• Title/Summary/Keyword: value of information

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Major Predictors of User's Continuance Intention to Provide information: In the Context of Online Community and Social Media

  • Kang, Jae-Jung;Kim, Yoo-Jung
    • 한국컴퓨터정보학회논문지
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    • 제21권2호
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    • pp.113-122
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    • 2016
  • This study investigates how anticipated value(attainment value, intrinsic value, utility value, and reward value) and self-efficacy in providing information have an influence on continuance intention to provide information in the context of online community or social media. We propose a conceptual model for examining the framework for the effect of anticipated value on attitude toward providing information, and the effect of attitude toward providing information and self-efficacy in providing information on continuance intention to provide information. Proposed research model is empirically assessed using the survey data obtained from 221 respondents in Korea. Results show that attainment value and intrinsic value have a significant impact on attitude toward providing information, whereas utility value and reward value are found to be insignificant. In addition, attitude toward providing information and self-efficacy in providing information are positively and significantly related to continuance intention to provide information.

Evaluation of the Value for Information Service

  • Kim, Yong-Chul;Kim, Youn-Chong
    • Communications for Statistical Applications and Methods
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    • 제10권3호
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    • pp.741-747
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    • 2003
  • There are many method to evaluate the economic value and non-economic value for information service. But we have a difficult problem to estimate the economic value of information objectively because we don't have a comparable value correspondent to the value of information service. Here, we proposed a method to evaluate for the value of information with the survey and discussed the model of the measure of non-economic value with weighted wages.

소비자가치 변인들의 관계와 의복정보탐색행동 (The Relation of Consumer Value Variables and Clothing Information Exploration Behaviors)

  • 오현정;이선경
    • 한국의류학회지
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    • 제31권3호
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    • pp.376-386
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    • 2007
  • The purposes of this study were to reveal the relation of consumer value variables and to identify the difference of clothing information exploration behaviors on consumer value variables. The data were collected from 267 college women residing in Gwangju using a Questionnaire to general value, clothing value, consumption value and clothing information exploration behaviors. It were analyzed with factor analysis, cluster analysis, T-test, ANOVA and multiple regression analysis using statistical program SPSS 10.0. The results of this research were as follows: 1. Only one factor of general value had a significant influence on 'practical' of clothing value. All of general value and clothing value had a significant influence on the whole consumption value. 2. Clothing information search behaviors was divided into three factors: 'variety pursuit' 'active information collection' and 'uniqueness pursuit'. General value group had a significant difference in 'variety pursuit' and 'active information collection' behavior. Clothing value and consumption value group had a significant difference in all factors of clothing information search behaviors. By implication, this study could be explain each contributions of consumer values and suggest useful variable of consumer values in future clothing behaviors research.

의료소비자의 소비가치와 온라인 정보탐색 특성에 관한 연구 (A study on medical consumers'consumption value and online information search characteristics)

  • 안창희;하지현;이서영
    • 한국병원경영학회지
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    • 제18권2호
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    • pp.57-80
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    • 2013
  • The purpose of this study is to examine the information search behavior of medical consumers visiting a hospital, and investigate the consumption values of medical consumers, classified according to the information search behavior, and characteristics of online health and disease information. This study also tried to identify the factors affecting medical consumers classified according to information search behavior, and gain an extensive understanding of medical consumers'consumption values and online information use. The analysis results of this study are as follows: First, the consumption values of medical consumers were classified into a total of 7 factors, i.e. future-positive value, family-oriented value, sustainablehealth value, rational-progressive value, social-cooperative value, socialachiever value and hedonistic-individual value. Next, the characteristics of medical consumers'online information search behavior were classified into three types of consumer groups, i.e. the limited information-oriented consumer group, the practical information-oriented consumer group and the passionate information-oriented consumer group. Second, the analysis of the differences among the three groups classified according to the characteristics of the information search behavior in terms of consumption values, use of online information sources, utility and the intention to reuse online information showed that all the differences were statistically significant. The passionate information-oriented consumer group showed the highest scores in the sustainable-health value, the social-achiever value and the hedonisticindividual value. Third, the factors affecting medical consumers, classified into three groups according to the characteristics of the information search behavior, were found to be socio-demographic variables like consumers' age and occupation, consumers'consumption values, use of online information sources, and utility of online information. This study tried to understand what values medical consumers have according to the differences in the information search behavior by examining the consumption values of medical consumers according to the information search behavior. The significance of this study lies in the fact that consumption values are instrumental in understanding medical consumers by identifying the fundamental motives and desires of consumers' behavior.

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Tackling Privacy Paradox : Protecting Right to Self-determination of Personal Information by Estimating the Economic Value of Personal Information and Visualizing the Price

  • Lim, Sejoon
    • International Journal of Internet, Broadcasting and Communication
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    • 제13권2호
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    • pp.244-259
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    • 2021
  • The economic value of personal information has its importance as an objective measure of valuation in commercial, legal, and policy areas. Until recently, however, personal information subjects have not properly recognized the economic value of personal information, which has led to the inability to exercise the right to self-determination of personal information by unconsciously agreeing to the terms and conditions of personal information service without recognizing the value of personal information provided to the service provider when subscribing to a specific service. Therefore, we will examine the methodologies for calculating the economic value of personal information and the practical guarantee of the right to self-determination of personal information and analyze the economic value of personal information through a survey. Also, we would like to propose various ways for the subject of personal information with limited cognitive resources to visually accept the economic value of personal information required by the terms and conditions and suggest the optimal visualization of personal information economic value to exercise the right to self-determination of personal information. To do so, in this paper, we have conducted two survey experiments to estimate the economic value of personal information. Based on the price of personal information by category retrieved from surveys, we have visualized the price of personal information in various forms and asked respondents to choose the optimal infographic that best represents the value of personal information visually. As a result, we have proposed an optimal usage of the infographic to 'nudge' information subjects about their right to self-determination of personal information, therefore opening the possibility of diminishing privacy paradox.

Information Systems Planning Method Based on Value-focused Thinking

  • Li, Yi-Jia;Wang, Zhi-Yong
    • 한국산업정보학회:학술대회논문집
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    • 한국산업정보학회 2007년도 춘계학술대회
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    • pp.114-121
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    • 2007
  • In the existing ISP methods, the important' role of enterprise value is usually ignored or not recognized in the information systems planning (ISP). Besides, in some ISP methods, there is a connotative precondition that the main body of value is always the enterprise stakeholder. Thus, in ISP, the enterprise stakeholders‘ value has been recognized while the value of other main bodies has been neglected, which has resulted in boycott and other problems in normalization construction. Based on the existing ISP analysis frame and ways, this article analyzes the enterprise fundamental principle of enterprise value acting on ISP and defines the formation of enterprise value. On the basis of Keeney's analysis way of value focused thinking for decision-making, we induct the factors of enterprise value into the ISP method and set forth such an ISP process: (1) identify the aggregation of enterprise value; (2) conform the objective structure of enterprise levels; (3) determine the appraisal standard for enterprise fundamental objectives; (4) determine the basic structure for information systems ; (5) confirm the data requirements for information systems; (6) give appraisal and comment.

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온라인 정보의 경제적 가치 평가 모델 개발 및 적용 (Development and Application of an Economic Value Assessment Model for Online Information)

  • 김희섭;정영미
    • 정보관리학회지
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    • 제22권2호
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    • pp.165-184
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    • 2005
  • 지식정보 사회가 점차 발전되어 감에 따라 온라인으로 제공되고 있는 정보에 대한 가치와 그 중요성이 날로 증가되고 있다. 하지만 정당화된 방법론이나 모델의 부재로 인하여 정보의 가치에 관련된 연구는 다소 미진한 실정이다. 이에 본 연구에서는 온라인 정보의 경제적 가치 평가 모델을 제안하고, 제안된 모델을 이용하여 실제로 정보통신부의 지원사업으로 개발 운영중인 정보통신 통합정보시스템(즉, ITFIND)에서 온라인으로 제공되고 있는 정보의 경제적 가치를 산출하였다. 경제적인 가치를 측정하기 위해 첫째, 정보의 카테고리별 이용가치와 교환가치를 측정하였고, 둘째, 이용자의 연간 수요량을 통해 정보 카테고리별 연간 일인당 $CS^{UV}$$CS^{EV}$를 산출하였으며, 마지막으로 ITFIND 전체 이용자의 연간 일인당 모평균 $CS^{UV}$$CS^{EV}$ 추정을 통해 ITFIND에서 제공하고 있는 정보의 연간 경제적 가치인 $CS^{UV}$$CS^{EV}$를 산출하였다.

Using Value-Added Processes to Assess the Value of Information

  • 조현양
    • 정보관리학회지
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    • 제7권1호
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    • pp.59-67
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    • 1990
  • 본 연구는 참고 업무 분야에 전문가 대체 시스템(expert system)이라는 전산학의 시 스템 개발 기술을 도입하여 질문이 발생하게 된 경위와 질문의 규명, 그리고 적절한 해답을 제공하는데 필요한 지식을 사전에 지식 베이스로 구축함으로써 이용자 및 참고 사서가 해답 을 얻는데 유용하게 이용될 수 있도록 한다는데 그 목적이 있다.

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참고 업무의 전문가 대체 시스템에 관한 시험적 연구 (Using Value-Added Processes to Assess the Value of Information)

  • 신은자
    • 정보관리학회지
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    • 제6권1호
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    • pp.71-92
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    • 1989
  • 본 연구는 참고 업무 분야에 전문가 대체 시스템(expert system)이라는 전산학의 시 스템 개발 기술을 도입하여 질문이 발생하게 된 경위와 질문의 규명, 그리고 적절한 해답을 제공하는데 필요한 지식을 사전에 지식 베이스로 구축함으로써 이용자 및 참고 사서가 해답 을 얻는데 유용하게 이용될 수 있도록 한다는데 그 목적이 있다.

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Influence of Public R&D Information Service Image on the Value and Satisfaction of Users

  • Lee, Sun Young;Suh, Sanghyuk
    • Asian Journal of Innovation and Policy
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    • 제6권2호
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    • pp.192-205
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    • 2017
  • The aim of this study is to investigate the relative impact of the image of information service on customer's perceived value and satisfaction of R&D information. It also seeks to assess the moderating effect of service users' skills on the value of the service image on the customer. For this purpose, a field study was conducted on users of a public R&D information service called NTIS (National Technology Information Service) in Korea. The findings show that the information service image has a significant impact on customers' perceived value and satisfaction. In addition, customers' perceived value is found to be an important indicator in strengthening customer satisfaction. Findings also reveal that individual personal computer skills moderate the relationship between service image and information value. Further research is needed to strengthen the independent variable in view of the increasing pressure to improve public service quality and customer management.