• Journal of Information Technology Applications and Management
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• v.18 no.2
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• pp.61-89
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• 2011

Blog is a new global phenomenon, but many research papers about organizational blog have not been shown. In this study the influencing factors of the organizational blog usage are empirically investigated, and several guidelines are suggested to IT professionals who involves the design and implementation of the organizational blog. The research model consists of seven independent variables, one dependent variable, and two moderating variables. The following variables are established as the independent variables; information, interface, service, communication, enjoy, performance expectation, and social influence. Two dimensions such as need and orientation are suggested for the moderating variables, and the actual usage is adopted as a dependent variable. As a result of multiple regression analysis using a stepwise method, the independent variables except for interface and communication affect the actual usage of organizational blogs. The moderating effects for need and orientation are partially supported. The implications of this study are as the followings; (1) The empirical factors affecting the usage of organizational blogs are empirically investigated, (2) The affecting factors vary according to the type of organizational blogs, and (3) Some guidelines are suggested for organizational blog's design.

• Asia pacific journal of information systems
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• v.20 no.2
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• pp.103-124
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• 2010

Social communications using information and communication technologies (ICT) for social interactions have been making a significant impact on task performance in organizations. However, most of the existing studies on ICT (e.g., telephone and email) have only focused on technical improvement of communication efficiencies (e.g., information exchange and storage). In this paper, we claim that ICT may be another alternative source of knowledge creation that enables employees to work, find solutions, and achieve their goals faster and better. We investigate the impact of ICT in terms of both tasks and social aspects with knowledge creation as task performance. Also, we investigate the moderating effect of media synchronicity on these relationships. This study contributes to the understanding of contemporary communications media usage and its performance in organizations. We collected and analyzed survey data of 248 company employees, using PLS. The results indicate that task urgency and social influence directly affect ICT usage, and even knowledge creation. Also the media synchronicity moderates the relationship between the characteristics of a given task and ICT usage and the relationship between ICT usage and knowledge creation. Theoretical and practical implications of these findings are also discussed in the paper.

• Journal of Information Technology Services
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• v.12 no.1
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• pp.215-227
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• 2013

Currently, improved quality of life has facilitated consumers' indulgence in a diverse range of cultural cuisines. Consequently, the evolvement of the food service industry has been developing itself according to the diversified needs of the consumers. In particular, a great amount of interest has been expressed in a new form of food service known as family restaurants. Family restaurant service providers have begun to provide information regarding family restaurant usage, including various foods and services, through their websites in order to yield better service to consumers. For family restaurant service providers, comprehending the consumers' purpose of using the company's websites is a crucial managerial issue and it plays an important role in the development of good marketing strategies. There exists a distinction in websites usage purposes according to the different values of consumers; the hedonic value and the utilitarian value. When consumers gain satisfaction through family restaurant websites usage, this satisfaction extends to word of mouth communication effect. In order to develop good Internet marketing strategies, this study is prepared to assist family restaurant service providers understand the relationships among customer value, usage purpose, customer satisfaction, and word of mouth communication with regards to the family restaurant websites. The results of this study provide useful implications to understand consumer behavior and to develop marketing strategies in a family restaurant websites.

• Parasites, Hosts and Diseases
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• v.55 no.2
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• pp.175-183
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• 2017

Codon usage bias (CUB) is a unique property of genomes and has contributed to the better understanding of the molecular features and the evolution processes of particular gene. In this study, genetic indices associated with CUB, including relative synonymous codon usage and effective numbers of codons, as well as the nucleotide composition, were investigated in the Clonorchis sinensis tyrosinase genes and their platyhelminth orthologs, which play an important role in the eggshell formation. The relative synonymous codon usage patterns substantially differed among tyrosinase genes examined. In a neutrality analysis, the correlation between $GC_{12}$ and $GC_3$ was statistically significant, and the regression line had a relatively gradual slope (0.218). NC-plot, i.e., $GC_3$ vs effective number of codons (ENC), showed that most of the tyrosinase genes were below the expected curve. The codon adaptation index (CAI) values of the platyhelminth tyrosinases had a narrow distribution between 0.685/0.714 and 0.797/0.837, and were negatively correlated with their ENC. Taken together, these results suggested that CUB in the tyrosinase genes seemed to be basically governed by selection pressures rather than mutational bias, although the latter factor provided an additional force in shaping CUB of the C. sinensis and Opisthorchis viverrini genes. It was also apparent that the equilibrium point between selection pressure and mutational bias is much more inclined to selection pressure in highly expressed C. sinensis genes, than in poorly expressed genes.

• Journal of Information Technology Services
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• v.11 no.3
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• pp.49-65
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• 2012

This study aims to investigate the factors influencing followers' continuous usage intention of twitter based on Elaboration Likelihood Model. In particular, central route(information itself) and peripheral route(twitterian's trustworthiness) are tested to reveal which has a more influential role in effecting the continuous usage intention of power-twitter. Furthermore, this study tests the relationship of users' attitude and continuous usage intention. The results indicate that argument quality, accuracy(central route), source expertise and source trustworthiness (peripheral route) have an influence on attitude. However, trustworthy on central route is not significant. Argument quality, trustworthy, accuracy(central route) and source expertise(peripheral route) have an influence on perceived usefulness. But source trustworthiness on peripheral is not significant. Attitude has an influence on perceived usefulness, and attitude and perceived usefulness both have an influence on perceived usefulness. In conclusion, central route is more influential than peripheral route in forming a positive attitude towards arguments, which in turn leads to the perception of twitter's usefulness, and in the end brings the continuous usage intention of twitter.

• Journal of Distribution Science
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• v.18 no.3
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• pp.15-24
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• 2020

Purpose: The purpose of this study is to investigate the mediating effect of conspicuous brand usage between brand experience and brand loyalty in relational perspective, and to probe the difference between the positively experienced consumers and the negatives. Research design, data and methodology: Apple iPhone, Samsung Galaxy, and other brands were suggested as consideration set to be selected from 223 Amazon Mechanical Turk respondents, and they answered the structured survey of 33 questions made by Qualtrics with 5-point Likert scale. Structural Equations Model (SEM) was employed to test the hypothesized model, and RStudio and SPSS 18 were used to analyze the dataset. Results: It was confirmed that the more consumers have positive brand experience, the more they are loyal to brand. Conspicuous brand usage can be positively mediated, and consumers who experienced high conspicuous brand usage are more likely to be loyal to the brand. Conclusions: It is noteworthy to find the mediating effect of conspicuous brand usage, and the hidden mechanism between brand experience and brand loyalty. Managers can promote positive conspicuous brand usage when consumers get in touch with product and service channels. By providing impressive conspicuous brand experience, the brand loyalty of the band can be enhanced.

• Journal of the Korea Safety Management & Science
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• v.18 no.1
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• pp.119-129
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• 2016

This study analyzed symptoms of MSDs(Musculokeletal Disorders) associated with characteristics of smartphone usage based on questionnaire survey. This study also tried to identify their relationship based on the results from questionnaire survey. A total of 943 subjects participated for the survey. The results in terms of symptoms associated with smartphone usage were as follows; 1) 49.8% of respondents experienced symptoms associated with MSDs, 2) 35.9%, 34.0%, 22.1%, 21.7% and 20.9% of respondents had symptoms at shoulder, neck, elbow, wrist, and fingers respectively, 3) The effect of 'daily time of data use', 'monthly costs' for MSDs of respondents was significant. Specifically, this study has some significance since it tries to identify the relationship between MSDs symptoms and characteristics of smartphone usage. The results of the study can be good basis for better design and user guidelines of smartphone to prevent MSDs associated with smartphone usage.

• The Journal of Bigdata
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• v.2 no.2
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• pp.105-114
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• 2017

Today, many services are supported on the web sites. Analysis of usage patterns of web site visitors is very important to optimize the use and efficiency of the web sites. In this study, analysis of usage patterns and comparative analysis of user groups were conducted by analyzing web access log provided by BPI Challenge 2016. This data provides access logs to the web site in the IT system of a Dutch Employee Insurance Agency (UWV). The customer information, and the click data describing the customers' behavior when using the agency's web site. In this study, we use process mining techniques to analyze the usage patterns of customers and the characteristics of customer groups, and ultimately improve the service quality of customers using web services.

• Journal of Korea Game Society
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• v.20 no.1
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• pp.67-82
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• 2020

This study looked at the influence of MMORPG's motivation on interpersonal competence through MMORPG's social usage. For this, 496 surveys were retrieved. As a result, the social usage of MMORPG was completely mediated in the relationship between motivation and interpersonal competence. The social usage of MMORPG has a positive full mediation effect on the relationship between the social relationships motivation and the interpersonal competence. And Immersion/Escapism motivation, the social usage of MMORPG has reduced the negative effect on the interpersonal competence.

• Journal of the Korean Home Economics Association
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• v.44 no.12
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• pp.79-91
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• 2006

The purpose of this study was to investigate the perception of problem of internet usage and the willingness to receive internet education among adolescents on Jeju Island, who are core internet users, and the related variables. The survey was administered to 566 students from elementary and middle schools on Jeju. The data were analyzed by T-test, ANOVA analysis, DMR test and logistic regression analysis. The major results of this study were as follows. First, the adolescents perceived the conflict with family due to the problem of internet usage. Taken as a whole, the perception of a problem due to internet usage was low. Second, the internet-related variables were very important to the perception level of the problem in that there was a significant difference in all sub-spheres according to the internet usage time. Also, the personal-related variables such as gender, age, and personal expenses had a meaningful difference on the perception level of problem. Third, adolescents' willingness to receive internet education was considerably high. The personal-related variables such as gender and school record had a meaningful influence on the willingness of the internet education.