• 제목/요약/키워드: value

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LOV를 이용한 가치(價値)시스템 세분화(細分化) (The Segmentation of Value System Used by LOV)

  • 심종섭
    • 산학경영연구
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    • 제14권
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    • pp.129-148
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    • 2001
  • 이 논문은 소비자의 심리묘사적변수(psychographic variables)들로 구성된 LOV(list of values)를 조사하고, 이 LOV를 이용한 소비자들의 가치체계(value system)를 세분화하는 것을 목적으로 한다. 접근방법으로서는 Rokeach의 RVS, Kahle의 LOV, 그리고 Razzaque의 Asian Values를 참고하고, 한국적 가치를 추가한 모형을 개발하여, 한국 소비자들의 가치세분화를 진행하였다. 연구결과 LOV를 이용한 우리나라 소비자들의 가치체계(value system)는 (1)영향력에 관한 가치, (2)배금성에 관한 가치, (3)최신성에 관한 가치, (4)모험성에 관한 가치, (5)구원에 관한 가치, (6)사회성에 관한 가치, (7)호기심에 관한 가치, (8)영적 성향에 관한 가치, (9)보수성과 관련된 가치의 순서로 구분이 되었다. 이는 우리나라 소비자들의 가치중심의 시장세분화에 참고자료가 될 것으로 믿는다. 이상의 한국적 가치영역과 인구통계적 변수와의 관계를 분석해 본 결과 성별, 결혼관계, 학력수준, 직업, 가족월총수입, 가족구성형태, 연령 등 전반적 인구통계적 변수와 긴밀한 관계가 있는 것으로 나타났다.

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체질(體質)에 따른 혈중(血中) Hormone 특성(特性)에 관한 연구(硏究) (A Study on the Specific Hormone Characteristics on the Blood in Four Types of Physical Constitution)

  • 김대성;김경요;한종현
    • 사상체질의학회지
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    • 제4권1호
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    • pp.193-212
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    • 1992
  • Comparative hormones quantities on the blood analysis was carried out to investigate the hormones specific characters on the blood in four types of physical constitution. Thyroid-stimulating (TSH), triiodothyronine($T_3$), triiodothyronine uptake($T_3$ uptake), free triiodothyronine(free $T_3$), thyroxine($T_4$), free thyroxine (free $T_4$), thyroxine-binding globulin(TBG), adrenocorticotropic hormone(ACTH), luteinizing hormone(LH), testosterone were measured. The results obtained were summarized as follows: 1. The value of thyroid-stimulating hormone(TSH) on the constitution didn't shown significant difference, while the value of So-EUM-IN was increased and SO-YANG-IN was decreased. 2. The value of triiodothyronine($T_3$) on the constitution didn't shown significant difference, while the value of TAE-EUM-IN was decreased. 3. The value of triiodothyronine uptake($T_3$ uptake) on the constitution didn't shown significant difference, but between the value of TAE-EUM-IN and SO-EUM-IN, TAE-EUM-In and SO-YANG-IN showed significant difference. 4. The value of free triiodothyronine(free $T_3$) on the constitution didn't shown signifcant difference, but between the value of TAE-EUM-IN and SO-EUM-In, TAE-EUM-In and SO-YANG-IN showed significant difference. 5. The value of thyroxine($T_4$) on the constitution didn't shown significant difference, while the value of TAE-EUM-IN and SO-YANG-IN showed difference. 6. The value of free thyroxine(free $T_4$) on the constitution didn't shown significant difference, but between the value of TAE-EUM-IN and SO-YANG-IN showed significant difference. 7. The value of thyroxine-binding globulin(TBG) on the constitution didn't shown significant difference. 8. The value of adrenocorticotropic hormone(ACTH) on the constitution didn't shown significant difference. 9. The value of luteinizing hormone(LH) on the constitution didn't shown significant difference, but between the value of TAE-EUM-IN and SO-EUM-IN, TAE-EUM-IN and SO-YANG-IN showed significant difference. 10. The value of testosterone on the constitution didn't shown significant difference.

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개도국 농업발전을 위한 농산물 가치사슬 개선 전략: 캄보디아 사례를 중심으로 (Improvement Strategies of Agro-Value Chain for Agricultural Development in Developing Countries: The Case of Cambodia)

  • 김동환
    • 유통과학연구
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    • 제14권4호
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    • pp.127-134
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    • 2016
  • Purpose - Value chain in agriculture refers to direct and indirect activities related to value-added process from raw materials to final products in agricultural industries. In recent years, value chain analysis has become more important in the area of agricultural development. This article reviews the concept and importance of value chain analysis in the context of agricultural development and attempts to suggest improvement strategies. Research design, data, methodology - A literature survey was conducted for value chain analysis for agricultural development. The case of agro-value chain in Cambodia was deeply analyzed based upon interviews with government officers and related experts. Results - It seems that agro-value chain in developing countries are not well developed and does not carry out appropriate functions, compared to developed countries. Because value adding facilities, such as storage, processing and packing plants, milling plants, and etc. are not sufficiently constructed, the quality of agricultural products is low. Especially developing countries may loose opportunities to increase value of their product by exporting their agricultural products as raw materials to neighboring countries. Value adding process is also mainly controlled by traders in local markets or wholesale markets in urban areas. Farmers therefore can get lower share of final value of agricultural products compared to the shares paid to traders. Lastly it is argued that governments of developing countries do not play an active role in developing value chains and do not carry out coordinating functions in an effective and efficient manner. Conclusions - The first step to improve agro-value chain in developing countries is to identify and analyze value chain structure of agricultural products and to make development strategies and implementation programs. For improving value chain of agricultural products in developing countries, it is required to provide not only plans for constructing hardwares, such as wholesale markets, storage facilities, processing and packing plants, and etc., but also plans for improving softwares, such as measures for improving product quality and safety, setting up grade and standard, providing market information, and nurturing producer cooperatives.

Evaluation of the Value for Information Service

  • Kim, Yong-Chul;Kim, Youn-Chong
    • Communications for Statistical Applications and Methods
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    • 제10권3호
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    • pp.741-747
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    • 2003
  • There are many method to evaluate the economic value and non-economic value for information service. But we have a difficult problem to estimate the economic value of information objectively because we don't have a comparable value correspondent to the value of information service. Here, we proposed a method to evaluate for the value of information with the survey and discussed the model of the measure of non-economic value with weighted wages.

공공도서관 경제적 이용가치 측정방안에 관한 연구 (A Study on the Method of Measuring the Economic Use Value of Public Libraries)

  • 표순희;정동열
    • 한국문헌정보학회지
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    • 제42권2호
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    • pp.209-234
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    • 2008
  • 공공도서관이 이용자에게 제공하는 혜택에 대한 관심이 높아짐에 따라 이와 같은 무형적인 도서관의 결과를 측정하기 위한 연구들이 수행되고 있다. 다양한 접근 및 측정 방법이 요구되는데, 본 연구에서는 공공도서관의 이용가치를 시간가치, 대체서비스 잉여가치, 도서관 서비스가치, 도서관 통합가치라는 4가지의 접근을 통해 측정하였다. 이용자의 기회비용인 시간가치로 측정한 비용 대비 가치가 11배로 가장 높게 나타났고 이용자의 지불의사액을 통해 측정한 가치는 0.3의 비율로 낮게 측정되었다. 이러한 측정 결과와 각 가치에 영향을 미치는 변인, 측정과정을 종합하여 가치별 활용방안을 제시하였다.

The Impact of Earnings Quality on Firm Value: The Case of Vietnam

  • DANG, Hung Ngoc;NGUYEN, Thi Thu Cuc;TRAN, Dung Manh
    • The Journal of Asian Finance, Economics and Business
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    • 제7권3호
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    • pp.63-72
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    • 2020
  • The study aims to investigate the impact level of earnings quality on firm value. The study has used data with 3,910 observations at listed firms on Vietnam Stock Exchange for the period from 2010 to 2018, and GLS regression analysis is employed in this research. Earnings quality is measured in the aspects of earnings management, earnings persistence, and timeliness of profitability. This study also considers a number of controlled variables that positively influence the firm's value such as firm size, fixed asset investment rate and dividend payout ratio. The results show that earnings quality is positively associated with firm value with having statistical significance. In contrast, some determinants negatively influence firm value such as financial leverage, ratio of market value to book value, and revenue growth. Determinants of firm size, the rate of investment in fixed assets, the rate of dividend payment positively affect the firm value. In contrast, determinants of financial leverage, revenue growth rate and market value to book value ratio are inversely related to firm value according to economic value, Tobin's Q or Price. Based on the findings, some recommendations are proposed for investors, management and policy makers as well in the context of emerging countries including Vietnam.

환경 가치지향에 따른 피해 지각 유형별 수업의 효과 (Environmental Education Effect of Impact Cognitive According to Environmental Value)

  • 손명희;남영숙;정재우
    • 한국환경과학회지
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    • 제13권4호
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    • pp.327-337
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    • 2004
  • The education effect of environmental impact cognitive instruction on high school students was investigated. Environmental values of students could be classified into egocentric, social-altruistic and biospheric values like those of Schultz’s three kinds of categories. The value distribution of students consists 44.7% of egocentric and biospheric value groups and 12.5% of social-altruistic value group, respectively. The environmental function such as knowledge and skill did not show remarkable differences between value groups. The environmental value only affected the attitude function. The biospheric value group had the higher attitude function than other value groups. The environmental impact cognitive instruction enhanced the environmental functions irrespective of the value group or instruction type. However, significant variables were different according to environmental functions. Environmental functions such as knowledge and skill were influenced by the instruction itself. The attitude function was dependent on instruction itself, value type and instruction type. The optimum application of the environmental impact cognitive instruction can be efficiently achieved through class division into egocentric value group and biospheric value group. Alternatively, the proper combination of instruction methods focused biospheric and egocentric impacts in a class can be recommended.

대학생의 쇼핑가치유형 및 소비능력에 관한 연구 (A Study for the Consumption Competencies According to the Shopping Value Types of College Students)

  • 서인주
    • 가족자원경영과 정책
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    • 제14권3호
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    • pp.1-14
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    • 2010
  • The purpose of this study was (1) to investigate the changes in consumer competencies according to the types of shopping value, (2) to reveal the effects of shopping value on consumer competencies. The subjects of this study were 266 university students dwelling in Seoul. A questionnaire was used as the survey method. The data was analyzed by Cronbach's alpha, frequencies, percentile, mean, factor analysis, K-mean cluster analysis, t-test, ANOVA and Duncan's multiple range tests, multiple linear regressions. Computations were conducted by SPSS WIN 12.0. The study produced the following results. First, college students can be categorized into 3 shopping values by K-means Cluster analysis of 13 items: the hedonic shopper (shopping value), the utilitarian shopper (shopping value) and the balanced shopper (shopping value). Second, there were significant differences in grades, satisfaction with life and shopping value. That is, grade 3and utilitarian shopping value group had a higher level of consumer competency. Third, the variable that influenced consumer competency was the utilitarian shopping value, influencing consumer attitude and consumer skill. These results imply that consumers should be constantly educated and that there needs to be a campaign to promote utilitarian shopping value.

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소비자의 조절초점에 따른 VM이 쇼핑가치 및 쇼핑만족에 미치는 영향에 관한 연구 (A Study on the Influence on VM based on Consumers' Regulatory Focus on Shopping Value and Shopping Satisfaction)

  • 이호정;오희선;서용한
    • 한국의류산업학회지
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    • 제16권4호
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    • pp.580-587
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    • 2014
  • This study demonstrates how the composition of VM based on regulatory focus influences shopping value and how shopping value influences shopping satisfaction. A survey form was developed and 90 copies were used for analysis. SPSS 19.0 for Windows Package was used to perform frequency analysis, factor analysis, and regression analysis. The results of the study were: First, convenience of VM had a significantly positive (+) influence on utilitarian shopping value. Second, both utilitarian shopping value and hedonic shopping value had a statistically significant influence on shopping satisfaction. Third, in terms of promotion focus, suitability, fashionableness, reconcilability, and attractiveness of VM had a significantly positive (+) influence on the hedonic shopping value. In terms of preventive focus, convenience and reconcilability of VM had a significantly positive (+) influence on utilitarian shopping value, and convenience, suitability, and fashionableness had a significantly positive (+) influence on hedonic shopping value. In the promotion focus, both utilitarian shopping value and the hedonic shopping value had a significantly positive (+) influence on shopping satisfaction. In the preventive focus only the utilitarian shopping value had a significantly positive (+) influence on shopping satisfaction.

공동구매형 소셜커머스에서 희소성메시지가 고객의 지각된 가치, 만족, 재구매의도에 미치는 영향 (The Influence of Scarcity Message on Customers' Perceived Value, Satisfaction, and Repurchase Intention in the Context of Group-Buying Social Commerce)

  • 최수정
    • Journal of Information Technology Applications and Management
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    • 제23권1호
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    • pp.97-117
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    • 2016
  • Drawing on the theoretical framework of customer value-satisfaction-loyalty, this study examines how scarcity message influences customers' value, satisfaction, and loyalty in the context of group-buying social commerce. Previous studies have argued that scarcity message limiting the avilability of products and service is a source of enhancing customer value. In this regard, this study posits scarcity message as a predictor of customer value. Furthermore, this study classifies customer value into two forms (i.e., utilitarian value and hedonic value) and verfies how scarcity message is associated with them. To test the proposed research model and hypotheses, this study performed structural equation modeling (SEM) analyses, using a total of 292 data collected on users who have experience in purchasing products and service through group-buying social commerce sites such as Coupang, Timon, and WeMakePrice. The key results are as follows : First, scarcity message increases utilitarian and hedonic values and further customer satisfaction. Second, utilitarian value increases customer satisfaction and repurchase intention while hedonic value has nothing to do with them. The findings imply that customers seek to maximize utilitarian value through group-buying social commerce. Finally, this study indicates that repuchase intention depends greatly on customer satisfaction.