• 패션비즈니스
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• 제10권4호
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• pp.55-69
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• 2006

The purpose of this study is to evaluate the differences of visual effects by variations in the location and width of the waist band of one-piece dress. The stimuli are 24 samples: 8 variations of the location of the waist band and 3 variations of the width of the waist band. The data has been obtained from 50 fashion design majors. The data has analyzed by Factor Analysis, Anova, Scheffe's Test and the MCA method. The results of the study are as follows: According to the result of factor analysis of the visual effects based on the changes in the location and width of waist bands for one-piece dress, four factors were identified - verticality of whole-body, horizontality of upper-body, curves of lower-body and shape of breast. Whole-body verticality and upper-body horizontality were found to be the most important factor among them. In all of the four factors of the visual effects, significant differences were observed according to the location of the waist bands for one-piece dress. The visual effects were evaluated positively when the waist bands were positioned above the natural waist line and negatively when the waist bands were positioned below the natural waist line. In addition, significant differences were observed in the visual effects according to the width of waist bands when the waist bands were positioned above the natural waist line, and visual effects were better when the band width was 3.5cm and 4.5cm than the others. The interaction of the visual effect showed significant differences in horizontality of upper-body, curves of lower-body and shape of breast.