• Journal of the Korean Society of Clothing and Textiles
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• v.19 no.1
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• pp.3-12
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• 1995

The purpose of this study were to identify the types of consumer responses and to investigate the attitude formation process toward the fashion advertising. A consusmer attitude model for the fashion advertising and to select relevant variables. A consumer attitude model was composed of the prior brand attitude, the consumer re, ;posses (affective, cognitive) the advertising attitude, the brand attitude, and the purchase intention paradigm. The result of this study were as follows: 1. Consumer responses on the fashion advertising were distingished between affective response and cognitive responses and the degree of responses differed by the advertising appeals types (emotional advertising, sex appeal advertising and product attribute advertising). 2. The main casual course of the fashion advertising was that the prior brand attitude $\rightarrow$ the consumer responses (affective, congnitive) $\rightarrow$ the advertising attitude $\rightarrow$ the brand attitude $\rightarrow$ the purcha, ie intention. These attitude formation process was differed by the advertising appeals types. Finally, consumer responses on the fashion advertising were disinguished beween affective responses and congitive responses, and were affected to advertising attitude, brand attitude, purchase intention. These consumer attitude formation process was differed by the advertising appeals.

• Journal of the Korean Society of Costume
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• v.39
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• pp.283-299
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• 1998

The present study is to analyze the dimensions of affective responses according to the types of appeal in underwear advertisements and to find out the influences of affective res-ponses on the attitudes toward advertisement and brands. The research has been made by normative-descriptive survey method with the sample of 654 consumers residing in Seoul and Incheon. The data gaathered was analyzed by the methods of means, standard deviation, ANOVA, factor analysis and regression. The result are as follows : 1. There are 4 dimensions of affective responses ; Emotional dimension, Negative dimen-sion, Upbeat-activation dimension and Sexual activation dimension. 2. Affective responses to the advertising were different according to the characteristics of the consumers. According to the consumer's sex, there are significant differences in each dimension of their affective responses. To the sex appeal advertisement, man show higher degree of affective responses in Emotional, Upbeat-activation and Sexual-activation dim-ensions, while women show higher degree of affective responses in Negative dimension. 3. In case of female consumers, there are significant differences in affective responses to the both appeal type of advertisements according to consumer's age. As the age is increasing. Emotional dimension and Sexual-activation dimension are increasing, but Negative dimension is decreasing in the Ads with sex appeal. In particular, the 19∼24s age group shows strong responses in the Emotional dimension, Upbeat-activation dimension and Sexual-activation dimension to Ads with sex appeal, while it shows the lowest affective responses in Negative dimension. It represents the 19-24s age group is the most positive one to the under-wear advertisements with sex appeal. Consequently, it is proved that the Ads with sex appeal focusing on this age group can be one of the most effective advertising plans. 4. The involvement gets higher, Upbeat-ac-tivation dimension and Sexual-activation dimension are increasing both in males and female groups. But Negative dimension is in-creasing in the female consumer group of low involvement. 5. The attitudes toward advertisements and brands are comparatively stronger in the advertisements using sex appeal type. Regardless of types of appeal in the advertisements, there is a significant difference in their attitudes tow-ard Ads between male and female consumer groups. When Ads are sexual, attitudes toward Ads and Brands are stronger in the female consumer group. But males consumers show com-paratively strong attitudes toward the advertis-ements and brands in both types of appeal. 6. The age of consumers doesn't make any significant difference in their attitudes toward advertisements and brands in both types of appeal. 7. According to the involvement level of the consumers, there are significant differences in their attitudes toward advertisements. In the groups of low involvement, the female consumers show more favorite attitudes toward the advertisements with sex appeal, while the male group show more favorite attitudes toward the non-sex appeal advertisement. But there is no significant difference in consumer's attitude toward brands according to the types of appeal of the advertisement. 8. The affective responses of the consumers caused by the underwear advertisements have a respectable influence on their attitudes toward the advertisements and brands. This research represents that the advertisers should try to arise consumer's positive affective responses such as pleasant, happy, cheerful and warm-hearted emotions by the advertisements. Based on the above results of the research, it can be said that the consumer's affective responses have a strong effect not only on their attitudes toward adver-tisements but on those toward attitude toward the brands.

• Journal of the Korean Society of Food Culture
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• v.21 no.5
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• pp.524-535
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• 2006

The purpose of this study was to identify the differences of cognitive responses, emotional responses, customer satisfaction, and service loyalty about service encounter quality by types of restaurants and to analyse emotional responses, customer satisfaction, and service loyalty in accordance with level of service encounter quality. The questionnaire were collected from customers (N=812) who had used restaurants in Seoul, aiming at 15 or more-year-old customers from October 24, 2005 to November 6, 2005. The main results of this study were as follows: Statistically significant difference was showed in importance and performance of interaction quality, importance and performance of physical environment quality, performance of outcome quality depending on types of restaurants, while significant difference was not indicated in importance of outcome quality by types of restaurants. Positive emotional response was significantly high by types of restaurants in order of fine-dining restaurants, family restaurants, and fast-food restaurants, while negative emotional responses were significantly higher in fast-food restaurants than in the other two types. As far as Customer satisfaction are concerned, fine-dining restaurants showed higher customer satisfaction than the other two types. Attitudinal service loyalty was high in fine-dining restaurants, family restaurants and fast-food restaurants in order and behavioral loyalty was not significantly different with each type of restaurant. In accordance with level of service encounter quality, cluster analysis was conducted and the clusters were divided into 'high-valuation' and 'low-valuation'. 'High-valuation cluster' and 'low-valuation cluster' showed significant difference depending on types of restaurants that customers used(p<.001). The customers who used fine-dining restaurants and family restaurants valued the performance of service encounter highly. However, in fast-food restaurants, a lot of low-valuation customers existed. Therefore, fast-food restaurants have to improve performance of interaction quality, outcome quality and physical environment quality in service encounter. In addition, in 'high-valuation cluster' who valued service encounter quality highly showed higher scores in positive responses, customer satisfaction, service loyalty than in 'low-valuation cluster', and showed low negative responses.

• Proceedings of the Earthquake Engineering Society of Korea Conference
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• 1998.04a
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• pp.89-97
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• 1998

This study is intended to investigate the seismic responses of bridge structures considering site effects. The site effects in the seismic analysis of bridge structures were classified into two parts. At first, the seismic responses of the structures on each "soil profile types" of the code were evaluated in accordance with code-specified method and compared with results of time-history analysis method. And next, as a second stage of the study, the responses of the two different soil with considerably different soil properties, even though they are classified to the same "soil profile types" of the code, were evaluated and compared each other. The first part of study is purposed to evaluate the applicability of code-specified method, while the other part is purposed to find the variance of the seismic responses from the different soil sites in the same soil profile types of the code. For the analysis, two major methods of the code, single-mode spectral anaysis and multi-mode spectral analysis, were used and the time-history analysis method which is expected to give more accurate responses was also used for the comparison purposes. For the time-history analysis, time-domain analysis technique of the lumped-mass model with frequency-independent soil springs and dampers was adopted and artificially generated spectra of the code was used as input motion. As the results of the study, the code specified methods for the seismic responses considering the site effects were verified to give the results in conservative side for the most of the cases. However, for the structures on the site with considerable flexibility, the responses of the bridge girders or deckplates by the code methods both in section forces and horizontal movement responses, may have much smaller values than the actual responses. Therefore, more detailed analysis considering the flexibility of the base soil may be required to have more reasonable results in girder responses.in girder responses.

• The Mathematical Education
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• v.46 no.2 s.117
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• pp.227-237
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• 2007

This research analyzes students' response types in the creativity assessment by using pattern block, geoboard, and pantomino. 74 students from third grade to sixth grade participated in this research. 15 minutes were given to pattern block and geoboard questions. 74 students showed 393 answers in pattern block question and 590 answers in geoboard question. In pantomino, 20 minutes were given and 54 students showed 443 types of answers. The results are as follows: First, in the students' responses, tendency of using particular piece or figure, which presents conjoining in a piece selection and positioning, showed strongly. For example, usage of hexagon and trapezoid pieces were higer in pattern block and usage of L, P, and I pieces were higer in pentomino. Second, it is confirmed that creativity's subordinate factors, fluency, flexibility, and originality, are separate from each other. To illustrate, in pattern block, three students', who showed 11 types of responses in fluency, flexibility responses were each 5, 6, and 8 types. Specially, among those studenys, only one could achieve a point in originality. Third, students' response types categorized in this research could be used for a bae-data to mark grades on originality.

• Korean Journal of Child Studies
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• v.26 no.5
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• pp.123-137
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• 2005

The present study examined the effectiveness and communications functions of mothers' touch on the responses of their 6-month-old infants using the Still-Face (SF) situation. Participants were 67 infant-mother dyads from Seoul and Gyeonggi province. Positive and negative responses of infants were measured by SF interactions and by three different touch conditions. Touch types were measured by a coding scheme based on Suchung Kim and Keumjoo Kwak (2003; 2(04). Results showed that mothers' touch affected baby's responses by increasing positive responses and decreasing negative responses. The positive and negative responses of infants differed by the three different touch conditions, indicating that mothers use different touch types according to touch conditions; these variations in touch function as an important channel of communications.

• Journal of The Korean Association For Science Education
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• v.20 no.2
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• pp.288-296
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• 2000

In this study, the types and the characteristics of students' responses to anomalous data were investigated. The criteria for classifying students' responses were 'acceptance of validity of anomalous data', 'acceptance of inconsistency between anomalous data and initial theory', and 'change of belief in initial theory'. Seven types of responses were identified as follows: Rejection, reinterpretation, exclusion, uncertainty, peripheral theory change, partial belief change, and theory change. Absolute belief in the intial theory and doubts about methodological accuracy were found to be the major reasons for rejecting anomalous data. The students did not accept the inconsistency between anomalous data and initial theory because they ignored the experimental procedures and focused on the similarity of the experimental results.

• Proceedings of the Computational Structural Engineering Institute Conference
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• 1997.04a
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• pp.224-231
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• 1997

A study on the seismic responses for a base isolated structure subjected to earthquakes with different frequency characteristics is peformed with time history analyses. Two types of seismic inputs are considered in these analyses, one is short period earthquakes such as El Centro(1940, NS), the other is long period ones such as Mexico(1985). The seismic responses of the base isolated structure depend on seismic input types and isolation frequencies. In this study the 0.5 Hz of isolation frequency for short period earthquakes remarkably reduces the acceleration responses, increases the relative displacements of isolator that are still within the proposed limits of isolator. However higher isolation frequency for long period earthquakes is more adequate to reduce the seismic responses of the base isolated structures; in the study 0.75 Hz is effective to Mexico 1985 earthquake.

• Journal of the Korean earth science society
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• v.23 no.7
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• pp.543-551
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• 2002

The purpose of this study is to investigate the types of middle school students’ responses to dinosaur extinction inconsistent with the students’ previous conceptions. The types of texts about ‘the cause of dinosaur extinction’ were developed; one that was based on students’ previous ideas, while the other was based on conflicting materials. The students’ responses to the conflict materials were classified into six types: rejection, reinterpretation, uncertainty, belief decrease, partial theory change, and conceptual change. These results show that the use of conflict materials does not always promote conceptual change. Therefore, teachers will be able to help students change their conceptions in science classrooms by understanding students’ various responses to conflict materials and designing instructional strategy concretely.

• Journal of the Korean Home Economics Association
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• v.41 no.10 s.188
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• pp.1-13
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• 2003

The purpose of this study is to make clear the present condition and the reason of noise in one-room ape multi-family housing around the campus by residents' subjective responses. The respondents are 104 residents living in one-room ape multi-family housing around the campus. The results are as follows. 1) The residents show relatively non-positive responses at evening and night on the present condition of noise in outdoor and indoor of building or indoor of house unit. 2) The types of outdoor noise of building are checked frequently are 'talking loudness' and 'traffic noise'. 'Walking and talking sounds in stairs and corridors' among the types of indoor noise of building shows highest percentage. They answer 'living equipment noise' and 'water hammer' as major types of indoor noise of house unit.