• 한국유통학회지:유통연구
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• 제2권1호
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• pp.59-85
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• 1997

The automobile industry in Korea has grown to the fifth in the world in terms of production capacity. In spite of the production growth, the marketing aspects such as distribution and customer service in the auto industry are still behind the world-class. Thus, the major purposes of this paper are as follows. The first is to analyze competitive structure of the industry and to compare distribution strategies of the major auto firms(Hyundai, Daewoo, and Kia). The second is to theoretically explain the transition from the vertical marketing system to the dealer system using transaction cost analysis. The third is to compare auto distribution channels in Korea with those in the U.S. and Japan. Finally, an optimal channel stucture in the auto industry is suggested after reviewing five alternative channel structures such as corporate-owned VMS, sales-specializing firm, multiplex system(VMS+limited dealer system), dual sales channel, and advanced dealer system. In the short-run, sales-specilizing firm was suggested as an optimal channel system to enhance customer satisfaction by integrating sales and customer service. In the long-run, advanced dealer system through regional differentiation was desirable for an optimal channel structure by organically integrating new car sales, used car sales, and after service to provide total marketing service to customers.

• 지식경영연구
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• 제17권3호
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• pp.227-248
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• 2016

Customer satisfaction dominates research on customer-firm performance relationships; however, with a few exceptions, the authors of most prior studies did not examine the possibility that an organizations' customer relationship management can increase its knowledge management. Building on previous literature of information processing theory and transaction cost perspective, this paper investigates the effect of various characteristics of customer relationship an organization cultivates on its own innovativeness. Specifically, we identify closeness, communication, sympathy as three critical components of managing customer relationship. Data from a multi-informant survey conducted to 442 organizations in Korean bank industry show that an organization's relationship with its customers has significant effects on its innovativeness. This study highlights the importance of customer relationship in terms of enhancing innovations, and helps to explain interactive effects among customer relationship, organizational learning, and innovativeness.

• KIEE International Transaction on Electrical Machinery and Energy Conversion Systems
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• 제5B권1호
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• pp.27-33
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• 2005

The development of modern high-energy magnet materials has allowed the replacement of field coils in many different types of electromagnetic energy conversion machines. As well, the linear synchronous motor has recently been proposed for linear motion with high efficiency and thrust. Thus, this paper presents an analytical solution for the high thrust and cost reduction of the Iron-Cored Permanent Magnet Linear Synchronous Motor (PMLSM) considering magnetization arrays and geometry. Hence, the superior utilization points in each of the magnetization arrays are provided by the height ratio of the magnet/air-gap and magnet/winding coil, etc. In formulation, the space harmonic method in analytical solutions and the generalized 2-D tensor finite element analysis can be used to evaluate force components in magneto static devices including the magnetostrictive phenomenon.

• 기술혁신연구
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• 제11권2호
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• pp.219-238
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• 2003

This study aims to investigate the impact of wide use of digital technology, in particular, the Internet, on innovation process and corporate strategy in electronics industry. The introduction of digital technology has changed innovation process, business model and organizational structure of the electronics companies. With the wide use of digital technology, the entire value chain of electronics industry from procurement, sales, and marketing to R&D and manufacturing has been restructured. This paper examine how digital technology has changed firms' behaviors in various areas through e-commerce, virtual reality and simulation, the rise of a new type of firm called EMS (Electronics Manufacturing Services), and etc. Amidst these changes building up innovation-friendly organization has emerged as a critical concern for firms. Due to the striking decrease of transaction cost, a network type of organization has proliferated, and a business function turns into a modular organization. As a whole, digital technology has pushed electronics firms into developing their own business model, which takes consideration of standardization of business platform and their core competency.

• 한국경영과학회:학술대회논문집
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• 대한산업공학회/한국경영과학회 2000년도 춘계공동학술대회 논문집
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• pp.645-648
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• 2000

본 논문에서는 인터넷 경매 비즈니스의 특징적 요소를 정의하고 이를 기준으로 인터넷 경매 사이트를 분류, 평가할 수 있는 비즈니스 모델을 제안하였다. 먼저 기존 인터넷 사이트들에 대한 현황 분석을 통한 특징적 요소를 도출하고 이를 기준으로 인터넷 사이트들의 세 가지 형태에 대한 비교 모델을 제시하였다. 그리고 이러한 세 가지 형태의 인터넷 경매 모델을 공통으로 설명할 수 있는 비즈니스 모델을 구성하였다. 제안된 인터넷 경매 비즈니스 모델은 비용(Cost), 고객(Netizen), 기술, 거래(Transaction), 그리고 마케팅 등 다섯 가지 요소로 구성되며, 각각의 요소들에 대한 특성 및 분석 방법을 제시하여, 인터넷 경매 사이트들에 대한 평가 도구로서의 이용 가능성을 높이고자 하였다.

• 한국정보시스템학회지:정보시스템연구
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• 제13권2호
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• pp.119-134
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• 2004

This research investigates the rising new role of mileage system as private e-money in a exploratory study. The key research questions are "How does mileage system evolve with expansion of e-business and what are the cases for real experiences in 'money-like' mileage and their implications?" This research focuses on the proposition that mileage points created in commercial transactions as a royalty program are observed to serve a new role as payment tool. In an attempt to identify factors that determine mileage system as private money, we employ three factors: confidence, transaction cost, and monetary freedom. Also, this research proposes a direction for further research and follow-up studies to establish legal and institutional issues and the relevant architecture, all of which are essential elements to make the mileage points global money with a certain trade ratio in the near future.

• 통상정보연구
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• 제4권2호
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• pp.233-252
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• 2002

This thesis is designed to draw up scheme for human resources development of the Korean software industry. Its concrete scheme is as follows. That is, IT professionals with international competitiveness should be cultivated, and a human resource development system, which can flexibly meet the market demands, has to be built. Pool of specialized programmers is necessary condition for achieving competitiveness in Korean software industry. Reeducation is also desirable to embody the agile productive capability into the existing human resources for new challenges in the industry. Well-organized human resources database will also make it easy to match new demand and to lower the transaction cost in switching jobs. To cope with the rapidly changing environment actively, human resource development and training system improvement through the cooperation with the concerned industries, universities, research centers and the government must be settled immediately.

• KIEE International Transaction on Electrical Machinery and Energy Conversion Systems
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• 제4B권1호
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• pp.12-19
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• 2004

Refreshable Braille displays have already been developed in the past, but they remain quite bulky and expensive. Small displays contain only a single or a few Braille cells, with pins pushing into the fingertips. However, they are not as successful as larger displays because the skin is more sensitive to lateral movement than to orthogonal pressure. This, paper presents the design of linear electromagnetic actuators, which allows a considerable reduction in size and cost for such refreshable Braille displays. Different actuator concepts are compared. A new actuator is proposed and optimised by means of finite element simulations, which are verified with measurements on a prototype.

• KIEE International Transaction on Electrical Machinery and Energy Conversion Systems
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• 제12B권1호
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• pp.31-36
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• 2002

In a switched reluctance motor drive, it is important to synchronize the stator phase excitation with the rotor position; therefore, the position of rotor is an essential information. Although optical encoders or resolvers are used to provide the position information, these sensors are expensive. Moreover, in the high-speed region, switching angles are fluctuated back and forth out of the preset value, which is caused by the sampling period of the microprocessor. In this paper, a low cost analog encoder suitable for practical applications is proposed. And the control algorithm to generate switching signals using a simple digital logic is presented. The validity of the proposed analog encoder with a proper logic controller is verified from the experiments.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회/대한산업공학회 2003년도 춘계공동학술대회
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• pp.572-579
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• 2003

With the expansion of e-commerce, E-marketplace has become one of the most discussed topics in recent years. Limited theoretical works, however, have been done to optimize the practical use of e-marketplace systems. Other potential issues aside, this research has focused on this problem: 'the participants waste too much time, effort and cost to find out their best partner in B2B marketplace.' To solve this problem, this paper proposes a system which provides the user-company with the automated and customized brokering service. The system proposed in this paper assesses the weight on the priorities of a user-company, runs the two-stage clustering algorithm with self-organizing map and K-means clustering technique. Subsequently, the system shows the clustering result and user guide-line. This system enables B2B marketplace to have more efficiency on transaction with smaller pool of partners to be searched.