• Journal of The Korean Society of Agricultural Engineers
• /
• v.47 no.2
• /
• pp.25-32
• /
• 2005

In evaluation of public works, its components related with benefit and cost in feasibility analysis can be classified to quantative and qualitative elements, To evaluate qualitative components which can not be calculated by numerical value, several methods are used to assess relative importance. AHP (Analytic Hierarchy Process) is representative method which can evaluate importance, but it has difficulties in organization of expert group, execution of question, and subjective decision of questioner. Information measure technique can be used to evaluate these qualitative importance of environmental and social components in public works planning. In result of comparing importances of AHP and information measure technique, it has statistical significance in of road project.

• Proceedings of the Korean Operations and Management Science Society Conference
• /
• 2003.11a
• /
• pp.187-190
• /
• 2003

Since the early 1980s, the concept of relationship management in marketing area has gained its importance. Acquiring and retaining the most profitable customers are serious concerns of a company to perform more targeted marketing campaigns. For effective CRM (Customer Relationship Management), it is important to gather information on customer value. Many researches have been performed to calculate customer value based on CLV (Customer Lifetime Value). It, however, has some limitations. It is difficult to consider the churn of customers, because the previous prediction models have focused mainly on expected future cash flow derived from customers'past profit contribution. In this paper we suggest a CLV model considering past profit contribution, potential benefit, and churn probability of a customer. We also cover a framework for analyzing customer value and segmenting customers based on their value. Customer value is classified into three categories: current value, potential value and customer loyalty. Customers are segmented according to the three categories of customer value. A case study on calculating customer value of a wireless communication company will be illustrated.

• Journal of Korean Society of Rural Planning
• /
• v.10 no.1 s.22
• /
• pp.1-7
• /
• 2004

There are recently many studies on evaluating the economic value of multi-functionality of rural areas. However, the regional difference of economic value leads a problem of different evaluation on its economic value for each region in its application to government policy. This problem causes an increase in cost because it creates restriction in policy decisions which put their importance on the time of their execution. This study investigates the propriety of value transfer using Meta Analysis after evaluating the social and cultural value of rural areas among their functions based on CVM model. It finds that the regional difference in the willingness to pay is 0.13% to 31.42%.

• Journal of Families and Better Life
• /
• v.7 no.1
• /
• pp.43-57
• /
• 1989

In the materialistic societies, individuals get money return according to the importance of their roles. But unlike wage workers who are engaged in market production , housewives engaged in home production do not get that return. It is because the result of home production is not transacted in the market and the price is not given to it, so the value of home production is not estimated. Hence this study trcognizes again the value of home production, suggests the estimation methods of it in input and output based on home production systems and attempts to actualize those methods socially. This home production develops the human attributes of family members to act as a member of a society and potentially contributes to home income and Gross National Products, so it has social and economic value. In spite of that significance, the value of home production is not estimated, so its nor recognized and housewives engaged in home production are not acknowledged their ability. Hence based on home production systems form input to output, this study suggested opportunity cost method and market cost method in input, method by saving money expenditure, hybrid method and method by comparing with market in output.

• Journal of Korea Multimedia Society
• /
• v.24 no.3
• /
• pp.481-493
• /
• 2021

Regional brands are recognized for their importance as one of the local public relations policies, but only the methods promoted by local government officials and outside experts are revealing limitations in self-reliance and sustainability. In order for a regional brand to succeed, it is necessary to develop and manage a brand that fits the characteristics of the region together with various stakeholders including residents. In this study, it was confirmed that regional brand evaluation indicators may vary depending on the stage of co-creation in the design process for regional brand development, and the type of value co-creation was determined through a classification method using the results of the evaluation index. According to the results of the study, the type of value co-creation that fits the local situation and characteristics can be derived by adjusting the stage of co-creation execution in the design process.

• The Journal of Sustainable Design and Educational Environment Research
• /
• v.9 no.3
• /
• pp.41-48
• /
• 2010

It has been found that implementing the function analysis is very important in terms of accomplishing successful Value Engineering(VE), and the function definition is a basic activity at design VE phase. In spite of the importance, the real function analysis activities in the VE are not regard as consequence. In this regard, this paper attempts to use the campus mater plan to lead an effective function analysis. So, the purpose of this value engineering study is to provide the criteria to develop the campus mater plan. This value engineering study used as a guide for the standardization of the campus mater plan. In addition, broader application is possible through the analysis throughout the different ways of the project.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.26 no.6
• /
• pp.853-864
• /
• 2002

The purpose of this study was to measure consumption values and to investigate the differences in the process of decision making when purchasing apparel products among groups divided by consumption values. A self-administered questionnaire was distributed to 550 subjects in their 20's and 30's from Sepember 29th to October 25th in 2001; 463 were used for the data analysis. The results of this study were as follows; Consumption values were classified into five factors: Practical/functional value, Social/conformitive value, Subjective/aesthetic value, Epistemic value and Conspicuous value. Subjects were classified into 4 groups based on consumption values: the Conspicuous, the Epistemic, the Social/conformitive and the Indifferent. There were significant differences among the four groups in selected motives in the problem recognition process. Significant differences were found among the groups in own taste & personality in the information search process. Significant difference were also found in the importance of design, color, price, coordination, fashion and self-image in the alternative evaluation process.

• Journal of the Korean Society of Food Culture
• /
• v.16 no.5
• /
• pp.407-415
• /
• 2001

The purposes of this study were to assess th importance and performance of food suppliers and to explore the ways to improve the school foodservice purchasing management. The questionnaire regarding purchasing was composed of two parts. The part one consisted of questions on general characteristics of dieticians and school foodservice operations, and the part two was composed of questions on the importance & performance of food suppliers. Completed questionnaires were received from 286 dieticians of elementary school foodservice operations in Seoul. Statistical data analysis was completed using the SPSS/win for descriptive and t-test. In dieticians' demographic data, 36.6% were over 30 years old, 32.4% were $28{\sim}29$ years of age and 31.0% were below 27years old. Most of the respondents(68.3%) had overall working experiences less than 58 months and almost half of them(56.3%) were married. The school foodservice operations which employed a chef were 50.3%. The food suppliers' attributes that were recognized by the dieticians with high value of mean importance scores were: food quality, maintenance of food quality, accuracy in filling orders, quality of delivery facilities, on time delivery and packaging. Average mean score for importance was 4.33('important') out of 5 and mean score for performance was 3.50('so-so') out of 5. By IPA techniques, the attributes that deserve higher attention were those that ranked high in importance and low in performance(Quadrant A). The coordinates in Quadrant A were geographical location of supplier, maintenance of food quality, provision of information on cost variation and salesman's knowledge.

• Korean journal of food and cookery science
• /
• v.29 no.2
• /
• pp.169-175
• /
• 2013

The purpose of this study was to provide the basic information necessary to efficiently run a coffee shop. It comparatively analyzes the relative importance and satisfaction of side menu selection characteristics through analyses on customer importance-satisfaction when selecting a side menu as well as their usage behavior of the side menu at coffee shops. According to reason price the analysis result on the differences in the coffee shop side menu importance and satisfaction, there was a difference because the importance of selecting a side menu was higher for the attributes of taste, health, packing & appearance, economics and personnel service compared to satisfaction among which the price of a side menu was found to be the top priority for improvement. The significance of coffee shop side menu for the respondents prior to usage as well as their satisfaction after usage was evaluated in order to comparatively analyze the relative importance and achievement of each characteristic through the IPA. The result indicated that the variables positioned in the Concentrate Here area (II) were related to economic feasibility such as reasonable price, appropriate price of set menu, telecommunication company affiliated service and coupon usage and point accumulation. As for the Keep up the Good Work area (I), there were many variables regarding personnel service including taste of side menu, blending with coffee, clean packing, clean packaging, staff's side menu knowledge, staff's quick response, staff's politeness and staff's sincere response. As for the variables in the Low Priority area (III), health variables on health such as nutritional value, eco-friendly food materials and calories were observed.

• Knowledge Management Research
• /
• v.21 no.2
• /
• pp.21-40
• /
• 2020

Korea Credit Guarantee Fund(KODIT) is a public financial institution under the provision of the Korea Credit Guarantee Fund Act. Facing the waves of change both locally and globally, KODIT will serve as 'social value creator' in making a paradigm shift from a large corporation(Conglomerate-dominated) economy to a social enterprise-oriented one based on social economy. This study focuses on the supporting service programs for social enterprises and job creation how it affects the performance of social value creation of KODIT. There is currently no detailed research of the social value in terms of the business and management academic agenda. Therefore, the present study describes the importance of social value creation on the policy financial institution. This study conducted in-depth case study for social value performance. As a public policy financial institution, KODIT exert diverse efforts to correct market failure and achieve inclusive growth. For example, KODIT extends credit guarantee services for the liabilities of promising corporations and stimulates financial and non-financial supporting programs for social enterprises. Although the role of social value and social economy has gained business field attention, few investigations have been conducted to explain how social value is achieved. The present study can thus act as the foundation for exploring the social value creation in the circumstances of public financial institution.