• Title/Summary/Keyword: view desire

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A Study on the Images of Fashion Advertisements using Mirrors (거울을 이용한 패션 광고의 이미지 연구)

  • Choi, Yoo-Jin
    • Fashion & Textile Research Journal
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    • v.11 no.2
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    • pp.200-209
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    • 2009
  • Mirrors often appear in fashion advertisements. This study aimed to analyze meanings of the images represented in fashion advertisements using mirrors. This study analyzed the meanings of mirror image in Western art history, and also studied meanings of female representations in the paintings. Based on previous studies, this study classified mirrors' expressions in three types and analyzed their meanings. To analyze the meanings of the three types, this study researched the symbolic meanings of the mirrors in visual arts chronologically, first. And then, this study interpreted that in the context of consumption cultures and consuming ideologies in view of feminism, consumption ideology, desire theory, and fetishism. The results of this study were as follows; 1. Narcistic body expressions associated with strong and independent women, while associated submissive being overwhelmed by consumption cultures. 2. The method of revealing the female body throughout mirrors was meant to attract the attention of consumer. 3. Multiplied body images meaning was like a commodity in fashion advertisements.

Why do registered nurses choose to offer complementary and alternative medicine?

  • Johannessen, Berit
    • CELLMED
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    • v.2 no.1
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    • pp.7.1-7.4
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    • 2012
  • The use of Complementary and Alternative Medicine (CAM) is increasing in Norway. A growing number of nurses choose to offer CAM, and the purpose of the study presented in this article was to examine the reasons for their choices. Fieldwork including interviews with 20 nurses offering CAM was conducted. The results showed that the nurses in general are not satisfied with the public health service. They had four main reasons for their choice to offer CAM: 1. A desire to perform holistic nursing. 2. A tendency to value self-realization. 3. A wish to experience meaning in their work and develop a stronger professional identity. 4. A freedom to mix care and cure. The results of this study are also discussed in view of medicalization.

Consumers' Overconfidence Biases in Relation to Social Exclusion

  • HAN, Woong-Hee
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.7
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    • pp.303-308
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    • 2020
  • Unlike previous studies of overconfidence bias that have been looking for causes of overconfidence bias in human cognitive error or in the desire to view oneself positively, this study presents the cognitive narrowing resulting from the social exclusion experience as the condition of overconfidence bias and investigates the mechanism of cognitive narrowing to overcome the negative emotions from social exclusion, and how overconfidence bias occur due to cognitive narrowing. Current study was performed with 94 undergraduate students. Participants were randomly assigned to social exclusion experience group or non-experience group. We analyzed how the degree of bias of overconfidence differs according to the social exclusion experience. The degree of overconfidence bias of the social exclusion experience group was higher than that of the non-experience group, and the difference was statistically significant. This study extends the concepts of escaping theory and cognitive narrowing to human cognitive bias and confirmed that social exclusion experience increased cognitive narrowing and overconfidence bias. Implications of this research and future research directions were discussed.

A Research on the effects of airlines' FFP to customer loyalty (항공사의 상용고객 우대제도에 의한 고객충성도의 영향에 관한 연구)

  • Hong, Eun-Hwa;Park, Sang-Bum
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.14 no.4
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    • pp.74-86
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    • 2006
  • As competition among airliners is getting sharper, promotion mix has been more important for new customers as well as old customers. In this research, how the systems for giving benefits for frequent flying customers are organized and the effects of the systems are analyzed. also, the effects of providing information by internet and issuing bonus card are investigated. As a research method, we inquired into questionnaire, and multi-regression test and ANOVA analysis are conducted. The customers who fly more frequent and have more desire to utilize milage cooperation system among airliners show more loyalty to the systems. Also, cooperation system among different industries is turned out to be effective from the marketing point of view. Also, the result of the test of internet-based system showed effective.

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A Study on Space of Pu Sok Sa through Merleau-Ponty's Phenomenology (메를로-퐁티 현상학으로 본 부석사 공간 연구)

  • Chung, Gi-Tae;Lee, Chan
    • Korean Institute of Interior Design Journal
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    • v.21 no.3
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    • pp.154-162
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    • 2012
  • As media technology has made rapid progress, cultures in the world have spread fast. In addition, Korea wave spreading toward the world is taking shape as a brand that represents essential Koreanness. Such tendency has led attempts to seek Koreanness in the field of space design. The desire to escape from the absence of humanity that is based on mechanistic nature view has led a variety of ideas and concepts on space. In particular, concept of phenomenological space centering on human body has been emphasized. Merleau-Ponty found concept of phenomenological space that emphasizes awareness through experience of human body. In this thesis, orientation as situation, temporality as body, depth as consciousness, and correlational orientation which are key concepts of Merleau-Ponty's phenomenology were covered. Such concepts were used in analyzing the characteristics of Buseoksa Temple to present essential Koreanness.

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On the Development Strategy of the Container Port coping with the Innovation Process of Logistics (로지스틱의 진화에 대응한 항만의 발전 전략에 관하여(2))

  • 이철영;김현;여기태
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 1999.10a
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    • pp.59-69
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    • 1999
  • Recently, the role of container ports is radically changing. These changes are largely driven by the innovation process of Logistics such as Supply Chain Logistics and Global Logistics due to the international expansion of industry. Under this environment, It is required that the container port should act as a integral part of a Supply Logistics Chain especially to provide the customer-oriented logistics service. This paper deals with the development strategy of container ports coping with these changes in the view point of container ports as a Logistics infrastructure to provide customer-response services and necessary to the economic promotion of hinterlands. Strategy is suggested in the phases of the customers desire, the pattern of container cargo, the economic promotion of hinterlands, and interrelation of container ports in north-east Asia and also domestics through the analysis of competiveness of container ports.

Can One Believe Something by Choosing to Believe It? (믿음의 선택은 가능한가?)

  • An, Se-gweon
    • Journal of Korean Philosophical Society
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    • v.116
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    • pp.207-224
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    • 2010
  • Belief is generally understood as a mental phenomenon which is aimed to attain objective information of the world. Thus, the content of belief is not something that can be manipulated or created by men. The primary function of belief in a word is to represent the world correctly. Now, William James in his "The Will to Believe" challenges this view. According to James, one can come to believe something by choosing to believe it. And he argues for his position by criticizing W. K. Clifford who wrote an essay entitled "The Ethics of Belief". In this paper, I examine both arguments given by them and show whose position is more convincing.

A View of the World Shown in the Miyazaki Hayao Director's Animation -Focus on Analytic Discussion about the Character and the Incident- (미야자키 하야오 감독의 애니메이션 <센과 치히로의 행방불명>에 나타난 세계관 -인물과 사건에 관한 분석적 논의를 중심으로-)

  • Kim, Jong-Tae
    • The Journal of the Korea Contents Association
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    • v.11 no.7
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    • pp.110-120
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    • 2011
  • The objective of the thesis is to analyze a view of the world appeared in . The chapter II 'humanism healing to distort the existence' discussed humanism to be contributive to reviving the original form. Haku's love for wandering Chihiro, Chihiro's love for Haku who is physically and mentally distressed, as he changed to the dragon, and Chihiro's love for her mother and father who the Yubaba transformed into pigs show humanism given without qualification. The chapter III 'asceticism oriented coexistence' discussed asceticism contributive to public order. Chihiro's father and mother transformed into pigs, Yubaba exploiting workers, and Gaonasi eating away in sight show harmful consequences of intense desire. On the contrary to this, a naive Chihiro and a simple Jeniva show benefit of asceticism. The chapter IV 'thought of life regretting modern civilization' discussed thought of life reflecting on contradiction of capitalism. The Stink God character asked to thorough reconsider about modern civilization. Haku leaved his home, river, instructs the important of nature and life.

Effects of the Education Service Quality of Beauty Educational Institutions on Re-Registration (미용관련교육기관의 교육서비스 품질이 재등록 의도에 미치는 영향)

  • Lee, Kyounghui;An, Jongsuk
    • Journal of Fashion Business
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    • v.18 no.4
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    • pp.168-179
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    • 2014
  • Everyone has the desire to be well shaped. Modern people in the $21^{st}$ century utilize their external appearance as a tool to express their personalities and social activities for the improvement of cultural life and the acceleration of information transfer. The expression of beauty is a method of communication from the view point of creation in addition to the exchange of meaning & value, and it has become a method of image transfer due to the increased desire for a better appearance. The beauty industry was established in 1948 by the execution of the 1st hairdresser's license test, and has been developed in full scale through the enactment of the public health control act. Therefore, beauty education is currently qualitatively and quantitatively developed, and the educational role of the beauty institute has expanded to include training beauty professionals. Private beauty institutes provide students with beauty related education in preparation for the national technical qualification examinations or private beauty association tests. These beauty education opportunities enable aspiring beauticians to attend various beauty competition events and acquire a sense of accomplishment. The purpose of this study was to determine how the quality of the beauty educational institutes affects the re-registration rate, and to analyze the effect of the beauty educational institutes quality on the intention of re-registrations using a survey. The study results show that variables such as 'lecture satisfaction', 'internal environment satisfaction', 'facility satisfaction', and 'tuition satisfaction' are significantly related to the rate of re-registrations, with 'lectures satisfaction' especially having the largest influence on re-registration.

A Study on the Characteristics of Interior Design in Korean Classic Films - Focus on the housing of the expressionism film, 'Hanyeo' in 1960's - (한국 고전영화를 통해 본 실내 공간 특성에 관한 연구 - 표현주의 영화 하녀에 나타난 1960년대 주택공간을 중심으로 -)

  • Lee, Chul-Jae
    • Korean Institute of Interior Design Journal
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    • v.21 no.2
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    • pp.65-73
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    • 2012
  • Interior design generally falls behind to architecture in its concept of conservational value as interior designs are more to the simple style or trend. Therefore, This study aims how the society and the major events in the 1960's and individual and group desires are portrayed in movies through the eyes of movie directors, and further how the concept of spaces and the features of the spaces are displayed. First, This paper analyzes the movies in the 1960's, especially the expressionism and psychological zeitgeist in "The Housemaid" directed by Kim Ki-Young that can be logically analyzed, following the signs in the movie. Secondly, It analyzes the images captured the scenes that best describe the underlying theme of the movie, revealing the features of the different spaces for different scenes. Moreover, It analyzes the correlation of the change in value, desire, and space of the time in the 1960's to see the feature of the spaces in the 1960 are represented in the movie. In conclusion, the realistic expressionism movie of Kim Ki-young's 'Housemaid' showing the everyday life of a family against the background of industrial capitalism reveals the intimate desire of the time with the director's perspective on the history. With Mise-en-Sc$\grave{e}$ne, we can understand the space structure of the time, the view on space structure and further the effect of modernization project on urban residential area.

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