• 제목/요약/키워드: users' characteristics

검색결과 2,965건 처리시간 0.032초

모바일 앱 서비스 특성이 사용자 만족과 지속적 사용의도에 영향을 미치는 요인 (Effects of Mobile App Service Characteristics on User Satisfaction and Continuance Usage Intention)

  • 김병곤;김기원;서홍일
    • Journal of Information Technology Applications and Management
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    • 제26권3호
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    • pp.99-120
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    • 2019
  • The purpose of this study is to provide information necessary for establishing a new strategy for customer service improvement by deriving factors affecting user satisfaction and continuous use intention of mobile app service user characteristics, system characteristics, and social characteristics. The results of this study are summarized as follows. First, reliability, innovation, familiarity, convenience, and self-efficacy among the characteristics of mobile app are analyzed as factors that have the greatest influence on user's perceived usefulness. Second, convenience, mobility, and visibility are some of the characteristics of mobile app service. Third, identity, security, and expectation agreement among mobile app service characteristics are analyzed as negative factors that do not affect users' perceived usefulness. Fourth, interactivity, familiarity, and self-efficacy among the characteristics of mobile app service were analyzed as positive factors that have the greatest effect on user's perceived ease of use. Fifth, reliability, mobility, visibility, and convenience among mobile app service characteristics are analyzed as factors that have some positive effects on perceived ease of use of app users. Sixth, identity, innovation, and security among the characteristics of mobile app service are negatively influenced by mobile app users' perceived ease of use. Seventh, the perceived usefulness of mobile app users is analyzed as a factor that has a very positive effect on user satisfaction. Eighth, the perceived ease of use of mobile app users is analyzed as a factor affecting perceived usefulness positively. Ninth, the perceived ease and expectation of mobile app users are positively influenced on user satisfaction. The tenth, the perceived usefulness of the mobile app users was analyzed as a factor having a very positive influence on the persistent intention to use. For the eleventh, the perceived ease of use of mobile app users was analyzed as a factor having a positive effect on the persistent intention to use. The twelfth, mobile app user satisfaction was analyzed as a factor having a very positive effect on the persistent intention to use.

IPA분석을 이용한 지하철 이용자 서비스 특성에 관한 연구 (The Analysis of Service Characteristics for Subway Passengers Using The Importance-Performance Analysis(IPA))

  • 박정수;윤상훈;배기목;김태호
    • 한국철도학회논문집
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    • 제10권4호
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    • pp.420-430
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    • 2007
  • It is reported that many users of the subways in Seoul are not currently satisfied with the subway services. The cause of the dissatisfaction is that the qualitative items and indexes are not considered properly, and also does not diversify the evaluation items to follow the change of subway environment. Therefore in this study the evaluation items and indexes that can reflect of the subway users' characteristics are examined and synthesized. Then the characteristics of service are analyzed for the senior subway system users and junior subway system users that are classified with the cluster analysis. The result of the study is that the majority of users on subway are not satisfied the qualitative items which are safety, kindness, comfortableness, convenience excepting for punctuality and accessibility. So, if the service of subway users improve, the qualitative items is needed to consider with quantitative items.

SNS 사용자 이동 영향요인 연구: SNS 피로감과 이주이론을 중심으로 (The Study of SNS Users' Switching Behavior: In the Perspective of SNS Fatigue and Migration Theory)

  • 장은진;김정군
    • 한국정보시스템학회지:정보시스템연구
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    • 제30권4호
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    • pp.43-69
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    • 2021
  • Purpose Although companies occupied the network market take the advantageous position first and can be successful in securing users over a certain size, it is important to satisfy the customers' demand and prevent the outflow of users toward a new alternative SNS. What is more, there are frequent changes in the flow of users toward new SNSs. Despite these dynamic market circumstances, there is a lack of research to explain the switching behaviors of SNS users. Design/methodology/approach The objective of this study is to explain and verify a specified migration theory(Push-Pull-Mooring model) focused on SNS fatigue in the psychological point of view, as well as reviewing previous studies on functional and technical characteristics of SNSs themselves. Moreover, this study tried to highlight factors affecting users actual SNS switch rather than their switching intention. Findings According to the statistical analysis, the most influenced pull factor to switch SNS was the alternative attractiveness. On the other hand, undesired relationship burden, service innovation and important mooring factors to prevent users' SNS switch. This study has a significant contribution to the theory, which analyzed users' actual SNS switch, and examined SNS users' psychological factors(SNS fatigue), reviewing the characteristics of existing services. To secure more users and to keep them, companies providing social network service need to develop differentiated strategies by analyzing psychological characteristics of various users.

블로그-트위터 매체 간 특성 차이 및 사용자 제품정보 처리와 평가차이 비교에 관한 연구 (A Comparative Study on Different Characteristics of Social Media and Product Information Processing and Evaluation)

  • 이재범;허정;정민형;신용재
    • 한국정보시스템학회지:정보시스템연구
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    • 제21권1호
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    • pp.69-91
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    • 2012
  • The study investigates the media distinctiveness between twitter and other social media and describes how product information interpretation and responsiveness by internet users can be affected by the distinctive characteristics of twitter and blog media. The characteristics include relationship formation patterns among users, channel diversity, immediateness of information communication, information flow within media, media credibility, and management cost. Specifically, we statistically tested whether these characteristics are meaningfully differentiated by users. Results also showed that users perceived product information processing level and product evaluation direction differently based on these media characteristics. The current findings can serve as a pioneering work to provide a theoretical framework for examining social media characteristics and their impacts on consumer perception. In addition, this study practically suggests that marketers and network managers need to use differentiated communication strategies for twitters as a marketing strategic option.

소셜TV 비이용자의 혁신저항과 이용의도에 관한 연구: 혁신확산 이론과 혁신저항모델을 중심으로 (A Study on Factors Affecting Innovation Resistance and Intention of Use of Social TV Non-Users: Focused on Innovation Diffusion Theory and Innovation Resistance Model)

  • 이병혜
    • 인터넷정보학회논문지
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    • 제18권6호
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    • pp.101-112
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    • 2017
  • 본 연구는 혁신확산이론과 혁신저항모델을 적용하여 소셜TV 혁신저항과 이용의도에 영향을 미치는 요인을 탐색하였다. 주요 결과를 중심으로 살펴보면, 첫째, 소셜TV 비이용자의 지각된 혁신특성 중 적합성과 복잡성은 혁신저항에 통계적으로 유의한 영향을 미치는 것으로 나타났다. 둘째, 소셜TV 비이용자의 인지된 위험은 혁신저항에 통계적으로 유의한 정적 영향을 미치는 것으로 나타났다. 셋째, 소셜TV 비이용자의 지각된 혁신특성 중 적합성과 복잡성은 이용의도에 통계적으로 유의한 영향을 미치는 것으로 나타났다. 넷째, 소셜TV 비이용자의 인지된 위험은 소셜TV 이용의도에 통계적으로 유의한 영향을 미치지 못한 것으로 나타났다.

최종사용자 컴퓨팅의 실태와 최종사용자 개인적 특성에 관한 연구 (A Study on the current status of EUC and individual characteristics of end-users in Korean firms)

  • 김상수
    • 한국정보시스템학회지:정보시스템연구
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    • 제5권
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    • pp.383-409
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    • 1996
  • This study has two research objectives related to end-user computing (EUC). One of the research objectives was to investigate the current status of EUC of Korean firms. Another research objective was to examine the relationship between individual differences of end-users and EUC success. Using survey data from 752 end-users of 23 firms, the current status of EUC and the relationship between individual differences of end-users and EUC success were investigated. The current status of EUC was examined from six perspectives : 1) what is the characteristics of EUC strategy of Korean firms, 2) what are the individual characteristics of end-users in Korean firms 3) what are the characteristics of tasks performed by end-users computer, 4) what are the application areas of EUC, 5) How end-users are satisfied with the support of firm, 6) what are system usage and satisfaction of end-users. It was also found that individual differences of end-users are related to EUC success. More specifically, it was shown that the male gender, younger age, higher level of education, higher rank and organizational tenure, higher math ability, thinking type of cognitive style, positive and optimistic attitudes toward computer, more experience with computer, more computer education and knowledge are individual differences variables associated with EUC success. The results of stepwise regression analysis suggested that the individual difference variables accounted for 14%, 25%, 39%, and 30% of the variances of four EUC success variables, satisfaction for outcome, satisfaction for ability, frequency of computer use, and the number of tasks, respectively. Theses empirical findings suggest that EUC managers should consider individual differences of end-users in managing EUC, such as education, training support, and human resource management, to maximize potential benefits of EUC.

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계절 및 회원 특성이 공공자전거 통행에 미치는 영향분석 : 서울시 따릉이를 대상으로 (Effects of Seasonal and Membership Characteristics on Public Bicycle Traffic : Focusing on the Seoul Bike)

  • 장재민;이숭봉;이영인;이무영
    • 한국도로학회논문집
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    • 제20권4호
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    • pp.47-58
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    • 2018
  • PURPOSES : Seoul introduced public bicycles to reduce environmental pollution and create a healthy society. Because the use of bicycles is highly weather dependent, and bicycles are rented by the people, member characteristics and seasonal influences should be considered. This study analyzed bicycle traffic characteristics considering seasonal and member characteristics and highlighted some implications. METHODS : The Yeouido and Sangam districts, which have multiple business districts, were taken as the areas of interest. In order to reflect seasonal and membership characteristics, the traffic volume, time of use, and characteristics of each zone were categorized by season (spring, summer, autumn, winter) and membership type (season, daily, group). In addition, we analyzed the pattern of traffic volume and usage time according to the traffic purpose after separating rental locations into residential, business, subway, and park, reflecting the land characteristics. RESULTS : The results revealed that seasonal characteristics were high for bicycle traffic, time of use, and occupancy rate for park locations in spring and autumn. In terms of membership characteristics, group and daily users appeared as major visitors for park locations, and the trends of commuter pass users showed that bicycle use meets the purpose of introducing public bicycles. CONCLUSIONS : Traffic characteristics differed according to seasonal and membership characteristics. It is necessary to involve and extend the users of the commuter pass. Situations in which commuter pass users cannot function as a group or in which daily users monopolize bicycles (especially near parks, near subway stations, etc.) must be avoided.

SNS 사용자의 개인적·사회적 특성이 지속적 사용의도에 영향을 미치는 요인 : 생활 공유형 SNS를 중심으로 (Factors affecting the User Satisfaction and Continuance Usage Intention of Social Network Service)

  • 김병곤;윤일기;박흥순
    • Journal of Information Technology Applications and Management
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    • 제23권2호
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    • pp.207-224
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    • 2016
  • Investments in information and communication technologies (ICT) around the world have grown at an enormous rate over the past two decades, which reflects a new emphasis on consumer mobile devices. A social network service (SNS) is an online service that aims to build social relations among people who share interests and activities. The role of SNS is enormous for communicating ideas and opinions among social participants. The use of SNS has recently become one of the most popular social activities worldwide. This research investigated relation between personal characteristics, social characteristics and user satisfaction on SNS then, analyzed how these factors affecting continuance usage intention on SNS users. The conclusion is summarized as below. The study results show that informativeness, pleasure, innovativeness, relationship and empathy of SNS are having positive impact to some degree on the user satisfaction. Further, the user satisfaction of SNS users and quality of life have a positive impact on the continuance usage intention of SNS users. This results show that various SNS qualities are necessary to actively explore and obtain further information that users intend to find, while they are insufficient in function to provide the information other users require or exchange information with other users through the SNS.

기혼자의 일-가족 전이에 미치는 영향 연구: 건강가정지원센터 이용유무에 따른 조절효과 중심으로 (Study on the Effects of Work-Family Spillover among Married Individuals: Focusing on the Moderating Effects of the Use of HFSC)

  • 장진경;전종미
    • 가정과삶의질연구
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    • 제33권4호
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    • pp.1-17
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    • 2015
  • The purpose of this study was to investigate the effects of individual characteristics, family characteristics, job characteristics, and family strength on work-family spillover in dual-earner families focusing on users and non-user of Healthy Family Support Centers(HFSC). The subjects were 703 people who lived in Seoul and Gyeonggi-Do. The results were analyzed by using the PASW 21.0 program. The findings of this study led to the following conclusions: First, the users of HFSC showed a higher level of family strength than the non-users did. This is the users had a high level of awareness of family's values and importance compared to the non-users. Second, the users revealed higher levels at a positive spillover from work to family and from family to work than the non-users. Therefore, it is confirmed that the users have a positive view of work-family spillover due to their family strength. Finally, there was a significant result at the moderation effects of work-family spillover according to personal traits, family and job characteristics. Specifically, work-family negative spillover was effected family strength through the age of the users' children. The result suggest that family strength has positive effects on the family cycle. It will be worthwhile to pay attention in future research to discover what is the appropriate support for dual earner families.

The Usage Characteristics of Twitter, and Their Relationship with Gender, Age, and Brand Preferences

  • Ahn, Hyung Jun
    • 한국컴퓨터정보학회논문지
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    • 제21권3호
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    • pp.73-81
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    • 2016
  • With the increasing popularity of social network services (SNSs), there have been many attempts to analyze the users of SNSs. By doing so, the characteristics and preferences of the users can be understood, which can help companies provide personalized information and services that they need or are relevant for them. This study aimed to analyze the usage behavior of Korean Twitter users from various perspectives to deepen the understanding of it. For this research goal, an online survey was conducted for the users of Twitter and the data about their actual usage were collected using the open API of Twitter. Factor analysis of the data revealed five factors that explain about 69.3% of the usage variables. It was also investigated how the factors are related to gender, age, and brand preferences. The results showed that the usage behavior of Twitter is largely affected by age (p<0.001), and also by gender through an interaction effect (p<0.05). Also, the factors showed significant statistical correlations with the brand preferences of the users.