• The Journal of the Korea Contents Association
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• v.16 no.8
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• pp.39-47
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• 2016

The purpose of this study is to investigate the smartwork use resistance and Non-Class-Related Behavior of attendees in university smartwork class with the perspective of Motivation-Threat-Ability. To do this, this study built a research model and examined how smartwork switching cost, threat and self-efficacy affect Non-Class-Related Behavior through smartwork use resistance. We also examined the relationship between self-efficacy and Non-Class-Related Behavior. The survey method was used for this paper, and data from a total of 80 university students were used for the analysis. And structural equation model was used to analyze the data. The results of this empirical study is summarized as followings. First, switching cost and threat have direct effects on the use resistance of smartwork services. Second, smartwork use resistance has a negative effect on Non-Class-Related Behavior but self-efficacy has a positive effect on it. Further, it will provide meaning suggestion point of the importance of use resistance motivations in establishing the use policy of smartwork services.

• Fashion & Textile Research Journal
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• v.25 no.3
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• pp.291-303
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• 2023

The purpose of this study is to investigate the impact of technical acceptance factors of Chinese MZ generation consumers' use of online fashion platforms on behavioral intentions and usage behavior, and to determine whether satisfaction plays an additional role in the relationship between behavioral intentions and usage behavior. The research results can be summarized as follows. First, among the technology acceptance factors that influence Generation MZ consumers when they use online fashion platforms, it was found that performance expectancy, effort expectancy, facilitating conditions, hedonic motivation, price value, habit, and content quality significantly influence the behavioral intention to use online fashion platforms. Second, the facilitating conditions and the platform usage intention of Chinese Generation MZ consumers directly and significantly influence the usage behavior on online fashion platforms. In contrast, it was confirmed that habit does not significantly influence actual usage behavior. Third, this study confirmed the moderating effect of satisfaction on the relationship between behavioral intention and usage behavior on online fashion platforms. This research, which proposes a research model explaining the usage intention and behavior of online fashion platforms based on UTAUT2, integrating not only the organizational aspect but also the consumer aspect to empirically verify the usage intention and the final usage behavior from the general consumer's perspective, has academic significance.

• Korean Journal of Human Ecology
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• v.7 no.2
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• pp.23-34
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• 1998

The purpose of this study was to examine the awareness and the behavior of adolescents about consumption. Two-hundred students attending in high school were selected, and surveyed using questionnaires. Among them, 196 students were used in statistical analyses, with frequency, percentage, mean, correlation analysis, and regression analysis in SPSS/PC+ program. The results were as follows: the levels of the awareness and the behavior of adolescents about consumption in each of purchase, use and disposition steps were more or less middle in terms of rationality or soundness. The correlations between the awareness and the behavior on conspicuous-consumption and between the awareness and the behavior of imitated-consumption in a purchase step were negatively siginificant, and the correlation between the awareness and the behavior on product frugality in a use step was positively significant. In a purchase step, the conspicuous-consumption behavior was affected by the conspicuous-consumption awareness and sex, while the imitated-consumption behavior was affeted by the imitated-consumption awareness, sex and monthly household income. The consumption behavior on product frugality in a use step was affected by its' awareness, monthly household income, and personal expense management. The environment conservation behavior in a disposition was influenced only by monthly personal expenses.

• The Journal of Information Systems
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• v.21 no.4
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• pp.1-29
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• 2012

The purpose of this study was to find about personal information security of internet and social networks by focusing on end users. User competence and subjective criterion, which are the antecedents, are affecting security behaviors For these security behaviors, the study examined the relationship between security behavior intention on internet use and security behavior intention about social network that is actively achieved in many fields. Behaviors of internet and social network were classified into an action of executing security and an action of using a security technology. In addition, this study investigated a theory about motivational factors of personal intention on a certain behavior based on theory of reasoned action in order to achieve the purpose of this study. A survey was conducted on 224 general individual users through online and offline, and the collected data was analyzed with SPSS 12.0 and SmartPLS 2.0 to verify demographic characteristics of respondents, exploratory factor analysis, and suitability of a study model. Interesting results were shown that security behavior intention of social network is not significant in all security behavior execution, which is security performance behavior, and security technology use. Internet security behavior is significant to security technology use but it does not have an effect on behavior execution.

• Journal of the Ergonomics Society of Korea
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• v.29 no.6
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• pp.959-964
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• 2010

Seat belt is an important means to protect drivers and passengers from the damages by car accidents. Many ways to increase the seat belt wearing rate have been proposed through human factors researches. The primary ways to increase seat belt use rate have emphasized the intention-behavior cycle. This study focused on the gap between intention and behavior. The gap may be bridged by the habit for seat belt use behavior. Divers following a desirable car starting sequence, from sitting on the chair, fastening seat belt, starting engine to moving a car, reported that higher belt wearing rate and unconscious behavior (automated response). That is, the habitualized procedure knowledge prevented drivers from forgetting to fasten their seat belt. The reminder systems such as warning light and warning sound could not significantly give an influence in remembering to fasten seat belt. In order to increase the seat belt use rate, the desirable car starting procedure should be included in the driving education program.

• Cross-Cultural Studies
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• v.32
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• pp.167-179
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• 2013

This paper focuses on a sociologic approach, the theory of planned behavior (Ajzen 1991) and a sociolinguistic field, the language shift (Fishman 1991, Crystal 2000). It describes the theoretical background of language shift and briefly mentions the history of Hungarian language and Romanian language contacts. After presenting language use of the Hungarian minority students and explaining the theory of planned behavior, it turns to apply the theory of planned behavior to the language shift from the view of bilingual speaker(s). This paper wants to propose the application of the theory of planned behavior in language shift and open new perspective in bilingual research.

• Journal of Digital Contents Society
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• v.16 no.3
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• pp.493-501
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• 2015

This study is to observe the correlation between user properties and user behavior on the mobile game, one of the most prominent digital contents with the most mutual interaction. Among various factors affecting on behaviors of game users, the user properties itself was accentuated, and the effect of individual and psychological quality on the use of game was evaluated. The user properties were mainly categorized into five factors of "interpersonal relationship", "level of game skill", "inclination of innovation", "self-esteem", and "competitive spirit", and the use behavior of game was categorized mainly into two types - quantitative behavior of "amount of use (time of use, consumption cost)" and qualitative behavior of "perceived satisfaction level (perceived enjoyment, perceived service quality, and perceived price)". As a result of study, in general, as the user quality subjected in this study is stronger, the amount of use and satisfaction level are higher. This study is to observe what type of user qualities leads to the more use, consumption, and satisfaction level of game contents to contribute to the study about the use of conventional digital contents and heavy use.

• Korean Journal of Community Nutrition
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• v.22 no.4
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• pp.347-355
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• 2017

Objectives: Although dietary supplements use in Korea has been rapidly increasing and women are more likely to take dietary supplements more than men, only a few studies have been conducted to investigate factors contributing to gender differences in dietary supplement use in the Korean population. The aim of this study is to evaluate the prevalence of dietary supplement use and also identify gender-specific key factors that contribute to it using the data of the 4th KNHANES. Methods: Subjects were divided into user and non-user groups according to the answer given to the question that asked whether they had used any dietary supplement for more than 2 weeks on a regular basis during the previous year. Factors related to dietary supplement use were examined by general characteristics, health behavior and eating behavior. Results: Prevalence of dietary supplement use was 13.6% for men and 20.6% for women. Users were more likely to be middle-aged, have higher income and education, have a spouse, or reside in dong areas in both men and women. Regarding health behaviors, men with desirable lifestyle behavior were more likely to take dietary supplements, while men who smoked were less likely to take dietary supplements. Regarding disease history, both men and women with a current disease had higher odds of taking supplements. With regard to dietary behavior, frequent eating out and nutrition attitude were associated with higher odds of taking supplements in both men and in women. Conclusions: Health or dietary behavior related factors that were associated with taking supplements differed by gender. These findings can be useful for planning gender-specific dietary education and health programs.

• Journal of the Korean Society of School Health
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• v.34 no.3
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• pp.161-169
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• 2021

Purpose: The purpose of the study was to investigate the effect of loneliness on habitual drug use in Korean adolescents. Methods: The study was designed as a cross-sectional study. Using statistics from the 16th (2020) Korea Youth Risk Behavior Web-based Survey, multiple logistic regression analysis was conducted. A total 54,948 adolescents were included in the analysis. Results: Adolescents were more likely to engage in habitual drug use when they were lonely than when they were not (OR: 1.55, 95% CI: 1.20~2.02). As for sociodemographic characteristics, gender, academic achievement, and living with family were factors influencing habitual drug use. As for health behavior characteristics, perceived stress, depression, current drinking, violence, sexual intercourse, and perceived health were identified as factors affecting habitual drug use. Conclusion: Provision of education that includes loneliness as a factor, which was not previously considered important in school education for preventing habitual drug use of adolescents, should be considered.

• Journal of the Korean Academy of Child and Adolescent Psychiatry
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• v.18 no.2
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• pp.130-137
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• 2007

Objectives: Studies investigating problematic internet use have increased rapidly and have been focused on its causes, psychopathology, prevalence, characteristics and so on. However, there are few studies concerning the correlation between problematic internet use and youth health risk behavior. Therefore, the purpose of this study was to examine the relationship between problematic internet use and youth health risk behavior. Methods: A community sample of 632 high school students in grades 10 and 11 was collected for the survey. The sample was assessed using the Youth Risk Behavior Surveillance System(YRBSS) and Young's Diagnostic Questionnaire of Internet Addiction(YDQ). The subjects were classified into two groups: normal and problematic internet use, and the problematic internet use group was further divided into at-risk use and addiction groups. Results: There were 56 subjects(8.9%) in the internet addiction group and 56 subjects(8.9%) in the at-risk internet use group. The other 507 subjects were classified as normal. The subjects in the internet addiction group kissed more frequently and ate less fruit than those in the normal group. They also showed a relatively higher tendency to watch TV, ride in a car driven by a drunk driver and to carry a weapon than those in the normal group. There were no differences in health risk behaviors between the subjects in the internet addiction group and those in the at-risk internet use group, except for the possibility of riding in a car driven by a drunk driver. Conclusion: Unlike the normal group, there was very little difference in health risk behavior between the internet addiction group and the at-risk internet use group, which indicates that the addiction group and the at-risk internet use groups are homogenous. It is important to focus on the behavior of individuals in the at-risk group, and preventive measures should be taken in order to reduce the possibility of at-risk adolescents becoming addicted.