• 산경연구논집
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• 제13권9호
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• pp.27-36
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• 2022

Purpose: The coronavirus pandemic has affected the tourism industry in a big way. The travel industry suffered intense damage from the pandemic and procedures acquainted to containing its spread because the pandemic outbreak has led to a decline in the number of tourists and a change in their behavior. At this point, this research is to investigate adequate solutions for tourism industry to overcome the crisis in a post-Covid 19 era. Research design, data and methodology: The current author gathered data from each included study to analyze and summarize the evidence when conducting a literature analysis. This stage involves gathering and reviewing intricate texts databases for the meta-analysis. Results: The current author found total five solutions from numerous literature contents, suggesting how to overcome the crisis in a post-Covid era for tourism industry. Solutions as follows, (1) Drawing beginning illustrations, (2) Introducing Government Backing Programs, (3) Increasing Promotion of Tourism Destinations, (4) Enhancing Safety and Security Measures, and (5) Improving Infrastructure and Facilities. Conclusions: This research suggests that although the global economic recession leads to reduced demand and intense competition from other sectors, the tourism industry will be well positioned to weather these challenges if practitioners of tourism organizations follow five solutions of this research.

• Advances in Automotive Engineering
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• 제1권1호
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• pp.21-39
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• 2018

Clutch energy is the thermal energy dissipated on the clutch disc, and it reaches its highest level during drive-off as a result of the difference between the angular speeds of the flywheel and clutch disc, and the torque transmitted. The thermal energy dissipated effects the clutch life. This study presents a new drive-off and thermal model to calculate the clutch energy for a rear wheel driven heavy-duty vehicle and to analyze the effects of clutch energy on temperatures of clutch pressure plate, flywheel and clutch housing. Three different driver profiles are used, based on the release of the clutch pedal in modulation zone: i) the pedal travels with the same speed all the way, ii) the travel speed of the pedal increases, iii) the travel speed of the pedal decreases. Vehicle test is performed to check the accuracy of the model. When compared to a simpler model that is widely used in the literature to calculate the clutch energy, the model used in this study calculates the clutch energy and angular speed behaviors of flywheel and transmission input shaft in better agreement with experimental results. Clutch wear and total clutch life are also estimated using the mean specific friction power.

• 패션비즈니스
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• 제22권6호
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• pp.115-130
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• 2018

This study looked at how New Zealand's national brand is expressed in fashion design. In other words, the objective of this study was to offer a research methodology about the process that the conceptual national brand materializes through design. The method used in this research was the review of previous literature and research reports for New Zealand national branding. A direct market survey on the characteristics of fashion brands in each travel destination was conducted from February 2017 to February 2018. New Zealand announced its slogan for the national brand '100% pure New Zealand' in 1999, and in 2003 it announced the slogan 'new thinking New Zealand' with the value of 'newness' and 'innovation'. It also has 'Maori branding'. The study found that the three slogans had a consistent link from keywords to associated visual images. The above results were compared to the reminiscent visual images extracted from the website contents of the fashion brand. Then, using a t-shirt as an item, the t-shirt corresponding to each group was classified, and the design element analyzed. As a result, the four groups showed images of 'New Zealand ecology image', 'ethnic & Kiwiana image', 'nostalgic travel image' and 'pop image'.

• 융합경영연구
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• 제11권1호
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• pp.45-52
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• 2023

Purpose: The purpose of this study is to investigate the relationship between service quality, destination image, and tourist satisfaction for foreign tourists visiting Korea, and in particular, to analyze the moderating effect of psychological power in the relationship. Research design, data, and methodology: A research model was derived through existing literature research and a survey was conducted on foreign tourists visiting Korea. Structural equation model of SPSS and AMOS24.0 were used for data analysis and hypothesis testing. Results: The tourism service quality affects the image of tourist attractions. Images of tourist attractions were found to affect tourism satisfaction. It was found that the lower the psychological power, the greater the effect on the relationship between service quality and image, and the relationship between image and satisfaction. Conclusions: This study demonstrated that service quality at travel destinations is a key factor in order to enhance the image and satisfaction of Korean tourist destinations for foreigners visiting Korea. On the other hand, since the image and satisfaction level of the tourism destination vary depending on personal factors such as psychological power, it suggests that travel industry workers or researchers should develop and operate services tailored to the individual characteristics of the tourists.

• International Journal of Computer Science & Network Security
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• 제22권6호
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• pp.51-56
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• 2022

It is relevant and timely for the existence and prosperity of today's tourism to build up a stock of new abilities and a set of innovations. At present, the tourism industry is experiencing a new stage in its digital transformation. The newest technologies, which are now spreading en masse and one of which is rightfully considered to be blockchain technology, enable tourists to receive tourist services directly from the producers, which not only gives the consumer the opportunity to enjoy higher quality and inexpensive products but also increases the responsibility of the producer. The article analyzes research literature on the possibility of using blockchain technology in the tourism industry. Based on an expert survey, the main problems, prospects, and advantages of the implementation of blockchain technology in the tourism industry are identified. The paper proposes and analyzes an option for the use of blockchain technology on the basis of a blockchain project with a mobile app for users and a dedicated website and public API for travel service providers.

• 융합경영연구
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• 제11권2호
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• pp.47-55
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• 2023

Purpose: The purpose of this study is to investigate the relationship between product characteristics, product preference and purchase intention for Mongolian tourists visiting Korea, and in particular, to analyze the moderating effect of product involvement and tourist image in the relationship between product characteristics and purchase intention. Research design, data, and methodology: A research model was derived through existing literature research and a survey was conducted on Mongolian tourists visiting Korea. SPSS and AMOS24.0 were used for data analysis and hypothesis testing. Results: The tourism product characteristics affect the product preference and purchase intention. Tourist image and involvement have moderating effects between product preference and purchased intention. Conclusions: This study demonstrated that product characteristics at travel destinations is a key factor in order to enhance the product preference and purchase intention for foreigners visiting Korea. On the other hand, since the purchase intention of the tourism destination vary depending on tourist image and involvement, it suggests that travel industry practitioners or researchers should try to various efforts to enhance the factors which affect the involvement or the tourists or image of the tourist site.

• 국제학술발표논문집
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• The 9th International Conference on Construction Engineering and Project Management
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• pp.952-959
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• 2022

Active construction work zones will result in longer travel time and/or longer travel distances for road users because of reduced speed limits and/or detours. This results in increased fuel consumption and increased emissions of harmful gases such as Carbon Monoxide (CO), Nitrogen Oxides (NOx), and Sulfur Oxides (SOx), which causes discomfort to the environment and road users around the work zone. The impact of such emissions should be considered while designing work zones or determining the number of days the roadway will be allowed to be closed partially or fully. This study develops a methodology to compute additional road user costs associated with such work zones. To achieve this goal, a) an extensive literature review is conducted, b) a framework to compute emission cost is developed, c) emission rates are computed for all counties (95) of the state of Tennessee, and d) a case study is conducted to demonstrate the use of the framework to estimate the additional impact of emission because of the work zone. For the case study conducted, the emission cost was computed to be $10,653.60 for the duration of the project. State DOTs can account for such road user costs while selecting contractors using A+B bidding. Accounting for such impact of emission will also indicate the agency's willingness to consider sustainability as a part of the business practices.

• 한국콘텐츠학회논문지
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• 제11권9호
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• pp.496-505
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• 2011

본 연구는 여행사 종사원을 대상으로 하여 윤리적 풍토, 신뢰, 조직 동일시 및 이직의도와의 관계를 연구하였다. 윤리적 풍토는 윤리적 내용에 대한 전형적인 조직관행과 절차에 있어서의 지배적인 인식이다. 즉 조직 작업환경 내에서의 옳고 그름에 대한 지각과 기업 내에서 수용하거나 수용할 수 없는 행동에 대한 규범을 세우는 것을 포함한다. 이에 본 연구는 윤리적 풍토에 대한 인식이 신뢰와 조직 동일시 및 이직의도에 미치는 영향관계를 실증적으로 규명하고자 문헌연구와 더불어 여행사의 종사원들을 대상으로 231부의 설문지를 최종분석에 사용하였다. 연구결과, 첫째, 윤리적 풍토는 신뢰와 조직 동일시 및 이직의도에 유의한 영향을 주는 것으로 나타났다. 둘째, 신뢰와 이직의도는 유의성이 없는 반면, 조직 동일시와 이직의도는 유의성이 검증되었다. 마지막으로 윤리적 풍토와 이직의도간의 관계에서 조직동일시의 매개효과만 검증되었다. 이러한 연구결과를 바탕으로 윤리적 풍토의 측면에서의 시사점과 연구의 한계점 및 향후 연구방향을 제시하였다.

• 한국융합학회논문지
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• 제12권11호
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• pp.247-256
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• 2021

사회경제의 부단한 진보와 발전에 따라 상품 포장의 중요성은 나날이 현저해지고 있으며, 그것은 이미 사업자와 소비자 사이의 중요한 의사소통 형식이 되어, 사업자 간의 중요한 경쟁 수단이 되었다. 이 논문의 연구범위는: 우선 문헌 조사를 통해 포장설계의 기능과 소비자의 구매 태도를 분석하고 일반 초콜릿 포장과 여행기념품 초콜릿 포장을 대상으로 이름, 색상, 로고, 일러스트 등을 분석·연구했다. 연구방법은: 설문 조사를 통해 패키지 디자인에 대한 소비자의 구매 태도 및 개인의 가치 구현에 따라 소비자의 구매 여력과 패키지 디자인이 구매 조건에 미치는 영향과 연구를 심층적으로 살펴봤다. 본 연구의 결과, 첫째, 일반 초콜릿 포장과 여행기념품 초콜릿 포장부터 소비자 소비 현상까지 보면 일반 초콜릿이 더 선호된다. 둘째, 소비자가 제품을 구매할 때 초콜릿의 맛은 제품 패키지 디자인보다 중요한 속성이다. 셋째, 각 제품군에서 소비자들은 초콜릿 제품을 살 때 자신의 지향적인 가치를 중시한다. 넷째, 패키지 디자인과 맛이라는 두 가지 중요한 속성 아래 일반 초콜릿은 여행기념품 초콜릿보다 구매 의도가 높다.

• 한국정보시스템학회지:정보시스템연구
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• 제26권3호
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• pp.171-185
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• 2017

Purpose Recently, there has been an increase in attempts to analyze social phenomena, consumption trends, and consumption behavior through a vast amount of customer data such as web search traffic information and social buzz information in various fields such as flu prediction and real estate price prediction. Internet portal service providers such as google and naver are disclosing web search traffic information of online users as services such as google trends and naver trends. Academic and industry are paying attention to research on information search behavior and utilization of online users based on the web search traffic information. Although there are many studies predicting social phenomena, consumption trends, political polls, etc. based on web search traffic information, it is hard to find the research to explain and predict tourism demand and establish tourism policy using it. In this study, we try to use web search traffic information to explain the tourism demand for major cities in Gangwon-do, the representative tourist area in Korea, and to develop a nowcasting model for the demand. Design/methodology/approach In the first step, the literature review on travel demand and web search traffic was conducted in parallel in two directions. In the second stage, we conducted a qualitative research to confirm the information retrieval behavior of the traveler. In the next step, we extracted the representative tourist cities of Gangwon-do and confirmed which keywords were used for the search. In the fourth step, we collected tourist demand data to be used as a dependent variable and collected web search traffic information of each keyword to be used as an independent variable. In the fifth step, we set up a time series benchmark model, and added the web search traffic information to this model to confirm whether the prediction model improved. In the last stage, we analyze the prediction models that are finally selected as optimal and confirm whether the influence of the keywords on the prediction of travel demand. Findings This study has developed a tourism demand forecasting model of Gangwon-do, a representative tourist destination in Korea, by expanding and applying web search traffic information to tourism demand forecasting. We compared the existing time series model with the benchmarking model and confirmed the superiority of the proposed model. In addition, this study also confirms that web search traffic information has a positive correlation with travel demand and precedes it by one or two months, thereby asserting its suitability as a prediction model. Furthermore, by deriving search keywords that have a significant effect on tourism demand forecast for each city, representative characteristics of each region can be selected.