• Title/Summary/Keyword: u-Sport

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Major League Soccer and its U.S. Fan Base

  • Junsang AHN
    • Journal of Sport and Applied Science
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    • v.8 no.2
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    • pp.1-12
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    • 2024
  • Purpose: The purpose of this study is to understand fans' perception of the MLS. Particularly, this study investigates both the avid fan's perception of the MLS as well as the same perception in a potentially larger audience. This study aims at (1) segmenting the findings into three groups, (2) understanding the characteristics of these groups from the sport marketing prospective and (3) comparing the three groups to see whether there are any similarities and differences. Research design, data, and methodology: Using motivational factors alongside the 4P's of marketing, these three segments were analyzed and their similarities and differences were compared. An online survey was created and distributed through different MLS databases. Results: Prior to the distribution, a few hypotheses were made regarding the motivational factors of fans; specifically, that the quality of play has led to a lack of interest in the league and that the presence of star athletes has the potential to bring in more fans for the league. The quality of play and star athletes are important and thus a bigger emphasis needs to be placed on the designated player rule. At the same time, more television coverage as well as more exhibition games with international teams can generate more buzz for the league and garner more fans. Conclusions: This study explored motivational factors which support fanship of Major League Soccer. Further implications were discussed.

Zur praktischen Anwendung der deutschen Marchentexte fur den Sprach- und Kulturunterricht - In Bezug auf (언어$\cdot$문화교육을 위한 독일 민담텍스트 활용 방안 - 을 중심으로 -)

  • Rhie Jum-Chool;Kim Young-Soon;Kim Soo-Nam
    • Koreanishche Zeitschrift fur Deutsche Sprachwissenschaft
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    • v.8
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    • pp.247-272
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    • 2003
  • Mit der Entwicklung der Informations- und Kommunikationstechnologien $er\"{o}ffnen$ $Internet-unterst\"{u}tzte$ Lehren und Lernen neue $M\"{o}glichkeiten{\;}f\"{u}r$ den Sprach- und Kulturunterricht. Das Internet bietet den $Sch\"{u}lern$ vor allem $gro{\ss}es$ Interesse und $gro{\ss}e$ Motivation $f\"{u}r$ die deutsche Sprache und Kultur. In der vorliegenden Arbeit geht es vor allem um die praktische Anwendung von den $M\"{a}rchentexten$ in der germanistischen Abteilung der koreanischen $Universit\"{a}ten$. $M\"{a}rchen$ sind ein Kulturgut, das sich in vielen $V\"{o}ilkern$, Kulturen und Gegenden der Erde findet. $M\"{a}rchen$ sprechen eine Sprache der Symbole und Bilder, eine Sprache, die den Menschen in seiner $Emotionalit\"{a}t$ besonders anspricht. Sie haben eine Anziehungskraft, die uns nicht $unber\"{u}hrt{\;}l\"{a}sst$. Sie zeigen in vie1en Kulturen Motive menschlichen Daseins, die $\"{u}bereinstimmende$ Merkmale zeigen. In dieser Studie wird insbesondere $\"{u}ber$ eine untenichtspraktische Anwendung des $M\"{a}rchens$ $f\"{u}r$ den Deutschunterricht diskutiert. In dieser Arbeit bezieht sich der wissenschaftliche Gebrauch des Kulturbegriffes meist auf kollektive Erscheinungen, die Gruppen von Individuen einigen. Mit Hilfe des Internets kann man verschiedene Kulturelemente in der bestimmten deutschen Stadt finden. Zum Beispiel hat die freie Hansestadt Bremen die wohlgeformte Homepage. In dieser Homepage(http://www.bremen.de/) gibt es viele Informationen $\"{u}ber$ die Stadt Bremen; Geschichte, Wrrtschaft, Wissenschaft, Schulsystem, Kultur, Sport, Freizeit usw. Schuler lernen erst elementare $W\"{o}rter$, Grammatik und dann wichtige kulturelle Elemente. $Erw\"{u}nscht$ waren wissenschaftlich fundierte Methoden $f\"{u}r$ den deutschen Kulturuntenicht und systematisch aufgebaute Internetseiten, die fur bestimmte Deutschkurse an den koreanischen $Universit\"{a}ten$ gedacht sind. Es ware ideal, audiovisuelle/multimediale Webseiten/Webpages mit Texten, Bildern, Webaufgaben und Audio-Nideofiles zu erstellen.

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The effect of applying u-health system on metabolic syndrome management of elderly (U-health system 활용이 남녀노인의 대사증후군 관리에 미치는 영향)

  • Chung, Jin-Wook;Sung, Soon-Chang
    • Journal of Digital Convergence
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    • v.11 no.11
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    • pp.553-560
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    • 2013
  • The purpose of this study was to examine the effect of u-health system on metabolic syndrome risk factor, body composition, and fitness in male and female elderly. Subjects were 46 elderly(24 men and 22 women) with metabolic syndrome. They were divided into u-health group and home exercise group. Blood pressure, blood profile, body composition, and fitness were measured before and after the intervention. As a results, blood glucose and waist circumference showed significant interaction in both men and women, respectively. In body composition, weight, muscle mass, fat mass, %body fat, BMI showed significant interaction whereas only muscle mass showed significant differences in women. In fitness, there were interaction shown in 3m up and go, functional reach, and gait speed in men. In women sit to stand, 6min walk, and grip strength showed significant interaction. In conclusion, u-health system seems to be the effective method in terms of checking regularly. However, easier and more simple system for elderly and specific direction for exercise should be added.

A Study on Women's Field Hockey Centrality Analysis using Social Network Theory (사회연결망 이론을 통한 여자필드하키 중심성분석)

  • Kim, JI-Eung;LEE, So-Mi;Park, Jong-Chul;Lee, Hee-Hwa
    • Journal of Digital Convergence
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    • v.16 no.9
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    • pp.437-442
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    • 2018
  • The study aims to identify key players through the last five passes when entering shooting circles in Korea and top four countries participated in the Rio Olympics. First, the analysis code was created using the Sports code to analyze the 29 games including Korea and the top 4 countries among 33 games. Second, Ucinet 6 has been used to analyze the Closeness Centrality of each country. The results of the study show that Korea is a key player in No.13 FW, New Zealand in No.1 MF, Germany in No.5 DF, Netherlands in No.9 MF and U.K in No.8 MF. In particular, the two teams that advanced to the finals saw their proximity center index average over 60. Based on these results, it is expected that the analysis of women's field hockey matches will serve as a tool to identify key players.

Skeletal Muscle Strength Characteristics in Elderly People and Its Relationship with Body Composition (노인 근력 특성 및 체성분과의 관계)

  • Choi, Dong-Sung;Jeon, Justin Y.;Won, Young-Shin;Lee, Hae-Dong
    • Korean Journal of Applied Biomechanics
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    • v.21 no.3
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    • pp.297-308
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    • 2011
  • The purpose of this study was to investigate the relationship among isometric and isokinetic muscle strength, lean body mass(LBM) and bone mineral density(BMD) in the elderly. Eleven males(age, 70.27${\pm}$5.78yr; height, 167.36${\pm}$6.68 cm; weight, 68.34${\pm}$8.23 kg) and thirteen female(age, 69.77${\pm}$4.13yr; height, 152.80${\pm}$4.45 cm; weight, 56.86${\pm}$7.40 kg) participated in this study. In all subjects, LBM and BMD segments was measured by using Dual-energy x-ray absorptiometry(DEXA, Lunar DPS-DM, U.S.A.). Maximum isometric and isokinetic muscle strength of flexion and extension at the knee and elbow, ankle, trunk joints were measured by using an isokinetic dynamometer(CON-TREX(R) Multi Joint Testing Module, Switzerland). The results of this study showed that isometric and isokinetic muscle strength was significantly higher in extension than flexion. In the male and female, hamstring to quadriceps strength ratio(H:Q ratio) was increased as contraction velocity increased. BMD was correlated significantly with trunk extension in the male, but not in the female. LBM was correlated significantly in the male and female with knee extension strength. This study suggests that in the elderly muscle strength training program should put more weight on extensor muscles of the body.

The effect of the mushrooms extract on the PSA expression in prostate cancer cells (버섯류 추출물이 전립선 암 세포 내 PSA 발현에 미치는 영향)

  • Kim, Eun-Kyung;Tang, Yujiao;Choi, Heeri;Choi, Eun-Ju
    • Journal of Mushroom
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    • v.13 no.3
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    • pp.181-184
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    • 2015
  • Mushroom have long been valued as highly nutritious and tasty foods in many societies throughout the world. It is known for biological activities including anti-inflammatory and anti-oxidative potential. However little is known about anti-cancer property. In this study, we investigated the anti-prostate cancer activity of mushrooms. For that, eight kinds of mushrooms such as, T. matsutake, S. crispa, G. lucidum-US, G. lucidum-AS, C. cardinalis-BR, G. frondosa, P. linteus, U. esculenta were extracted with hot water. Among them, three kinds of mushrooms including T. matsutake, G. lucidum-US and C. militaris-BR extracts inhibited prostate specific antigen (PSA) expression in prostate cancer cell, LNCaP. These results demonstrate that some of mushrooms inhibited PSA expression suggesting that the mushrooms might be a candidate for the treatment of prostate cancer.

Monitoring System of Blind Areas in a Skiing Resort using a USN (USN을 이용한 스키장 사각 지역 감시 시스템)

  • Lee, Hyung-Bong;Jung, Ui-Min;Park, Lae-Jeong;Moon, Jung-Ho;Chung, Tae-Yun
    • The KIPS Transactions:PartD
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    • v.16D no.2
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    • pp.249-256
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    • 2009
  • This paper introduces an efficient USN (ubiquitous sensor network) for monitoring blind areas in a skiing resort, developed as a part of u-Sport showcase project of Gangwon Province. Blind areas of a skiing resort are dangerous and/or steep areas located aroud ski slopes, which are rarely traveled and not easily seen by a ski patrol. If an accident occurs in such a blind area, the main control center of the sking resort can hardly recognize the accident and provide first aid and rescue services promptly. The blind area monitoring system proposed in this paper monitors a blind area of a skiing resort using five battery-powered sensor nodes each of which has an image sensor on it and wirelessly transmits images around the blind area to the main control center on a regular basis, therebly allowing real-time monitoring of the blind area and prompt rescue services in case of accidents. Additionally, the monitoring system provides an emergency button which skiers injured in the blind area can push. If the button is pushed, an image around the button and an alarm signal are transmitted to the main control center and therefore the main control center can take prompt actions for rescuing the injured skiers.

Neurogenic effect of exercise via the thioredoxin-1/ extracellular regulated kinase/β-catenin signaling pathway mediated by β2-adrenergic receptors in chronically stressed dentate gyrus

  • Kim, Mun-Hee;Leem, Yea-Hyun
    • Korean Journal of Exercise Nutrition
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    • v.23 no.3
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    • pp.13-21
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    • 2019
  • [Purpose] Chronic stress is a precipitating factor for depression, whereas exercise is beneficial for both the mood and cognitive process. The current study demonstrates the anti-depressive effects of regular exercise and the mechanisms linked to hippocampal neurogenesis. [Methods] Mice were subjected to 14 consecutive days of restraint, followed by 3 weeks of treadmill running, and were then subjected to behavioral tests that included the forced swimming and Y-maze tests. Protein levels were assessed using western blot analysis and newborn cells were detected using 5-bromo-2'-deoxyuridine (BrdU). [Results] Three weeks of treadmill running ameliorated the behavioral depression caused by 14 days of continuous restraint stress. The exercise regimen enhanced BrdU-labeled cells and class III β-tubulin levels in the hippocampal dentate gyrus, as well as those of thioredoxin-1 (TRX-1) and synaptosomal β2-adrenergic receptors (β2-AR) under stress. In vitro experiments involving treatment with recombinant human TRX-1 (rhTRX-1) augmented the levels of phospho-extracellular signal-regulated kinases 1 and 2 (ERK1/2), nuclear β-catenin, and proliferating cell nuclear antigens, which were previously inhibited by U0216 and FH535 (inhibitors of ERK1/2 and β-catenin/T cell factor-mediated transcription, respectively). The hippocampal neurogenesis elicited by a 7-day exercise regimen was abolished by a selective inhibitor of β2-AR, butoxamine. [Conclusion] These results suggest that TRX-1-mediated hippocampal neurogenesis by β2-AR function is a potential mechanism underlying the psychotropic effect of exercise.

Sports Look Expressed in 20th Century Fashion (20세기 패션에 나타난 스포츠푹에 관한 연구)

  • 하지수
    • Journal of the Korean Society of Costume
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    • v.50 no.2
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    • pp.15-28
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    • 2000
  • This paper focuses on the sports look expressed in 20th century fashion. It is Age of Sport just as rock'n roll became dominant cultural form of the 1960's and 1970's . In the 1990's the sportsware is fashion. Designers gazing into the future are inspired by the details and functionality of clothing for snow boarding , skiing , motorbike racing and fitness. No doubt fashion in 2000 will also be full of references to it. Since the late 1960's the sportswear that was originally a term for clothing worn for various sports activities in the 1890's has changed and is now considered as fashion for day as well as evening. This has occurred primarily in the U.S. due to the adoption of less formal lifestyles by Americans. while the sportwear is the term which stemmed from the need for functionality in sports, sports look is the style inspired by the formative elements, that is, the details, the shilhouette, and the colors of the sportswear. New technologies for sports, the powerful influence of youthful culture, and the celebritizations of the sports stars made the sports look much hipper and more popular. It can be categoried into three aesthetic values, I. e., the functional sports look,, purism and no useless ornament, the street sports look with fun, androgynous and unisex mode and the mix and match of different texture and colors, and the futuristic sports look with new high tech fabrics and avant-garde style.

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The structural relationship on the effect of online sport goods customers social presence, web site reputation, interaction on customer trust relationship commitment and customer loyalty (온라인 스포츠용품 이용고객의 사회적 실재감, 웹사이트 명성, 상호작용성과 고객신뢰, 관계몰입 및 고객충성도와의 구조적 관계)

  • Lee, Tae-Yong
    • Proceedings of the Korea Contents Association Conference
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    • 2013.05a
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    • pp.243-244
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    • 2013
  • 본 연구의 목적은 온라인 스포츠용품 이용고객들을 대상으로 사회적 실재감, 웹사이트 명성, 상호작용성과 고객신뢰, 관계몰입 및 고객충성도와의 구조적관계를 규명하는 것이다. 이러한 연구목적을 달성하기 위하여 P, U광역시 및 K도에 소재한 5개 대학에서 편의표본추출법을 이용하여 최종 458명을 유효 표본으로 선정하였으며 본 연구의 자료로 이용하였다. 본 연구에서는 SPSS WIN 14.0 통계 패키지와 AMOS 7.0프로그램을 활용하여 빈도분석, 탐색적 요인분석, 신뢰도분석, 상관관계분석, 확인적 요인분석, 구조방정식 모형분석을 실시하였다. 본 연구에서 얻은 결론은 다음과 같다. 첫째, 온라인 스포츠용품 이용고객의 사회적 실재감, 웹사이트 명성, 상호작용성은 고객신뢰에 유의한 영향을 미친 것으로 나타났다. 둘째, 온라인 스포츠용품 이용고객의 사회적 실재감, 웹사이트 명성, 상호작용성은 유의한 영향을 미친 것으로 나타났다. 셋째, 고객신뢰는 고객충성도(재구매의도, 구전의도)에 유의한 영향을 미친 것으로 나타났다. 넷째, 관계몰입은 고객충성도(재구매의도, 구전의도)에 유의한 영향을 미친 것으로 나타났다.

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