• 한국콘텐츠학회논문지
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• 제20권11호
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• pp.204-215
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• 2020

본 연구는 결합상품시장의 경쟁구조를 파악하기 위하여 2017년부터 2019년까지 매해 방송통신 결합상품 이용자를 대상으로 온라인 설문을 시행하여 확보한 데이터에 기반하여 결합상품의 세부 상품유형 및 사업자간 비교를 중심으로 결합상품 이용행태를 심층 분석하여 3년간의 주요 변화 및 시사점을 도출하였다. 본 연구의 주요 결과 및 시사점은 다음과 같다. 첫째, 이동통신 서비스는 결합상품 사업자 선택시 영향을 미치는 주상품으로 그 중요성이 점점 증대되면서 이동통신 1위 사업자의 영향력이 결합시장에서 확대되고 있다. 둘째, 주상품으로서의 IPTV의 영향력이 점점 증가하면서 사업자에 따라서는 초고속인터넷보다 높게 나타나기도 한다. 셋째, 사업자 선택에 영향을 주는 개별 서비스가 SK군은 이동전화, KT는 초고속인터넷, LGU+는 IPTV로 통신 3사별로 명확하게 차별화되는 특성을 보인다. 또한 결합상품 사업자 선택시 영향을 미쳤던 주상품과 향후 사업자 전환시 사업자별 선호요인이 동조화됨에 따라 가입자 확보에 있어 개별상품이 갖는 시장에서의 영향력이 점점 증대되고 있다. 마지막으로 결합상품 이용자의 전환의향이 3년간의 추이로는 고착화를 단정하긴 어려우나 재약정 등을 통해 장기 이용 고객이 증가하고 있어 이용자 고착화에 대해서는 지속적인 모니터링이 필요하다. 이러한 연구는 경쟁상황평가가 이뤄지지 않고 있는 결합상품시장의 경쟁구조 및 소비자 이용행태 변화 파악을 통한 정책적 시사점을 발굴하는데에 기여할 수 있다.

• 디지털융복합연구
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• 제20권5호
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• pp.559-567
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• 2022

본 연구에서는 스마트폰 이용동기가 어플리케이션 디스플레이 광고태도와 광고회피에 미치는 영향을 확인하였다. 또한, 광고침입성의 매개효과를 확인하였다. 연구참여자는 309명이며 설문조사방법을 이용하여 자료를 수집하였다. 공변량구조분석을 이용하여 스마트폰 이용동기와 어플리케이션 디스플레이 광고태도간의 인과관계를 분석하였으며, 광고침입성의 매개효과를 검증하였다. 연구결과, 첫째 스마트폰 이용동기는 스마트폰 어플리케이션 디스플레이 광고태도에 유의미한 영향을 미쳤다. 둘째, 스마트폰 어플리케이션 디스플레이 광고태도가 광고회피행동에 유의미한 영향을 미쳤다. 셋째, 스마트폰 어플리케이션 디스플레이 광고태도는 지각된 광고침입성에 유의미한 영향을 미쳤다. 넷째, 스마트폰 에플리케이션 디스플레이 광고의 침입성 지각은 광고회피행동에 유의미한 영향을 미쳤다. 마지막으로, 스마트폰 어플리케이션 디스플레이 광고태도와 광고회피 행동간에 인과관계에서 광고침입성 지각은 매개효과를 미쳤다. 본 연구결과는 광고회피 행동을 감소시키는 전략을 제안하는데 기여할 것이다.

• Nutrition Research and Practice
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• 제14권4호
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• pp.401-411
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• 2020

BACKGROUND/OBJECTIVES: The expansion of menu labeling to restaurants has created a need to study customers' behavior toward nutrition information. Therefore, the purpose of this research was to compare college students' behavior toward nutrition information communication between Korea and the US. This study consisted of three objectives: 1) to compare the frequency of usage as well as degree of trust regarding smartphone-based communication channels in the acquisition of nutrition information among college students between Korea and the US, 2) to compare knowledge-sharing behavior related to nutrition information among college students between Korea and the US, and 3) to identify the role of country in the process of knowledge-sharing behavior. SUBJECTS/METHODS: A survey was distributed via the web to college students in Korea and the US. Data were collected in the 2nd week of March 2017. Completed responses were collected from 423 Koreans and 280 Americans. Differences between Koreans and Americans were evaluated for statistical significance using a t-test. In order to verify the effects of knowledge self-efficacy and transactive memory capability on knowledge-sharing behavior related to nutrition information, a regression analysis was performed. RESULTS: Significant differences were found in the frequency of usage as well as degree of trust in communication channels related to nutrition information between Korean and American college students. While knowledge self-efficacy and tractive memory capability had positive effects on knowledge-sharing behavior related to nutrition information, country had a significant effect on the process. CONCLUSIONS: This study is the first to compare customer behavior toward nutrition information acquisition and sharing between Korea and the US. Comparative research on nutrition information revealed differences among the different countries. Therefore, this study contributes to the body of knowledge on the nutrition information research, in particular, by providing a comparison study between countries.

• 한국식품조리과학회지
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• 제18권4호
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• pp.440-447
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• 2002

The usage status of convenience food, convenience food restaurants and satisfaction level was surveyed from local college students in Kangreung to provide fundamental data for developing more appropriate convenience food. The subjects (80.4%) answered that they are quite aware of convenience food or to some degree. They normally consumed convenience food in the convenience food restaurants (48.85%). In many cases they took it as a snack (69.6%), and the most frequently consumed item was ramyun (45.8%). The main reason for consuming convenience food was to save time (44.8%). Regarding the price and sanitation level of convenience food, only 17.2% and 22% were satisfied, respectively. The results of analyzing the usage status and the satisfaction level with convenience food by gender and housing status showed that the highest rate of people (46.0%) answered that, "because it is convenient" was the main reason for using convenience food restaurants. Female students (P$\leq$0.014) and the students staying away from home used convenience food restaurants more often than male students and the students staying in their own homes. Especially the students who have to cook for themselves fell into the high rate of convenience food restaurant users (P$\leq$0.001). The convenience food restaurant with the highest usage rate was hamburger restaurant (38.8%).

• 패션비즈니스
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• 제21권1호
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• pp.124-133
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• 2017

This study analyzed consumers' online fashion shopping site usage by site type and analyzed how product information search and product purchase differ. In addition, by comparing and analyzing preference and selection factors of PC and mobile shopping, we tried to provide basic data of effective mobile commerce operation strategy according to expansion of mobile market in fashion industry. We surveyed the use of 6 types of online sites (portal site, open market, general shopping mall, social commerce shopping mall, brand shopping mall and non-brand shopping mall) to understand the usage of mobile shopping site for consumers' fashion products. Consumer survey subjects were 373 college students in their early 20s who had the most mobile shopping experiences. The questionnaire consisted of online fashion site usage items, internet and mobile fashion shopping preference (6 items), internet and mobile shopping choice behavior (10 items), and purchase intention (3 items) .Data were analyzed using SPSS 14.0 program. The high preference of portal sites, open market, social commerce, and non-brand shopping malls in shopping online fashion products is a result of the perceptual changes of major distribution channels and the trends of consumers' value consumption tendency. Therefore, it is necessary for fashion companies to actively cope with fashion product distribution competition with huge shopping sites of current online market by well understanding consumers' preference trends and factors of online sites.

• 한국문헌정보학회지
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• 제49권1호
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• pp.173-200
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• 2015

이 연구는 J도 도립도서관의 대출과 운영현황을 조사 분석하여 향후 발전방안을 모색하는데 있다. 이를 위해 도서관 이용증 발급자 30,072명과 대출건수(2012~2013년) 705,447건을 분석하였으며, 도서관 발전계획 및 이용자 만족도를 조사하여 이를 비교분석하였다. 분석방법은 SPSS 21.0을 사용하였다. 이를 통해 도립도서관 이용자의 도서관 이용 행태 및 자료 이용 패턴 등을 확인하였으며, 분석 결과를 기반으로 도립도서관의 발전방안을 제시하였다.

• 성인간호학회지
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• 제18권3호
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• pp.488-499
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• 2006

Purpose: Behavioral symptoms in dementia (BSD) are one of the most disturbing behaviors to caregivers and a major reason for nursing home placement. Behavioral symptoms are often treated with psychotropic drugs (PD), however, the effect of such drugs for the frail elderly dementia patient is not certain because of their critical adverse effects. Theoretical model applicable to nursing practice for BSD in nursing homes, which is essential in guiding and evaluating such interventions, is absent. This article presents the process of developing a theoretical model of BSD in nursing homes. Method: Using Walker and Avants' theory synthesis method, three behavior models and two system models were incorporated into the proposed model to provide the theoretical and analytical explanation of the relationships between PD usage, its determinants, and BSD. Results: Resident variables and nursing home variables related to the two focal concepts (i.e., PD usage and BSD) were identified. Resident variables include demographical characteristics such as age and gender, and dementia-compromised functions such as cognitive and functional impairment. Nursing home variables include facility characteristics such as ownership type and size, and physical and psychosocial environment. Conclusion: The proposed model suggests that fulfillment of resident unmet needs through improvement of physical and psychosocial environment may produce better health outcomes of nursing home residents with BSD. Assessment and intervening environmental triggers of such behaviors are also suggested to be prior to the PD usage.

• Journal of Information Technology Applications and Management
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• 제26권6호
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• pp.139-157
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• 2019

This study is intended for demonstrating the impacts of different factors on the formation of online consumer engagement behavior of young Chinese moviegoer in Korea. Based on Value-Exchange Model [Itani et al., 2019], we build research model to reveal the relationships among perceived enjoyment, perceived movie information value, multiplex-audience relationship quality, multiplex usage satisfaction, and online consumer engagement through experiments on valid data we collected from 186 participants who had lived in Korea and experienced the multiplex pages of top 3 movie theaters, where Smart PLS 3.0 is the tool used for statistical analysis. The experimental results show that both perceived enjoyment and perceived movie information value positively correlate to multiplex-audience relationship quality, and multiplex audience relationship quality significantly influences multiplex usage satisfaction and online consumer engagement. In addition, it is found that relationship quality plays the role of mediator between perceived enjoyment and satisfaction. The findings from this study offer both academic and managerial implications for movie distributors who are interested in developing potential Chinese consumer market in Korea.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제11권2호
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• pp.1032-1042
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• 2017

Many empirical studies indicate that SNS use has increased substantially over the last few years. People use SNSs for social purposes, mostly related to the maintenance of existing offline contacts. Such usage may have led to compulsive use of SNSs resulting in addictive behavior. This paper aims to explore factors affecting SNS addiction. Specifically, the study examined the role of personality traits in the Facebook usage among college students. Compared to the rest of world, daily log on the site has grown very quickly in South Korea. And college students constitute a vast majority of Facebook users in South Korea. Results from a survey of 235 college students revealed that extraversion and neuroticism positively predicted Facebook usage. Students who were high in extraversion were more likely to update their profiles, share photo and images with others and give feedback on other's posts. Similarly, those who were high in neuroticism were more likely to share photo and images with others and update their profiles. These findings support previous research. Furthermore, in terms of the effect of personality on SNS addiction, this study found that consciousness was negatively associated with Facebook addiction, while extraversion and neuroticism were positively associated with Facebook addiction. Based on these findings implications and directions for futures studies are discussed.

• Asia pacific journal of information systems
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• 제10권2호
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• pp.1-22
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• 2000

This paper presents an exploratory research on the application of the Technology Acceptance Model(TAM) to the domain of object orientation to investigate the validity of TAM in the perspective of its causal relationships. In the Management Information Systems(MIS) area, TAM has been applied to computer usage behavior as a specific technology adoption model. This paper also suggests the factors that affect the technology acceptance of object orientation in U.S. organizations through a modified TAM. Two major research questions are addressed. First, this research investigates the effect of these external variables on the dependent variable, the actual usage of object orientation in the viewpoint of knowledge interaction between structured methods and object orientation. Second, is TAM valid for the technology acceptance of object orientation in terms of its causal relationships? This study empirically explores the impact of the external variables on the level of actual usage of object orientation via the mediating variables in TAM. A structured questionnaire is administered to Data Processing Management Association(DPMA) professionals in US. The result of this study reveals one important contradictory finding that is not consistent with expectations based on related theory. TAM does not accommodate the technology acceptance of object orientation perhaps because object orientation is a complex and organization-level adoptive technology or the measures for the mediating constructs in TAM may not be appropriate in industry settings.