• Title/Summary/Keyword: value of information

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An Empirical Study on the Effect of Smartphone Push Notification and SNS Information on the Mobile Purchasing (스마트폰 푸시 알림과 SNS 정보가 모바일 구매에 미치는 영향에 대한 실증분석)

  • Shim, Seonyoung;Kim, Yoensoon
    • Journal of Information Technology Applications and Management
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    • v.22 no.4
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    • pp.105-126
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    • 2015
  • In this study, we investigated the impact of the information richness and reachness on the mobile purchasing and the moderating effect of individual characteristics. We examined the information richness and reachness through SNS information and Push notification of smartphone, respectively. As the moderating variables, we adopted customer's value orientation and innovativeness. In the main-effect model with no moderating variable, both of information richness and reachness showed significant effects on the perceived value of products and purchasing channel. Especially, the impact of information richness was more significant on product awareness, while the impact of information reachness was more significant on channel awareness. In the interaction-effect model with moderating variables, customer's value orientation showed significant moderating effect on the impact of perceived product value. However, customer's innovativeness did not show the significant moderating effect on the impact of perceived channel value. It implies that the impact of information reachness applies to the majority of customers, regardless of her [his] innovativeness. Therefore the organizations might be able to use Push notification to activate the customer's mobile purchasing.

A Study on the Value of Shared Real-time Stock Information in Two-Echelon Distribution Supply Chains (2계층 분배형 공급사슬에서 실시간 공유 재고 정보의 가치에 관한 연구)

  • Seo, Yong-Won;Jung, Sung-Won;Hahm, Ju-Ho
    • IE interfaces
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    • v.13 no.3
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    • pp.444-454
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    • 2000
  • Due to the improvement of modern information technologies, sharing stock information among the supply chain members is a common practice nowadays. Many companies are planning to adopt the information systems to possess the real-time shared stock information. Thus, it is needed to quantify the value of shared stock information. The purpose of this paper is to evaluate the value of the shared stock information for two-echelon distribution systems. Existing reorder policies can be classified into installation stock policies and echelon stock policies. Since installation stock policies do not utilize the shared stock information, and both classes of policies may show poor performances for distribution systems, we cannot evaluate the value of the shared stock information with the existing policies. Thus, we provide a new type of reorder policy, named order risk policy. We define the order risk using marginal analysis, and prove the optimality. Through computational experiment that compares the order risk policy with the existing policies, it is shown that a significant cost reduction is achieved with the effective utilization of the shared stock information. We also show the effect of the system characteristics on the value of the shared stock information.

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Effect of Trust in Creators on Class Preference in Knowledge Marketplaces (지식 마켓플레이스에서 크리에이터에 대한 신뢰가 강의 선호도에 미치는 영향)

  • Kang, Young Ju;Kim, Jin Myeong;Lee, Ui Jun;Oh, Se Hwan
    • The Journal of Information Systems
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    • v.31 no.3
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    • pp.19-45
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    • 2022
  • Purpose Since COVID-19, the demand for online class platforms has increased. However, those platforms have not been clearly defined, and related research is also limited. In the context of the knowledge marketplace (KMs), this study examined the effects of class information and trust in creators on class preferences from the perspective of consumption value theory. Design/methodology/approach By establishing a web crawler through Python, this study collected 1,174 class data in Korea's leading knowledge marketplace, Class 101, focusing on diverse class-related information and the number of Instagram followers for individual class creators. Based on class information, this research analyzed the effects of consumers' utilitarian value, social value, and hedonic value on class preference. In addition, this study examined whether consumers' trust in creators moderates the relationship between class information and class preference. Findings According to analysis results, it was found that the higher the consumers' consumption value for each class on KMs, the more positive their preference for the class. Also, it was confirmed that consumers' trust in creators moderates the relationship between class information and class preference.

A Study on the Factors Affecting the Purchase of Products in Online Fashion Shopping Mall (온라인 패션 쇼핑몰의 제품구매에 영향을 미치는 요인에 관한 연구)

  • Han, Gyung-Hee
    • Journal of the Korea Fashion and Costume Design Association
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    • v.14 no.3
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    • pp.11-22
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    • 2012
  • As the consuming pattern is changing with the expansion of Internet use and the development of communication technology, Internet shopping market is getting bigger and bigger. By product group, clothing and fashion related products occupy the biggest share. Accordingly, in this study it was tried to identify the effects of Internet utilization capability that enables consumers to search for the information that they need in this information flood, variety pursuit trend and product review accommodation status on shopping value, and to analyze the effects of the shopping value on the purchase behavior in online shopping malls. When factor analysis is nude on Internet use level, it was found that Factor 1 was 'Flow Experience,' Factor 2 'Internet Use Capability,' and Factor 3 'Internet Challenge Desire.' When factor analysis is made on Diversity Pursuit Propensity, it was found that Factor 1 was 'Site Diversity Pursuit Propensity,' Factor 2 'Brand Diversity Pursuit Propensity,' and Factor 3 'Brand Value Pursuit Propensity.' When factor analysis is nude on Product Review Accommodation Propensity, it was found that Factor 1 was 'Product Information Provision Propensity,' and Factor 2 'Product Information Receiving Propensity.' Except Internet Use Capability and Product Information Provision Propensity, all other factors showed high correlation. The factor influencing the entertainment value most was Internet challenge desire, while that influencing the practical value most was flow experience. When the effects of the entertainment value and the practical value on product purchase were analyzed, it was found that both of entertainment value and the practical value influenced product purchase and the practical value influenced the product purchase more than the entertainment value.

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The Influence of the Corporate IT Investments on Stock Return and Economic Goodwill (기업의 IT투자가 주식수익률 및 경제적 영업권에 미치는 영향)

  • Ryu, Sung-Yong;Kim, Dong-Hun
    • Management & Information Systems Review
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    • v.27
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    • pp.31-52
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    • 2008
  • Intangible Assets are more important determinants of firm value than others in a digital information-based economy(Lev, 2001). Prior research reveals that investments in intangible assets such as R&D and advertising expenditures are associated with firm value. This paper examines the effects of the corporate investments in the information technologies(IT) on stock return and economic goodwill. The sample consists of 152 firms listed on the Korean stock market in 2002. To test hypothesis We employed multiple regression models. Results are as follows; First, IT environment, IT process, and IT human resource are positively associated with firm's IT value. Second, firm's IT value is positively correlated with firm's economic goodwill. Third, firm's IT value is positively correlated with firm's stock return. These results suggest that the investments related with IT are effective in cultivating firm's value and Stock investors can make the best use of firm's announcements related with IT value. Thus the authorities concerned need to expand the public announcements related IT value.

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The Economic Value Analysis of the Scientific and Technological Information

  • Kim, Yon-Hyong
    • Communications for Statistical Applications and Methods
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    • v.11 no.1
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    • pp.107-120
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    • 2004
  • The purposes of this study are to analyze economic value of science technology information for each distribution center First, the total economic value of each distribution center based on the value of time can be estimated to be 714,384,529 won, which can be compared with that of KISTI's 85,674,153,126 won. Second, the total economic value of each distribution center based on addition time can be estimated to be 1,426,344,558,446 won. And KISTI's 173,915,322,076 won appears to be the highest one as a single unit. Third, the study results can provide an objective standard for the policies of KISTI based on the data collected in this study.

Development of Industry-Wide IS Integration Model in the Agri-Industry

  • Hedman, Jonas;Henningsson, Stefan
    • Agribusiness and Information Management
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    • v.5 no.1
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    • pp.20-30
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    • 2013
  • This paper presents a model explaining industrywide information systems (IS) integration in the agri-industry. Using a theoretical frame of value configuration analysis and IS integration extent we study 15 organizations. We find that product sensitivity, continuous production, value chain captains, and value creation logic explain the industry-wide IS integration. Incompatible value creation logic among stakeholders and the lack of presence of "value chain captains" - powerful actors dominating the entire industry - has and negative impact on industry-wide integration. On the other hand, product sensitivity and continuous production process led to higher levels of integration.

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Detection of LSB Matching Revisited Using Pixel Difference Feature

  • Li, Wenxiang;Zhang, Tao;Zhu, Zhenhao;Zhang, Yan;Ping, Xin
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.7 no.10
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    • pp.2514-2526
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    • 2013
  • This paper presents a detection method for least significant bit matching revisited (LSBMR) steganography. Previous research shows that the adjacent pixels of natural images are highly correlated and the value 0 appears most frequently in pixel difference. Considering that the message embedding process of LSBMR steganography has a weighted-smoothing effect on the distribution of pixel difference, the frequency of the occurrence of value 0 in pixel difference changes most significantly whereas other values approximately remain unchanged during message embedding. By analyzing the effect of LSBMR steganography on pixel difference distribution, an equation is deduced to estimate the frequency of difference value 0 using the frequencies of difference values 1 and 2. The sum of the ratio of the estimated value to the actual value as well as the ratio of the frequency of difference value 1 to difference value 0 is used as the steganalytic detector. Experimental results show that the proposed method can effectively detect LSBMR steganography and can outperform previous proposed methods.

A Study on the Business Strategy of Smart Devices for Multimedia Contents

  • Lee, Hong-Joo
    • Journal of Information Processing Systems
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    • v.7 no.3
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    • pp.543-548
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    • 2011
  • Information technology is changing the business value chain and business systems. This situation is due to the business value chain and the value creation factors in business. Technology companies and researchers are developing new businesses, but many companies and researchers cannot find successful ways to analyze and develop a business in a specific way. In this paper, first, the value creation motive in business is analyzed through a literature review. Second, business attributes are analyzed, while considering the value creation motive and the business factors in management. Finally, the business attributes of information technology are studied through a review of previous research papers on this topic.

Perceived Value, Importance of Nutrition Information, and Behavioral Intention for Food Tourism in Busan

  • Son, Joung-Min;Lee, Eun-Jin;Kim, Hak-Seon
    • Culinary science and hospitality research
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    • v.22 no.1
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    • pp.135-140
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    • 2016
  • Food is widely accepted as very important factor in tourists' experiences by researchers. However, few studies revealed tourists' importance of food for their travel. Therefore, through a case study in Busan (South Korea), this study aims to critically assess the importance of food tourism from domestic tourists' perspectives. In particular, this study assess the relationship between food tourists' value, nutrition information, behavioral intention of tourists' food experiences during their travel. Using SmarPLS program, a quantitative research methodology involving a structured questionnaire has been adopted. The results reveal that food tourists' value and importance of nutrition information plays different roles in food tourism. Food tourism value and nutrition information has shown its importance for increasing revisit intention in Busan. In light of these findings, marketing strategies can be identified to accelerate the development of food tourism at a destination.