• International Journal of Industrial Entomology and Biomaterials
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• 제17권1호
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• pp.109-113
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• 2008

Realizing the scope of utilizing by-products of silk cocoons by applying appropriate methods is the immediate crave to optimize returns. The nutritive value of pupae suits for human diet, feed for poultry, carps, fish, rabbits, piggery and dogs. The pupal skin, fat, oil, cocoon palade have applications in oleo chemical, soap, glycerin, cosmetic, artificial fibres, membranes and n-triacontanol isolation. The pupal proteins Chitin, Shinki fibroin, Serrapeptidase, glucosamine are latent precursors of post surgical, anti-carcinogenic, anti-inflammative, anti-bacterial, anti-histaminic, gastric, hepatitis, pancreatitis, leukocytopenia, neurological, ophthalmic, blood pressure, cardiac and diabetic medicines and for preparation of vitamins A, E and K. The silk and its proteins sericin and fibroin are potentially used for wound healing, diabetes, impotence, sinusitis, arthritis, edema, cystitis, epididymitis, tissue regeneration, cancer, post-surgical trauma and used as anti-oxidatives, bio-adhesives, ultra violet screens and bio-active textiles. The waste cocoons can be used in making art crafts like garlands, carpets, overcoats, decoratives and greeting cards. The in-depth research towards utility optimization and make aware this reality to sericulturists, reelers, weavers, traders, entrepreneurs, policy makers etc., is the upright want of the today's Sericulture industry.

• Journal of Preventive Medicine and Public Health
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• 제55권3호
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• pp.243-252
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• 2022

Objectives: Very limited previous research has investigated the utility weights of prostate-related diseases in the general population in Korea. The purpose of this study was to calculate the utility of prostate-related health states in the Korean general public using the standard gamble (SG) method. Methods: Seven health states for hypothetical prostate cancers, 1 for benign prostate hyperplasia, and 1 for erectile dysfunction were developed based on patient education material and previous publications. In total, 460 responses from the Korean general population were used to analyze the utility of prostate-related health states. Computer-assisted personal interviews were conducted, and utility values were measured using a visual analogue scale (VAS) and SG. Mean utility values were calculated for each prostate-related health state. Results: The mean utility values of prostate cancer derived from SG ranged from 0.281 (metastatic castration-refractory prostate cancer) to 0.779 (localized prostate cancer requiring prostatectomy). The utility value of benign prostate hyperplasia was 0.871, and that of erectile dysfunction was 0.812. The utility values obtained using the SG method in all conditions were higher than the values obtained by VAS. There were no significant demographic variables affecting utility values in multivariate analysis. Conclusions: Our findings might be useful for economic evaluation and utility calculation of screening and interventions for prostate-related conditions in the general population.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제9권5호
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• pp.1790-1806
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• 2015

Utility-based routing is a special type of routing approach using a composite utility metric when making routing decisions in ad hoc and sensor networks. Previous studies on the utility-based routing all use fixed retry limit and a very simple distance related energy model, which makes the utility maximization less efficient and the implementation separated from practice. In this paper, we refine the basic utility model by capturing the correlation of the transmit power, the retry limit, the link reliability and the energy cost. A routing algorithm based on the refined utility model with adaptive transmit power and retry limit allocation is proposed. With this algorithm, packets with different priorities will automatically receive utility-optimal delivery. The design of this algorithm is based on the observation that for a given benefit, there exists a utility-maximum route with optimal transmit power and retry limit allocated to intermediate forwarding nodes. Delivery along the utility-optimal route makes a good balance between the energy cost and the reliability according to the value of the packets. Both centralized algorithm and distributed implementations are discussed. Simulations prove the satisfying performance of the proposed algorithm.

• 유통과학연구
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• 제11권5호
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• pp.63-76
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• 2013

Purpose - For the past several decades, behavioral economics or behavioral decision theory has undergone rapid development. This study provides a critical review of the development of behavioral economics with a focus on what are deemed to be core theories in the field. Starting from the utility function proposed by Daniel Bernoulli in the 18th century, the development history of utility functions until the emergence of the prospect theory is thoroughly reviewed. Some of the experimental results violating the traditionally assumed utility function and supporting the prospect theory value function are summarized. The most representative principles of rational choice are transitivity, independence from irrelevant alternatives (IIA), and regularity. The development of behavioral economics has been triggered by finding counter-examples to these principles. Some of the choice behaviors discussed in this study as counter-examples to the traditional theories of rational choice are the St. Petersburg paradox; the Allais paradox; gambling behavior; and the various context effects including the similarity effect, attraction effect, and the compromise effect. The Elimination-by-Aspects (EBA) model, which was proposed as an explanation for the similarity effect, is discussed in detail as well. Based on the literature review and further analysis, this study summarizes the relationship between the context effects, prospect theory, and EBA model. Research design, data, and methodology - This study provides an extensive literature review on several important theories in the field of behavioral decision theory and adds some critical comments to the theories and the relationships among them. This study first reviews the development of utility functions. Daniel Bernoulli introduced the concept of utility function to solve the St. Petersburg paradox. In the mid-20th century, Herbert Simon proposed the "satisficing" heuristic and presented a value function with a shape different from traditional utility functions. This study highlights the strengths and weaknesses of several utility functions proposed until the emergence of the prospect theory value function. Results - This study posits that prospect theory and EBA model are the two most important theories in the field of behavioral decision theory. They can explain various choice behaviors that traditional utility maximization analysis has been unable to. The application of these models to various fields is further increasing nowadays. This study explains how prospect theory and the EBA model can be used to explain the context effects. Conclusions - The traditional economic theory relies on a single variable called "utility" in explaining consumer choice. However, this study argues that, in investigating consumer choice, several other variables should also be considered. These are the similarity among alternatives, an alternative's prototypicality within the category, the dominance relationship between alternatives, and the reference point in evaluating alternatives. Due to the development of behavioral economics, we are now closer to a more complete understanding of consumer choice behavior than in the past when we had only a single tool called utility.

• 한국산업정보학회논문지
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• 제23권5호
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• pp.89-102
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• 2018

본 연구는 선행연구의 주장을 근거로 온라인 쇼핑몰 이용 가치에 대해 쾌락적, 실용적 가치로 분류한 다음 온라인 쇼핑몰 이용가치가 플로우, 고객 충성도에 미치는 영향에 대해 알아보고자 한다. 또한 온라인 쇼핑몰 이용가치와 플로우의 관계는 다양성 추구 성향에 따라 어떠한 차이가 나는지 밝혀보고자 하였다. 연구의 주요결과를 살펴보면 첫째, 온라인 쇼핑몰 이용 가치 중 쾌락적 가치와 실용적 가치는 플로우에 유의한 영향을 미치는 것으로 나타났다. 둘째, 온라인 쇼핑몰의 플로우는 고객 충성도에 긍정적인 영향을 미치는 것으로 나타났다. 셋째, 온라인 쇼핑몰 이용가치(쾌락적, 실용적)가 플로우와 고객 충성도에 미치는 영향은 다양성 추구성향에 따라 다르게 나타났다. 마지막으로, 본 연구를 통하여 소비자의 다양성 추구 성향에 따라 차별적 접근의 필요성을 마케팅 실무자에게 제안하였다. 이와 더불어 연구의 결론 부분에는 향후 연구 방향에 대해서도 기술하였다.

• 산경연구논집
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• 제10권2호
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• pp.39-49
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• 2019

Purpose - Customer loyalty and citizenship behavior are key success factors of franchise system. They make the management of franchisee more effective and efficient. Prior studies, however, mainly dealt with only acquisition utility of customer, such as perceived product/service quality and brand reputation to explain customer loyalty and citizenship behavior, which explains only on one side. We tried to investigate the effect of exchange utility of customer, such as relationship strength and psychological obligation together with the acquisition utility. In addition, we tried to investigate the relationship between customer loyalty and citizenship behavior in franchise context. Research design, data, and methodology - This study used data collected from the dining franchisee managers of 342 franchisors in South Korea. The franchisors consist of more than ten franchisees, the majority of which participated directly in the transaction with franchisor and have worked for more than six months. To test the hypotheses, the study used structural equation model analysis. Results - H1-1, 1-2, 1-3 predicted that acquisition utility would increase customer loyalty to franchisee. In support of H1-1, 1-2, 1-3, the results indicated that acquisition utilities such as perceived product value, perceived service value, and franchise brand reputation had positive effects on customer loyalty. H2-1, 2-2 predicted that exchange utility would increase customer loyalty to franchisee. In support of H2-2, the result indicated that psychological obligation had positive effects on customer loyalty like other acquisition utilities. However, H2-1 was not supported. Relationship strength had no significant effect on customer loyalty. H3 predicted that customer loyalty would increase customer citizenship behavior. In support of H3, the results indicated that customer loyalty had positive effect on customer citizenship behavior. Overall, the evidences generally supported the hypotheses. Conclusion - The results of the study show that not only acquisition utility but also exchange utility increases customer loyalty to franchisee and also show that customer loyalty increases customer citizenship behavior. Interestingly, however, relationship strength has no significant effect on customer loyalty. These results have two implications. The one is that increasing exchange utility can improve customer loyalty as acquisition utility can. The other one is that both of customer utilities can improve customer citizenship via customer loyalty.

• Journal of Radiation Protection and Research
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• 제29권1호
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• pp.65-71
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• 2004

원자력 시설의 사고시 환경으로 방출된 방사성물질로부터 초기 주민의 피해 최소화를 위한 대응행위 결정지원 방안으로 다속성 효용분석 법이 고찰되었다. 속성의 효용함수는 비선형 2차 함수로 가정하였으며, 속성의 가중계수는 swing weighting 방법을 사용하여 결정하였다. 본 연구는 원자력시설의 사고시 초기 대응행위 결정지원을 위한 다속성 효용분석법의 적용성에 한정하며, 스트레스 등과 같은 비정량적 속성은 아직까지 자료의 부족으로 포함하지 않았다. 가상사고 시나리오를 구성하여 무대응, 대피, 소개에 대해 속성 값의 변화에 따른 행위에 대한 총 효응 값을 고찰하였다. 적용한 결과, 피폭선량과 선량의 금전가의 변화에 따라 행위의 총 효용 값은 뚜렷이 다르게 나타났다. 피폭선량과 선량의 금전가의 증가에 따라 대피보다 사회적 영향 등 여러 측면에서 보다 극단적인 대응행위인 소개의 총 효용 값의 순위는 뚜렷이 증가한 반면, 무 대응의 순위는 감소하였다. 선량의 기대 확률도 대응행위 결정지원에 있어서 중요한 변수로 나타났는데, 상대적으로 고선량의 기대 확률이 높을수록 행위의 우선 순위가 바뀌는 교차점에서 선량의 금전가는 보다 낮게 나타냈다. 또한 선량에 대한 회피심리가 강하게 적응할수록 행위의 우선 순위가 바뀌는 선량의 교차점은 보다 낮게 나타났다.

• 산업경영시스템학회지
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• 제9권13호
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• pp.17-22
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• 1986

Man-machine system is an integrated total system which is linked by functions of man and machine, and the value of the system is determined by its compatability. And it is able to evaluate the system value on the aspects of utility, availability, and cost benefit. The authors previously represented the methodology of system utility using transfer functions, and this paper successively discusses the reliability of man-machine system. The reliability estimation and evaluation methodologies are briefly mentioned, and some examples are shown in this paper.

• 한국국방경영분석학회지
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• 제16권2호
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• pp.43-55
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• 1990

When people choose one way of action from various alternatives, they make value judgement. Due to limited capacity of human information processing, however, a decision maker cannot reflect his true subjective utility in evaluating alternatives especially for a problem which has multiattribute. The analytic hierachy model is a tool which converts scores derived from pairwise comparison with respect to each attribute to overall scores of the alternatives. Then the overall scores are utilized to choose an alternative. Therefore this model can be used to support people's value judgement.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제12권7호
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• pp.3497-3515
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• 2018

Differential privacy has broadly applied to statistical analysis, and its mainly objective is to ensure the tradeoff between the utility of noise data and the privacy preserving of individual's sensitive information. However, an individual could not achieve expected data utility under differential privacy mechanisms, since the adding noise is random. To this end, we proposed an adaptive Gaussian mechanism based on expected data utility under conditional filtering noise. Firstly, this paper made conditional filtering for Gaussian mechanism noise. Secondly, we defined the expected data utility according to the absolute value of relative error. Finally, we presented an adaptive Gaussian mechanism by combining expected data utility with conditional filtering noise. Through comparative analysis, the adaptive Gaussian mechanism satisfies differential privacy and achieves expected data utility for giving any privacy budget. Furthermore, our scheme is easy extend to engineering implementation.