• 산업융합연구
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• 제2권1호
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• pp.139-158
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• 2004

The purpose of this study is to examine antecedents and outcomes of trust toward supervisor in organization. The model is developed by reviewing previous research providing various perspectives. Antecedents consisted of three trustworthy behaviors - ability, benevolence, integrity - and three transformational leader behaviors - performance management, motivation, team-orientation -, and job satisfaction and organizational commitment is used outcome variables of trust. Data was collected from 206 employees in 6 organizations in broadcasting industry, using self-report questionnaire. Study finding is as following. First, trust in model was composed by 2 type - affect-based trust and cognition-based trust -, not divided in empirical analysis. Second, regression analysis for trust carry out independently, jointly with trustworthy behaviors and leadership behaviors. In antecedents of trust trustworthy behaviors, ability and benevolence has positive effects to trust, integrity has negative relationship with trust. It was high correlation between trustworthy behavior and leadership behavior. Especially, it has highly correlate(correlation efficient 0.69) between ability and team-orientation that influences trust strongly. Third, trust was not significant relationship with individual variables such as age, period with supervisor. Only, it found significant gap in variables and found out different relationship between variables among organizations distinctly. Fourth, job satisfaction and organizational commitment was positive influenced by trust and found out strong relationship between trust and organizational commitment.

• 한국지능시스템학회논문지
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• 제16권1호
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• pp.61-65
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• 2006

이 논문에서는 개체에 대한 신뢰도를 계산하기 위해 여러 가지의 평가기준을 이용하고, 또한 다른 개체들로 부터의 추천정보를 이용하는 신뢰모델에 대해서 제안한다. 제안한 모델에서는 개체의 신뢰도를 개체가 주어진 상황에서 만족스러운 결과를 낼 기대값으로 정의한다. 다른 개체와 상호작용이 일어날 때마다 각 평가기준에 빠른 평가결과가 얻어진다고 전제하는 상황에서 적용되는 신뢰 모델이다. 제안한 모델에서는 신뢰정보가 요구될 때 우선 결과확률 분포와 개체의 평가결과에 대한 선호도를 고려하여 각 평가기준에 대한 만족정도를 계산한때, 이렇게 계산된 만족정도 값들은 각 평가기준의 중요를 반영하여 하나의 신뢰값으로 결합된다. 이때 추천 정보도 신뢰값에 함께 결합되는 모델이다.

• Journal of Information Technology Applications and Management
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• 제11권2호
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• pp.101-124
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• 2004

The exponential growth of the Internet has been the advent of buying and selling products and services over the Internet. In Korea, electronic commerce including Internet commerce reached a ￦6,534 billion industry in the year 2002. This paper presents the importance of understanding and managing consumer trust to sellers succeed in Internet commerce. We tested a trust model that includes seller's trustworthiness-based factors and consumer's personality-based factors. We found that seller's trustworthiness-based factors lead to greater consumer trust in Internet shopping through the consumer's perceptions about integrity, benevolence, reputation, and size, but consumer's personality-based factors containing five traits, extraversion, agreeableness, conscientiousness, openness, and trust propensity, have not a significant effect on consumer trust. We also confirmed a positive relationship between consumer trust in Internet shopping and consumer intention to buy.

• 통상정보연구
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• 제8권3호
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• pp.143-164
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• 2006

EDI is fast becoming the standard way of exchanging business documents, not only in this country but throughout the world. The purpose of EDI is currently being used for all the most common business transactions such as purchase orders, invoice, quotes, bill of lading, status reports, receiving advices; and also for some very specific transaction. Thus, the purpose of this study, by way of literature survey and survey research are to find the effectiveness in EDI Service of Clearance Physical. The model of the Trust Dimension and EDI Provider Loyalty in EDI Service of Clearance Physical is tested here using data from 163 samples. Based on the research model, a comprehensive set of hypotheses is formulated and a methodology for testing them is outlined. some of the hypotheses are tested empirically to demonstrate the applicability of the theoretical model. In examining the relationships of the Clearance EDI determinants factors, Trust and e-loyalty show in significantly by customs practice trust, clearance EDI, EDI provider trust and clearance EDI loyalty. but that show in not significantly by a list of names, EDI benevolence.

• 국제학술발표논문집
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• The 3th International Conference on Construction Engineering and Project Management
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• pp.1474-1478
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• 2009

The cooperation and trust among the project participants play a critical role in the success or failure of any delivery system in construction industry. But it is very difficult to establish trust between an owner and a contractor when rational people only pursue only their own material self-interest. Based on the principal-agent theory, this paper will introduce the altruistic behavior into the traditional principal-agent model, and model the reciprocal behavior between the owner and contractor. We will show that both the owner and the contractor benefit from their reciprocal behavior, and hence trust establishing between them is possible. More importantly, we will proof that the higher the project uncertainty is, the more important trust establishing is.

• 한국정보시스템학회지:정보시스템연구
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• 제20권4호
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• pp.1-22
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• 2011

This study addressed trust to collective intelligence for explaining the affecting factors to the intention to use of collective intelligence by dividing the object of trust into a Web site and an information source group. We explored the factors affecting user's continuance intention toward collective intelligence in the view off trust building. We made a well-structured survey of our proposed model and gained 205 cases. We analyzed the proposed research model empirically using partial least square method. The findings are summarized as follows. First, all key factors (relevance, timeless, completeness, understandability) composing of collective intelligence quality have a positive and significant impact on confirmation. Second, confirmation has a significant impact on trust toward a Web site, as well as toward an information source group. The last is that trust toward a Web site influences on continuance intention, whereas trust toward an information source group doesn't.

• 정보화정책
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• 제20권4호
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• pp.23-50
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• 2013

이 연구는 공공조직 구성원의 신뢰기반에 따른 신뢰유형이 지식공유(암묵지식과 명시지식)에 미치는 영향관계를 경험적으로 살펴보고 최적모형을 도출하는데 목적을 두었다. 분석모형의 구성변수로는 신뢰기반에 따른 신뢰유형을 조직의 절차적 및 분배적 공정성에 기인한 타산적 신뢰, 조직과 상사 그리고 동료에 대한 인지적 신뢰, 동료에 대한 감성적 신뢰 요인 등을 독립변수로 설정하였으며, 종속변수로는 지식내용을 중심으로 암묵지식 공유와 명시지식 공유로 구분하였다. 분석 과정에서는 신뢰기반에 따른 신뢰유형과 지식공유를 구성하는 개별요인은 물론 이들 개별 요인들의 상위개념을 통합요인으로 구분하여 분석하였다. 분석결과 각 모형의 적합도는 요구수준에 근사하게 도달되었으며, 가설적 영향관계에서는 통합요인 및 개별요인 모두에서 '동료에 대한 감성적 신뢰'가 지식공유에 유의적 영향을 미치는 것으로 파악되었다. 연구결과의 정책적 함의로는 첫째, 지식공유에 영향을 미치는 신뢰 개념을 구체적으로 구분하여 유형화하고 유형별로 지식공유의 영향모형을 도출함으로써 상황에 적합한 지식공유 활성화 방안을 마련할 수 있는 토대를 제공했다는 점과 둘째, 지식공유를 암묵지식과 명시지식으로 구분함으로써 지식공유의 내용에 따른 차별화된 지식공유의 촉진 방안을 모색하는 토대를 제공했다는 점 등을 제시하였다.

• 한국IT서비스학회지
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• 제7권3호
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• pp.1-30
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• 2008

This paper proposes an integrated model of customer loyalty in the context of Internet shopping based on a review of two competing perspectives - transactional and relational views. The research model suggests that the usability and trust associated with an Internet shopping site are key determinants of customer loyalty. In this paper, factors such as promotion, ease of use/navigation, and purchase facilitation are posited as major determinants of usability. Trust, on the other hand, is assumed to be influenced by the quality of communication, social shopping service, and safety level associated with an Internet shopping site. This paper also asserts that the lack of consideration for individual differences is one of the key reasons for the inconsistent and mixed research findings in user acceptance literature. In this regard, the elaboration likelihood model (ELM) is considered to be appropriate referent theory as it may theoretically explain why a particular information technology (IT) related message has varying influences on different adopters. The research model comprising 11 hypotheses was derived from and validated through a survey involving 271 university students. The partial least square(PLS) method was used to test the suitability of the research model and its hypotheses. Overall, the results suggest that the usability and trust associated with an Internet shopping site play an important role in acquiring loyal customers. In particular, the user's Internet shopping involvement is found to moderate the relationship between trust and customer loyalty.

• 품질경영학회지
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• 제42권3호
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• pp.445-458
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• 2014

Purpose: Present study was designed to examine the casual relationships among web service quality, customer satisfaction, initial trust and off-line visit intention in hospital website. Research object was limited to web service quality of general hospital. We applied path analysis model in order to test the hypotheses and research model. Methods: Survey tool, that is, Questionnaire had obtained validity through literature survey, exploratory survey and pretest and sample 320 was selected. For statistical treatment of pretest and main analysis, SPSS18.0 and AMOS18.0 were employed and Structural equation model was employed as analysis method. Results: Result of this study shows as follows. Factors of web service quality have an effect on customer satisfaction and initial trust, both of customer satisfaction and initial trust have an effect on off-line visit intention. Also customer satisfaction affects initial trust. Especially, customer satisfaction and initial trust were empirically confirmed as the important factors preceding off-line vis it intention. Conclusion: Therefore, present study shows that customer satisfaction and initial trust are important factors that medium and small size hospitals have to emphasize to raise performance. However, present study has some limitations to additionally research in the future.

• 인터넷정보학회논문지
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• 제8권4호
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• pp.137-147
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• 2007

웹 기반의 온라인 커뮤니티가 급속하게 증가함에 따라 사회적인 집단(커뮤니티)에서의 에이전트들은 안전하고 성공적인 상호거래를 위하여 서로의 신뢰도를 계산할 수 있는 형태의 믿음으로 알 수 있어야 한다. 본 논문은 온라인 커뮤니티에서 주어진 피드백으로 형성된 신뢰도의 계산적 모델을 제안한다. 신뢰도는 과거의 상호작용에 기반한 평가수치의 축적으로 정의할 수 있으며, 평균 신뢰도는 믿을 수 있는 값과 믿을 수 없는 값의 분포를 고려한 중심값으로 나타낸다. 온라인 커뮤니티에서의 명성, 신뢰도, 평균 신뢰도의 관계를 구체적인 예를 통하여 설명하며, 정의한 신뢰도 모델이 어떻게 온라인 커뮤니티에서 에이전트의 이성적인 거래를 가능하게 하는가를 보여준다.