• Title/Summary/Keyword: user value

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Improved Algorithm for User Based Recommender System

  • Lee, Hee-Choon
    • Journal of the Korean Data and Information Science Society
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    • v.17 no.3
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    • pp.717-726
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    • 2006
  • This study is to investigate the MAE of prediction value by collaborative filtering algorithm originated by GroupLens and improved algorithm. To decrease the MAE on the collaborative recommender system on user based, this research proposes the improved algorithm, which reduces the possibility of over estimation of active user's preference mean collaboratively using other user’s preference mean. The result shows the MAE of prediction by improved algorithm is better than original algorithm, so the active user's preference mean used in prediction formula is possibly over estimated.

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Color Transformation of Images based on User Preference (사용자 취향을 반영한 영상의 색변환)

  • Woo, Hye-Yoon;Kang, Hang-Bong
    • Journal of KIISE:Software and Applications
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    • v.36 no.12
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    • pp.986-995
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    • 2009
  • Color affects people in their various combinations of hue, saturation and value. On the other hand, people may feel different emotion from the same color. If we can introduce these characteristics of color and people's emotion about color to emotion-based digital technologies and their contents, we can effectively draw users' interest and immersion to the contents. In this paper, we will show how people feel about color and present a method of image coloring that reflects the user's preference. First, we define basic templates that reflect the relationship between color and emotion, and then perform an image coloring. To reflect user's preference, we compute weights for hue, saturation and value through the experiments on each subject's preference about hue, saturation and value. The image coloring for each subject's taste will be drawn by updating the weights of hue, saturation and value. Through the results of experiments and surveys, we found that people were more satisfied with the transformation of the templates which reflected user's preference than the one that did not.

An Exploratory Study on User Experience of Augmented Reality Advertising (증강현실 광고의 사용자경험에 대한 탐색적 연구)

  • Sung, Jungyeon;Jo, Jae-wook
    • Journal of Digital Convergence
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    • v.14 no.8
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    • pp.177-183
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    • 2016
  • Augmented Reality(AR) has been further developed through connectivity with Artificial Intelligence (AI), Big Data, the Internet of Things(IoT). The interest of AR in the advertising is on the increase. However, it needs to explore the use of AR technology in advertising based on user experience rather than the technical aspects. This study is very significant in that it is the exploratory study which provides guidelines in the field of utilizing AR, particularly based on direct user experience. In addition, through a quantitative survey, it checks the validity of the present study to verify the impact of utilitarian, experiential value of AR ad on brand attitude as consumer attitude. The characteristics of AR ad based on user experience through this study will provide guidance to utilize AR ad, utilizing AR technology in various fields, such as education and exhibitions in developing convergence contents that can provide practical value.

Understanding User Acceptability Towards to Robo Taxi Based on Value Based Adoption Model (가치기반수용모델 기반의 로보택시 사용자 수용성 분석)

  • In su Kim;Jeong ah Jang;Junghwa Kim
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.22 no.1
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    • pp.291-310
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    • 2023
  • This study explores the factors which affect user acceptance for Robo Taxi, an electricity-based Autonomous Vehicles based on a Value based Adoption Model. The three main factors of benefit (usefulness and enjoyment), sacrifice (technicality and perceived fee level), and user experience about mobility services such as car sharing, taxi, and autonomous vehicles, were finally selected as independent variables as a influential factors on perceived values and adoption intention of Robo taxi. The study found that usefulness, enjoyment, and perceived fee had a significant effects on adoption intention, and some user experiences had a significant effect on benefit factors. This study has important implications for incorporating the Value-based Adoption Model results into the service design for the activation of Robo taxi, and furthermore, they can provide a theoretical basis for effective use of the research findings.

A Study on the Relationships among User Characteristics, Perceived Value, and User Satisfaction of Mobile Payment System

  • Jong-soo Yoon
    • Journal of the Korea Society of Computer and Information
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    • v.28 no.4
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    • pp.143-150
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    • 2023
  • As the use of mobile devices such as PDAs and smart-phones increases, the Mobile Payment System(MPS) is widely used as a new payment method. Accordingly, domestic and foreign MPS users can conveniently purchase or use the products and services they want, free from the constraints of time and space. In this situation, the study was to investigate how the perception of MPS value varies depending on the characteristics of MPS users(demographic characteristics, MPS usage characteristics), and to analyze whether the perception of MPS value ultimately has a significant effect on user satisfaction. To accomplish these research purposes, the study conducted a statistical analysis using a questionnaire for people with experience using MPS in Korea. The analysis results of the study could be useful in seeking ways to successfully spread of MPS at home and abroad and improve user satisfaction in the future.

Design and Implementation of Distributed Mutual Exclusion Lock Counter Algorithm (분산 상호 배제 카운트 알고리즘을 이용한 클라이언트 사용자 구분 시스템 개발)

  • Jang, Seung-Ju
    • The Transactions of the Korea Information Processing Society
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    • v.7 no.4
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    • pp.1227-1235
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    • 2000
  • In this paper, we propose new concepts that the distributed counter value with the distributed EC system identify each user who users the distributed system. The web user should register his/her own user ID in the cyber shopping mall system. Instead of registration, this paper proposes the proprietary mechanism that is distributing counter. The counter assigns the distinguished number to each client. The distributed lock algorithm is used for mutual assignment of the counter to each client. The proposed algorithm is the best solution in the distributed environment system such as cyber shopping mall. If a user should register his/her own ID in every EC system, he/she may not try to use these uncomfortable systems. The mutual counter is used to identify each client. All of these features are designed and implemented on Windows NT web server. Also these features were experiments with 5 clients for 300 times. According to the experiments, clients have their own mutual counter value. The proposed algorithm will be more efficient in internet application environment. Moreover, it will improve the number of internet users.

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The Effect of the Qualities of Special Transportation Services on the Image of the Organization through User Satisfaction and User Value (지방정부 특별교통 서비스품질이 이용자만족도와 이용자가치를 통해 기관이미지에 미치는 영향)

  • Kim, Jongeok;Hwang, Changyu
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.14 no.3
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    • pp.127-144
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    • 2018
  • The differentiation of this study is largely based on the above discussion. First, I would like to examine the main factors that affect the image of the local government's special transport agencies in terms of users and suggest strategic options for promoting the local government's special traffic. Second, a public service approach is very necessary considering the concept of new public transport such as local government special transport, individual use experience and social impact. The purpose of this study is to demonstrate the characteristics of local government special traffic through the five important factors of the service quality which are not capable of objectively measuring the characteristics of the service.

Modality Conversion For Media QoS

  • Thang Truong Cong;Jung Yong Ju;Ro Yong Man
    • Proceedings of the IEEK Conference
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    • summer
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    • pp.395-399
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    • 2004
  • We present modality conversion as an effective means for QoS management. We show that modality conversion, in combination with content scaling, would give a wider range of adaptation to support QoS at media level. Here, we consider modality conversion with respect to resource constraint and human factor. To represent modality conversion as well as content scaling, we present the overlapped content value (OCV) model that relates the content value of different modalities with resources. The specification of user preference on modality conversion is divided into qualitative and quantitative levels. The user preference is then integrated into the OCV model so that modality conversion correctly reflects the user's wishes. For the conversion of multiple contents, an optimization problem is formulated and solved by dynamic programming. The experiments show that the proposed approach is efficient to be applied in practice.

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A Study on the Value of S Children's Library (어린이도서관의 가치에 관한 연구 - S어린이도서관을 중심으로 -)

  • Cho, Keum-Ju
    • Journal of Korean Library and Information Science Society
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    • v.42 no.1
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    • pp.51-72
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    • 2011
  • This work investigated the social, cultural, and economical impacts of the services that S Children's Library provides to local community and its residents. In this study I analyzed the user statistics by using Korean Library Automation System III, practiced a comparative analysis with other libraries over circulation efficiency, and reviewed the user's evaluation through user survey. The achievement of this study is to find out the value of S Children's Library by verifying the service status of S Children's Library based on the analyzed data, assessing the role and meaning of the children's library within the community, and measuring the economical contribution through user evaluation.

User Physical Information Analysis based Fitness System (사용자 신체 정보 분석에 기반 피트니스 시스템)

  • Lee, Jong-Won;Kang, Hee-Beom;Park, Byung-Don;Kim, Ho-Sung;Jung, Hoe-Kyung
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2016.10a
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    • pp.784-786
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    • 2016
  • Recent research has been related to the health of the various systems. In contrast the system are the level insufficient for accurate analysis that the body of the user information and service information. In this paper, in order to solve this problem, we propose a fitness system based on the algorithm for analyzing the body of the user information. Algorithm to analyze the user's body information by analyzing the user's height and weight to calculate the BMI(Body Mass Index) index and BMR(Basal Metabolic Rate) value. The proposed system is considered to be able to give recommendations to the user for the exercise on the basis of the calculated BMI index and BMR value.

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