for each selected category, 4 test video clips are produced by combining the extent of camera movement as well as the object(s) movement in the scene. Each produced test video is distorted to reflect each of the selected 7 visual-fatigue-producing factors, and we set 7 levels of distortion for each factor, resulting in 196 5-second-long video clips for testing. Based on these test materials and the recommendation of ITU-R BT.1438, subjective visual assessment tests are conducted by 101 applicants. The test results provide a relative importance and the tolerance limit of each visual-fatigue-producing factor, which corresponds to various distortions in 3D video production field.

• Journal of the Korean Society of Food Culture
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• v.31 no.2
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• pp.149-160
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• 2016

This study utilized importance and performance analysis (IPA) in order to improve and plan tangible (menu) and intangible (service) products at dumpling shops. Menu attributes for tangible products were classified into sensory factor, health factor, hygiene factor, and external factor. Attributes for intangible products were classified into response factor, visual factor, spatial factor, package factor, and promotion factor. In IPA analysis of tangible products, sensory factor and hygiene factor were located in Quadrant I (Keep up the good work). Health factor was located in Quadrant III (Low priority for management) and the external factor was located in Quadrant II (Possible overkill). In IPA analysis of intangible products, response factor and visual factor were located in Quadrant I, whereas promotion factor was located in Quadrant III. The attributes related to kindness of staff and space for customers in the store were more important, but due to their low performance level, they were located in Quadrant IV (Concentrate management here). Thus, the product planner should improve attributes of the related product immediately. As a result, the development of competitive products within the market is possible.

• Journal of the Korean Society of Clothing and Textiles
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• v.14 no.4 s.36
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• pp.314-323
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• 1990

The purpose of this study is to investigate the visual effect of stripe patterns in one-piece dress. The results of the visual effects are as follows; 1. Comparision with experimental stripe patterns; experimental stripe patterns are likely to appear to be fat and wide in shape, and to be rhythmic, active, modern, unstable, not beautiful and dislike in sense. 2. The correlation between terms; there is a considerable correlation between 'the whole body looks fat 'and' the upper body looks fat'(r=0.84) when experimental stripe patterns are compared with vertical stripe pattern. When experimental stripe patterns compared with horizontal stripe patterns, there is a considerable correlation between 'rhythmic' and 'active' (r=0.90). 3. The results of factor analysis: commonly, factor 1 resulted in character of bodily shape and factor 2 resulted in sensuous charactor.

• Transactions of the Korean Society of Automotive Engineers
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• v.7 no.7
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• pp.250-257
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• 1999

Driving simulators are used effectively for human factor study, vehicle system development and other purposes by enabling to reproduce actural driving conditions in a safe and tightly controlled enviornment. Interactive simulation requries appropriate sensory and stimulus cuing to the driver . Sensory and stimulus feedback can include visual , auditory, motion, and proprioceptive cues. A fixed-base driving simulator has been developed in this study for vehicle system developmnet and human factor study . The simulator consists of improved and synergistic subsystems (a real-time vehicle simulation system, a visual/audio system and a control force loading system) based on the motion -base simulator, KMU DS-Ⅰ developed for design and evaluation of a full-scale driving simulator and for driver-vehicle interaction.

• Journal of the Korean Institute of Landscape Architecture
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• v.13 no.2
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• pp.37-70
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• 1985

The purpose of this study is to present objective basic data for environmental design by the quantitative analysis of visual quality emboded in physical environment. For this, as for the front garden of high schools, the spatial image was measured by the S.D. Scale Method, Factor Analysis was proceeded by the principal component analysis and the visual preference was investigated by the Paired Comparision Method. The scale values of plain and unpleasant road surface and external appearance of buildings, which are related to emotions of simpleness fell from straightness and stability, were found to be high. But, except for the road surface of Kyunggi High School, scale values of variables explaining the variation of the quality of materials, level of floor and rythm were generally low. For all green spaces, scale values of variables explaining the degree of pleasantness was found to be generally high. And, those explaining tidiness and characteristics of green spaces were not in the same tendency. But, the green spaces of Youngdong High school can be considered to the space with plenty of visual absorption uniqueness were high. As for the correlation between variables, variables for green spaces(12 and 26) and those for overall view of front garden( 1 and 4) revealed high positive correlation. Also, "order - disorder" and "convenient- incovenient" included in road surface variable can be regarded to have the same meaning since the correlation coefficient between them is very high, 0.7045. Image variables including road surface, external appearance of buildings, green spaces and overall view of front garden showed 91.21~61.08% of total variance. Thus, the remains can be considered to be the error valiance or specific variance. In Fctor I, II and III, main components explaining the road surface image of front gardens are order, hardness, texture, color, gradient and rythm. As for the external appearance of b wilding, variables of color, hardness, stability, peculiality and shape revealed high values of factor load. For all variables, communality was drastically high and ellen values and common variance were found to be very high in Factor I. As for the front gardens, variables explaining volume and peculiarity were found to be the main components of Factor I. In Factor II and III, variables of factor load were tidiness, pleasantness.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.10
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• pp.1412-1423
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• 2002

The purpose of this study is to objectively explain the visual sensibility of clothing torture that satisfies the consumer's sensibility. The photo stimuli on clothing texture are divided into hard, soft transparent and brilliant. For the study of image 38 kinds of costume samples is used. The Study was measured by using Semantic Differential method. The subjects were 410 females in twenties. The data were analyzed by factor analysis, ANOVA, MDS and regression analysis. Data were analyzed by SPSS. The major findings of this research were as follows: 1. As a result of the factor analysis,5 factors of visual sensibility were consist of high qualities, touches, looks, lightness, and warmness or coolness.2. There were significant difference in visual sensibility based on classification of clothing texture.3. The clothing texture was classified as thin-full, flat-lumpy. 4. As a result of the regression analysis, preferences of consumers can be connected directly with buying behavior and satisfaction can be closely related with preferences and positive buying behavior.

• Journal of the Korean Home Economics Association
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• v.29 no.1
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• pp.37-49
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• 1991

The purpose of this study was to investigate the visual effects of clothing design. The specific objectives were: 1) to develop a clothing design evaluation instrument using semantic differential scales for the purpose of measuring visual responses with clothing design: 2) to identify the factor structure of the clothing design evaluation instrument: 3) to test the differences of perception to the clothing design depending on sex and knowledge about clothing design. The major findings were: 1. 37 pairs of descriptors of clothing form were found to include five factor dimensions (total variance:62.1%). Five major factors were found: attractiveness, practicability, elegance, comfort, hardness and softness. 2. for the visual evaluation of silhouettes, there were significant differences. H-line was explained by the simple image. A-line was explained by the comfortable image. V-line was explained by the mature and refined image. X-line was explained by the attractive and femine image and evaluated positively. 3. For the visual evaluation of observers, there were partly significant differences depending on sex and knowledge about clothing design in the observers' responses. But there were greater differences depending on sex than knowledge about clothing design in the observers' responses.