• Proceedings of the Korea Information Processing Society Conference
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• 2017.04a
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• pp.841-844
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• 2017

최근 인터넷의 급격한 발전으로 사용자의 관심사에 적합한 정보를 제공하는 추천 시스템에 대한 필요성이 증가하고 있다. 이에 따라 태그를 활용하여 추천 시스템의 성능을 향상시키려는 연구가 최근 활발하게 진행되고 있다. 하지만 태그를 활용하는 추천 시스템은 악의적인 사용자에 의해 달린 스팸 태그로 인해 부적합한 아이템을 제공한다는 문제점을 가지고 있다. 본 논문에서는 이러한 문제를 해결하기 위해 사용자 평판을 활용한 아이템 추천 기법을 제안한다. 이 기법은 먼저 사용자의 태깅 활동을 분석하여 사용자 평판을 측정한다. 다음으로 태그 네트워크를 구축한 후 사용자 평판을 고려하여 태그의 영향력을 계산하고 이를 기반으로 아이템을 추천한다.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.7 no.7
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• pp.1569-1584
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• 2013

Ubiquitous interaction in a pervasive environment is the main attribute of smart spaces. Pervasive systems are weaving themselves in our daily life, making it possible to collect user information invisibly, in an unobtrusive manner by known and even unknown parties. Huge number of interactions between users and pervasive devices necessitate a comprehensive trust model which unifies different trust factors like context, recommendation, and history to calculate the trust level of each party precisely. Trusted computing enables effective solutions to verify the trustworthiness of computing platforms. In this paper, we elaborate Unified Trust Model (UTM) which calculates entity's trustworthiness based on history, recommendation, context and platform integrity measurement, and formally use these factors in trustworthiness calculation. We evaluate UTM behaviour by simulating in different scenario experiments using a Trust and Reputation Models Simulator for Wireless Sensor Networks. We show that UTM offers responsive behaviour and can be used effectively in the low interaction environments.

• Journal of the Ergonomics Society of Korea
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• v.31 no.4
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• pp.541-550
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• 2012

Objective: The aim of this study is to suggest a notation method for three-dimensional hand gesture. Background: To match intuitive gestures with commands of products, various studies have tried to derive gestures from users. In this case, various gestures for a command are derived due to various users' experience. Thus, organizing the gestures systematically and identifying similar pattern of them have become one of important issues. Method: Related studies about gesture taxonomy and notating sign language were investigated. Results: Through the literature review, a total of five elements of static gesture were selected, and a total of three forms of dynamic gesture were identified. Also temporal variability(reputation) was additionally selected. Conclusion: A notation method which follows a combination sequence of the gesture elements was suggested. Application: A notation method for three dimensional hand gestures might be used to describe and organize the user-defined gesture systematically.

• Journal of Smart Tourism
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• v.2 no.3
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• pp.31-38
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• 2022

Understanding demand for travel websites can help hoteliers better evaluate their own multi-channel distribution and reputation management strategies. In this study, we estimated demand for eight major travel websites based on the user percentage in 3,120 U.S. counties. Results highlighted the importance of four types of factors: sociodemographic, economic, Internet use-related, and travel-related. Differences between websites were also compared based on estimated coefficients. For example, the demand for Expedia.com appeared to be driven by age, education background, income, and foreign travel history, whereas the demand for Hotels.com was driven by the proportion of the African American population and domestic travel history. Lastly, implications are provided.

• Korea Science and Art Forum
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• v.30
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• pp.217-230
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• 2017

The purpose of this study is to develop a theoretical model identifying how consumers accept a fashionable technology product. A systematic review of 39 influential TAM studies focusing on theory development in the context of information technology results in three tendencies, which become backbone of the model of fashionable technology acceptance. A subsequent review of the nature of fashion fleshes out the backbone with detailed propositions in the more specific context of fashionable technology. The model of fashionable technology acceptance includes key propositions of Theory of Reasoned Action, in which internal beliefs consist of functional, aesthetic and symbolic values, and other factors, such as technology features (i.e., hardware specification, software specification, brand, and price factors), environmental conditions (i.e., technical infrastructure and user occasion), individual differences (i.e., age, gender, experience, personality, aesthetic sense, fashion innovativeness, and income), and social influence (i.e., subjective norms, social reputation, and cultural difference). Implications, limitations, and suggestions for future research are also discussed.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2006.11a
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• pp.253-259
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• 2006

Since townscape planning zones were introduced in 2000 by a revised Urban Planning Law, interest and understanding on townscape have been enhanced in Korea. Driven by this trend of the time, interest in townscape planning has been growing in the area of urban planning, and local governments have been expressing their interest in townscape management. This study is intended to provide criteria for setting goals of constructing desirable urban environments in harmony with existing condition in Chung-ju City. To this end, questionnaire surveys and awareness research were administered and following findings were obtained in relation to user-specific preferences on view targets and view points for townscape planning in Chung-ju City. In general, citizens of Chung-ju City were found to prefer townscape frequently in use practically, while residents in other areas preferred such townscape as linked with the city' s overall reputation. Both groups were found to prefer natural landscape (Gaemyeongsan, Namsan, etc.) to artificial one as a view target, and Chung-ju Terminal and the neighborhoods and downtown(Seongseo-dong) were presumably preferred as a view point.

• Journal of Information Technology Applications and Management
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• v.22 no.3
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• pp.115-128
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• 2015

Although the telecommunications service industry has become a basic infrastructure component of the information and communication technology (ICT) industry, it is now losing its reputation as a cash cow due to achieving a saturation of service subscribers, especially in South Korea. With the exception of improving network speeds, network operators are experiencing difficulties in creating new innovations. Therefore, new innovations for the telecommunications service industry should be identified in conjunction with government policies for industry promotion. To examine the innovative capabilities of a specific industry, innovation system theories were used as a framework for research. However, existing innovation systems are limited with regard to explaining the openness of relationships and user participation which are general properties of the ICT industry. Moreover, as sources of innovative activity, additional values such as financial support and collaboration are more appropriate. This study presents a new innovation system based on innovation values. We analyze the telecommunications service industry and prioritize the importance of telecommunication policies within South Korea. An in-depth interview with experts based on the innovation system framework is conducted first. Next, innovation factors derived from the interview are applied within an analytic hierarchy process (AHP), leading to a prioritization of innovation factors for the telecommunications service industry.

• Proceedings of the Korea Society of Information Technology Applications Conference
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• 2007.05a
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• pp.321-349
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• 2007

The objective of this study is to investigate factors influencing trust on internet shopping mall and to examine whether these factors on trust have differences between Korean and Chinese users. Based on the literature reviews, this study employs six factors in two groups of influencing factors, web-site characteristics and individual characteristics as key determinants of trust in internet shopping mall. Analysis of 470 responses (Korean: 320 users, Chinese: 150 users) of survey questionnaire indicates the following: In terms of the relationship between web-site characteristics factors and the trust, the results showed clear differences between Korean and Chinese samples. For the Korean samples, transaction security and interactivity were the only significant influencing factors. For the Chinese samples, perceived reputation and perceived size were the only significant factors. In terms of individual characteristics factors, the influencing factors were found identical for the samples. Both propensity to trust and familiarity were significant factors in both Korean and Chinese samples. Based on the findings, managerial implications are discussed in building user trust in internet shopping mall in Korean and Chinese market.

• Journal of Family Resource Management and Policy Review
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• v.12 no.1
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• pp.91-105
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• 2008

This study identifies key determinants and types of participation in UCC Services. The research examines the how the major factors in perception of social presence, fun and entertainment, self-expression, arousal, human relations, positive feedback, information sharing, monetary business opportunity, and user friendliness of web structure contribute to participation in UCC Services. The data used in this study were collected by a web-based survey so that 629 internet users were available for analysis. Some of the practical implications of the results are follows. We have categorized that the type of people participating in UCC Services were readers, modifiers, remixers, and creators. Digital consumers directly connected with other consumers by producing their own digital contents. Multiple regression analysis among the creators group was not included due to small sample size. Self expression, fun and joy and the convenience of the web interface showed strong positive significant impacts on the UCC Service participation of all participation types. Information sharing, other's positive reputation and arousal showed a positive significant impact on the modifiers or remixers type groups. Monetary business opportunity and human relations were not significant in any UCC type group.

• Journal of Information Technology Applications and Management
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• v.14 no.2
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• pp.71-96
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• 2007

The objectives of this study are to investigate factors influencing trust on internet shopping mall and to examine whether these factors on trust have differences between Korean and Chinese users. Based on the literature reviews, this study employs six factors in two groups of influencing factors, web-site characteristics and individual characteristics as key determinants of trust in internet shopping mall. Analysis of 470 responses(Korean: 320 users, Chinese: 150 users) of survey questionnaire indicates the following: In terms of the relationship between web-site characteristics factors and the trust, the results showed significant differences between Korean and Chinese samples. For the Korean samples, transaction security and interactivity were the only significant influencing factors. For the Chinese samples, perceived reputation and perceived size were the only significant factors. In terms of individual characteristics factors, the influencing factors were found identical for the samples. Both propensity to trust and familarity were significant factors in both Korean and Chinese samples. Based on the findings, managerial implications are discussed in building user trust in internet shopping mall in Korean and Chinese market.