• Journal of Korea Trade
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• 제23권3호
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• pp.38-51
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• 2019

Purpose - An appreciable number of small- and medium-sized exporters have continuously succeeded in their export marketplaces even though they do not possess enough resources. Advocating that affiliation with an export service-provider plays an important role in this phenomenon, we aimed to theoretically explain how export service providers' competences and relational factors drive small- and medium-sized exporters' competitive advantages in the long-run. Design/methodology - Drawing prominently on the resource-based view and the relationship-marketing theory, we built an empirically testable model. The model showed the roles of exporter capabilities, export service-provider competences, and relational factors on small- and medium-sized exporters' sustainable competitive advantages. Findings - The results of our research showed that exporter production and branding capabilities positively influenced their sustainable competitive advantage. In addition, export service-providers' marketing competence and relationship-building competence positively moderated the effects of exporter capabilities on their parties' sustainable competitive advantages. Finally, affiliation parties' interfirm trust and relationship commitment positively moderated the effects of export service-provider competence on the relationship between exporter capabilities and sustainable competitive advantages. Originality/value - Although prior studies have highlighted the effects of an exporter's resources on export performance, our research filled a knowledge gap of the effects of other resources on export performance. First, we proposed two types of export service-provider, competence marketing and relationship-building, influencing exporters' competitive advantage. Second, the effects of relational factors were proposed in the context of export affiliations.

• 한국조리학회지
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• 제24권3호
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• pp.156-166
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• 2018

The purpose of this study was to examine the mediating effects of rapport on the relationship between type of organizational culture and innovative behavior of hotel chefs. In order to accomplish the research purpose, data were collected from 202 chefs working at five-star hotels located in Gwangju and Jeonnam areas, and SPSS 22.0 Program was used to conduct frequency analysis, reliability analysis, exploratory factor analysis, regression analysis and mediation effect analysis. The results of the study were as follows. Firstly, it was found that innovative behaviors of hotel chefs are significantly affected by three types of organizational culture: rational culture, consensual culture, and developmental culture. Secondly, it was found that rational and consensual culture have significant effect on rapport. Thirdly, it was found that better-formed rapport in hotel chefs significantly remarkably influences their innovative behavior. Fourthly, the study results revealed that rapport has a mediating effect on the relationship between type of organizational culture and innovative behavior of hotel chefs. Thus, in order to induce voluntary innovative behaviors from building rapport in the hotel organization, it is necessary to develop and implement effective strategies which will form a work environment where chefs can freely engage in mutual exchanges and build trust with one another.

• 디지털융복합연구
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• 제11권10호
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• pp.695-700
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• 2013

본 연구는 정치인의 발성이 유권자에 어떤 영향을 미치는지 살펴본 실험연구이다. 이 연구에서는 지방선거 TV연설 영상물을 대상으로 음성의 고저, 발성의 속도 등을 달리하여 조작된 4가지 영상물을 제작하여 대학생들을 대상으로 실험, 분석하였다. 연구결과 정치인 음성의 고저는 유권자의 신뢰도와 지지도에 영향을 미치는 중요한 요인이며, 저음일수록 신뢰도가 높고 이러한 신뢰도는 지지도와 연결됨을 알 수 있었다. 또한 정치인의 발성 속도도 유권자의 신뢰도에 영향을 미치는 요인임을 발견하였다. 정치인의 발성 속도가 느릴수록 유권자의 신뢰도가 높게 나타났으며, 그러나 발성속도에 의한 신뢰도는 후보 지지도와 연결되지 않았다.

• 한국의류학회지
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• 제31권7호
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• pp.1020-1029
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• 2007

The objective of this research is to find out the BRQ(Brand Relationship Quality) construct perceived by fashion product consumers. BRQ, Fournier suggested in 1994, examines the depth and intensity of the enduring association formed by the pattern of interactions enjoining consumers and brands. As BRQ was supposed to reflect consumers' psychological process, qualitative research and literature review were conducted together. For qualitative research, two kinds of interviews were carried out in October and November 2005 to investigate consumers' cognitive, affective, and behavioral insight towards brands. One of them was in-depth interview with six people in different life situation. The other was focus group interview. Interviewees were asked to explain about two types of questions: (1) the brand name which interviewees had bought and (2) the description of interviewees' feeling and thought for the brand which the interviewees had bought assuming the brand was the person. All interviews were recorded and analyzed. Finally, it was proved that fashion product consumers had various kinds of relationship with brands, and BRQ facets including 'love', 'self-connection', 'nostalgia', 'intimacy', 'trust', 'commitment', 'symbol', and 'mystery' were identified.

• 한국인공지능학회지
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• 제8권2호
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• pp.23-28
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• 2020

Purpose: Today, we often hear complaints from customers: poor quality, poor service, expensive prices, etc. Customer complaints are an indication that the company's products and services do not meet customer requirements, which in turn causes customer complaints. An important content of corporate marketing practice is how to use the opportunity of handling customer complaints to win the trust of customers and gain a competitive advantage. According to the concept of marketing, the way for an enterprise to obtain profits is to continuously meet the needs of customers. However, with increasingly fierce market competition and the overall formation of a buyer's market, providing high-quality products and high-efficiency and high-level services have become the eternal theme of enterprises. Therefore, meeting the actual needs of customers and effectively handling customer complaints are issues that we must take seriously. Research design, data, and methodology: This article mainly analyzes the causes of customer complaints, proposes relevant solutions for different types of complaints, builds a customer complaint management system, improves the efficiency and ability of handling complaints, and provides more references and basis for enterprises to solve customer complaints. Conclusions: To further improve the quality of enterprise products and service standards, to help enterprises increase customer loyalty and satisfaction, and to enable enterprises to gain advantages in the increasingly competitive global market.

• 한국시스템다이내믹스연구
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• 제10권3호
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• pp.25-45
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• 2009

The concept of social capital has recently been highlighted in most fields of social science because social capital is believed to be an alternative of market and government failures. However, social capital is of high ambiguity that hinders in conceptualizing and modeling that can differs from the premises, such as whether social capital lies in individual actors or collective substances, or whether social networks are functioning by rationality or emotion. This study therefore tries to examine the concept of social capital and suggest 6 types of it following by the anthropologic concept of 'reciprocity' as well as to provide fruitful discussions on the introduction of social capital variables to System Dynamics modeling of sustainable development. Conclusively, the introduction of social capital to the integration models of environment-economy-society should be based on strongly understanding the social networks, individual identities, and local particularities of the relevant localities in order to enhance the structural validity and applicability of sustainable development models in System Dynamics.

• 대한원격탐사학회지
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• 제23권5호
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• pp.473-481
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• 2007

Joint Forest Management(JFM) is a concept of developing partnerships between fringe forest user groups and the Forest Department(FD) on the basis of mutual trust and jointly defined roles and responsibilities with regard to forest protection and development. In India, JFM was started during 1992 and it was implemented in many states. However success rate of JFM activity was not promising. Though there are many factors attributed to the failures, one of the main factors is the JFM site. This paper deals with the significant ground works to be done before planning for JFM using recent technologies such as remote sensing(RS) and Geographic Information System(GIS). Also it deals with the advantages of weighted overlay analysis in selecting suitable sites for JFM taking into consideration the various criteria. As a result of weighted overlay analysis, there were four types of suitability classes viz., less, moderate, highly and un-suitable. The moderately suitable class occupied maximum area(13209.64 ha) than less and highly suitable classes. If JFM is implemented on the suitability area, then the failure could be avoided in the future.

• 한국정보시스템학회지:정보시스템연구
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• 제14권1호
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• pp.251-275
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• 2005

The advantages of implementing a virtual channel can be derived from the notion of the 'death of distance' that would result from electronic commerce. According to this view, the internet was going to make distance irrelevant, in that firms would no longer need to establish a physical presence in a geographical location in order to do business there. However, on-line firms selling physical products could take advantages of presence in the related off-line(brick and mortar) industrial area. This paper developed a conceptual framework that highlights the various types of synergies by location on-line businesses in the related off-line industrial area. Using data from 96 on-line ventures selling physical products, factor analysis was used to figuring out six synergies including improved customer trust, value-added service, cost savings, personnel and organizational efficiency, sharing products and customer information, relationship with suppliers, and relationship with local government. The six empirically derived critical synergy factors were then used to examine how they improve performance of the on-line ventures measured by Balanced Scorecard(BSC). According to lthe results, we concluded that the on-line firms selling physical products can take advantages of presence in the related off-line industrial area.

• 동아시아식생활학회지
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• 제24권5호
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• pp.672-679
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• 2014

We studied an activation plan for utilizing eco-friendly agricultural products from agricultural producers' perspective through delphi techniques. Certification types of eco-friendly agricultural products held by producers were low-pesticide 26.1%, no-pesticide 39.1% and organic 52.2%. The major problems in handling the eco-friendly agricultural products were as follows: 'consumer distrust', 'lack of reliable and continuous shipping quantity' and 'lack of storage facilities, such as cold storage'. The major benefits of direct transactions between producers of eco-friendly agricultural products and processed food manufacturers including HMR processing companies were 'obtaining fresh food ingredients for processing' and 'confidence-building and income stabilization'. Regarding requirements for cooperation of eco-friendly agricultural producers and processed food manufacturers including HMR processing companies, the most common answers was 'multi-year contract based on trust'. When asked about governmental support for efficient cooperation between eco-friendly agricultural producers and processed food manufacturers including HMR processing companies, the most common answer was 'supporting plan for small producers' and 'arrangement for appropriate potential consumers'.

• 한국정보처리학회:학술대회논문집
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• 한국정보처리학회 2013년도 춘계학술발표대회
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• pp.507-510
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• 2013

Cloud computing is an emerging technology, which allows the user to fulfill his needs by outsourcing the resources. With the passage of time, cloud computing has become an essential part of our lives. But it still requires some sort of standardization, specially in terms of user's trust, privacy, and security related things. This study presents different types of cloud computing services and their working domains along with some key virtualization related issues that are encountered by the cloud service provider as well as the user. Those key issues, related with virtual network are discussed in this paper. This study provides a basis to work further on those issues, so that the key concerns are addressed as soon as possible and cloud computing could become standardized and more prevalent.