• 한국의류학회지
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• 제19권1호
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• pp.3-12
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• 1995

The purpose of this study were to identify the types of consumer responses and to investigate the attitude formation process toward the fashion advertising. A consusmer attitude model for the fashion advertising and to select relevant variables. A consumer attitude model was composed of the prior brand attitude, the consumer re, ;posses (affective, cognitive) the advertising attitude, the brand attitude, and the purchase intention paradigm. The result of this study were as follows: 1. Consumer responses on the fashion advertising were distingished between affective response and cognitive responses and the degree of responses differed by the advertising appeals types (emotional advertising, sex appeal advertising and product attribute advertising). 2. The main casual course of the fashion advertising was that the prior brand attitude $\rightarrow$ the consumer responses (affective, congnitive) $\rightarrow$ the advertising attitude $\rightarrow$ the brand attitude $\rightarrow$ the purcha, ie intention. These attitude formation process was differed by the advertising appeals types. Finally, consumer responses on the fashion advertising were disinguished beween affective responses and congitive responses, and were affected to advertising attitude, brand attitude, purchase intention. These consumer attitude formation process was differed by the advertising appeals.

• 복식
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• 제39권
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• pp.283-299
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• 1998

The present study is to analyze the dimensions of affective responses according to the types of appeal in underwear advertisements and to find out the influences of affective res-ponses on the attitudes toward advertisement and brands. The research has been made by normative-descriptive survey method with the sample of 654 consumers residing in Seoul and Incheon. The data gaathered was analyzed by the methods of means, standard deviation, ANOVA, factor analysis and regression. The result are as follows : 1. There are 4 dimensions of affective responses ; Emotional dimension, Negative dimen-sion, Upbeat-activation dimension and Sexual activation dimension. 2. Affective responses to the advertising were different according to the characteristics of the consumers. According to the consumer's sex, there are significant differences in each dimension of their affective responses. To the sex appeal advertisement, man show higher degree of affective responses in Emotional, Upbeat-activation and Sexual-activation dim-ensions, while women show higher degree of affective responses in Negative dimension. 3. In case of female consumers, there are significant differences in affective responses to the both appeal type of advertisements according to consumer's age. As the age is increasing. Emotional dimension and Sexual-activation dimension are increasing, but Negative dimension is decreasing in the Ads with sex appeal. In particular, the 19∼24s age group shows strong responses in the Emotional dimension, Upbeat-activation dimension and Sexual-activation dimension to Ads with sex appeal, while it shows the lowest affective responses in Negative dimension. It represents the 19-24s age group is the most positive one to the under-wear advertisements with sex appeal. Consequently, it is proved that the Ads with sex appeal focusing on this age group can be one of the most effective advertising plans. 4. The involvement gets higher, Upbeat-ac-tivation dimension and Sexual-activation dimension are increasing both in males and female groups. But Negative dimension is in-creasing in the female consumer group of low involvement. 5. The attitudes toward advertisements and brands are comparatively stronger in the advertisements using sex appeal type. Regardless of types of appeal in the advertisements, there is a significant difference in their attitudes tow-ard Ads between male and female consumer groups. When Ads are sexual, attitudes toward Ads and Brands are stronger in the female consumer group. But males consumers show com-paratively strong attitudes toward the advertis-ements and brands in both types of appeal. 6. The age of consumers doesn't make any significant difference in their attitudes toward advertisements and brands in both types of appeal. 7. According to the involvement level of the consumers, there are significant differences in their attitudes toward advertisements. In the groups of low involvement, the female consumers show more favorite attitudes toward the advertisements with sex appeal, while the male group show more favorite attitudes toward the non-sex appeal advertisement. But there is no significant difference in consumer's attitude toward brands according to the types of appeal of the advertisement. 8. The affective responses of the consumers caused by the underwear advertisements have a respectable influence on their attitudes toward the advertisements and brands. This research represents that the advertisers should try to arise consumer's positive affective responses such as pleasant, happy, cheerful and warm-hearted emotions by the advertisements. Based on the above results of the research, it can be said that the consumer's affective responses have a strong effect not only on their attitudes toward adver-tisements but on those toward attitude toward the brands.

• 한국식생활문화학회지
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• 제21권5호
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• pp.524-535
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• 2006

The purpose of this study was to identify the differences of cognitive responses, emotional responses, customer satisfaction, and service loyalty about service encounter quality by types of restaurants and to analyse emotional responses, customer satisfaction, and service loyalty in accordance with level of service encounter quality. The questionnaire were collected from customers (N=812) who had used restaurants in Seoul, aiming at 15 or more-year-old customers from October 24, 2005 to November 6, 2005. The main results of this study were as follows: Statistically significant difference was showed in importance and performance of interaction quality, importance and performance of physical environment quality, performance of outcome quality depending on types of restaurants, while significant difference was not indicated in importance of outcome quality by types of restaurants. Positive emotional response was significantly high by types of restaurants in order of fine-dining restaurants, family restaurants, and fast-food restaurants, while negative emotional responses were significantly higher in fast-food restaurants than in the other two types. As far as Customer satisfaction are concerned, fine-dining restaurants showed higher customer satisfaction than the other two types. Attitudinal service loyalty was high in fine-dining restaurants, family restaurants and fast-food restaurants in order and behavioral loyalty was not significantly different with each type of restaurant. In accordance with level of service encounter quality, cluster analysis was conducted and the clusters were divided into 'high-valuation' and 'low-valuation'. 'High-valuation cluster' and 'low-valuation cluster' showed significant difference depending on types of restaurants that customers used(p<.001). The customers who used fine-dining restaurants and family restaurants valued the performance of service encounter highly. However, in fast-food restaurants, a lot of low-valuation customers existed. Therefore, fast-food restaurants have to improve performance of interaction quality, outcome quality and physical environment quality in service encounter. In addition, in 'high-valuation cluster' who valued service encounter quality highly showed higher scores in positive responses, customer satisfaction, service loyalty than in 'low-valuation cluster', and showed low negative responses.

• 한국지진공학회:학술대회논문집
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• 한국지진공학회 1998년도 춘계 학술발표회 논문집 Proceedings of EESK Conference-Spring 1998
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• pp.89-97
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• 1998

This study is intended to investigate the seismic responses of bridge structures considering site effects. The site effects in the seismic analysis of bridge structures were classified into two parts. At first, the seismic responses of the structures on each "soil profile types" of the code were evaluated in accordance with code-specified method and compared with results of time-history analysis method. And next, as a second stage of the study, the responses of the two different soil with considerably different soil properties, even though they are classified to the same "soil profile types" of the code, were evaluated and compared each other. The first part of study is purposed to evaluate the applicability of code-specified method, while the other part is purposed to find the variance of the seismic responses from the different soil sites in the same soil profile types of the code. For the analysis, two major methods of the code, single-mode spectral anaysis and multi-mode spectral analysis, were used and the time-history analysis method which is expected to give more accurate responses was also used for the comparison purposes. For the time-history analysis, time-domain analysis technique of the lumped-mass model with frequency-independent soil springs and dampers was adopted and artificially generated spectra of the code was used as input motion. As the results of the study, the code specified methods for the seismic responses considering the site effects were verified to give the results in conservative side for the most of the cases. However, for the structures on the site with considerable flexibility, the responses of the bridge girders or deckplates by the code methods both in section forces and horizontal movement responses, may have much smaller values than the actual responses. Therefore, more detailed analysis considering the flexibility of the base soil may be required to have more reasonable results in girder responses.in girder responses.

• 한국수학교육학회지시리즈A:수학교육
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• 제46권2호
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• pp.227-237
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• 2007

This research analyzes students' response types in the creativity assessment by using pattern block, geoboard, and pantomino. 74 students from third grade to sixth grade participated in this research. 15 minutes were given to pattern block and geoboard questions. 74 students showed 393 answers in pattern block question and 590 answers in geoboard question. In pantomino, 20 minutes were given and 54 students showed 443 types of answers. The results are as follows: First, in the students' responses, tendency of using particular piece or figure, which presents conjoining in a piece selection and positioning, showed strongly. For example, usage of hexagon and trapezoid pieces were higer in pattern block and usage of L, P, and I pieces were higer in pentomino. Second, it is confirmed that creativity's subordinate factors, fluency, flexibility, and originality, are separate from each other. To illustrate, in pattern block, three students', who showed 11 types of responses in fluency, flexibility responses were each 5, 6, and 8 types. Specially, among those studenys, only one could achieve a point in originality. Third, students' response types categorized in this research could be used for a bae-data to mark grades on originality.

• 아동학회지
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• 제26권5호
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• pp.123-137
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• 2005

The present study examined the effectiveness and communications functions of mothers' touch on the responses of their 6-month-old infants using the Still-Face (SF) situation. Participants were 67 infant-mother dyads from Seoul and Gyeonggi province. Positive and negative responses of infants were measured by SF interactions and by three different touch conditions. Touch types were measured by a coding scheme based on Suchung Kim and Keumjoo Kwak (2003; 2(04). Results showed that mothers' touch affected baby's responses by increasing positive responses and decreasing negative responses. The positive and negative responses of infants differed by the three different touch conditions, indicating that mothers use different touch types according to touch conditions; these variations in touch function as an important channel of communications.

• 한국과학교육학회지
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• 제20권2호
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• pp.288-296
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• 2000

본 연구에서는 변칙 사례에 대한 학생들의 반응 유형과 특성을 조사하였다. 학생들의 응답 분류 기준은 '변칙 사례의 타당성 인정', '변칙 사례와 초기 이론 사이의 불일치성 인정', 그리고 '초기 이론에 대한 확신의 변화' 등이었다. 분류 결과, 거부, 재해석, 배제, 판단 불가, 주변 이론의 변화, 신념의 일부 변화, 이론 변화 등 7가지 반응 유형을 얻었다. 초기 이론에 대한 무조건적인 신뢰나 실험 방법의 정확성에 대한 의심이 변칙 사례를 거부하는 주된 원인이었다. 학생들은 변칙 사례와 초기 이론에 관련된 실험 과정은 무시하고 실험 결과의 유사성에 더 주목했기 때문에 불일치성을 인정하지 않았다.

• 한국전산구조공학회:학술대회논문집
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• 한국전산구조공학회 1997년도 봄 학술발표회 논문집
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• pp.224-231
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• 1997

A study on the seismic responses for a base isolated structure subjected to earthquakes with different frequency characteristics is peformed with time history analyses. Two types of seismic inputs are considered in these analyses, one is short period earthquakes such as El Centro(1940, NS), the other is long period ones such as Mexico(1985). The seismic responses of the base isolated structure depend on seismic input types and isolation frequencies. In this study the 0.5 Hz of isolation frequency for short period earthquakes remarkably reduces the acceleration responses, increases the relative displacements of isolator that are still within the proposed limits of isolator. However higher isolation frequency for long period earthquakes is more adequate to reduce the seismic responses of the base isolated structures; in the study 0.75 Hz is effective to Mexico 1985 earthquake.

• 한국지구과학회지
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• 제23권7호
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• pp.543-551
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• 2002

이 연구의 목적은 기존의 학생들이 가지고 있던 기존이론과 일치하지 않는 공룡의 멸종 관련 불일치자료에 대한 중학생의 반응유형을 조사, 분류하는 것이다. ‘공룡의 멸종원인’이라는 지구과학 소재를 이용해 기존이론과 불일치자료에 해당하는 자료지를 구성하였다. 불일치자료에 대한 학생들의 반응유형을 분석한 결과, 거부, 재해석, 판단불확실, 신뢰감소, 부분적 이론변화, 이론변화 등 6가지로 분류할 수 있었다. 이러한 결과는 불일치자료를 이용한 개념변화 학습에서 불일치자료의 제시로 반드시 개념변화가 이루어지는 것이 아님을 보여준다. 따라서 교사는 학생들이 불일치자료에 대해 다양한 반응을 나타낼 수 있음을 인식하고, 구체적인 교수전략을 구상하여 처치함으로써 학생들의 개념변화를 도울 수 있을 것이다.

• 대한가정학회지
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• 제41권10호
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• pp.1-13
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• 2003

The purpose of this study is to make clear the present condition and the reason of noise in one-room ape multi-family housing around the campus by residents' subjective responses. The respondents are 104 residents living in one-room ape multi-family housing around the campus. The results are as follows. 1) The residents show relatively non-positive responses at evening and night on the present condition of noise in outdoor and indoor of building or indoor of house unit. 2) The types of outdoor noise of building are checked frequently are 'talking loudness' and 'traffic noise'. 'Walking and talking sounds in stairs and corridors' among the types of indoor noise of building shows highest percentage. They answer 'living equipment noise' and 'water hammer' as major types of indoor noise of house unit.