• 한국콘텐츠학회논문지
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• 제21권6호
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• pp.494-504
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• 2021

넷플릭스를 대표하는 OTT(Over-The-Top) 서비스의 확산과 코로나19로 인한 사회적 거리두기 현상은 국내 멀티플렉스 영화관에 있어 전반적인 악재로 작용했다. 이에 더해 디지털 시프팅(Digital Shifting) 현상이 가미되며 국내 오프라인 영화관은 새로운 성장의 판로를 모색할 필요성이 대두되었다. 본 연구는 이러한 문제의식 속에서 소비자의 가치 인식이라는 개념에 주목하여 소비자의 가치 인식 유형에 따른 멀티플렉스 영화관의 브랜드이미지와 구매 만족도의 관계를 규명하고자 시도되었다. 총 350명의 연구대상자에게 설문조사를 통해 자료를 표집한 뒤, 연구 모형에 따른 실증분석을 시행한 결과는 다음과 같다. 오프라인 영화 관람객의 가치인식 유형 중 실용성이 브랜드이미지 구축에 대해 가장 강한 영향을 미치고 있었으며, 자기충실성이 오프라인 영화 관람의 구매 만족도에 대해 가장 강한 영향을 미치고 있었다. 또한, 오프라인 영화관의 브랜드이미지는 영화 관람객들의 구매 만족도에 정(+)적 영향을 미쳤다. 본 연구는 이를 토대로 오프라인 영화관의 뉴노멀 시대 속의 새로운 생존 전략을 제시하였다.

• 한국의류학회지
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• 제23권4호
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• pp.529-540
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• 1999

The purpose of this study is examine how price attitude and risk perception affect6 consumer's attitude to clothing discount stores. As for the methods of the research 313 female consumers who just finished shopping at discount stores were interviewed and questioned. The result is as the following. 1. The factors such as discount price inclination effective value inclination price-quality association and price-social grade association in the price attitude as well as social psychological risk and the risk of losing opportunity in the risk perception affected consumer's attitude to clothing discount store. 2. The domestic national brand discount store acquired the highest scores in all factors but discount inclination factor and low price inclination factor. No difference was seen between stores in terms of the risk perception. 3. The determining factors for repurchase intention were found to be store satisfaction and the attitude to clothing discount store. 4. The convenience of transportation the availability of exchange or repair the payment option the quality of the product and the attributes of the store e, g, good quality with relatively low price affected the store satisfaction. 5. Domestic national brand discount store showed higher score in 'good quality with relatively low price' than domestic casual brand discount store did. And difference between groups was found in repurchase intention, Conclusively most consumers using clothing discount stores are effective value-oriented.

• 한국초등과학교육학회지:초등과학교육
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• 제39권2호
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• pp.168-182
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• 2020

This study investigated how elementary students' science-related affective characteristics and their perception of measurement changed following participation in citizen science activities through a GLOBE program. Before and after the activities, test of positive experiences about science (PES) and perception of measurement were conducted with twelve fourth grade students. In addition, the teacher who participated in the GLOBE program with students observed and recorded the students' involvement, conversation and behavior to qualitatively analyze the value of the program and the students' perceptions of measurement. After the end of the program, an open questionnaire was conducted to fill any gaps in these observations. The results showed that citizen science activities had a positive impact on elementary students' science-related affective characteristics. In all areas of PES test, the post-test scores were higher than the pre-test results, and a statistically significant difference was seen in the 'science learning motivation' area. Furthermore, students' perception of the value and meaning of measurements was seen to deepen through ongoing global environmental data measurement activities. And their understanding of various units of measurement and numerous situations in which they might need to make measurements was also elaborated.

• 한국식품조리과학회지
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• 제25권5호
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• pp.557-563
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• 2009

In this study the perception and consumption of processed meat products by students in food service schools was investigated. The total number of subjects in Seoul and Gangwon province used for this survey was 569. The most preferred processed meat product for students was the fried pork cutlet(17.7%), followed by bacon(11.4%), ham(7.9%) and sausage(7.6%). The main reasons for the consumption of these processed meat products were 'good taste'(52.5%), 'convenience in eating'(18.8%) and 'as the parent buy'(18.8%). The preference for the processed meat products had a relatively high perception value(4.0). However, the effect of consuming processed meat products on nutrition and health had a relatively low perception value(2.9). Reasons for distrusting the processed meat products were attributed to 'bad influence by media'(25.9%) and the 'unsanitary manufacture'(23.6%). In regards to the question about sodium nitrite, most of the students(56.2%) replied that they had 'never heard of it' or 'didn't know it well'. In conclusion, an improvement in public information would be a prerequisite for expanding wholesome use of processed meat products.

• Fashion, Industry and Education
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• 제16권1호
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• pp.36-45
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• 2018

Recently China has become one of the major markets for luxury brands. In addition, practicing social responsibility by manufacturers of luxury brands has become ubiquitous because consumers' perception of such practices may affect their purchase decisions positively. This study explored Chinese shoppers' perception of luxury brands' social responsibility practices and their information seeking behavior. In this study, value congruence was used as a theoretical framework. Twelve participants were selected out of customers in a shopping mall in Beijing, and they were subject to in-depth interview. The interview consisted of open-ended questions about perception of luxury brands' social responsibility practices, sources to access such practices, and the degree of personal value congruence to such practices as well as demographic information. Qualitative approach was used to analyze the data. Half of the participants indicated their awareness of the social responsibility practices of luxury brands, which sets up a foundation for understanding importance of luxury brands' social responsibility practices. Approximately half of the participants preferred to learn about luxury brands' socially responsible practices online especially via social media. These findings imply that Chinese luxury shoppers' trust and preference for the companies would be enhanced by effective development and advertisement of companies' social responsibility practices, and thus provide luxury companies with useful information on marketing strategies.

• 한국식생활문화학회지
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• 제23권1호
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• pp.48-54
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• 2008

The purpose of this study was to measure the factors influencing customers’ value perception of foodservice in tourist area’s restaurant. A total of 273 questionnaires were completed. Structural equation model was used to measure the causal effects. Results of the study demonstrated that the confirmatory factor analysis model also indicated excellent model fit. The proposed model yielded a significantly better fit to the data than the parsimonious model and extended model. In proposed model, the effects of perceived sacrifice, overall service quality and customer satisfaction on perceived value were statistically significant. The effects of perceived value on loyalty intention were statistically significant. As expected, the overall service quality had a significant effect on customer satisfaction. Moreover, the customer satisfaction played a mediating role in the relationship between overall service quality and loyalty intention.

• 한국유기농업학회지
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• 제30권2호
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• pp.255-277
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• 2022

This study investigated consumers' perception of fruits and vegetables grown in smart farms to stimulate the sale of agricultural products grown in smart farms. To this end, a survey was conducted on 1,050 consumers. The main results are as follows. First, 58.6% of respondents knew about smart farms, and they perceived fruits and vegetables grown in smart farms as more valuable than those grown in conventional facilities. In the detailed values, values of safety and environmental damage reduction were perceived to be of greatest value among five values. Second, as a result of investigating the importance of smart farm cultivation information in comparison with price, the most respondents emphasized both smart farm cultivation information and price information, and smart farm cultivation information was compared with price information. Cases were investigated to be more important with slight differences. Third, 41.4% of respondents had the price premium payment intention for fruit and vegetables grown in smart farms. Fourth, as a result of analyzing variables affecting the premium intention, the higher the health value among five values was recognized and the more important the smart farm cultivation information was, the higher the premium payment intention was.

• 한국인터넷방송통신학회논문지
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• 제24권3호
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• pp.9-14
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• 2024

색의 기본이 되는 구성 요소는 색상, 명도, 채도로 정의된다. 시지각 특성을 기초로 연구한 먼셀 표색계의 경우 색상(Hue), 명도(Value), 채도(Chroma)로 분류하였으며 세 가지 속성에 대하여 기록하는 방법에는 시감에 중점을 두어 색표를 기준으로 기록하는 현색계와 수치상으로 정확하게 기록하여 변색 우려가 없는 혼색계로 구분할 수 있다. 색을 전달하고 표현하는데 있어 색채 용어는 매우 중요하게 사용되며 색채는 색상, 명도, 채도의 조합에 따라 색상을 구분하고 정의할 수 있다. 현재 다양한 미디어 매채의 개발로 인해 이전에 구현할 수 없던 색의 범위까지 표현할 수 있게 되었으며 디지털 중심의 색채 연구가 좀 더 세분화 되어 색채를 지각하는 특성에 대한 기초연구가 필요하다. 본 연구는 디스플레이에서 시지각 기반 먼셀 표색계의 대표 10가지 색상을 대상으로 각 색상을 인지하는 명도와 채도의 범주에 대해 알아보고자 정신물리학 실험을 진행하고 이를 분석하였다. 본 연구는 진행된 실험 결과를 분석하여 색채 인지 특성에 대한 기초 연구 자료로써 유의미 여부를 정의한 후 향후 연구방향을 제시한다.

• 한국콘텐츠학회논문지
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• 제19권5호
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• pp.342-349
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• 2019

본 연구는 4년제 학제 치위생학과 졸업예정자의 취업선호도와 취업인식 및 직업의식에 관하여 조사하고자 수행되었다. 설문지는 일반적 사항, 취업선호도와 취업인식, 직업의식에 관한 문항으로 구성하였고, 강원도 W시 K대학교 치위생학과 졸업예정자에게 설문하여 111부 분석하였다. 통계분석은 IBM SPSS Statistics ver. 20.0를 이용하여 빈도분석과 기술통계, Mann-Whitney U검정 혹은 Kruskal-Wallis검정, 그리고 Pearson's correlation coefficient을 시행하였다(p<0.05). 전공만족도에 따라서는 직업의식 항목 중 전문직종, 대인관계, 전체 직업의식이 통계적으로 유의한 차이가 나타났고, 성적에 따라서는 대인관계 및 근로윤리, 취득 자격증수에 따라서는 학술관련, 대인관계, 전체 직업의식에서 통계적으로 유의한 차이가 있었다(p<0.05). 직업의식 항목 간에는 통계적으로 유의한 양의 상관관계를 보였다(p<0.01). 본 연구는 4년제 학제 졸업예정자의 직업의식 수준을 파악할 수 있는 기초자료를 마련하는데 의미가 있으며, 차후 진로 및 취업지도에 활용될 수 있을 것이라 사료된다.

• 유통과학연구
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• 제16권10호
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• pp.39-46
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• 2018

Purpose - this research is to examine the relationship between Franchise's experiential value, lovemarks, respectful recognition, and brand loyalty focusing on the control variables. Control variables such as age, occupation, education, monthly income, and kinds of restaurant are included to measure influence on these as well. Research, design, data, and methodology - 500 questionnaires were distributed from June 10th to July 10th, 2017. 225 respondents were totally included in this analysis using SPSS and AMOS program. In order to test hypothesis, factor analysis and reliability verification firstly were employed, and then covariance structure analysis was used. Results - Empirical results are as followed. First, it can be mentioned that the esthetics of dessert cafe is analyzed to have a positive effect on the perception of love and respectful perception. Second, playfulness has a positive effect on perception of love. Third, respect perception has a positive effect on brand loyalty. When variables such as age, occupation, education, monthly income, and restaurant type were used as control variables, only monthly income had a significant effect on respect recognition. This shows that the control variable has a significant effect on the causal relationship of the variables. Conclusions - In summary, it can be stated that it is necessary for marketers to establish marketing strategies in order to boost customers' experiential value such as esthetics of franchise and also to strengthen lovemarks for respectful recognition and brand loyalty.