• 복식문화연구
• /
• 제16권1호
• /
• pp.88-99
• /
• 2008

This study aims to analyze product samples of convergence of fashion and technology, as convergence is a major trend in the age of digital paradigm, and to propose desirable directions of development for technology convergence in fashion design in the future. With bibliographic research as well as internet search of the cases of development and commercialization of convergence of fashion and technology from the 1960s, when wearable computers were first introduced as an early development form of convergence, to the present, it becomes possible to classify these cases into three groups: functionally oriented one, aesthetically oriented one, and one that combines function and aesthetics. The pros and cons of each group of these cases are discussed and an evolutionary trend is observed from the earlier stage of convergence with functionally oriented cases which tried to achieve specific purposes of the time to the later stage of convergence with emphasis on both function and aesthetics which reflects the sensitivity of the general wearers. When three groups are plotted in the positioning map with one axis of function-aesthetics and the other of industry-fashion designer, however, all three are located outside of the two axes, suggesting these elements are not very well combined. In order for the products of the fashion-technology convergence in the future to receive favorable response from the consumers, it is necessary for the fashion industry to develop a close collaboration with companies of digital technology and the convergence products not only will have to provide functional benefits of the new technology but also to satisfy the aesthetic demands of the wearers.

• 한국의류학회지
• /
• 제29권6호
• /
• pp.847-858
• /
• 2005

The purpose of this study was to examine consumer purchasing behavior of the online shoppers particularly using online clothing shopping mall and to analyze the key factors of both satisfaction and dissatisfaction of their purchase and to compare the both group by lifestyle segmentation in order to provide the e-CRM strategies. Focus group interviews and survey were conducted in December, 2003 with 30 online shoppers who have an experience of online clothing purchasing. The data analysis included the content analysis, descriptive statistics, K-means and factor analysis. Key findings of the study were as follows: First, online shoppers spent average 3.5 hours on internet and usually purchased clothing while surfing the web. Second, consumers were satisfied with reasonable price and customized service but dissatisfied with delayed delivery, limited product availability in both size and color and return policy. Third, according to the lifestyle segmentation, online shoppers could be characterized as 'Luxurious', 'Trendy' and 'Prudent' 'Luxury-oriented consumers', who value fashion, diet and social activity, tended to purchase basic yet high quality products. However, 'Trend-oriented consumers', to whom fashion trend was most important, purchased various latest fashion products with reasonable price and showed generally positive response to emails sent by e-retailers. And lastly 'Prudence-oriented consumers', whose buying decision was based solely on practicality, appeared to be reluctant to purchase clothing online while seeking more credible information and competitive price. In conclusion, this study has its significance in that it helps promote relationships between customers and e-retailers by providing differentiated e-CRM strategies through each customer groups 'lifestyle segmentation and consumer purchasing behavior analysis.

• 대한토목학회논문집
• /
• 제29권1D호
• /
• pp.111-120
• /
• 2009

최근 우리나라에서는 도시공간구조를 자동차 중심형 에너지 다소비형에서 대중교통과 보행을 우선하는 형태로 재편하여 대중교통이용자의 편의를 도모하는 동시에 에너지소비를 줄이려는 노력이 확대되고 있다. 우리나라의 도시는 미국과 유럽의 도시들에 비해 상대적으로 고밀로 개발되어 있고 대중교통서비스도 상대적으로 양호하여 대중교통중심형 도시구조로의 발전 잠재력은 매우 높다고 할 수 있다. 그러나 현재 우리나라의 도시들은 선진국의 주요도시들에 비해 대중교통수송분담률이 낮고 도시환경의 질도 상대적으로 낮다. 본 연구의 목적은 우리나라 도시들이 대중교통중심형 도시로 탈바꿈하기 위하여 풀어 나가야 할 도시구조상의 문제가 무엇인지 분석하는데 있다. 이를 위해 본 연구에서는 수도권 내에 위치한 대중교통결절점을 중심으로 실태를 조사하여 토지이용밀도, 토지이용복합성, 보행편의성, 대중교통연계 측면에서의 문제점을 분석하였다. 또한 분석 결과를 토대로 우리나라 도시들이 대중교통중심형 도시공간구조로 전환되기 위한 도시계획 측면의 개선방향을 제시하고자 한다.

• 한국의류산업학회지
• /
• 제10권6호
• /
• pp.836-847
• /
• 2008

Maximalism in modern fashion has emerged as an anti-conception against Minimaslism which dominated the trend of 21st century. Contrary to the traits of Minimalism which are oriented to constraint and editing, Maximalism expresses human sensitivity, concern to tradition and other culture, and instinctive desire for decoration. The trend of Maximalism is reflected in various areas of fashion and shoes design, and its influence is still enlarging. This idea for designing shoes come from analyzing the related documentaries, fashion magazines and internet sites since 2005, when the maximalism was main concepts in worldwide fashion trends. The traits of Maxmalistic trend expressed in shoes are decentralizing, pluralisml, sensitivity, etc. The molding constituents, such as form, material, color, accessary decoration, have been expressed as diversified and differentiated traits of shoes design through molding modes such as exaggeration and concentration, distortion and modification, removal and mixing-up. This study takes advantage of this opportunity to grasp the diversified and colorful trend and molding traits of Maximalim expressed in shoes design, close up the molding value of shoes design, and finally enlarge the realm of aesthetic expression of shoes design.

• 디지털융복합연구
• /
• 제15권5호
• /
• pp.381-390
• /
• 2017

라이프스타일은 사회전체 또는 사회의 일부 구성원들이 공통으로 가지고 있는 생활양식이므로 소비자 행동을 이해하는 중요한 변수이다. 이에 본 연구는 모바일게임 이용자의 라이프스타일과 게임 지속사용의도 간의 관계를 파악하고자 한국과 중국의 20세 이상 성인 모바일게임 이용자를 대상으로 설문조사를 시행하였으며 수집된 데이터는 통계패키지 프로그램인 SPSS 20.0을 사용하여 위계적 다중회귀분석을 시행하였다. 설문에 참석한 인원은 총 212명으로 성별의 비율은 남성과 여성이 50 대 50이고 국적은 대한민국 107명, 중국 105명이다. 연구결과 첫째, 라이프스타일을 고려하지 않는다면, 남자일수록, 대한민국 국적이 아닐수록(중국 국적일수록) 지속사용의도가 높은 것으로 확인되었다. 둘째, 모바일게임 사용자의 라이프스타일 중 도전추구, 유행추구, 보수 및 과시형은 게임의 지속사용의도에 중요한 원인변수가 될 수 있다. 그러나 이러한 라이프스타일의 영향력은 개인의 성별이나 국적에 따라 다르다는 것과 연관 지어 설명할 수는 없다. 연구결과를 바탕으로 향후 중국 모바일게임 시장에 진출하고자 하는 기업과 정부 정책의 전략적 방안 수립을 위한 기초 자료로 제공하고자 한다.

• 복식문화연구
• /
• 제15권5호
• /
• pp.796-809
• /
• 2007

The viewpoint of growth pursuit is changed to that of life quality's and happiness' pursuit by modern people. Modern people in digital environment, tired of fast-changing and oppressive daily life, prefer well-being trend providing tranquility and relaxation. Well-being is related to digital, because negative influences of digital lead human-oriented, environment-friendly well-being design. Therefore the purpose of this study is to research and analyze the relation of well-being fashion design and digital environment through case study in contemporary well-being fashion design. The results of this study are as follows: 1. This study shows that the attributes of digital environment make up function-intensive, interactivity, mobility & nomad, human & emotion-oriented and environment-friendly. And this study shows the design characteristics of digital environment consist of function-intensive design by digital convergence, open structure design for interactivity, modular design for mobility & nomad, emotion-oriented & multi-sensory design and environment- friendly design. 2. Function-intensive design in modem well-being fashion composed of vogue of caports style(casual+sports), practical use of multi-functional new-healthy textiles, and popularity of many style's mixture at once. Open structure design consist of wrapover design, use of transparent materials. Modular design are layered styling, practical use of zipper and velcro. Emotion-oriented & multi-sensory design are constitute of fad of wrinkle materials, application of bright & vivid tone, personal color and family look. Environment-friendly design in contemporary well-being fashion are comprised in use of natural color, re-advent of natural floral motif and eco-design.

• 복식
• /
• 제64권4호
• /
• pp.91-105
• /
• 2014

As luxury goods market has expanded and has become more affordable, luxury consumption value has become more diversified. The purpose of this study is to classify visible characteristics of luxury consumption by the degree of logo clarity, and to explain this classification in relation to personal luxury consumption values. Also, the study utilized the concept of cultural capital, in addition to the concept of economic capital, in order to aid understanding of current new luxury consumption trend and give directions on brand signal strategies for luxury brands. In order to develop a survey that could measure an individual's cultural capital, focus group interviews, each composed of 5 women in their twenties and thirties, were conducted. Then, the survey was conducted on 230 females residing in Seoul who have purchased at least one product from a luxury brand within a year. The results suggest that luxury consumption can be explained by 'self-oriented value' and 'others-oriented value' as suggested in precedent studies. However, no significant difference was found between economic capital and these two luxury consumption values. However, the more cultural capital one possesses, the more one is likely to pursue 'self-oriented consumption value'. In studying the correlation between luxury consumption values and preference for brand signal clarity, respondents with 'self-oriented consumption value' has shown low preference towards highly visible brand logo when design and quality were equivalent. Also, respondents with 'other-oriented consumption value' has shown high preference towards highly visible brand logo.

• 산경연구논집
• /
• 제9권4호
• /
• pp.7-17
• /
• 2018

Purpose - This study aims to investigate domestic wine consumption behavior and make future sales strategies and marketing plans. Research design, data, and methodology - To achieve the purpose of the study, the surveys were conducted targeting 350 wine customers in Jeju and Seoul. 331 responses were collected, and out of them, 21 responses were deleted because they lacked the proper information fill in. A descriptive statistical analysis was applied to the remaining 310 responses. The statistical techniques used for carrying out hypothesis-testing are EFA_(exploratory factor analysis), multiple-regression analysis, and moderating effect in SPSS 18.0. Results - The results indicate that fashion oriented, sociality aspiration and rationality seeking lifestyles had significant influence upon internal attributes. However, well-being oriented and having enjoyment oriented lifestyle had no significant influence upon internal attributes. Furthermore, all the types of lifestyles except social aspiration lifestyles had a positive influence upon external attributes, whereas internal or external attributes had positive influence on customer satisfaction. Conclusions - The consumers who experienced wine purchases think wine selection attributes differ before and after experiencing wine drinking, and it shows that the circumstantial variables as purchase situations prove to be important predicted variables in the behavior field of wine consumers. It implies appropriate wine education according to the consuming trend about wine for wine consumers are needed.

• 인터넷정보학회논문지
• /
• 제8권5호
• /
• pp.109-116
• /
• 2007

요즈음, 웹 서비스의 확산으로 인하여, 등록된 웹 서비스를 합성함으로써 복잡한 응용프로그램을 구축하는 것이 가능하다. 이러한 추세는 오늘날 서비스 지향의 컴퓨팅 환경에 있어서 합성된 웹 서비스의 서비스 품질 보장을 중요한 문제로 대두시키고 있다. 하지만 주어진 서비스 품질 보장을 만족하는 전역적 최적화된 웹 서비스의 합성은 NP-hard한 문제로 분류된다. 본 논문에서는 이러한 문제를 해결하기 위하여, K-way Super node 접근법을 제시하고 실험 결과를 통하여 이의 효과를 보인다.

• 대한전기학회:학술대회논문집
• /
• 대한전기학회 2007년도 추계학술대회 논문집 전력기술부문
• /
• pp.72-74
• /
• 2007

This paper presents a Windows graphic developed by the authors for the education and training of power system. Object-oriented programming is a major trend in computer software because it increases flexibility of large-scale software systems. An efficient platform for power system simulation applications has been proposed. This paper presents an intuitive Windows-based program for the power system analysis. The advantages of the object-oriented approach are demonstrated with an implementation of the graphical program. It provides a graphical interface for designing the one-line diagram of the bus and analyzing the output of the simulations. A graphical editor to visually edit the power system, diagram, results processing and exporting and graphic presentations.