• 제목/요약/키워드: types of explanation

검색결과 259건 처리시간 0.027초

공학입문 교과 실행경험에 관한 내러티브 탐구 (Narrative Inquiry : Practical experience of an Introduction to Engineering)

  • 박경문;김태훈
    • 대한공업교육학회지
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    • 제34권2호
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    • pp.128-160
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    • 2009
  • 본 연구는 한 학기 동안 공학입문 교과목을 중심으로 일어나는 여러 가지 상황들(장소, 교사, 학생, 교과목)을 중심으로, 특히 공학입문을 가르치는 두 교사간의 상호작용을 내러티브 형식으로 기술하였다. 특히 내러티브의 3차원적 탐구 공간 속에서 학교의 문화, 공과대학, 공학인증 프로그램 등을 바탕으로 공학입문이라는 교과목을 조명하였다. 본 연구로부터 얻은 결론은 학생의 흥미유발을 위한 두 교수의 실행경험으로부터 도출되었다. 첫째, 학생의 흥미를 유발하기 위하여 파워포인터의 글씨나 배경이 좀 더 크고 선명하게 즉, 큰 강의실에 맞추어 작성되어야 한다. 또한 교과 내용을 핵심내용으로 축소하고 효과적으로 전달할 수 있는 동영상의 소개가 이전보다 많아야 한다. 둘째, 교수방법으로는 설명위주로 주어진 자료를 강의하는 것을 자재하고, 매 수업시간에 수업내용과 연계하여 학생들의 그룹 활동이나 개인 활동을 보다 많이 할 수 있도록 해야 한다. 셋째, 과제물은 부족한 수업내용을 보충하고 본 수업 이후에도 학생들에게 많은 도움이 되는 것으로 구성되어야 한다. 마지막으로, 시험문항과 형식들은 학생들의 흥미를 충분히 유발할 수 있도록 설계되어야 한다. 객관식 위주 보다는 단답형 또는 서술형 주관식으로 학생들의 창의적 생각과 깊은 통찰력을 물을 수 있는 문항으로 구성되어야 한다. 본 연구의 한계는 여러 가지로 살펴 볼 수 있다. 첫째, 케이스 연구이므로 이것을 일반화 하기는 무리가 있다. 둘째, 공학입문 교과목을 중심으로 교수들 간의 상호작용과 이에 대한 효과를 깊이 있게 연구하지 못하였다. 따라서 학기 중 담당교수들 간의 정보공유와 그에 따른 실행 경험에 대한 연구와 효과를 다루는 후속 연구가 필요하다. 셋째, 본 연구는 공학입문 교과목을 중심으로 발생하는 여러 가지 어려움들을 묘사하는데 그쳤다. 각 이슈들에 대한 묘사를 바탕으로 이에 대한 구체적인 연구가 필요하다. 이러한 이슈들을 대표적으로 살펴보면, 외국인 학생들에 대한 학교 적응이나 삶, 학생의 흥미유발 방법에 대한 실행경험, 과정중심 교육과 결과중심 교육의 실행경험, 팀 발표의 효과적인 운영 경험 등을 들 수 있다.

부산시 사상공단지역의 지하수 수질 특성 (Characteristics of Groundwater Quality in Sasang Industrial Area, Busan Metropolitan City)

  • 함세영;김광성;이정환;정재열;성익환;장성
    • 자원환경지질
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    • 제39권6호
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    • pp.753-770
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    • 2006
  • 도시지역에서 지하수오염은 도시화에 따른 토지용도에 크게 영향을 받는다. 본 연구는 철강, 기계 및 신발공장들이 밀집되어 있는 부산 사상공단지역의 지하수 수질과 오염 특성을 규명하는데 있다. 부산시는 우리나라의 대도시 중에서 가장 높은 지하수 이용를을 보이고 있다. $K^+,\;Na^+,\;Ca^{2+},\;Mg^{2+},\;Cl^-,\;SO_4^{2-},\;HCO_3^-$, 전기전도도(EC), 총용존물질(TDS) 그리고 염분농도는 낙동강에 가까운 지역에서 높게 나타나고 있다. 이러한 사실은 퇴적 당시 해안퇴적층에 들어온 염분의 영향이 아직까지 이 지역 지하수 수질에 미치고 있음을 지시한다. 또한 대표적인 지하수 수질형인 Ca-Cl형은 본 연구지역의 지하수가 인위적인 오염뿐만 아니라 퇴적물 속에 함유되어 있는 염분의 영향을 받고 있음을 지시한다. $SiO_2$ 이온은 물-규산염광물 작용과 콘크리트의 분해 산물로 해석된다. TCE는 총 18개소 중 12개소에서 검출되었으며, PCE는 4개소 그리고 TCA는 3개소에서 검출되었다. 요인분석에 의하면, 요인 1의 설명율은 49.8%, 요인2는 19.8% 그리고 요인 3은 11.0%이다. 요인 1에 높은 정의 적재율을 보이는 성분은 pH, TDS, 염분농도, $Ca^{2+},\;K^+,\;Mg^{2+},\;Na^+,\;Al^{3+},\;As^{3+},\;Cl^-,\;Fe^{2+}$으로서 이들은 공단의 특성과 염분의 영향을 동시에 대표하는 것으로 판단된다. 군집분석과 성분의 공간적 분포에 의하면, 낙동강변과 같이 해안퇴적층이 분포하여 염수의 영향을 받는 지역에서는 $Na^+,\;Ca^{2+},\;Cl^-,\;SO_4^{2-}\;K^+,\;Mg^{2+}$의 농도가 높게 나타남을 알 수 있다. 그리고 학장천의 하류에서는 염수의 영향과 인위적인 오염의 영향을 동시에 받고 있으며, 그 외 지역에서는 인위적인 오염의 영향이 우세함을 알 수 있다.

소셜 네트워크 서비스(SNS)의 지속이용의도에 관한 연구: IS 지속이용모델과 고객 가치-만족-충성도 모델의 통합적 접근 (An Empirical Study of Social Network Service (SNS) Continuance: Incorporating the Customer Value-Satisfaction-Loyalty Model into the IS Continuance Model)

  • 최수정
    • Asia pacific journal of information systems
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    • 제23권4호
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    • pp.1-28
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    • 2013
  • Given that smartphone-based social network services (SNS), such as KakaoStory is now being widely used as a way for people to connect and communicate with each other, this study examines key factors leading to the continued use of SNS. People have been using PC-based SNS, such as Cyworld, for years are now using smartphone-based SNS, such as KakaoStory. KakaoStory developed by KakaoTalk has rapidly grown up as the largest smartphone-based SNS in Korea as smartphone penetration increases. It is more difficult for firms to maintain their current users over time in that alternative SNSs satisfying people's new needs are constantly emerging and evolving. In this sense, one of the most challenging issues for SNS firms is how to retain their current users in the long run. However, there are few empirical studies on this issue. Applying the IS continuance model proposed by Bhattacherjee [2001], this study explores key determinants of users' smartphone-based SNS continuance intention. The model suggests that perceived usefulness and user satisfaction are the key determinants of IS continuance intention. However, the model includes only the utilitarian value that users can obtain through the use of smartphone-based SNS, by considering perceived usefulness. Therefore, the study attempts to extend the IS continuance model by considering hedonic and social values simultaneously. More specifically, we consider subjective norms as social value that are proposed by the theory of reasoned action and the theory of planned behavior. We also consider perceived enjoyment as hedonic value that is emphasized as a key factor influencing users' behavior intention and actual behavior, particularly in the context of hedonic IS use. By considering the three values in our model simultaneously, we could offer a deeper understanding of smartphone-based SNS continuance. That is, this study could offer an explanation of how each value is associated with user satisfaction and SNS continuance intention. The customer value-satisfaction-loyalty model can strengthen the assertion that smartphone-based SNS continuance intention is determined by various different types of customer values, such as utilitarian, hedonic, and social ones. Moreover, the model provides a theoretical basis for the assertion that customer values lead to increased loyalty via customer satisfaction. In this regard, we theorize that SNS continuance intention is influenced by users' various values, namely perceived usefulness, perceived enjoyment, and subjective norms, via user satisfaction. To test the proposed research model and hypotheses, we conducted a partial least squares analysis using a total of 253 data collected on the users of smartphone-based SNS (i.e., KakaoStory). The key findings are as follows: First, it has been found that SNS continuance intention considerably depends on user satisfaction. Second, user satisfaction is determined by confirmation, perceived usefulness, and perceived enjoyment. Third, concerning the effects of the three values on SNS continuance intention, only perceived enjoyment regarded as hedonic value was statistically significant. That is, perceived usefulness considered as utilitarian value and subjective norms considered as social value had no effect on SNS continuance intention. Finally, our results indicate that confirmation increases perceived usefulness, perceived enjoyment, and user satisfaction. The results reconfirm the effectiveness of IS continuance model in predicting smartphone-based SNS continuance intention. Moreover, the results demonstrate that perceived enjoyment reflecting hedonic value is the most important predictor of SNS continuance intention. Therefore, it is imperative for firms to meet SNS users' hedonic value to retain them in the long run. Meanwhile, we could not find any empirical evidence to support the assertion that subjective norms are associated with user satisfaction and SNS continuance intention. The results lead us to conclude that when users have enough direct experience in SNS use, subjective norms have no effect on SNS continuance intention. Discussions and implications of the results are provided.

가정용수 용도별 사용량의 통계적 특성 분석 (Analysis on Statistical Characteristics of Household Water End-uses)

  • 김화수;이두진;박노석;정관수
    • 대한토목학회논문집
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    • 제28권5B호
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    • pp.603-614
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    • 2008
  • 가정용수의 용도별 사용량은 주거형태, 거주자 생활양식, 주택구조 등의 내부적인 요인과 온도, 날씨, 수도요금 등과 같은 다양한 외부요인들의 영향을 받게 된다. 장기적으로는 거주민의 생활양식, 주거형태, 수도관련 시설의 변화 등에 따라 사용량이 점진적으로 변화하게 되며, 단기적으로는 기온이나 가뭄과 같은 기후조건이나 절수정책과 같은 인위적인 영향에 의해 사용량이 크게 변화하기도 한다. 용수수요에 영향을 미치는 인자에 대한 분석과 이해는 사용량의 변화원인과 경향을 설명해주고 여러가지 인자와의 상관관계를 분석함으로서 물사용패턴과 향후 수요를 예측하는데 도움을 준다. 본 연구에서는 가정용수의 용도별 사용량 실측자료를 바탕으로 사용패턴과 사용량에 미치는 영향인자를 분석하기 위하여 요일별, 월별, 계절별 사용량을 비교하고, 또한 가구특성, 기온 등의 외부인자에 의해 영향을 받는 용도에 대해서도 살펴보았다. 가정용수의 사용패턴을 분석한 결과, 토요일에 사용량이 가장 많고, 월간 중에는 7월의 사용량이 가장 높았으며, 월별 사용량의 첨두율은 평균대비 1.12로 나타났다. 기온에 따른 용도별 사용경향에서 총량용수는 $-14^{\circ}C{\sim}0^{\circ}C$까지 물사용량이 급격하게 증가하는 경향을 보였으나, $0^{\circ}C$이상에서는 큰 변화양상을 보이지 않았다. 반면에 세면, 세탁, 욕조용수는 $0^{\circ}C$이상에서도 점진적인 증가경향을 보였으나, 변기용수는 오히려 감소하는 경향을 보였다. 기온에 대한 용도별 사용량의 상관관계 분석결과 세면용수가 상관계수 0.73으로 상관성이 가장 높았으며, 변기용수는 -0.14로 매우 낮은 음의 상관성을 보였다. 각 인자별로 가정용수 사용량 원단위의 차이에 대한 유의성 여부를 검토하기 위하여 주택유형, 실거주인수, 가족구성, 건평, 수입, 맞벌이여부, 절수형변기, 비데기유무 등에 대하여 분산분석을 수행한 결과, 주택유형의 경우 욕조용수의 사용량에 차이가 발견되었고, 실거주인수는 싱크대, 변기, 기타, 총량용수에서 유의한 차이가 발견되었다. 특히 실거주인수는 세면과 욕조를 제외한 모든 용도별 사용량에서 유의한 차이를 보여 거주인수의 증감에 따라 용도별 사용량의 차이가 분명히 발생하며, 이는 향후 가구당 용수사용량을 설계하는 경우 평균 거주인수에 대한 신중한 검토가 필요할 것으로 판단되었다. 이러한 가정용수의 용도별 사용특성 분석결과는 수요예측, 수요관리 정책수립, 수도관련 기자재 및 시설의 규격결정 등에 기초자료로 활용될 수 있을 것으로 기대된다.

"동의사상신편(東醫四象新編)" 에 대한 연구(硏究) (The Study On The ${\ulcorner}Dongyi{\;}Sasang{\;}Shinpyun{\lrcorner}$)

  • 박성식;윤보현
    • 사상체질의학회지
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    • 제13권2호
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    • pp.28-48
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    • 2001
  • 1. Background and Purpose Since ${\ulcorner}$Dongri Sasang Shinpyun${\lrcorner}$ was published in 1929, it had great effects on the publications related to Sasang Constitutional Medicine. However there had been no practical research or its applications about ${\ulcorner}$Dongyi Sasang Shinpyun${\lrcorner}$ at all in spite of its importance. So through the study on the ${\ulcorner}$Dongyi Sasang Shinpyun${\lrcorner}$ we highly intend to utilize the book. 2. Methods In this dissertation, you'll find our research of ${\ulcorner}$Dongyi Sasang Shinpyun${\lrcorner}$ regarding the author, the people who were involved in the publishing, the formations and the contents, our another research of ${\ulcorner}$Dongyi Sasang Shinpyun Chebang${\lrcorner}$(東醫四象新編劑方) to make its medical characteristics and meaning clear. 3. Results and Conclusion 1) Won Chi Sang was Chang Bong Young's granduncle's son-in-law. Nam Dae-hee is suspected of Nam Tae-hee who lived in YeoJu Bam Gol at that time though, it's not certain. 2) ${\ulcorner}$Dongyi Sasang Shinpyun${\lrcorner}$ is consisted of two pans. ${\ulcorner}$The Internal part${\lrcorner}$ is the basic explanation and ${\ulcorner}$The External part${\lrcorner}$, is the prescriptions depending on the symptoms. ${\ulcorner}$Sasang Byunron${\lrcorner}$,(四象辯論) is mostly that's for the explanations about analysis of Sasang Constitution. ${\ulcorner}$Sasang Kyunghum${\lrcorner}$(四象經驗) is mainly it's for the prescriptions depends on Sasangin's symptoms. ${\ulcorner}$Sasang Kukyul${\lrcorner}$(四象口訣), ${\ulcorner}$Tong Sasang Changbu Sochaedo${\lrcorner}$(通四象臟腑所在圖), ${\ulcorner}$Tong Sasang Chunche Sosokdo${\lrcorner}$(通四象全體所屬圖) are about the analysis of Sasangin's characteristics from metaphysical concepts to Changbustic concepts. In ${\ulcorner}$Sasangin oyak${\lrcorner}$(四象人要藥), among them, 10 types of medicines were categorized separately by constitutional difference in ${\ulcorner}$Dongui Sasang Shinpyun${\lrcorner}$ and ${\ulcorner}$Dongmu Youg${\lrcorner}$(東武遺槁). The unique style of ${\ulcorner}$Dongyi Sasang Yongyak Huebun${\lrcorner}$(東醫四象用藥索分) is originated from ${\ulcorner}$Bangyak Happyun${\lrcorner}$ ${\ulcorner}$Euibang Whaltu${\lrcorner}$(${\ulcorner}$方藥合編${\lrcorner}$${\ulcorner}$醫方活套${\lrcorner}$), ${\ulcorner}$Whaltu Chimsun${\lrcorner}$,(${\ulcorner}$方藥合編${\lrcorner}$ ${\ulcorner}$活套鎭線${\lrcorner}$). 3) There are 293 prescriptions in ${\ulcorner}$Dongyi Sasang Shinpyun Chebang${\lrcorner}$. 36 out of 44 prescriptions in ${\ulcorner}$Gapont${\lrcorner}$(甲午本) are quoted in ${\ulcorner}$kyunghumbang${\lrcorner}$. Therefore it could be very possible that those unknown prescriptions in ${\ulcorner}$Kyunghumbang${\lrcorner}$ can be from lee Je Ma. 4) We are assumed that ${\ulcorner}$Dongyi Sasang Shinpyun${\lrcorner}$ was made by some other doctors not from one single person, based on Lee Je Ma's prescriptions, after Lee Je Ma died. ${\ulcorner}$Dongyi Sasang Shinpyun${\lrcorner}$ is very different from ${\ulcorner}$Dongeyi Suse Bowon${\lrcorner}$, ${\ulcorner}$Dongmu Yougo${\lrcorner}$(東武遺稿). ${\ulcorner}$Chobonkwun${\lrcorner}$(草本卷) by lee Je Ma since it was published for utilizing Sasang Constitutional Medicine and medical practice not for the basic principles of Sasang Constitution by Lee Je Ma. Therefore it could be highly possible to look over the spirit of Sasang Constitution by lee Je-ma.

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Computer Aided Innovation 역량이 연구개발역량에 미치는 효과: 국내 중소기업을 대상으로 (The Effects of the Computer Aided Innovation Capabilities on the R&D Capabilities: Focusing on the SMEs of Korea)

  • 심재억;변무장;문효곤;오재인
    • Asia pacific journal of information systems
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    • 제23권3호
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    • pp.25-53
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    • 2013
  • This study analyzes the effect of Computer Aided Innovation (CAI) to improve R&D Capabilities empirically. Survey was distributed by e-mail and Google Docs, targeting CTO of 235 SMEs. 142 surveys were returned back (rate of return 60.4%) from companies. Survey results from 119 companies (83.8%) which are effective samples except no-response, insincere response, estimated value, etc. were used for statistics analysis. Companies with less than 50billion KRW sales of entire researched companies occupy 76.5% in terms of sample traits. Companies with less than 300 employees occupy 83.2%. In terms of the type of company business Partners (called 'partners with big companies' hereunder) who work with big companies for business occupy 68.1%. SMEs based on their own business (called 'independent small companies') appear to occupy 31.9%. The present status of holding IT system according to traits of company business was classified into partners with big companies versus independent SMEs. The present status of ERP is 18.5% to 34.5%. QMS is 11.8% to 9.2%. And PLM (Product Life-cycle Management) is 6.7% to 2.5%. The holding of 3D CAD is 47.1% to 21%. IT system-holding and its application of independent SMEs seemed very vulnerable, compared with partner companies of big companies. This study is comprised of IT infra and IT Utilization as CAI capacity factors which are independent variables. factors of R&D capabilities which are independent variables are organization capability, process capability, HR capability, technology-accumulating capability, and internal/external collaboration capability. The highest average value of variables was 4.24 in organization capability 2. The lowest average value was 3.01 in IT infra which makes users access to data and information in other areas and use them with ease when required during new product development. It seems that the inferior environment of IT infra of general SMEs is reflected in CAI itself. In order to review the validity used to measure variables, Factors have been analyzed. 7 factors which have over 1.0 pure value of their dependent and independent variables were extracted. These factors appear to explain 71.167% in total of total variances. From the result of factor analysis about measurable variables in this study, reliability of each item was checked by Cronbach's Alpha coefficient. All measurable factors at least over 0.611 seemed to acquire reliability. Next, correlation has been done to explain certain phenomenon by correlation analysis between variables. As R&D capabilities factors which are arranged as dependent variables, organization capability, process capability, HR capability, technology-accumulating capability, and internal/external collaboration capability turned out that they acquire significant correlation at 99% reliability level in all variables of IT infra and IT Utilization which are independent variables. In addition, correlation coefficient between each factor is less than 0.8, which proves that the validity of this study judgement has been acquired. The pair with the highest coefficient had 0.628 for IT utilization and technology-accumulating capability. Regression model which can estimate independent variables was used in this study under the hypothesis that there is linear relation between independent variables and dependent variables so as to identify CAI capability's impact factors on R&D. The total explanations of IT infra among CAI capability for independent variables such as organization capability, process capability, human resources capability, technology-accumulating capability, and collaboration capability are 10.3%, 7%, 11.9%, 30.9%, and 10.5% respectively. IT Utilization exposes comprehensively low explanatory capability with 12.4%, 5.9%, 11.1%, 38.9%, and 13.4% for organization capability, process capability, human resources capability, technology-accumulating capability, and collaboration capability respectively. However, both factors of independent variables expose very high explanatory capability relatively for technology-accumulating capability among independent variable. Regression formula which is comprised of independent variables and dependent variables are all significant (P<0.005). The suitability of regression model seems high. When the results of test for dependent variables and independent variables are estimated, the hypothesis of 10 different factors appeared all significant in regression analysis model coefficient (P<0.01) which is estimated to affect in the hypothesis. As a result of liner regression analysis between two independent variables drawn by influence factor analysis for R&D capability and R&D capability. IT infra and IT Utilization which are CAI capability factors has positive correlation to organization capability, process capability, human resources capability, technology-accumulating capability, and collaboration capability with inside and outside which are dependent variables, R&D capability factors. It was identified as a significant factor which affects R&D capability. However, considering adjustable variables, a big gap is found, compared to entire company. First of all, in case of partner companies with big companies, in IT infra as CAI capability, organization capability, process capability, human resources capability, and technology capability out of R&D capacities seems to have positive correlation. However, collaboration capability appeared insignificance. IT utilization which is a CAI capability factor seemed to have positive relation to organization capability, process capability, human resources capability, and internal/external collaboration capability just as those of entire companies. Next, by analyzing independent types of SMEs as an adjustable variable, very different results were found from those of entire companies or partner companies with big companies. First of all, all factors in IT infra except technology-accumulating capability were rejected. IT utilization was rejected except technology-accumulating capability and collaboration capability. Comprehending the above adjustable variables, the following results were drawn in this study. First, in case of big companies or partner companies with big companies, IT infra and IT utilization affect improving R&D Capabilities positively. It was because most of big companies encourage innovation by using IT utilization and IT infra building over certain level to their partner companies. Second, in all companies, IT infra and IT utilization as CAI capability affect improving technology-accumulating capability positively at least as R&D capability factor. The most of factor explanation is low at around 10%. However, technology-accumulating capability is rather high around 25.6% to 38.4%. It was found that CAI capability contributes to technology-accumulating capability highly. Companies shouldn't consider IT infra and IT utilization as a simple product developing tool in R&D section. However, they have to consider to use them as a management innovating strategy tool which proceeds entire-company management innovation centered in new product development. Not only the improvement of technology-accumulating capability in department of R&D. Centered in new product development, it has to be used as original management innovative strategy which proceeds entire company management innovation. It suggests that it can be a method to improve technology-accumulating capability in R&D section and Dynamic capability to acquire sustainable competitive advantage.

고려상표군을 이용한 내구재 시장구조 분석에 관한 연구: 자동차 시장에 대한 탐색적 분석방법 (A Study on the Market Structure Analysis for Durable Goods Using Consideration Set:An Exploratory Approach for Automotive Market)

  • 이서구
    • Asia Marketing Journal
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    • 제14권2호
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    • pp.157-176
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    • 2012
  • 시장구조 분석에서 흔히 사용되는 상표전환 자료는 비내구재 분석에 적절한 방법이 될 수 있으나 자동차 같이 사용연한이 장시간인 내구재의 경우에는 소비자의 상표에 대한 선호도가 변할 수 있어 상표전환 자료의 사용에 문제가 있다. 따라서 경쟁을 잘 포착할 수 있는 다른 접근이 필요하다. 본 연구는 이에 대한 대안으로 상표간 경쟁 자료로써 고려상표군을 이용하여 자동차 시장의 구조를 Latent Class 군집분석을 활용한 탐색적 검증방법으로 분석하였다. 또한 소비자 행동분석에 근거하여 상표간 경쟁의 근간을 이루는 고려상표군 형성에 영향을 미치는 인자들을 밝히는데 중점을 두었다. 미국 자동차 시장을 대상으로 분석한 결과, 시장은 상표 원산지 효과에 의해 구분되었다. 즉, 미국 상표, 유럽 상표, 그리고 아시아 상표 등으로 시장이 구분되었다. 또한 각 시장구조 내 소비자들의 고려상표군 형성에 신뢰성/안전, 이미지/즐거움, 경제성 등의 편익과 성별, 소득 등 개인적 요인이 영향을 미치는 것으로 나타났다.

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한정된 O-D조사자료를 이용한 주 전체의 트럭교통예측방법 개발 (DEVELOPMENT OF STATEWIDE TRUCK TRAFFIC FORECASTING METHOD BY USING LIMITED O-D SURVEY DATA)

  • 박만배
    • 대한교통학회:학술대회논문집
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    • 대한교통학회 1995년도 제27회 학술발표회
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    • pp.101-113
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    • 1995
  • The objective of this research is to test the feasibility of developing a statewide truck traffic forecasting methodology for Wisconsin by using Origin-Destination surveys, traffic counts, classification counts, and other data that are routinely collected by the Wisconsin Department of Transportation (WisDOT). Development of a feasible model will permit estimation of future truck traffic for every major link in the network. This will provide the basis for improved estimation of future pavement deterioration. Pavement damage rises exponentially as axle weight increases, and trucks are responsible for most of the traffic-induced damage to pavement. Consequently, forecasts of truck traffic are critical to pavement management systems. The pavement Management Decision Supporting System (PMDSS) prepared by WisDOT in May 1990 combines pavement inventory and performance data with a knowledge base consisting of rules for evaluation, problem identification and rehabilitation recommendation. Without a r.easonable truck traffic forecasting methodology, PMDSS is not able to project pavement performance trends in order to make assessment and recommendations in the future years. However, none of WisDOT's existing forecasting methodologies has been designed specifically for predicting truck movements on a statewide highway network. For this research, the Origin-Destination survey data avaiiable from WisDOT, including two stateline areas, one county, and five cities, are analyzed and the zone-to'||'&'||'not;zone truck trip tables are developed. The resulting Origin-Destination Trip Length Frequency (00 TLF) distributions by trip type are applied to the Gravity Model (GM) for comparison with comparable TLFs from the GM. The gravity model is calibrated to obtain friction factor curves for the three trip types, Internal-Internal (I-I), Internal-External (I-E), and External-External (E-E). ~oth "macro-scale" calibration and "micro-scale" calibration are performed. The comparison of the statewide GM TLF with the 00 TLF for the macro-scale calibration does not provide suitable results because the available 00 survey data do not represent an unbiased sample of statewide truck trips. For the "micro-scale" calibration, "partial" GM trip tables that correspond to the 00 survey trip tables are extracted from the full statewide GM trip table. These "partial" GM trip tables are then merged and a partial GM TLF is created. The GM friction factor curves are adjusted until the partial GM TLF matches the 00 TLF. Three friction factor curves, one for each trip type, resulting from the micro-scale calibration produce a reasonable GM truck trip model. A key methodological issue for GM. calibration involves the use of multiple friction factor curves versus a single friction factor curve for each trip type in order to estimate truck trips with reasonable accuracy. A single friction factor curve for each of the three trip types was found to reproduce the 00 TLFs from the calibration data base. Given the very limited trip generation data available for this research, additional refinement of the gravity model using multiple mction factor curves for each trip type was not warranted. In the traditional urban transportation planning studies, the zonal trip productions and attractions and region-wide OD TLFs are available. However, for this research, the information available for the development .of the GM model is limited to Ground Counts (GC) and a limited set ofOD TLFs. The GM is calibrated using the limited OD data, but the OD data are not adequate to obtain good estimates of truck trip productions and attractions .. Consequently, zonal productions and attractions are estimated using zonal population as a first approximation. Then, Selected Link based (SELINK) analyses are used to adjust the productions and attractions and possibly recalibrate the GM. The SELINK adjustment process involves identifying the origins and destinations of all truck trips that are assigned to a specified "selected link" as the result of a standard traffic assignment. A link adjustment factor is computed as the ratio of the actual volume for the link (ground count) to the total assigned volume. This link adjustment factor is then applied to all of the origin and destination zones of the trips using that "selected link". Selected link based analyses are conducted by using both 16 selected links and 32 selected links. The result of SELINK analysis by u~ing 32 selected links provides the least %RMSE in the screenline volume analysis. In addition, the stability of the GM truck estimating model is preserved by using 32 selected links with three SELINK adjustments, that is, the GM remains calibrated despite substantial changes in the input productions and attractions. The coverage of zones provided by 32 selected links is satisfactory. Increasing the number of repetitions beyond four is not reasonable because the stability of GM model in reproducing the OD TLF reaches its limits. The total volume of truck traffic captured by 32 selected links is 107% of total trip productions. But more importantly, ~ELINK adjustment factors for all of the zones can be computed. Evaluation of the travel demand model resulting from the SELINK adjustments is conducted by using screenline volume analysis, functional class and route specific volume analysis, area specific volume analysis, production and attraction analysis, and Vehicle Miles of Travel (VMT) analysis. Screenline volume analysis by using four screenlines with 28 check points are used for evaluation of the adequacy of the overall model. The total trucks crossing the screenlines are compared to the ground count totals. L V/GC ratios of 0.958 by using 32 selected links and 1.001 by using 16 selected links are obtained. The %RM:SE for the four screenlines is inversely proportional to the average ground count totals by screenline .. The magnitude of %RM:SE for the four screenlines resulting from the fourth and last GM run by using 32 and 16 selected links is 22% and 31 % respectively. These results are similar to the overall %RMSE achieved for the 32 and 16 selected links themselves of 19% and 33% respectively. This implies that the SELINICanalysis results are reasonable for all sections of the state.Functional class and route specific volume analysis is possible by using the available 154 classification count check points. The truck traffic crossing the Interstate highways (ISH) with 37 check points, the US highways (USH) with 50 check points, and the State highways (STH) with 67 check points is compared to the actual ground count totals. The magnitude of the overall link volume to ground count ratio by route does not provide any specific pattern of over or underestimate. However, the %R11SE for the ISH shows the least value while that for the STH shows the largest value. This pattern is consistent with the screenline analysis and the overall relationship between %RMSE and ground count volume groups. Area specific volume analysis provides another broad statewide measure of the performance of the overall model. The truck traffic in the North area with 26 check points, the West area with 36 check points, the East area with 29 check points, and the South area with 64 check points are compared to the actual ground count totals. The four areas show similar results. No specific patterns in the L V/GC ratio by area are found. In addition, the %RMSE is computed for each of the four areas. The %RMSEs for the North, West, East, and South areas are 92%, 49%, 27%, and 35% respectively, whereas, the average ground counts are 481, 1383, 1532, and 3154 respectively. As for the screenline and volume range analyses, the %RMSE is inversely related to average link volume. 'The SELINK adjustments of productions and attractions resulted in a very substantial reduction in the total in-state zonal productions and attractions. The initial in-state zonal trip generation model can now be revised with a new trip production's trip rate (total adjusted productions/total population) and a new trip attraction's trip rate. Revised zonal production and attraction adjustment factors can then be developed that only reflect the impact of the SELINK adjustments that cause mcreases or , decreases from the revised zonal estimate of productions and attractions. Analysis of the revised production adjustment factors is conducted by plotting the factors on the state map. The east area of the state including the counties of Brown, Outagamie, Shawano, Wmnebago, Fond du Lac, Marathon shows comparatively large values of the revised adjustment factors. Overall, both small and large values of the revised adjustment factors are scattered around Wisconsin. This suggests that more independent variables beyond just 226; population are needed for the development of the heavy truck trip generation model. More independent variables including zonal employment data (office employees and manufacturing employees) by industry type, zonal private trucks 226; owned and zonal income data which are not available currently should be considered. A plot of frequency distribution of the in-state zones as a function of the revised production and attraction adjustment factors shows the overall " adjustment resulting from the SELINK analysis process. Overall, the revised SELINK adjustments show that the productions for many zones are reduced by, a factor of 0.5 to 0.8 while the productions for ~ relatively few zones are increased by factors from 1.1 to 4 with most of the factors in the 3.0 range. No obvious explanation for the frequency distribution could be found. The revised SELINK adjustments overall appear to be reasonable. The heavy truck VMT analysis is conducted by comparing the 1990 heavy truck VMT that is forecasted by the GM truck forecasting model, 2.975 billions, with the WisDOT computed data. This gives an estimate that is 18.3% less than the WisDOT computation of 3.642 billions of VMT. The WisDOT estimates are based on the sampling the link volumes for USH, 8TH, and CTH. This implies potential error in sampling the average link volume. The WisDOT estimate of heavy truck VMT cannot be tabulated by the three trip types, I-I, I-E ('||'&'||'pound;-I), and E-E. In contrast, the GM forecasting model shows that the proportion ofE-E VMT out of total VMT is 21.24%. In addition, tabulation of heavy truck VMT by route functional class shows that the proportion of truck traffic traversing the freeways and expressways is 76.5%. Only 14.1% of total freeway truck traffic is I-I trips, while 80% of total collector truck traffic is I-I trips. This implies that freeways are traversed mainly by I-E and E-E truck traffic while collectors are used mainly by I-I truck traffic. Other tabulations such as average heavy truck speed by trip type, average travel distance by trip type and the VMT distribution by trip type, route functional class and travel speed are useful information for highway planners to understand the characteristics of statewide heavy truck trip patternS. Heavy truck volumes for the target year 2010 are forecasted by using the GM truck forecasting model. Four scenarios are used. Fo~ better forecasting, ground count- based segment adjustment factors are developed and applied. ISH 90 '||'&'||' 94 and USH 41 are used as example routes. The forecasting results by using the ground count-based segment adjustment factors are satisfactory for long range planning purposes, but additional ground counts would be useful for USH 41. Sensitivity analysis provides estimates of the impacts of the alternative growth rates including information about changes in the trip types using key routes. The network'||'&'||'not;based GMcan easily model scenarios with different rates of growth in rural versus . . urban areas, small versus large cities, and in-state zones versus external stations. cities, and in-state zones versus external stations.

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새로운 결제서비스의 성공요인: 다중사례연구 (Critical Success Factor of Noble Payment System: Multiple Case Studies)

  • 박아름;이경전
    • 지능정보연구
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    • 제20권4호
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    • pp.59-87
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    • 2014
  • 결제서비스에 대한 기존의 연구는 결제서비스의 채택요인 또는 지속적인 사용에 영향을 미치는 요인 등 행동이론을 중심으로 진행되어 왔다. 이러한 요인들이 미치는 영향에 대한 결과는 결제서비스의 종류에 따라 또는 연구 지역에 따라 상이하게 나타나고 있다. 본 연구는 결제 서비스의 종류나 문화등의 변수에 관계없이 새로운 결제 서비스가 성공할 수 있는 일반적인 요인이 무엇인지에 대한 의문에서 시작하게 되었다. 기존 연구에서 중요한 영향을 미친다고 제시한 채택요인들은 실제 결제사례의 결과에 비추어 보면 기존 연구에서 주장한 바와 일치하지 않는 경우를 볼 수 있다. 이러한 이론과 현실사이의 괴리를 발견하고 새로운 결제서비스가 성공하기 위한 근본적이고 결정적인 요인이 무엇인지에 대해 제시하고 사례연구를 통해 가설을 입증하고자 하는 것이 본 연구의 목적이다. 따라서 본 연구는 새로운 결제서비스가 성공하기 위해서는 기존 결제서비스의 비고객에게 이들이 결제할 수 있는 수단을 제공함으로써 새로운 결제 시장을 창출해야 함을 주장한다. 이를 위해 성공한 결제사례인 신용카드, 휴대폰 소액결제, PayPal, Square을 채택하였으며, 기존 결제서비스의 비고객을 3개의 계층으로 분류하여 분석하였다. 그리고 새로운 결제서비스가 어떠한 계층을 타겟으로 하였으며 이들에게 어떠한 결제수단을 제공하여 새로운 시장을 창출하였는지 제시한다. 사례 분석 결과, 성공 사례 모두 본 연구의 가설을 지지하는 것으로 나타났다. 따라서 새로운 결제서비스는 결국 기존의 결제수단으로 거래를 할 수 없었던 이들이 결제를 할 수 있도록 함으로써 성공할 수 있다는 가설을 입증하였다. 모바일 결제서비스가 아직 대중화되지 못한 원인을 본 가설에 비추어 분석해 보면 보면, 기존의 결제 인프라를 이용할 수 있는 바코드, QR코드 기반의 모바일 결제 서비스뿐만 아니라 NFC, BLE, 음파 등의 새로운 기술이 적용된 모바일 결제 서비스가 출시되는 등 새로운 시도가 계속되고 있다. 또한 모바일 월렛은 사용자들이 소지하고 있는 카드정보를 스마트폰에 저장하여 지갑 없이도 결제가 가능하며, 쿠폰 제공, 적립카드 관리, 신분증을 저장하는 등의 다양한 부가적인 기능을 제공하고 있어 성공할 것이라는 전망이 대두되고 있다. 하지만 이러한 서비스들은 본 연구 관점에서 보자면 기존 결제서비스의 비고객이(기존 결제수단을 이용할 수 없었던 사용자) 거래할 수 있는 새로운 결제 수단을 제공해 주지 못하고 있기 때문에 결국 초기사용자에게만 채택될 뿐 대중화되는데 한계가 있을 것으로 예상된다. 반면, 새로운 모바일 결제서비스의 성공사례 중 하나인 PaybyPhone은 기존 코인주차 결제서비스의 비고객인 현금 미소지 고객에게 스마트폰을 이용한 새로운 결제수단을 제공함으로써 새로운 주차 결제 시장을 창출하였으며 현재 미국뿐만 아니라 유럽시장까지 진출하는 등 급성장하고 있다. 결론적으로, 많은 이해관계자들이 모바일 결제시장을 선점하기 위해 다양한 형태의 모바일 결제 서비스를 출시하고 있지만 캐즘을 뛰어넘어 주류 시장에 성공적으로 정착할 수 있느냐는 결국 기존 결제서비스의 비고객군에게 그들이 필요로 하는 새로운 결제수단을 제공하는지의 여부에 달려있다고 볼 수 있다. 따라서 모바일 결제 서비스의 기획자나 매니저들은 서비스 기획 시 기존 결제서비스의 비고객군은 누구인가? 그들은 어떠한 결제수단을 원하는가?를 먼저 고려해야 한다. 본 연구는 새로운 결제서비스가 성공하는데 미치는 요인에 대한 가설을 검증하기 위해 4개의 성공사례를 선택하였으며 각 사례에 동일한 가설을 검증하는 '반복연구논리'를 적용하였다. 본 가설을 더욱 공고히 하기 위해 사례연구방법론에서 제시하고 있는 경쟁가설을 포함한 후속 사례연구가 진행되어야 할 것이다.