• The Journal of the Korea Contents Association
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• v.9 no.2
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• pp.326-338
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• 2009

In this paper, we argue that characteristics of ubiquitous business are different from those of e-business or m-business. We have developed a u-business model development framework incorporating the concept of value co-creation experiences, which is a core of the ubiquitous business paradigm. The framework of u-business model development presented in this paper consists of eight steps such as defining of domain, discovery of opportunity nucleus, defining of potential co-creation experience environment, deriving candidates of u-business services, selecting u-business killer services, defining value propositions of u-business killer services, defining u-business killer service offerings, and drawing a resource map of u-business killer services. The proposed u-business model development framework offers useful guidelines for practitioners to develop successful u-business models under a ubiquitous business paradigm.

• The Journal of Society for e-Business Studies
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• v.14 no.1
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• pp.13-34
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• 2009

As ubiquitous computing technology is proliferating, a wider range of u-services applying ubiquitous computing technology has been implemented and some of the u-services have been actively considered for commercialization. Accordingly, establishing corresponding business models based on u-services also have been increased. However, structured methodologies to build u-service business models are still in its very early age. Moreover, since most of the legacy business model formulation and analysis methodologies have stressed on conventional or digital services, not u-services. Hence, the purpose of this paper is to propose a structured methodology of formulating and analyzing business models for u-services. An illustrative example is described to show the feasibility of the proposed methodology. To do so, Business Model Diagram (BMD), which adopts model components for u-services, is newly developed.

• The Journal of the Korea Contents Association
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• v.10 no.5
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• pp.351-359
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• 2010

Recently, interesting of U-city with ubiquitous computing technologies has increased and u-city services can improve people's quality of life. Among the u-city services, traffice service is actively developed in our lives. In this paper, we propose the business model and business model process in u-intelligence traffic service. To propose the research purpose, we examined the prior business model and investigated u-intelligence traffic information and control services. And also, we draw scenario and used it to identify business model. To efficiently understand proposed business model, we built business model process of u-intelligence traffic information and control services. The results of study, we draw 4 representative U-intelligence traffic information and control service. Based on representative services, we proposed business model and business model process with stakeholder, benefiter and value model. This study concludes with implications of the study results as well as limitations and future research directions.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2014.10a
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• pp.115-117
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• 2014

Recently, interesting of U-city with ubiquitous computing technologies has increased and u-city services can improve people's quality of life. Among the u-city services, traffice service is actively developed in our lives. In this paper, we propose the business model and business model process in u-car tracking service. To propose the research purpose, we examined the prior business model and investigated u-car tracking information. And also, we draw scenario and used it to identify business model. To efficiently understand proposed business model, we built business model process of u-car tracking service. The results of study, we proposed business model and business model process with stakeholder, benefiter and value model. This study concludes with implications of the study results as well as limitations and future research directions.

• The Journal of the Korea Contents Association
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• v.7 no.11
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• pp.223-231
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• 2007

This paper presents the main business models in ubiquitous city (u-City), the future city strategically integrated with the ubiquitous computing technology. Based on the concept of u-City, the chief services related to the u-City that has been actively developed are analysed, and then the best main four business models (u-Tour, u-ITS, u-SCM and B2B) for SongTan city are presented. The four business models are selected from making an analysis for the present situation of the tour industries, industrial complex, traditional market in SongTan. With the business models, the strategies to realize the active business transactions, high revenues, high value-adding industries, self-sufficient business through the construction of u-City are also presented. Finally, the promoting plans for local autonomy party, citizen party and consortium of industries/universities/researches to give an comfortable u-Life to citizen in SongTan are described.

• Proceedings of the Korea Information Processing Society Conference
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• 2008.05a
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• pp.541-544
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• 2008

e-비즈니스 환경 하에서 전자적 데이터 교환 또는 WEB을 이용한 비즈니스 트랜잭션 처리를 통해 산업 부분별 자동화나 정보화가 활발히 진행되었다. 전자적으로 데이터를 처리함으로 인해 기존 오프라인을 이용한 비즈니스 환경 보다는 처리 속도나 처리 시간이 단축되었으며 비용도 많이 절감되었다. 그러나 점차 실시간적으로 데이터를 처리하거나 실시간적으로 화물에 대한 흐름을 추적하고자 하는 사용자들의 요구사항이 도출되기 시작하였다. 이에 RFID, USN 등의 유비쿼터스 개념과 기술을 이용한 u-비즈니스가 도입되어 각 분야에 활발히 적용되고 있다. 특히 유통이나 운송 등 물류 분야에 유비쿼터스 기술이 적용됨으로 실시간으로 데이터를 수집할 수 있어 화물의 흐름 추적을 용이할 수 있는 기반이 되고 있다. 본 논문에서는 새로운 비즈니스 환경에 적합하도록 EPC Global 표준에 따라 개발된 RFID 미들웨어를 항만 물류 비즈니스에 적용할 수 있는 비즈니스 모델을 정의하였다. 또한 정의한 비즈니스 모델을 항만 물류 분야에 적용한 사례와 적용 결과에 대해 논의하고자 한다.

• 한국경영정보학회:학술대회논문집
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• 2007.11a
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• pp.423-428
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• 2007

본 연구는 미술관이나 박물관과 같은 전시공간에서 모바일 RFID를 활용한 비즈니스 모델을 설계한다. 기존의 전시공간에서 관람객이 겪을 수 밖에 없었던 정보 취득 및 정보 저장의 제약성 등과 같은 한계점이 모바일 RFID를 통한 'Seamlessness'(연결완전성)에 의해 극복될 것으로 판단하고, 이를 바탕으로 전시공간에서 모바일 RFID를 활용하여 수행될 수 있는 비즈니스 모델 시나리오를 제시한다. 또한 본 비즈니스 모델 수행 시(時), 발생할 수 있는 이슈에 대하여 검토하고 그에 대한 대안을 제시하며, 수익 시뮬레이션을 통한 전시공간 사업자의 Working Condition에 대하여 검토한다.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2007.11a
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• pp.440-447
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• 2007

사진은 시각화되어 있으면서도 사용자가 생성하기 쉽다는 이유로 가장 인기 있는 컨텐트 중 하나이며, 사진을 찍은 위치 정보는 해당 장소가 갖는 특징 혹은 상징성으로, 상품 및 서비스와 연관성을 갖고 있기 때문에 상거래의 매개체가 될 가능성을 내포하고 있다. 그러나 현재의 상거래 환경에서는 사진의 위치정보를 자동화, 체계화하여 저장하고 활용하는데 한계를 가지고 있어서 사진 자체가 상거래에 활용되는 모델을 찾아보기 힘들다. 본 연구에서 제시하는 U-Photo 비즈니스 모델은 사용자가 찍은 사진의 배경에 해당하는 장소를 그 장소를 통해 광고를 하고자 하는 광고주와 연계하고, 그 사진을 클릭했을 때 광고주의 사이트가 로딩 되도록 하는, 컨텐트 생성자, 컨텐트 소비자, 광고주 연계 비즈니스 모델이다. 본 논문은 유비쿼터스 컴퓨팅 환경에서 사진을 활용한 비즈니스 모델을 제안하고, 본 비즈니스 모델이 어떤 함의를 지니고 있는지를 분석하며 시장에서 실제 작동할 조건을 예측하여 본 비즈니스 모델을 평가한다.

• Journal of Intelligence and Information Systems
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• v.14 no.2
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• pp.45-61
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• 2008

Previous U-Commerce researches have dealt with the business support systems for traditional commerce space such as real world shopping malls. This paper investigates U-Commerce business models in service space. The McDonald's Touch-Order case is analyzed from business model perspective and the Media-Embedded Place business model is introduced as a U-Commerce business model for value creation in service space. The media-embedded place business model attaches auto-identification tags to tables or billboards, triggers commercial transaction through the tags, and shares the revenues and the incentives among the place owners and commerce/content providers. This paper analyzes its scenario and applications and illustrates the profitability analysis using so-called 'tag evaluation model'.

• The Journal of the Korea Contents Association
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• v.10 no.8
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• pp.381-390
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• 2010

Recently major developed countries such as U.S. and EU selected u-health as future growth engine industry, and concentrated their capabilities. Major companies all around the world entered this u-health business, too. Most of the research in this field have confined their research focus on the elementary technologies for infrastructure building. This research systematically investigates u-health business models with various objectives in various sub-fields. For this purpose, the value chain of u-health industry is analyzed, and then various business model cases are explored all around the world. Finally, the future changes possible to occur in the life insurance industries are analyzed.