• 디지털콘텐츠학회 논문지
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• 제19권5호
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• pp.881-889
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• 2018

본 연구는 기업의 공익연계마케팅 정보제시형태에 따른 소비자 태도를 브랜드 수준과 한국, 중국을 중심으로 살펴보았다. 분석 결과, 첫째, 기업이 실시하는 공익 연계 마케팅 정보 제시 형태는 구체적이 추상적보다 소비자 태도가 높은 것으로 나타났다. 둘째, 공익 연계 마케팅 정보 제시 형태에 따른 소비자 태도는 실시하는 브랜드의 수준(기업 브랜드, 개별 브랜드)에 따라 다른 것으로 나타났다. 셋째, 공익 연계 마케팅 정보 제시 형태에 따른 소비자 태도는 한국과 중국에 따라 다른 것으로 나타났다. 마지막으로, 이러한 연구결과를 토대로 학문적 뿐만 아니라 마케팅 전략 수립에 기초가 되는 실무적 시사점을 제공하고자 한다.

• 한국과학교육학회지
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• 제18권1호
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• pp.83-92
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• 1998

본 연구에서는 제한물질을 포함하고 있는 화학양론에 관한 개념 회상 및 응용에 미치는 비유물의 체계성과 표현 방식의 효과를 조사하였다. 체계성은 인과 구조를 어느 정도 명확하게 포함하느냐에 따라 구분하였고 표현 방식은 언어 형태와 언어와 그림 양 형태로 구성하였다. 137명의 중학생들에게 네 가지 유형의 비유물을 무선 배치하고 이를 학습하도록 하였다. 처치 이전에 Group Assessment of Logical Thinking 검사를 실시하고 그 점수를 공변인으로 사용하였다. 처치 이후에 연구자가 제작한 개념 검사를 바로 실시하고 4주 후에 파지 검사를 실시하였다. ANCOVA 분석 결과 체계성은 표현 방식에 관계없이 학습 직후 개념 응용에 긍정적인 영향을 미쳤다. 그러나 파지 검사의 개념 응용 문제에서는 체계성에 따른 주효과는 없고 표현 방식과의 상호작용 효과가 있었다. 이러한 결과는 언어와 그림 양 형태로 제작한 체계적인 비유물이 개념 응용에 가장 효과적임을 나타낸다. 이에 대한 교육학적 합의를 논의하였다.

• 컴퓨터교육학회논문지
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• 제22권3호
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• pp.79-87
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• 2019

본 연구는 이중부호화, 매체풍부성, 인지부하의 정도가 다른 e-러닝 콘텐츠가 학습에 미치는 영향을 살펴보고자 실행되었다. 이를 위해 e-러닝 콘텐츠의 학습내용 요약과 설명의 정보제시방식을 정보 양과 종류에 띠라 분류한 후, 교수실재감과 학업성취도에 미치는 영향을 살펴보았다. 요약 제시방식은 텍스트형과 텍스트+그림형으로, 설명 제시방식은 음성형과 음성+영상형으로 구분하였다. 본 연구의 결과는 다음과 같다. 첫째, 요약방식 중 텍스트+그림형의 교수실재감이 텍스트형보다 의의 있게 높았다. 둘째, 설명방식 중 음성형의 학업성취도가 음성+영상형보다 의의 있게 높았다. 셋째, 요약방식과 설명방식 간에 교수실재감과 학업성취도에서 유의미한 상호작용이 있었다.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2012년도 춘계 종합학술대회 논문집
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• pp.191-192
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• 2012

In this paper, we describe an educational tool for presentation which shows teacher's whole handwriting process to learners named HPT(Handwriting Presentation Tool). We assume that presenting writing processes has rich educational information. We believe this information influences learners' understandings of the provided learning contents. Animation functions of popular presentation tools are not enough to represent this information. Our presentation tool enables the lessons with a new type of presentation slides which combine advantages of traditional blackboards and popular presentation tools.

• 한국실내디자인학회논문집
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• 제15권1호
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• pp.131-138
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• 2006

This paper compares presentation methods which are characteristic among museums of natural history in Korea. The different medium for exhibitions are divided into Specimen, Model or Panel Type Displays, Video Presentations, Sound, and Tactile Exhibits, and further classified as Fixed (A Type), Observable (B Type), or Performance Art (C Type) Displays. The museums we studied were the Seodaemun Museum of Natural History, Ewha Womans University Museum of Natural History, Seoul National Science Museum, Gyeryongsan Natural History Museum, the National Science Museum, Mokpo Natural History Museum, and the JejuDo Folklore and Natural History Museum. A study of these museums' approaches to display composition, and exhibition methods according to their exhibit types and contents, revealed the following results: The museums of natural history rely more on Fixed type displays to show information, with appropriate uses of the Observable and the Performance Art type exhibitions. Better utilization of appropriate medium is desired for display contents of Astronomy Space Earth, Minerals Rocks Geology, Animals, Plants, Insects, Prehistoric Organisms Environment, and Anthropology.

• 한국의류학회지
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• 제26권9호
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• pp.1342-1353
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• 2002

The purpose of this study was to provide the basic information to be helpful in establishing more rational prices discount strategy in prices discount advertising. The experiment design for study was a $3{\times}2{\times}3$ between subject factorial design in which the factors were discount presentation types(discount price presentation/discount rate presentation/discount price and discount rate presentation), existence of normal price presentation(presentation/ non-presentation) and semantic cues(regular sales/markdown on the previous season's product/storehouse opening sales). Thirty subjects were randomized in one of 18 experimental conditions. The subjects of this study were 540 female university students in Kwangju, Korea. The results were as follows; 1. Significant interaction effects between discount presentation types and the semantic cues were found in perceived transaction value(p<.01), perceived acquisition value(p<.05), and purchase intention(p<.05)- It means that discount presentation types in prices discount advertising need to present differently according to price discount types. 2. Significant interaction effects between existence of normal price and the semantic cues were not found. It means that normal price need to present in prices discount advertising regardless of price discount types.

• 유통과학연구
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• 제19권12호
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• pp.15-22
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• 2021

Purpose: There is still lack of guidance for merchants toward price discount presentations (absolute/relative), especially for consumers in different purchase contexts. Based on the general evaluability theory, this study investigates consumers' preferences for the presentation of discounts in various contexts through experiments. Research design, data and methodology: The relationship between discount presentation and consumers' preference is investigated in Study 1 using a two-factor between-subject design of 2 (purchase type: material vs. experiential) ×2 (discount type: absolute vs. relative). The Moderating effect of thinking mode has been examined in Study 2 via a multi-factor intergroup design of 2 (purchase type: material vs. experiential) ×2 (discount type: absolute vs. relative) ×2 (cognitive load: high vs. low). One-way ANOVA and planned contrast have been performed for analysis. Results: Experiment 1 reveals that consumers prefer absolute discounts rather than relative discounts when in material purchases. However, when in experiential purchases, they are willing to choose relative discounts. Experiment 2 verifies the boundary conditions of matching effect and illustrates the generation of matching effect is determined by thinking mode. Conclusions: Our study enriches the theories of purchase type and thinking mode. Simultaneously, the results provide practical guidance for merchants to formulate the discount presentation and distribution pricing strategies.

• Advances in pediatric surgery
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• 제10권1호
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• pp.9-16
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• 2004

Intestinal duplication is a rare congenital anomaly. The diagnostic approach is difficult because of the differences in its location and clinical presentation. To evaluate the diagnostic as well as the therapeutic approaches in children, the medical records of 20 patients with intestinal duplications which had been operated upon from July 1980 to October 2002 were analyzed, retrospectively. The range of age was from 1 day to 11 years. The variables, such as age, sex, clinical presentation, diagnostic method, localization, anatomic type, treatment, complication, and combined anomalies were analyzed. Most of the cases were presented as incidental finding. The majority of the duplications except hindgut were cystic type. Treatment included segmental intestinal resection, excision of the lesion without intestinal resection, and septotomy. Seventy-five percent of the patients were detected before 1 year of age. The anatomic type of the lesion was closely related with its location. The cases of hindgut were almost always tubular type except 1 case. Clinical presentation was related to age, location, and anatomic type. There were no specific diagnostic methods. Perfect localization and application of appropriate operation are the most important requirements for successful treatment.

• 경영과학
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• 제11권2호
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• pp.185-206
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• 1994

This paper investigated, using a flexible approach, the effects of the psychological type of the decision maker and the advanced format of information presentation on decision maker performance in a computer-simulated production game. The current sutdy was guided by a model derived from a general model developed by Chervany, Dickson, and Kozar(1972). The experimental model had two dependent variables; total profit and decision making time. Three independent variables representing the psychological type of the decision maker, the report format, and decision aids were used in this study.

• 한국어교육
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• 제25권1호
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• pp.145-167
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• 2014

The purpose of this study is to investigate the involvement strategies in presentation discourse of Korean native speakers and to compare strategies in presentation of Korean learners and international graduate students with that. For this study, the presentation discourse of 13 Korean undergraduates, 21 Korean graduate students, 6 Korean advanced learners, 8 international graduate students was analyzed. The results of the study showed that Korean native speakers used many types of involvement strategies such as conversing, expressing solidarity, expressing closeness. Asking questions to audience was a representative type of conversing. And expressing solidarity was divided using 'we' and sharing experience. expressing closeness was also divided insertion of personal cases and joking. On the other hand, Korean learners and international graduate students used simple types of involvement strategies. Based on these results, I have proposed a few teaching ways for involvement strategies.