• Journal of Auto-vehicle Safety Association
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• v.9 no.4
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• pp.26-31
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• 2017

The current autonomous vehicle competitions are dominated by a few leading research institutions and universities. Since the leading research groups have been able to accumulate their knowledge and to develop their own algorithms for autonomous vehicle for many years, the technology gap seems too big for other followers to catch up with. On the other hand, recent researches predict that there would be a sharp rise in demand for engineers with background in autonomous vehicle technology. Therefore, it would be warranted to further expand the base of the academia and autonomous vehicle industry. In an effort to achieve this goal, it would be beneficial to hold a new format of autonomous vehicle competition event where undergraduate students can play a leading role. So, this study is to analyze the current autonomous vehicle competitions and thus to establish a strategic plan to develop a unique and improved competition event. This study investigates the pros and cons of the domestic and international autonomous vehicle competitions. Based on the analysis for the current autonomous vehicle competitions, the authors suggest a strategic plan to initiate an autonomous vehicle competition. To implement the aforementioned strategic plan, it is necessary to develop a systematic environment where the education and communication are actively available. Through the strategic plan the authors propose, the newly launching autonomous vehicle competition will able to encourage the undergraduate students and professors to dive in the cutting-edge technology thereby increasing technology competitiveness.

• Journal of Multimedia Information System
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• v.9 no.2
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• pp.171-176
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• 2022

Today, it is imperative to educate students on how to best prepare themselves for the new data driven era of the future. Undergraduate education plays an important role in providing students with more Data Science opportunities and expanding the supply of Data Science talent. This paper surveys and analyzes the curricula of Data Science-related bachelor's degree programs in the United States. The 'required' and 'elective' courses in a curriculum for obtaining a B.S. degree were evaluated by course weight to indicate its necessity. As a result, it was possible to find out which courses were important in Data Science programs and which areas were emphasized for B.S. degrees in Data Science. We found that courses belong to the Data Science area, such as data management, data visualization, and data modeling, were more required for Data Science B.S. degrees in the United States.

• The Southeast Asian review
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• v.23 no.3
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• pp.135-179
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• 2013

This study explores the study experiences of Southeast Asian students at a reputable Korean private university in Seoul. In particular, this study focuses on difficulties and coping strategies of both non-native speaker of English and native-speakers of English who are working for their undergraduate or postgraduate degrees. Interviews of fourteen students from five Southeast Asian countries were collected and analyzed by NVivo 9. Thematic analysis result shows that many students, particularly non-native speakers of English, had much more difficulties than their counterparts, in contemporary Korean university context, where internationalization indices-driven strategies including expanding courses conducted in English language. Also, this study observes and documents contrasting patterns of different degree of difficulties experienced by students, depending on their degree levels and majors. Undergraduate students in science and engineering majors had the greatest degree of difficulties among all. In contrast, their graduate counterparts seem to have less difficulties. This might be related to the fact that graduate students in science and engineering majors are mostly working with their peers in their own labs, which provides institutional support. Coping strategies of students show that international students, facing unfavorable or unfriendly treatments by their Korean peers, developed innovative strategies, including using the internet technology to catch up with the classes that they could not fully understand. As a whole, adaptation process of international students do not seem to be passive or one-way. This study also provides policy implications for international students, particularly, who can be categorized as linguistic and ethnic minorities.

• Journal of Global Scholars of Marketing Science
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• v.19 no.3
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• pp.5-16
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• 2009

Corporate social responsibility (CSR) activities have been shown to be potential factors that can improve corporate image and increase the ability of corporations to compete. However, most previous studies related to CSR activities investigated how these activities influence product and corporate evaluation, as well as corporate image. In addition, some researchers treated consumers' perceptions of corporate motives as moderator variables in evaluating the relationship between corporate social responsibilities and consumer response. However, motive-based theories have some weaknesses. Corporate social responsibility activities cause two motives(egoistic vs. altruistic) for consumers, but recently, Vlachos et al. (2008) argued that these motives should be segmented. Thus, it is possible to transform the original theory into a modified theory model (persuasion knowledge model, PKM). Vlachos et al. (2008) segmented corporate social responsibility motives into four types and compared the effects of these motives on customer loyalty. Prior studies have proved that CSR activities with positive motives have positive influences on customer loyalty. However, the psychological reasons underlying this finding have not been determined empirically. Thus, the objectives of this research are twofold. First, we attempt to determine why most customers favor companies that they feel have positive motives for their corporate social responsibility activities. Second, we attempt to measure the effects of consumers' reciprocity when society benefits from corporate social responsibility activities. The following research hypotheses are constructed. H1: Values-driven motives for corporate social responsibility activities have a positive influence on the perceived reciprocity. H2: Stakeholder-driven motives for corporate social responsibility activities have a negative influence on the perceived reciprocity. H3: Egoistic-driven motives for corporate social responsibility activities have a negative influence on perceived reciprocity. H4: Strategic-driven motives for corporate social responsibility activities have a negative influence on perceived reciprocity. H5: Perceived reciprocity for corporate social responsibility activities has a positive influence on consumer loyalty. A single company is selected as a research subject to understand how the motives behind corporate social responsibility influence consumers' perceived reciprocity and customer loyalty. A total sample of 200 respondents was selected for a pilot test. In addition, to ensure a consistent response, we ensured that the respondents were older than 20 years of age. The surveys of 172 respondents (males-82, females-90) were analyzed after 28 invalid questionnaires were excluded. Based on our cutoff criteria, the model fit the data reasonably well. Values-driven motives for corporate social responsibility activities had a positive effect on perceived reciprocity (t = 6.75, p < .001), supporting H1. Morales (2005) also found that consumers appreciate a company's social responsibility efforts and the benefits provided by these efforts to society. Stakeholder-driven motives for corporate social responsibility activities did not affect perceived reciprocity (t = -.049, p > .05). Thus, H2 was rejected. Egoistic-driven motives (t = .3.11, p < .05) and strategic-driven (t = -4.65, p < .05) motives had a negative influence on perceived reciprocity, supporting H3 and H4, respectively. Furthermore, perceived reciprocity had a positive influence on consumer loyalty (t = 4.24, p < .05), supporting H5. Thus, compared with the general public, undergraduate students appear to be more influenced by egoistic-driven motives. We draw the following conclusions from our research findings. First, value-driven attributions have a positive influence on perceived reciprocity. However, stakeholder-driven attributions have no significant effects on perceived reciprocity. Moreover, both egoistic-driven attributions and strategic-driven attributions have a negative influence on perceived reciprocity. Second, when corporate social responsibility activities align with consumers' reciprocity, the efforts directed towards social responsibility activities have a positive influence on customer loyalty. In this study, we examine whether the type of motivation affects consumer responses to CSR, and in particular, we evaluate how CSR motives can influence a key internal factor (perceived reciprocity) and behavioral consumer outcome (customer loyalty). We demonstrate that perceived reciprocity plays a mediating role in the relationship between CSR motivation and customer loyalty. Our study extends the research on consumer CSR-inferred motivations, positing them as a direct indicator of consumer responses. Furthermore, we convincingly identify perceived reciprocity as a sub-process mediating the effect of CSR attributions on customer loyalty. Future research investigating the ultimate behavior and financial impact of CSR should consider that the impacts of CSR also stem from perceived reciprocity. The results of this study also have important managerial implications. First, the central role that reciprocity plays indicates that managers should routinely measure how much their socially responsible actions create perceived reciprocity. Second, understanding how consumers' perceptions of CSR corporate motives relate to perceived reciprocity and customer loyalty can help managers to monitor and enhance these consumer outcomes through marketing initiatives and management of CSR-induced attribution processes. The results of this study will help corporations to understand the relative importance of the four different motivations types in influencing perceived reciprocity.

• Asia-Pacific Journal of Business
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• v.8 no.2
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• pp.41-55
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• 2017

This exploratory research compares two particular features of coffee culture, namely the reason why a particular coffee shop is frequented and the reason for going to the chosen coffee shop in Italy and South Korea. A survey was carried out targeted at current undergraduate university students in both countries with data being collected in the late spring and early summer of 2017. The main impetus for this research was to investigate the aforementioned areas given the fact that Italy has such a long standing coffee culture that dates back centuries and is still an industry dominated by independent coffee houses while the Korean coffee industry started developing in the early 1980s and taking off after the 1988 Olympic Games. The Korean coffee industry, in contrast, is driven by the franchise coffee shops such as Starbucks, $Caf{\acute{e}}$ Benne, and The Coffee Bean among others. While both countries have well developed coffee cultures, they developed along very different lines. Data collected from respondents are tabulated and presented followed by an analysis and interpretation of the data. Finally, some suggestions on how to conduct further research in order to better understanding the underpinnings and contributing factors in understanding consumer choice and coffee culture in both Italian and Korea are suggested.

• Asian Journal for Public Opinion Research
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• v.9 no.4
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• pp.310-330
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• 2021

Driven by the need for remote learning, the COVID-19 pandemic led to the rise of use of videoconferencing tools. Scholars began noticing an emerging phenomenon of feeling tired and exhausted during virtual meetings. This study determined the predictors of videoconference or Zoom fatigue among nursing students in a large, private, non-sectarian university in the Philippines. This cross-sectional online survey involves 597 nursing students in the Philippines using the Zoom Exhaustion and Fatigue Scale. Multiple linear regression analysis was used to examine predictors of videoconference fatigue. Results indicated that nursing students experienced high levels of videoconference fatigue. Gender, self-reported academic performance, Internet connection stability, attitude toward videoconferencing, frequency, and duration of videoconferences predicted videoconference fatigue. The regression model explained 25.3% of the variances of the videoconference fatigue. Videoconference fatigue is relatively prevalent and may be taking its toll on nursing students. Developing strategic interventions that can protect or mitigate the impact of fatigue during virtual meetings is needed.

• Journal of the Korean Society of Clothing and Textiles
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• v.47 no.4
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• pp.666-683
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• 2023

This research aims to develop based clothing design process tailored to the industry-university collaborative setting and apply it in a fashion design class. into three distinct phases: designing and organizing our fashion design class, conducting our class at a university, and gathering student feedback. First, we conducted a literature review on employing new technologies in traditional clothing design processes. We consulted with industry professionals from the Samsung C&T Fashion Group to develop an AI-based clothing design process. We then developed in-class learning activities that leveraged fashion brand product databases, a supervised learning AI model, and operating an AI-based Creativity Support Tool (CST). Next, we setup an industry-university fashion design class at a university in South Korea. Finally, we obtained feedback from undergraduate students who participated in the class. The survey results showed a satisfaction level of 4.7 out of 5. The evaluations confirmed that the instructional methods, communication, faculty, and student interactions within the class were both adequate and appropriate. These research findings highlighted that our AI-based clothing design process applied within the fashion design class led to valuable data-driven convergent thinking and technical experience beyond that of traditional clothing design processes.

• Journal of the Korean Society for Library and Information Science
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• v.58 no.1
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• pp.395-415
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• 2024

In the development of a university library's collection, the concept of patron-driven acquisition refers to a collection strategy that addresses users' direct information needs. In this study, an analysis of ten years' worth of book requests by user types was conducted to understand the topic preferences for efficient collection devleopment in the university library. In collection development, identifying subject areas of users' requested books is necessary for librarians to identify key areas of collection development and establish balanced collection development policies. To identify the major subject areas for each user group, KDC (Korean Decimal Classification) subject classifications were used, and network analysis techniques were applied to investigate the relationships between book topics in detail. The analysis revealed that "social sciences" emerged as the major topic across all user groups. However, in the analysis of sub-topics, "medicine" and "psychology" were distinctively identified as the major subject areas for graduate students, setting them apart from other user groups. The result of the network analysis further indicated that undergraduate students showed unique topics such as civil service, job placement, and career, which were not observed as major topic clusters in other user groups. On the other hand, graduate students tended to concentrate on a few specialized subjects, forming distinct topic clusters in the analysis.

• The Journal of the Korea Contents Association
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• v.18 no.4
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• pp.480-494
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• 2018

The purpose of this study is to develop a nursing activity cost calculation program based on Lee's doctoral dissertation using TD-ABC. The developed program has been supplemented with data storage, print out, and graph conversion functions to expand the application possibility. The development of the program consisted of three steps: program requirements analysis, program design and development, and program validation. This program was designed not only to do the cost calculation, but also to compare the cost-effectiveness and cost consumption trends. Consequently, this program is meaningful in that the nursing manager can obtain the cost information necessary for nursing unit management and extend the utilization so that the cost management strategy can be established based on the cost information. Therefore, we propose that the cost-management capacity of clinical nurses should be strengthened and the nursing performance measurement research should be expanded by applying it to various actual clinical nursing management settings. It is suggested that this program should be used as a training medium to strengthen nurse cost management capacity by combining nursing management curriculum at undergraduate level.

• The Journal of the Korea Contents Association
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• v.22 no.5
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• pp.685-696
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• 2022

This study explores convergence curriculum for design and data science, and applies data science knowledge on undergraduate design classes for designer's data literacy. First, related studies about data literacy education for non-data science major's, and data driven design project cases are explored, then design competency and data competency based on NCS are studied. Then this study developed 3 step design-data convergence curriculum model for designers' data literacy. The curriculum model is applied on case study classes, which are Big data and UX design(2) classes. The learning results and student's feedback of the case study classes are collected and analyzed to prove the design-data convergence curriculum, and the results provide findings and implications of the design-data convergence class case study.