• Title/Summary/Keyword: validate

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Relationships between Customer Socialization, Customer Participation, and Loyalty of On-line Service Providers

  • Shin, Matthew Min-Suk;Joo, Jae-Hun
    • Journal of Distribution Science
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    • v.13 no.11
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    • pp.15-22
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    • 2015
  • Purpose - This study aims to propose and validate a research model that describes the relationships between customer socialization, customer participation, and customer loyalty in the online service industry. Although customer loyalty is frequently discussed topic in marketing and strategy research, this study takes a novel approach in adopting customer socialization and participation as the antecedents to customer loyalty. Research design, data, and methodology - Based on adopting and modifying measurement items of the constructs from previous studies, this study develops survey regarding the constructs within the proposed research model. Among current registered members of Facebook and DaumKakao, 522 college students and other regular users are selected as the samples for conducting the survey. The collected data is analyzed by structural equation modeling method using SPSS and AMOS. Results Proposed hypotheses of the positive relationships - between customer socialization and customer participation, and between customer participation and customer loyalty are all supported. Conclusions - The results of this study suggest customer participation as an important precursor to customer loyalty in the online service industry. Also, customer socialization is validated as a new strategy to increase customer participation. These results validate the practical importance of communicating mission, purpose, value, and other customer socialization activities that firms undertake.

CROSS-VALIDATION OF ARTIFICIAL NEURAL NETWORK FOR LANDSLIDE SUSCEPTIBILITY ANALYSIS: A CASE STUDY OF KOREA

  • LEE SARO;LEE MOUNG-JIN;WON JOONG-SUN
    • Proceedings of the KSRS Conference
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    • 2004.10a
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    • pp.298-301
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    • 2004
  • The aim of this study is to cross-validate of spatial probability model, artificial neural network at Boun, Korea, using a Geographic Information System (GIS). Landslide locations were identified in the Boun, Janghung and Youngin areas from interpretation of aerial photographs, field surveys, and maps of the topography, soil type, forest cover and land use were constructed to spatial data-sets. The factors that influence landslide occurrence, such as slope, aspect and curvature of topography, were calculated from the topographic database. Topographic type, texture, material, drainage and effective soil thickness were extracted from the soil database, and type, diameter, age and density of forest were extracted from the forest database. Lithology was extracted from the geological database, and land use was classified from the Landsat TM image satellite image. Landslide susceptibility was analyzed using the landslide­occurrence factors by artificial neural network model. For the validation and cross-validation, the result of the analysis was applied to each study areas. The validation and cross-validate results showed satisfactory agreement between the susceptibility map and the existing data on landslide locations.

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Measuring 'Consumer Smartness' for the fashion consumption environment

  • Ahn, Soo-kyoung
    • The Research Journal of the Costume Culture
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    • v.28 no.1
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    • pp.45-61
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    • 2020
  • As consumers have transformed into the influential entities in the recent consumption environment, it needs a new concept to describe their characteristics. Drawn on the notion of smart consumer experience, this study views the multiple traits of new consumers as consumer smartness. Therefore, elaborating the concept of consumer smartness, this study aims to develop its measurement and validate it by examining the relationship with external variables. Two online surveys were conducted by a professional survey company that had nationwide consumer panels. A total of 531 adult consumers who had purchased fashion goods online completed a self-administered questionnaires. A series of exploratory and confirmative factor analysis generated 21 measuring items with six underlying constructs of consumer smartness such as innovativeness, opinion leadership, self-disclosure, marketing literacy, dissatisfaction, and technology sophistication. In order to validate the measurement, this study conducted a Pearson's correlation test and structural equation modeling analysis with consumer smartness and external constructs. The result shows that there was a significant positive relationship between consumer smartness and behavioral intentions online. In addition, consumer smartness influenced their shopping and sharing intention which supported the validity of new measurement of consumer smartness. This study provides a theoretical and empirical ground of understanding consumer smartness as new consumer characteristics in the changing environment of fashion retailing.

Mobile Coupon Gift-giving Motivation Disparity Fusion Model among Groups decided by giving Frequency (모바일 쿠폰 선물증여 빈도에 따른 군집별 증여동기 차이에 관한 융합모형연구)

  • Yeo, Hyun-Jin
    • Journal of the Korea Convergence Society
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    • v.7 no.5
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    • pp.7-13
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    • 2016
  • Since a smart phone became popular that leads mobile era, we've faced diverse life style changes. Particularly, a mobile messenger which changes communication method from voice and video call to text based multi media messenger, leads new gift-giving culture called mobile voucher gift-giving. Although many researches have validated diverse models about digital voucher, this research utilize the model which divide motivation of gift-giving from three theories: gift-giving motivation theory, technology acceptance model, and consumer value theory. The purpose of this research is not only validate the model but also grouping by giving frequency of samples and validate disparity among groups. In conclusion, there are three groups founded and shows difference motivations.

Three Dimension Scanner System Using Parallel Camera Model (패러렐 카메라모델을 이용한 3차원 스캐너 시스템)

  • Lee, Hee-Man
    • Journal of the Institute of Electronics Engineers of Korea CI
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    • v.38 no.2
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    • pp.27-32
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    • 2001
  • In this paper, the three dimension scanner system employing the parallel camera model is discussed. The camera calibration process and the three dimension scanning algorithm are developed. The laser strip line is utilized for assisting stereo matching. An object being scanned rotates on the plate which is activated by a stepping motor, The world coordinate which is. the measured distance from the camera to the object is converted into the model coordinate. The facets created from the point. cloud of the model coordinate is used for rendering the scanned model by using the graphic library such as OpenGL. The unmatched points having no validate matching points are interpolated from the validate matching points of the vicinity epipolar lines.

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Analysis of the flow field around an automobile with Chimera grid technique (Chimera 격자기법을 이용한 자동차 주위의 유동장 해석)

  • An, Min-Gi;Park, Won-Gyu
    • Journal of computational fluids engineering
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    • v.3 no.2
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    • pp.39-51
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    • 1998
  • This paper describes the analysis of flow field around an automobile. The governing equations of the 3-D unsteady incompressible Navier-Stokes equations are solved by the iterative time marching scheme. The Chimera grid technique has been applied to efficiently simulate the flow around the side-view mirror. To validate the capability of simulating the flow around a ground vehicle, the flows around the Ahmed body with 12.5$^{\circ}$ and 30$^{\circ}$ of slant angles are simulated and good agreements with experiment and other numerical results are achieved. To validate Chimera grid technique, the flow field around a cylinder was also calculated. The computed results are also well agreed with other numerical results and experiment. After code validations, the flow phenomena around the ground vehicle are evidently shown. The flow around the side-view mirror is also well simulated using the Chimera grid technique.

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A Study on the Characteristics and Preparation of the Cation Exchange Membrane Using Various Type of Polystyrene (폴리스티렌을 이용한 전기투석용 양이온교환 막의 제조 및 그 특성에 관한 연구)

  • Kim, Hi Youl;Kim, Jong Hwa;Park, Keun Ho;Song, Ju Yeong
    • Korean Chemical Engineering Research
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    • v.44 no.4
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    • pp.340-344
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    • 2006
  • We prepared porous cation exchange membrane using polystyrene such as, EPS (expanded polystyrene), SAN (styrene acrylonitrile copolymer) and HIPS (high impact polystyrene). These three kind of polystyrene were sulfonated by acetyl sulfate to make sulfonated porous cation exchange membrane such as, SEPS (sulfonated expanded polystyrene), SSAN (sulfonated styrene acrylonitrile copolymer)and SHIPS (sulfonated high impact polystyrene). SEM was employed to validate porous structure of membrane, and IR spectroscopy was used to validate sulfonation rate of ion exchange membrane. As a results, ion exchange capacity was increased with an amount of sulfuric acid in reactants and cation exchange membrane showed the selectivity to a cation and showed the exclusivity to an anion.

Comparative study on the resistance performance of an icebreaking cargo vessel according to the variation of waterline angles in pack ice conditions

  • Kim, Moon-Chan;Lee, Won-Joon;Shin, Yong-Jin
    • International Journal of Naval Architecture and Ocean Engineering
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    • v.6 no.4
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    • pp.876-893
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    • 2014
  • The resistance performance of an icebreaking cargo vessel according to the variation of waterline angles is investigated numerically and experimentally. A recently developed Finite Element (FE) model is used in our analysis. A resistance test with synthetic ice is performed in the towing tank at Pusan National University (PNU) to compare and validate the computed results. We demonstrate good agreement between the experimental and numerical results. Shipice interaction loads are numerically calculated based on the Fluid Structure Interaction (FSI) method in the commercial FE package LS-DYNA. Test results from model testing with synthetic ice at the PNU towing tank are used to compare and validate the numerical simulations. For each waterline angle, numerical and experimental comparisons were made for three concentrations (90%, 80%, and 60%) of pack ice. Ice was modeled as a rigid body, but the ice density was the same as that used in the experiments. A comparative study according to the variation of stem angles is expected to be conducted in the near future.

Development of a Hardware-in-the-loop Simulator for Spacecraft Attitude Control Using Thrusters

  • Koh, Dong-Wook;Park, Sang-Young;Kim, Do-Hee;Choi, Kyu-Hong
    • Journal of Astronomy and Space Sciences
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    • v.26 no.1
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    • pp.47-58
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    • 2009
  • In this study, a Hardware-In-the-Loop (HIL) simulator using thrusters is developed to validate the spacecraft attitude system. To control the attitude of the simulator, eight cold gas thrusters are aligned with roll, pitch and yaw axis. Also linear actuators are applied to the HIL simulator for automatic mass balancing to compensate the center of mass offset from the center of rotation. The HIL simulator consists of an embedded computer (Onboard PC) for simulator system control, a wireless adapter for wireless network, a rate gyro sensor to measure 3-axis attitude of the simulator, an inclinometer to measure horizontal attitude, and a battery set to supply power for the simulator independently. For the performance test of the HIL simulator, a bang-bang controller and Pulse-Width Pulse-Frequency (PWPF) modulator are evaluated successfully. The maneuver of 68 deg. in yaw axis is tested for the comparison of the both controllers. The settling time of the bang -bang controller is faster than that of the PWPF modulator by six seconds in the experiment. The required fuel of the PWPF modulator is used as much as 51% of bang-bang controller in the experiment. Overall, the HIL simulator is appropriately developed to validate the control algorithms using thrusters.

Validation of the Workplace Spirituality Belief Scale for Prospective Early Childhood Teacher : Discrimination of WSBS_PECT on Happiness and Career Maturity (예비유아교사의 일터영성신념 척도(WSBS_PECT)의 타당화 : 행복감과 진로성숙도에 대한 판별력)

  • LEE, Kyeong-Hwa;JO, Jun-Oh;SIM, Eun-Joo
    • Journal of Fisheries and Marine Sciences Education
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    • v.28 no.4
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    • pp.1076-1088
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    • 2016
  • This study was to validate the WSBS_PECT (Workplace Spirituality Belief Scale for Prospective Early Childhood Teacher) using discriminant analysis on prospective early childhood teachers' happiness and career maturity. The data from 523 prospective early childhood teachers were analyzed statistically through t-test and binary logistic regression model. The results indicated that 1) the higher group in workplace spirituality belief significantly gets more scores of happiness and career maturity than the lower group, 2) 1 factors of the WSBS_PECT has discriminant power on prospective early childhood teachers' happiness, and 3) 2 factors ('meaning for life' and 'belief on calling for ECE teacher job') of the WSBS_PECT are effective to discriminate prospective early childhood teachers' career maturity. Further statistical works are supplementary needed to validate the WSBS_PECT and to increase its' feasibility.