• The Journal of Industrial Distribution & Business
• /
• v.9 no.11
• /
• pp.25-38
• /
• 2018

Purpose - This study aimed to identify the sub-dimensions of fashion social media quality (information quality, social quality, service quality, system quality) and investigate how they affect purchase intention through fashion information use behavior (information acceptance, information diffusion). Research design, data, and methodology - Data collection was carried out twice for systematic verification of the research model. In the first data collection, the reliability and validity of research variables were verified through 238 respondents and questionnaires were revised and supplemented based on their responses. In March 2018, the final survey was conducted from 755 respondents the age of 20 to 49. Using SPSS 23.0, descriptive statistics, exploratory factor analysis, correlation analysis were performed. In order to test hypotheses, structural equational modeling technique was employed using AMOS 23.0. Results - First of all, fashion Social media quality consists of four factors including information quality, social quality, service quality and system quality. Second, fashion Social media information quality, social quality, and system quality were shown to have a positive(+) effect on information acceptance behavior, and social quality, service quality and system quality were shown to have a positive(+) effect on information diffusion behavior. It was also determined that the acceptance and diffusion behaviors of fashion information through fashion Social media had positive(+) influence on purchase intention. Conclusions - This study holds academic significance in its identification of the components of fashion Social media quality and for conducting an empirical analysis on the causal relationship between fashion information acceptance and diffusion behaviors, and purchase intention. The results of this study indicate that fashion involvement is the key factors in determining the quality of Social media, the acceptance of information through Social media, and, by extension, the purchase of fashion products. Practitioners in the fashion industry may use the findings of this study in order to build more effective Social media strategy.

• Journal of the Korean Society of School Health
• /
• v.28 no.3
• /
• pp.211-219
• /
• 2015

Purpose: The purpose of this study was to examine the effect of health education based on life skill training (LST) on middle school students' health knowledge, attitude, and behavior. Methods: For this study, 961 middle school students, residing in Seoul, Korea, were selected. The students received health education one day a week for 7 weeks from September 1, 2014 to October 25, 2014. Before and after the whole education program, the students filled out questionnaires surveying on their health knowledge, attitude, and behavior. Excluding inappropriate data, the data of 843 students was analyzed through Paired t-test. Results: After the education program based on LST, there were statistically significant increases in the scores for knowledge about drinking, body image distortion, good eating habits, right usage of smartphone, and prevention of smartphone addiction (p<.05). There were also statistically significant increases in the scores for attitude toward smoking, drug, good eating habits and prevention of smartphone addiction (p<.05). There were statistically significant increases in the scores for behavior regarding drug, good eating habits, right usage of smartphone and prevention of smartphone addiction (p<.05). Conclusion: Health education based on life skill training was especially effective in improving the subjects' scores for health knowledge, attitude, and health behavior. Therefore, various and systemic LST educational programs should be developed and implemented and their effects should be evaluated in further studies.

• Korean Journal of Human Ecology
• /
• v.14 no.1
• /
• pp.81-94
• /
• 2005

With an analysis of recent, nationwide data, this study figured out the level of consumers' pro-environmental behavior and investigated tile behavioral determinants in the hight of purchase, use, and disposal of pro-environmental goods. The major results are as below: Married consumers or consumers in their 40s were more likely to purchase pro-environmental goods. Consumers with high income-for example, over 3 million won per month-were less likely to purchase such goods. Married women or 40s/50s consumers tended not to buy used goods. Males than females, non-married than married, employed than unemployed had a higher pro-environmental behavior in the use stage. Furthermore, in the disposal stage, male than female, married than non-married, young than old, and consumers with low income than high income showed more active pro-environmental behavior. The purchasing behavior of pro-environmental goods was supported by both perspectives of rational behavior and social behavior. On tile other hand, the purchasing behavior of used goods was supported only by rational behavior perspective. It is also revealed that personal value perspective, along with the above two, influences the pro-environmental behavior in the stage of use and disposal. Overall, a high level of pro-environmental behavior was detected in such consumers as rational, public rule-abiding in favor of environmental policy, and also in consumers with strong family values or those with less materialistic value.

• Journal of the Korean housing association
• /
• v.7 no.1
• /
• pp.75-84
• /
• 1996

This study examines the furniture usage behavior of the apartment dwellers in tile city of furniture usage by resident’s characteristics, such as floor space size, household income, the stage of family life cycle and housewife’s age. To this end, interviews were conducted with 304 individuals, either household heads or their spouses living in three residential areas in Seoul. The sample was selected among people living in apartment units with the 30s and 40s pyong of floor space size.The major findings of this study are as fllows ; The furniture and furnishings selected for the study are grouped into four clusters such as conversation-space components, ordinary decoration, high-quality decoration and miscellaneous components. Families in the stage of primary school life cycle were likely to possess fewer furniture and decorations than those in the stage of high school life cycle and in the launching stage. Younger housewives are less likely to possess ordinary and high-quality decorations than the older. Those living in the larger apartment units are likely to decorate their living room in an ornamental rather than functional way, and to possess more ordinary and high-quality decorations than those in the smaller. In this study, the size of floor space appers a variable most powerful to explain the pattern of furniture usage.

• Advances in nano research
• /
• v.13 no.1
• /
• pp.13-28
• /
• 2022

The pumpability of the grouts is significant issue in concept of the rheological and workability properties during penetrating to voids and cracks. To improve the fluidity features of the grout mixes, the usage of Colloidal Nano Particular Powders (CNPPs) with mineral additives such as fly ash (FA) can contribute. Therefore, the main purpose of this study can be explained as investigating the usage effects of four types of Colloidal Nano Particular Powders (n-TiO₂, n-ZnO, n-Al₂O₃ and n-SiO₂) as nano additives on the rheological, workability and bleeding properties of cement-based grout incorporated with fly as. Test results showed that the usage of FA in the grout samples positively contribute to increase on the fluidity of the grout samples as expected. The dilatant behavior was observed from the results for all mixes. Observing the effect of nano-sized additives in such cement-based grout mixtures with high fluidity has presented remarkable effects in this study.

• Asia-Pacific Journal of Business
• /
• v.15 no.1
• /
• pp.45-69
• /
• 2024

Purpose - To examine the influence of mobile visual search as a strategic technology service on consumer perceived economic value and customer commitments, which in turn affect consumer's usage intention of mobile visual search. This study also explores the moderating effect of different levels of consumer online shopping orientation. Design/methodology/approach - One-by-one open-ended in-depth interview was first undertaken to 15 Korean consumers to figure the features of mobile visual search. Then a conceptual model was built to verify the hypotheses that indicate the impact of mobile visual search on consumer perceived economic value and customer commitment, which further influence consumer's usage intention. Findings - The results show Convenience, Information quality, Personalization, Text-free search interface design and Visual communication of mobile visual search positively influence consumer perceived economic value and customer commitment and in turn positively affect consumer's usage intention. Moreover, the different levels of consumer online shopping orientation also found to have different effects on consumers' perception and behavior of using mobile visual search in online fashion shopping. Research implications or Originality - The present study verified that mobile visual search is a service tool that consumers want to use in the online fashion shopping journey since it provides economic benefits.

• Journal of Intelligence and Information Systems
• /
• v.22 no.4
• /
• pp.157-176
• /
• 2016

For a long time, mobile phone had a sole function of communication. Recently however, abrupt innovations in technology allowed extension of the sphere in mobile phone activities. Development of technology enabled realization of almost computer-like environment even on a very small device. Such advancement yielded several forms of new high-tech devices such as smartphone and tablet PC, which quickly proliferated. Simultaneously with the diffusion of the mobile devices, mobile applications for those devices also prospered and soon became deeply penetrated in consumers' daily lives. Numerous mobile applications have been released in app stores yielding trillions of cumulative downloads. However, a big majority of the applications are disregarded from consumers. Even after the applications are purchased, they do not survive long in consumers' mobile devices and are soon abandoned. Nevertheless, it is imperative for both app developers and app-store operators to understand consumer behaviors and to develop marketing strategies aiming to make sustainable business by first increasing sales of mobile applications and by also designing surviving strategy for applications. Therefore, this research analyzes consumers' mobile application usage behavior in a frame of substitution/supplementary of application categories and several explanatory variables. Considering that consumers of mobile devices use multiple apps simultaneously, this research adopts multivariate probit models to explain mobile application usage behavior and to derive correlation between categories of applications for observing substitution/supplementary of application use. The research adopts several explanatory variables including sociodemographic data, user experiences of purchased applications that reflect future purchasing behavior of paid applications as well as consumer attitudes toward marketing efforts, variables representing consumer attitudes toward rating of the app and those representing consumer attitudes toward app-store promotion efforts (i.e., top developer badge and editor's choice badge). Results of this study can be explained in hedonic and utilitarian framework. Consumers who use hedonic applications, such as those of game and entertainment-related, are of young age with low education level. However, consumers who are old and have received higher education level prefer utilitarian application category such as life, information etc. There are disputable arguments over whether the users of SNS are hedonic or utilitarian. In our results, consumers who are younger and those with higher education level prefer using SNS category applications, which is in a middle of utilitarian and hedonic results. Also, applications that are directly related to tangible assets, such as banking, stock and mobile shopping, are only negatively related to experience of purchasing of paid app, meaning that consumers who put weights on tangible assets do not prefer buying paid application. Regarding categories, most correlations among categories are significantly positive. This is because someone who spend more time on mobile devices tends to use more applications. Game and entertainment category shows significant and positive correlation; however, there exists significantly negative correlation between game and information, as well as game and e-commerce categories of applications. Meanwhile, categories of game and SNS as well as game and finance have shown no significant correlations. This result clearly shows that mobile application usage behavior is quite clearly distinguishable - that the purpose of using mobile devices are polarized into utilitarian and hedonic purpose. This research proves several arguments that can only be explained by second-hand real data, not by survey data, and offers behavioral explanations of mobile application usage in consumers' perspectives. This research also shows substitution/supplementary patterns of consumer application usage, which then explain consumers' mobile application usage behaviors. However, this research has limitations in some points. Classification of categories itself is disputable, for classification is diverged among several studies. Therefore, there is a possibility of change in results depending on the classification. Lastly, although the data are collected in an individual application level, we reduce its observation into an individual level. Further research will be done to resolve these limitations.

• The Korean Journal of Community Living Science
• /
• v.27 no.3
• /
• pp.371-385
• /
• 2016

This study was carried out to provide basic data for the promotion of the educational and social relations of adult learners and the effective way to use the smartphone. To accomplish this, we studied the influence of the degree of smartphone usage on the educational and social relations of college students in the area of Kyung-In and the mediator effect of smartphone addiction. According to this study, the research results were as follows: Firstly, the degree of smartphone usage did not directly affect family relationships, but highly affected smartphone addiction; smartphone addiction had both a negative effect on family relationships and a negative mediator effect between the degree of smartphone usage and family relationships. Secondly, smartphone addiction negatively affected the relationships with the opposite sex, whereas the degree of smartphone usage did not; however, there was a negative mediator effect between the time of using the smartphone and relations between the sexes. Thirdly, smartphone addiction negatively affected relationship with friends, whereas the degree of smartphone usage did not; there was no mediator effect between the time of using the smartphone and relationship with friends. Fourthly, smartphone addiction negatively affected the relationship with professors, whereas the degree of smartphone usage did not; there was no mediator effect between the time of using the smartphone and relationship with professors. The implications of these results are discussed.

• Industrial Engineering and Management Systems
• /
• v.11 no.1
• /
• pp.82-86
• /
• 2012

In For the past few years, query log data has been collected to find user's behavior in using the site. Many researches have studied on the usage of query logs to extract user's preference, recommend personalization, improve caching and pre-fetching of Web objects, build better adaptive user interfaces, and also to improve Web search for a search engine application. A query log contain data such as the client's IP address, time and date of request, the resources or page requested, status of request HTTP method used and the type of browser and operating system. A query log can offer valuable insight into web site usage. A proper compilation and interpretation of query log can provide a baseline of statistics that indicate the usage levels of website and can be used as tool to assist decision making in management activities. In this paper we want to discuss on the tasks performed of query logs in pre-processing of web usage mining. We will use query logs from an online newspaper company. The query logs will undergo pre-processing stage, in which the clickstream data is cleaned and partitioned into a set of user interactions which will represent the activities of each user during their visits to the site. The query logs will undergo essential task in pre-processing which are data cleaning and user identification.

• Proceedings of the Korea Inteligent Information System Society Conference
• /
• 2002.11a
• /
• pp.445-453
• /
• 2002

Past and current customer behavior is the best predicator of future customer behavior. This paper introduces a procedure on personalized defection detection and prevention for an online game site. The basic idea for our defection detection and prevention is adopted from the observation that potential defectors have a tendency to take a couple of months or weeks to gradually change their behavior (i.e. trim-out their usage volume) before their eventual withdrawal. For this purpose, we suggest a SOM (Self-Organizing Map) based procedure to determine the possible states of customer behavior from past behavior data. Based on this representation of the state of behavior, potential defectors are detected by comparing their monitored trajectories of behavior states with frequent and confident trajectories of past defectors. The key feature of this study includes a defection prevention procedure which recommends the desirable behavior state for the ext period so as to lower the likelihood of defection. The defection prevention procedure can be used to design a marketing campaign on an individual basis because it provides desirable behavior patterns for the next period. The experiments demonstrate that our approach is effective for defection prevention and efficient for defection detection because it predicts potential defectors without deterioration of prediction accuracy compared to that of the MLP (Multi-Layer Perceptron) neural network.