• 한국지능정보시스템학회:학술대회논문집
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• 한국지능정보시스템학회 2004년도 추계학술대회
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• pp.375-383
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• 2004

Despite the fact that virtual communities on the Internet have been growing at an exponential rate in recent years, little research has been done on the characteristics of virtual communities. In order to better understand and manage the activities of virtual communities, a theoretical model is proposed in this paper. The objective of this paper is to clarify the factors as they are related to the Technology Acceptance Model. In particular the relationship among identities, trust, and other factors are hypothesized. Using the Technology Acceptance Model, this research showed that the importance of identity and trust in virtual communities. The members of virtual communities interact continuously and share an identity. According to the identity type, different ways of stimulating the members are necessary in order to facilitate participation in activities of virtual communities. The virtual communities of a more utilitarian identity are more sensitive to trust in members than trust in the service provider, and members of a more utilitarian identity are inclined to exchange information with each other.

• 한국정보시스템학회지:정보시스템연구
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• 제9권1호
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• pp.217-234
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• 2000

This paper is to develop an information infrastructure to support managing process in design, planning, production, and quality control. Multi-media data set of design, product, and management information flow between organizational units of a virtual enterprise. The process is the logical organization of people, technology and practices incorporated into work activities to make an end product. The core of the infrastructure is the enterprise framework which coordinates activities and controls the process. The proposed framework manages collaborative activities across space and time, and between users and computers who share information in virtual community. It utilizes knowledge distributed through virtual community and fosters cooperation between organizations. The framework provides the following facilities； coordinating activities, sharing data and processes, visualizing multi-media data, customizing and updating processes, reusing data and processes. This paper covers design and manufacturing activities but our focus is initially targeted at design area.

• 지식경영연구
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• 제9권4호
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• pp.127-142
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• 2008

최근 조직 내 정보시스템이 제공하는 지식과 정보에 대한 공유와 교환이 더 이상 성공적이라고 판단되지 않음에 따라 그 대안으로써 가상공동체(Virtual Community)가 주목받고 있다. 그러나, 가상공동체에서 살아있는 지식과 정보의 공유를 위해서는 공동체 안의 구성원인 리더와 구성원(팔로워) 들의 상호작용을 통한 몰입이 매우 중요하다는 인식이 확산되었다. 그러나, 이러한 몰입에 영향을 주는 리더-구성원 간의 영향관계는 충분히 연구된 바 없다. 이에 본 연구는 가상공동체에서 리더의 리더십 스타일과 팔로워의 특성 그리고 이들 간의 동기와 신뢰가 가상공동체의 몰입에 미치는 인과관계에 대해 분석하고자 하였다. '지각된 리더의 배려'로 측정된 '서번트 리더십'과 '지각된 리더의 조직지향'을 통해 측정된 '변혁적 리더십'이 구성원의 팔로워십과 동기, 리더와 조직에 대한 신뢰에 어떠한 영향을 미치는지 460명의 가상공동체 구성원을 통해 실증적으로 분석하였다. 분석결과 서번트 리더십과 구성원의 팔로워십 특성이 구성원의 몰입에 있어서 중요한 역할을 수행함을 알 수 있었다.

• Asia pacific journal of information systems
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• 제16권4호
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• pp.217-238
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• 2006

In this study, we propose a virtual community recommendation model based on user behavioral models. It is designed to recommend optimal virtual communities for an active user by applying case-based reasoning (CBR) using behavioral factors suggested in the technology acceptance model (TAM) and its extensions. Also, it is designed to filter its case-base by considering the user's needs type before applying CBR. To test the usefulness of our model, we conduct two-step validation - experimental validation for the collected data, and survey validation for investigating the actual satisfaction level. Experimental results show that our model presents effective recommendation results in an efficient way. In addition, they also show that the information on the user's needs type may generate opportunities for cross-selling other commercial items.

• 한국IT서비스학회지
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• 제12권2호
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• pp.119-129
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• 2013

The degree to which people share knowledge has major impacts on the effectiveness of virtual community of practice (VCoP). As an extension to the previous study which investigated the effect of individual cooperative types (cooperator, reciprocator, and free rider) on knowledge sharing, it is investigated how much increase in the degree of cooperation will enhance knowledge sharing when there are more knowledge contributors and strong ties exist across the community. Simulation method is adopted to measure the effect of the cooperative type and tie strength on knowledge sharing. The results reveal that the tie strength positively affects knowledge contribution in VCoP and strongly tied VCoP generates equivalent level of knowledge contribution as that of weakly-tied VCoP with 5% more contributors.

• 디지털융복합연구
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• 제9권2호
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• pp.65-77
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• 2011

본 연구는 온라인 공동체에서 구성원들 간에 신뢰가 어떻게 형성 발전되는지를 살펴보기 위한 연구이다. 신뢰형성에 주요한 요인에 대한 이론적 고찰을 통해 본 연구는 사회적정체성과 지속적인 커뮤니케이션 활동을 주요한 요인으로 설정하고 이들과 신뢰(Trust)에 이르기 위한 매개변인들인 신뢰성 (Trustworthiness) 요소-Integrity (규범공유성), 선의(Benevolence), 개방성(Openness)-와의 관계를 살펴보았다. 이들 관계를 실증적으로 밝히기 위해서 본 연구는 국내 주요 온라인 사이트의 커뮤니티 구성원을 대상으로 설문을 실시하였다. 그 결과, 사회적정체성과 지속적인 커뮤니케이션이 신뢰성 (Trustworthiness)에 유의미한 영향을 주고 있었으며 신뢰성의 세 가지 변인(Integrity, Benevolence, Openness) 등은 기존의 연구와 유사하게 신뢰에 주요한 요소들임이 밝혀졌다.

• 한국주거학회논문집
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• 제12권2호
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• pp.181-190
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• 2001

The purpose of this study is to analysis web sites which relate to housing environment on Internet and to suggest guidelines which are needed in digital life. Data are in 53 web sites searched by housing environmental word such as people, living, town and so on. The web sites are analyzed by key words. The results of this study were as follow: The web sites are divided into e-housing community, e-housing management, e-housing workplace and e-housing design. These are the digital life of new type. E-housing community sitess key words are 3D virtual world, chatting, information, service, community etc. E-housing community is related to making new wired community cross time and space. E-housing management sitess key words are guard management, apartment management, building management etc. E-housing management sites provide the useful information of housing management. E-housing workplace sitess key words are virtual office. conference etc. E-housing workplace sites enable us to work in cyberspace. E-housing design sitess key words are design, interior, furniture etc. E-housing design sites provide marketing, consulting and designing in relation to the house. The web life style on cyberspace is common and makes many changes happen in house life and environment.

• 마케팅과학연구
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• 제8권
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• pp.315-339
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• 2001

본 연구는 가상환경에서 이용자 만족과 관계몰입이 가상점포 애호도에 미치는 영향과 가상점포에서 제공하는 네비게이션, 제품가치, 쇼핑경험, 고객친밀도 및 커뮤니티가 만족과 몰입에 미치는 영향에 대해 조사하였다. 실증분석 결과는 다음과 같이 요약된다. 첫째, 만족의 선행요인으로는 네비게이션, 제품가치, 쇼핑경험 및 고객친밀도로 나타났다. 둘째, 몰입의 선행요인으로는 쇼핑경험, 고객친밀도 및 커뮤니티로 나타났다. 셋째 가상점포에서 이용자들의 만족과 몰입이 호의적일수록 가상점포 애호도는 향상된다.

• International Journal of Computer Science & Network Security
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• 제21권12spc호
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• pp.712-718
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• 2021

Virtual communities are studied to analyze their characteristic features, types, and tole to modern society. The article is aimed at creating a classification of virtual communities according to specific characteristics, which can be used to model the interaction, and necessity of components that are important for the community. The classification of virtual communities will contribute to their better performance and satisfy the users' needs in information. The study reveals the value structure of virtual communities, educational and communicative influence, and the possible threats these communities may bring to society and security.

• 천문학회지
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• 제38권2호
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• pp.85-88
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• 2005

Construction of the Virtual Observatory (VO) is a great concern to the astronomical community in the 21st century. We present an outline of the concept and necessity of the va and the current status of various VO projects including the 15 national ones and the International Virtual Observatory Alliance (IVOA). We summarize the possible science cases that could be solved by using the VO data/tools, real science cases which are the results of using current VO tools, and our own work of using AstroGrid, the United Kingdom national VO, for a research on star formation history of galaxies.