• Journal of Korean Society of Transportation
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• v.27 no.2
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• pp.157-168
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• 2009

The random utility theory and the multinomial logit model (including a more recent variant--the mixed multinomial logit) derived from it have constituted a back bone for theoretical and empirical analyses of various travel demand features including mode choice. In their empirical applications, however, it is customary to specify random utilities which are linear in modal attributes such as time and cost, and in socio-economic variables. The linearity helps easy derivation of important information such as value of travel time savings by calculating marginal rate of substitution between time and cost. In this paper the author focuses on the very linearity of the random utilities. Taking into account the fact that the mode chooser is also labour supplier, commodity consumer as well as leisure-seeker, the author sets up a maximization model of the traveller, which encompasses various economic activities of the traveller. The author derive from the model the indifference curve defined on the space of modal attributes, time and cost and investigate under what conditions the random utility of the traveller becomes linear. It turns out that there exist the conditions under which the random utility is really linear in modal attributes, but the property does not hold when the traveller has a corner solution on the space of modal attributes, or when the primary utility function of the traveller is directly affected by labour provided and/or the travel time itself. As a corollary of the analysis, a random utility is suggested, approximated up to the second order of the variables involved for empirical studies of the field.

• Proceedings of the KIEE Conference
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• 1996.07a
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• pp.336-338
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• 1996

In this paper, a simple control strategy to interconnect the utility line system for three-phase inverter. Conventionally, such interconnection is based on the 3-phase time-domain waveform analysis, though the control based on the plane defined by the two-axis theory is common in the area of the motor control. The new instantaneous power control strategy is introduced, which is based on the d-q axis theory. Simulation results show that proposed control method has good controllability with simple strategy.

• Management Science and Financial Engineering
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• v.17 no.1
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• pp.1-18
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• 2011

The present study provides a theoretical investigation on pioneering advantage based on reference dependence and loss aversion effect under prospect theory (Kahneman and Tversky, 1979). Behavioral explanations for pioneering advantage are provided from two different perspectives: one based on the prototypicality and the other on the utility uncertainty of the option. A pioneer brand creates the product category and makes a strong impression in customers' mind, and thus becomes the most representative or prototypical option of the category. In addition, the pioneer brand becomes the first option to be experienced by the majority of consumers in the product category, thus has the lowest level of utility uncertainty compared with the late movers. This study integrates the previous accounts for pioneering advantage by showing that consumers have higher preferences for the most prototypical and the least uncertain option based on loss aversion and reference dependence effect. This study suggests that firms should carefully analyze the consumers' loss aversion and perceived uncertainty and prototypicality of their products in order to develop effective market entry strategies.

• The Journal of Fisheries Business Administration
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• v.39 no.2
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• pp.109-123
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• 2008

This study is aimed to establish an investment decision model for offshore aquaculture project of rock bream in Korea using a certainty equivalent method (CEM) based on the expected utility theory and to investigate its economic viability under risk and uncertainty. In the analysis with CEM, the effects of risk attitude and risk level on investment and risk premium were examined and the impacts of various risk and uncertainty factors on the investment decision were also assessed. In addition, the outcomes were compared to those evaluated by the traditional net present value (NPV) method. Results show that risk premium grew as the investors became more risk averse and uncertainty level (the variance of NPV) increased. Consequently, the certainty equivalent value was predicted to decrease from the value assessed by the traditional NPV method.

• Proceedings of the IEEK Conference
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• 2007.07a
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• pp.195-196
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• 2007

The purpose of this paper is to analyze the resource allocation problem in a self organizing network from the viewpoint of game theory. The main focus is to suggest the model and analyze a power control algorithm in wireless ad-hoc networks using non cooperative games. Our approach is based on a model for the level of satisfaction and utility a wireless user in a self organizing network derives from using the system. Using this model, we show a distributed power control scheme that maximizes utility of each user in the network. Formulating this as a non-cooperative game we will show the feasibility of such power control as well as existence of the Nash Equilibrium achieved by the non-cooperative game.

• Journal of information and communication convergence engineering
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• v.21 no.4
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• pp.261-267
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• 2023

Public research, which requires large computational resources, utilizes the supercomputers of the National Supercomputing Center in the Republic of Korea. The average utilization rate of resources over the past three years reached 80%. Therefore, to ensure the operational stability of this national infrastructure, specialized centers have been established to distribute the computational demand concentrated in the national centers. It is necessary to predict the computational demand accurately to build an appropriate resource scale. Therefore, it is important to estimate the inflow and outflow of computational demand between the national and specialized centers to size the resources required to construct specialized centers. We conducted a logit model analysis using the probabilistic utility theory to derive the preferences of individual users for future supercomputer resources. This analysis shows that the computational demand share of specialized centers is 59.5%, which exceeds the resource utilization plan of existing specialized centers.

• (The)Study of the Eastern Classic
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• no.73
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• pp.9-33
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• 2018

This paper examines the literary theory of Gollyun(昆侖) Choe, Changdae(崔昌大, 1669-1720). He has authored a variety of works, and his works have been recognized in many literatures. Because of this, studying his literature is a meaningful. The theory of poem creation is as follows. It is the basic poem creationism that expresses the feelings that I experienced and felt as it is. The utility is to multiply and control the artist's feelings through his poem. However, the creative theory of being the best writer is different from this. It must be premised on finding from the heart and studying various books. If these qualities was provided, the words are clear and the meaning is condensed. He distinguished between general works and the best works, and presented their own creative theory and discussed their utility. The theory of prose utility is as follows. He emphasizes the importance of communicating with contemporaries and establishing important things of the day and making them easier to understand, without specifying the morality. This is a thoroughly realistic utility theory. In the classical chinese prose's history, 'Sadal(辭達)' and 'Susa(修辭)' were issues. He transcends the recognition of 'Sadal(辭達)' and 'Susa(修辭)' as zero-sum. In addition, he gives priority to the meaning of the writer and emphasizes self-realization, which is in common with other political soron(少論) writers' theories. When creating prose, simplicity and bizarreness were issues. He emphasizes concise writing. However, it can be realized when a writer with high opinion is aware of the reason and raises the core. Through various sources, he has completely rejected Ming(明) dynasty's former and latter seven master(前後七子). However, he did not exclude their work unilaterally, and recognized the work of Chin-Han dynasty(秦漢) and Dang-Song dynasty(唐宋). This is the same as his father Choiseokjung(崔錫鼎). He recognized Chin-Han dynasty(秦漢) and Dang-Song dynasty(唐宋) equally, and sought a simplified and summarized style.

• Journal of the Korea Society of Computer and Information
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• v.19 no.8
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• pp.55-62
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• 2014

A game theoretic approach is applied for studying the energy efficient rate scheduling. The individual utility function is defined first. Then, a non cooperative rate game is modeled in which each user decides the transmission rate to maximize its own utility. The utility function considered here is the consumed energy for the individual user's data transmissions. In particular, using the fact that the utility function is convex, we prove the existence of Nash Equilibrium in the energy efficient rate scheduling problem at hand. Accordingly, a non cooperative scheduling algorithm is provided. For better energy efficiency, the sum of the individual user's utility function is optimized Finally, the convergence analysis and numerical results to show the energy efficiency of the proposed algorithms are provided.

• Asia pacific journal of information systems
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• v.22 no.3
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• pp.29-52
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• 2012

As sustainability has grown into a key global issue, more and more information technology (IT) products have adopted these concepts to attract consumers. However, these products potentially require consumers' physical or economic sacrifice at least for a short period of time. Therefore, the reason of consumers' adoption of sustainable IT products cannot be fully explained by the two traditional values: hedonic and utility values. However, expectancy-value theory, which has been used to explain the relationship between value and behavior, still takes hedonic value and utility value into consideration. The purpose of this study is to suggest an amended expectancy-value theory to better explain the adoption of IT products that consider sustainability. For this purpose, two social values-the normative value based on the Schwartz's model of moral norm and the eudemonic value of the Stoic philosophy-were added to the individual values to examine which value particularly influences the adoption of sustainable IT products. In addition, the moderating effect of perceived sustainability between four values and adoption of sustainable IT products was verified.

• Journal of Communications and Networks
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• v.18 no.5
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• pp.784-795
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• 2016

In this paper, we investigate the resource allocation problem in time-varying heterogeneous wireless networks (HetNet) with multi-homing user equipments (UE). The stochastic optimization model is employed to maximize the network utility, which is defined as the difference between the HetNet's throughput and the total energy consumption cost. In harmony with the hierarchical architecture of HetNet, the problem of stochastic optimization of resource allocation is decomposed into two subproblems by the Lyapunov optimization theory, associated with the flow control in transport layer and the power allocation in physical (PHY) layer, respectively. For avoiding the signaling overhead, outdated dynamic information, and scalability issues, the distributed resource allocation method is developed for solving the two subproblems based on the primal-dual decomposition theory. After that, the adaptive resource allocation algorithm is developed to accommodate the timevarying wireless network only according to the current network state information, i.e. the queue state information (QSI) at radio access networks (RAN) and the channel state information (CSI) of RANs-UE links. The tradeoff between network utility and delay is derived, where the increase of delay is approximately linear in V and the increase of network utility is at the speed of 1/V with a control parameter V. Extensive simulations are presented to show the effectiveness of our proposed scheme.