• Title/Summary/Keyword: urban farmer's preference

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Segmentation and Preference Analysis of Urban Farming Patterns (농장형 도시농업 활동 특성 유형화 및 선호 분석)

  • Hwang, Jeong Im;Choi, Yoon Ji;Jang, Bo Gyung
    • The Korean Journal of Community Living Science
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    • v.24 no.4
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    • pp.553-565
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    • 2013
  • The purpose of this study is to segment urban farming patterns and analyse the preference on urban farming by applying two-step cluster analysis, chi-square analysis and ANOVA. The data was collected by face-to-face surveys on 9 urban farms which were chosen by location and operator. Respondents were asked to describe their urban farming pattern, preference on urban farming and socio-demographic characteristics. Three different clusters were derived from two-step cluster analysis based on operator, transportation, number of visits per month, travel time, area and motive. They were 'hobby-oriented farming', 'producing-oriented farming', and 'multipurpose farming'. The results of chi-square analysis showed that there were significant differences among these three segmented groups in terms of age, with or without children aged under 14, household income per month and housing type. In other words, there is quite a possibility that urbanites have different urban farming patterns according to their socio-demographic profiles. Also, there were significant differences on the preference on urban farming by cluster. According to the results, planning directions of urban farming were presented.

The Perception for Management of School Foodservice Using of Environmentally Friendly Agricultural Products of Elementary School Children's Mothers in Gunsan (군산지역 초등학생 어머니의 학교급식 운영과 친환경농산물 사용에 대한 인식)

  • Chang, Hye-Soon;Lee, Mi-Jung
    • Korean Journal of Community Nutrition
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    • v.13 no.6
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    • pp.867-878
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    • 2008
  • The purpose of this study was to compare the degree of understanding about school foodservice management and environmentally friendly agricultural products between urban and rural elementary school children's mothers. The subjects were 280 elementary school children's mothers who lived in Gunsan city and the nearby countryside. The results are summarized as follows. The mothers in urban schools were higher on the degree of participation (p < 0.01) and interest (p < 0.01), but were lower on the degree of satisfaction (p < 0.001) for school foodservice than rural ones. The best improvement of school foodservice management was improving food tastes and qualities of the foodstuffs in urban schools and sanitation at the service area in the rural schools (p < 0.001). The school foodservice program contributed to cure the unbalanced diets and developing of bodies and minds; there was no difference of urban and rural schools. But eating habits in rural schools were more improved than urban schools (p < 0.001). The primary reason for using environmentally friendly agricultural products was to improve their health and in securing safe foods, there was no difference of urban and rural schools, but generating the farmer's income from the products in rural schools was higher than urban schools (p < 0.001). There are conflicting views between urban and rural schools for the additional costs brought by using the environmentally friendly agricultural products (p < 0.001). The order of preference on using environmentally friendly agricultural products was rice and various grains, vegetables, fruits, livestock, seasoning, etc. In conclusion, our central and local governments should change their roles in financially positive ways and reflect the issues in making the policy effective. Responsible administrators of school food suppliers run the system more faithfully with the above government support.

Preference Analysis of the Mobile Service Users on the Rural Tourism (농촌어메니티자원 정보서비스 모델 개발을 위한 관광정보 모바일서비스 이용자 선호도분석)

  • Kim, Sang Bum;Son, Ho Gi;Lee, Dong Gwan;Park, Mee Jeong
    • Journal of Agricultural Extension & Community Development
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    • v.19 no.4
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    • pp.833-857
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    • 2012
  • This study was carried out aiming to provide information and enhance the satisfaction of real-time smartphones users on Rural Amenity Resources Information Services. For this purpose, domestic and international discussions and surveys on technology developments and expert analysis smartphone technology were reviewed. And empirical data were collected from 600 people through structured questionnaires including smart-phone experience, smartphone usage behavior, the required content, service items, service quality, Through this information, the content of rural amenity resources, how to take advantage of smart phones. Service Plan and developed, and a rural village locations to target mobile phone technology, the content was established. Through the preference analysis of the collected data, we designed the contents of rural amenity resources information based on smart-phone. It will be helpful to enhance the interchange between urban and rural such as farmer's market and rural tourism.