• 상하수도학회지
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• 제21권6호
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• pp.763-770
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• 2007

There are many design parameters affecting filtration efficiency such as filteration rate, media packing depth, size distribution, and so on. The sphericity, the ratio of the surface area of an equal volume sphere to the real surface area of the particles, is one of major physical characters of media. The effect of sphericity on the performance of anthracite filter has been investigated. Media from eight water treatment plants have been collected. The sphericity of each media has been calculated by using well known headloss equations such as Kozeny equation, Dahmarajah equation etc.. Columns packed with anthracite media having different sphericity have been used to compare headloss development, floc accumulation in the bed, particles in bed water, filtrate turbidities after backwash and so on. The repeated experiments have indicated that the sphericity of anthracite media may not have remarkable influence on the filter performance as it has been suspected. It also has been prospected in the experiment that the media of higher sphericity would store more particles in the bed and give better filtrate quality, if provided that the effective size and the size distribution of media would be the same.

• Asian Journal of Business Environment
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• 제8권3호
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• pp.5-12
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• 2018

Purpose - The purpose of current paper is to identify features of advertisements at social media that generate the ad-click and to further identify if these advertisements lead to purchase. If no purchase is made, then reasons for not making purchase are identified. Users' purchase experience after users clicked at advertisements are also studied. Research design, data, and methodology - Research design followed is exploratory research, where various factors leading to ad-clicks and generating purchase at social media platform were explored. Raw data was gathered by means of survey among a sample of 185 respondents in India using online structured questionnaire. GLM model and multinomial regression were used to analyze the data. Results - Several factors including endorsement by friends, advertisement aesthetics, product reviews, and aggressive pricing played major role in generating ad-clicks. Major impediment to purchase on were product misrepresentation in advertisement, false discounts, and site security. Female users clicked more on social media advertisements and made more purchases compared to their male counterpart. Conclusions - Social media advertisements have significant positive effect on buying behavior of online customers. Transactions culminating from social media ad-click generated significant positive experience for social media users. Thus, social media can be effective marketing tool.

• Journal of Information Science Theory and Practice
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• 제11권4호
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• pp.90-108
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• 2023

The purpose of this study is to investigate how uses and gratifications motivations increase social media stickiness, with a special focus on media engagement as a key mediator. Data were gathered via a survey questionnaire from Bangladeshi Z Generation social media users, which was quantitative in nature. For the analysis of 258 survey samples, structural equation modeling methodology was used. The results show that social media engagement and social media stickiness are positively impacted by uses and gratifications motivations such as social interaction, information, convenience, and entertainment. The study also found evidence of a relationship between uses and gratification motivations and social media stickiness, which is also mediated by emotional attachment. Understanding the motivations and gratifications sought by Z Generation users on social media platforms can help design strategies to enhance engagement and loyalty, ultimately leading to improved user retention and platform success. By identifying and addressing the specific needs and desires of the Z Generation, social media platforms can tailor their features, content, and user experiences to foster a stronger sense of connection and satisfaction, resulting in increased user engagement and prolonged usage.

• 한국언론정보학보
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• 제28권
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• pp.77-110
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• 2005

본 연구는 미디어 교육의 개념 변화를 살펴보는 데 목적이 있다. 이를 위해서 본 연구는 미디어 교육을 둘러싼 2가지 차원에서의 변화를 살펴보았다. 첫 번째로, 새로운 미디어의 등장, 수용자의 이용자로의 변화, 교육환경의 변화의 3가지 차원에서의 미디어 교육을 둘러싼 환경변화를 살펴보았다. 두 번째로, 미디어 교육의 다양한 패러다임의 변화를 살펴보았다. 이를 통해서 역사적으로 미디어 교육이 미디어 이론과 연관성을 맺으면서 발전되는 과정을 살펴보았다. 미디어 교육의 환경과 이론적 토대의 변화는 미디어 교육의 개념이 변화해야 할 필요성을 말해주고 있다. 본 연구에서는 다양한 학자들이 제시하는 미디어 교육의 개념을 살펴보았다. 미디어 교육은 초기의 텔레비전에 대한 교육에서 새로운 학문영역으로 정의되고 있다. 또한 미디어 교육은 새로운 미디어의 등장에 따라서 커뮤니케이션 능력으로서 미디어 리터러시의 개념으로 확장시켜야 한다. 이러한 변화는 미디어 교육이 언어적 차원, 미디어 내용의 비판적 해석, 사회와의 소통이라는 다양한 형태로 확장되어짐을 의미한다.

• 지능정보연구
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• 제24권1호
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• pp.53-74
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• 2018

해외 시장 의존형 경제구조를 지닌 우리나라에서 관광산업은 국가경제에 중요한 산업으로 이를 육성하기 위해 정확한 관광 수요 예측이 필요하다. 그에 따라 많은 연구들이 출국 수요를 예측하기 위해 노력해왔으며 출국수요에 영향을 미치는 요인에 대해 다각도로 연구가 이루어져 왔다. 특히 정보기술의 발전으로 최근에는 출국자들의 출국지 선택 등 관광객의 의사결정에 온라인 뉴스, 소셜 네트워크 서비스 등의 온라인 미디어가 많은 영향을 끼치고 있다. 이에 본 연구는 온라인 미디어가 발생시키는 구전 효과가 출국 수요에 미치는 영향을 살펴보고 그 영향 관계를 규명하고자 하였다. 온라인 미디어는 쉽게 접근이 가능하고 공유가 활발하다는 측면에서 구전 효과가 발생되어 사용자들의 의사결정에 영향을 주고 있다. 이를 위해 본 연구에서는 온라인 미디어를 공적 미디어인 뉴스와 사적 미디어인 블로그로 구분하였으며 실제 아시아 5개국의 출국자 수에 이들 미디어가 미치는 영향 관계를 패널 모형을 통해 분석하였다. 그 결과, 온라인 뉴스의 구전 효과는 출국자 수에 부정적인 영향을 미치지만 블로그의 경우 긍정적 영향 관계를 보였다. 따라서 향후 출국 수요 예측에 있어 온라인 미디어의 구전 효과를 반영해야 하며 이는 미디어의 종류에 따라 차별적으로 적용해야 함을 시사한다. 또한 각 국가별로 온라인 미디어의 특성에 따라 미치는 영향 관계가 차이가 있음을 분석하였다. 즉, 출국 국가에 따라 온라인 미디어의 영향력이 다름에 따라 국가별로 차별적인 예측 및 관리 모형이 필요하다. 본 연구 결과를 통해 관광산업종사자들의 국가와 미디어별 온라인 미디어 기반의 마케팅 전략 수립에 도움을 줄 수 있으리라 기대된다.

• 지능정보연구
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• 제24권2호
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• pp.37-57
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• 2018

최근 스마트폰의 확산에 힘입어 유용한 광고 매체로서 모바일 미디어에 대한 관심이 증가되고 있다. 모바일 미디어는 소비자들에게 언제, 어디서나 원하는 정보를 제공할 수 있을 뿐만 아니라 실시간으로 상호작용이 가능하다는 점에서 기존 광고매체들과는 차별화된 장점을 가진 것으로 평가 받고 있다. 그 동안 모바일 광고 연구들은 모바일 광고에 대한 만족도, 수용도 등을 서베이를 토대로 분석한 연구와 모바일 광고 메시지 수신에 영향을 미치는 요인을 중점적으로 탐구한 연구, 실험연구를 통해서 모바일 광고가 브랜드 회상, 광고태도, 브랜드 태도 등에 미치는 영향을 검증하는 연구들이 많이 진행되었다. 그러나 실증데이터를 통한 연구는 거의 진행되지 않았다. 본 연구에서는 상용서비스 중인 모바일 광고플랫폼을 기반으로 광고효과를 알아보기 위하여 광고주, 광고플랫폼, 퍼블리셔 관점에서 광고특성, 매체특성을 정의하고 각 특성이 광고효과에 미치는 영향을 분석하였다. 각 특성에 대한 회귀분석 결과 모바일 광고의 광고특성인 광고규격과 쾌락적, 실용적으로 구별한 매체 특성이 광고효과에 유의미한 결과를 나타냈으며, 서로간의 상호작용 효과도 확인하였다. 연구결과를 통하여 모바일 광고 업무 시 광고상품에 맞는 광고소재 제작 및 매체계획 등 광고효과에 최적화된 광고전략 수립에 기여할 것으로 보인다.

• 한국학교보건학회지
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• 제12권2호
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• pp.207-215
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• 1999

The objectives of this study are to explain the use of media materials in school health education with other related factors in elementary, middle, and high schools in Korea. The data were collected by questionnaires from June to September in 1998. The number of subjects were 294 school nurses. The PC-SAS program was used for statistical analysis such as percent distribution, chi-squared test, spearman correlation test, and logistic regression. The use of media materials in health education has become extremely common. Unfortunately, much of the early materials were of poor production quality, reflected low levels of interest, and generally did little to enhance health education programming. A recent trend in media materials is a move away from the fact filled production to a more affective, process-oriented approach. There is an obvious need for health educators to use high-quality, polished productions in order to counteract the same levels of quality used by commercial agencies that often promote "unhealthy" lifestyles. Health educators need to be aware of the advantages and disadvantages of the various forms of media. Selecting media materials should be based on more than cost, availability, and personal preference. Selection should be based on the goal of achieving behavioral objectives formulated before the review process begins. The decision to use no media materials rather than something of dubious quality usually be the right decision. Poor-quality, outdated, or boring materials will usually have a detrimental effect on the presentation. Media materials should be viewed as vehicles to enhance learning, not products that will stand in isolation. Process of materials is an essential part of the educational process. The major results were as follows : 1. The elementary schools used the materials more frequently. But the production rate of media materials was not enough. The budget was too small for a wide use of media materials in school health education. These findings suggest that all schools have to increase the budget of health education programs. 2. Computers offer an incredibly diverse set of possibilities for use in health education, ranging from complicated statistical analysis to elementary-school-level health education games. But the use rate of this material was not high. The development of related software is essential. Health educators would be well advised to develop a basic operating knowledge of media equipment. 3. In this study, the most effective materials were films in elementary school and videotapes in middle and high school. Film tends to be a more emotive medium than videotape. The difficulties of media selection involved the small amount of extant educational materials. Media selection is a multifaceted process and should be based on a combination of sound principles. 4. The review of material use following student levels showed that the more the contents were various, the more the use rate was high. 5. Health education videotapes and overhead projectors proved the most plentiful and widest media tools. The information depicted was more likely to be current. As a means to display both text and graphic information, this instructional medium has proven to be both effective and enduring. 6. An analysis of how effective the quality of school nurse and school use of media materials shows a result that is not complete (p=0.1113). But, the budget of health education is a significant variable. The increase of the budget therefore is essential to effective use of media materials. From these results it is recommended that various media materials be developed and be wide used.

• Journal of Periodontal and Implant Science
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• 제40권3호
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• pp.111-118
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• 2010

Purpose: The aim of this study was to investigate whether vitrification in the cryopreservation of periodontal ligament (PDL) cells could be useful for tooth banking. Methods: In step 1, primary cultured human PDL cells were cryopreserved in 100% conventional cryopreservation media and 100% vitrification media (ESF40 media) in different temperatures for 2 weeks. In step 2, a series of modified vitrification formulae named T1 (75% vitrification media + 25% F-media), T2 (50% vitrification media + 50% F-media) and T3 (25% vitrification media + 75% F-media) were used to store PDL cells for 2 weeks and 4 weeks in liquid nitrogen. MTT assay was performed to examine the viability of PDL cells. Results: Maximum cell viability was achieved in cells stored in 100% conventional cryopreservation media at $-196^{\circ}C$ (positive control group) in step 1. Compared to the positive control group, viability of the cells stored in 100% vitrification media was very low as 10% in all test conditions. In step 2, as the percentage of vitrification media decreased, the cell viability increased in cells stored for 2 weeks. In 4-week storage of cells in step 2, higher cell viability was observed in the T2 group than the other vitrification formulae while the positive control group had the highest viability. There was no statistically significant difference in the cell viability of 2-week and 4-week stored cells in the T2 group. Conclusions: These observations indicate 100% vitrification media is not successful in PDL cell cryopreservation. Conventional cryopreservation media is currently the most appropriate media type for this purpose while T2 media would be interesting to test for long-term storage of PDL cells.

• 한국보육지원학회지
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• 제20권2호
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• pp.145-167
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• 2024

Objective: This study aimed to investigate the moderated-moderated mediating effects of children's media content selection and parental restrictive media mediation on the relationship between children's screen media time and executive function difficulties. Methods: A total of 693 parents of children aged 5~6 years participated in this study and were asked to answer all survey questions. The data were analyzed by descriptive statistics and correlation analysis using SPSS 27.0. Model 11 of PROCESS macro 4.3 was used to examine the moderated-moderated mediation model. Children's gender, age, childcare enrollment status, and household income were included in the analyses as covariates. Results: The moderated-moderated mediating effects of children's media content selection and parental restrictive media mediation were found to be significant. Specifically, bedtime mediated the relationship between screen media time and executive function difficulties only when parents did not appropriately implement restrictive mediation and children freely selected media content. Conclusion/Implications: It is recommended that parents understand the importance of implementing restrictive media mediation and selecting appropriate media contents for their child to prevent executive function difficulties in early childhood. Also, child education or day-care centers should offer education program about appropriate media use to reach more parents.

• 한국실내디자인학회논문집
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• 제16권2호
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• pp.97-104
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• 2007

At a time of emphasized need for user-oriented design, methods such as Post Occupancy Evaluation are being used to measure the exact demands of the users. The conventional methods, however, have mostly been conducted based on questionnaires printed on paper, which has posed numerous problems in researches designed to measure the visual demands. Along with the continued development of the internet and computer media, there have been examples of interactive media applications as a means of improving the existing paper-based research methods. This study is a follow-up to the primary study that unveiled cautious variances of the media. 200 samples of media-based researches were extracted to be used in analysis of in-depth visual demands. 200 housewives from rural Iud development zones, who exercises the most influence in household purchases in these regions where the problem of rate of distribution Is coming under the limelight, were chosen as the subjects. The subjects were selected from land development zones of Gimhae-si and Haeundae. At first, the research was prepared as a web-based endeavor but it employed direct research of field personnel in consideration of that this research is in the beginning. This follow-up study deals mainly with the visual demands for which cautious variances were detected in the primary study and includes analysis of mainly ground Plan layout, space coloration, livingroom utilization, and vlsual composition of LDK. Media research had the advantage of zero rate of questionnaire error due to a pre-programmed search routine, and it was possible to ascertain the actual trade-off basis demands of the residents in terms of ground plan layout. In addition, whereas conventional research methods based on still images were susceptible to the preconceptions of the respondents, the interactive media allowed for easy understanding of the spatial layout and thus made it possible for all respondents to provide answers under the same conditions.