• Journal of Distribution Science
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• v.6 no.1
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• pp.25-46
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• 2008

The latest flow in Korea's distribution market is characterized by the deterioration of small/medium distribution market due to the rapid growth of multinational discount stores. As various multinational discount stores have merged with Korean discount stores (Homever acquired Carrefour and E-Mart acquired Wal-Mart), these discount stores have enlarged in size and dominated the market. On the contrary, small/medium distributors with relatively weak infrastructures are losing competitiveness in the market. Traditional marketplaces in local areas, in particular, are facing a serious crisis as they are neglected in the depressed local markets and have been beaten by the increasing discount stores and the diversifying distributors. The purpose of this study was to propose alternative plans to revitalize traditional marketplaces that are endangered by the unbalanced development of the distribution industry. This study analyzed the distribution performances and problems of Daejeon Metropolitan City and used the analysis to point out the problems specific to traditional marketplaces and propose a way to revitalize them. I hope that this study can help discount stores and small/medium distributors find balance in the market, and give traditional marketplaces the competitiveness to pursue sustainable growth.

• Preventive Nutrition and Food Science
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• v.17 no.1
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• pp.71-77
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• 2012

Hangwa is a traditional food, corresponding to the current consumption trend, in need of marketing strategies to extend its consumption. Therefore, the purpose of this study was to analyze consumers’ consumption patterns and perception of Hangwa to increase consumption in the market. A questionnaire was sent to 250 consumers by e-mail from Oct 8~23, 2009 and the data from 231 persons were analyzed in this study. Statistical, descriptive, paired samples t-test, and importance-performance analyses were conducted using SPSS WIN 17.0. According to the results, Hangwa was purchased mainly 'for present' (39.8%) and the main reasons for buying it were 'traditional image' (33.3%) and 'taste' (22.5%). When importance and performance of attributes considered in purchasing Hangwa were evaluated, performance was assessed to be lower than importance for all attributes. The attributes in the first quadrant with a high importance and a high performance were ‘a sanitary process’, ‘a rigorous quality mark’ and ‘taste’, which were related with quality of the products. In addition, those with a high importance but a low performance were ‘popularization through advertisement’, ‘promotion through mass media’, ‘conversion of thought on traditional foods’, ‘a reasonable price’ and ‘a wide range of price’. In conclusion, Hangwa manufacturers need to diversify products and extend the expiration date based on technologies to promote its consumption. In terms of price, Hangwa should become more available by lowering the price barrier for consumers who are sensitive to price.

• Korean Journal of Environmental Biology
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• v.28 no.4
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• pp.218-222
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• 2010

This study was carried out to investigate the changes in the storage characteristics of the Korean traditional raw rice wine (RRW) treated with Korean sun-dried salts and gamma rays. Nowadays, RRWs have received attention because they are a nutritious food with health-stimulating properties. But the rapid deterioration of the fermented RRW is one of the serious problems for brewing and marketing in the world. Actually, the expiry date of the RRW is around a week and this has been a biggest disadvantage of the RRW. The goal of this study was to make it of high quality and extend the period of circulation of the RRW. A lactic acid bacterium was isolated from the RRW. The 16S rRNA sequences of isolates showed 98% homology with the Lactobacillus fermentum. These results suggested that could be manageable improve the shelf life with addition of the sun-dried salts and irradiation with gamma rays.

• Journal of Distribution Science
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• v.14 no.8
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• pp.9-21
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• 2016

Purpose - This research analyzes the impact of motivations to dine out and selected attributes of customers on customer satisfaction and loyalty. Based on collected data, this study aims to suggest effective marketing strategies to help manage traditional Korean food restaurants. Research design, data, and methodology - The data were collected from the customers who visited traditional Korean food restaurants in Jeon-Ju for two months from December, 2015. The available data were 402 from collected 450 customers' data and they were analyzed by using SPSS 19.0. Result - These are the results of data analysis. First, environmental, personal and perceived factors influence on the motivations to dine out at Korean food restaurants which affect customer satisfaction. Next, selected attributes from Korean food restaurants have impacts on customer satisfaction. Third, motivations to dine out Korean food restaurants affect customer loyalty. Moreover, physical environments, curiosity and need satisfactions, which are the selected attributes, have impacts on customer loyalty. Lastly, it has been identified that customer satisfaction in Korean food restaurants influences customer loyalty. Conclusions - Satisfaction and good brand image of Jeon-Ju will increase customers' intention to revisit. This study has found that high customer satisfaction leads to re-visitation.

• The Research Journal of the Costume Culture
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• v.16 no.1
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• pp.22-32
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• 2008

The purpose of this paper is to compare and analyze the national brand strategies between Korea and Italy and the ragional brand strategies between Jinju in Korea and Como in Italy. The study is conducted via periodicals and publication of related institutions, reports of various newspapers and academic journals, and interviews of Jinju Silk Research Institution and Tessile di Como. This study then examines the implication of the success of Italian national and regional brands to the Korean textile products and the adoptability of Italian brand strategies for Korean textile brand. Our findings suggest that the Italian brands have been successfully developed in terms of product quality and brand marketing based on their traditional products. The findings also indicate that the Korean traditional textile products have the potential to be the world wide products but lack the consist and brand strategies supported by the central government as well as the regional government. This paper further suggests that it is necessary to study the development of brand strategy based on the traditional textile products and its implimentation.

• Korean journal of food and cookery science
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• v.22 no.3 s.93
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• pp.346-354
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• 2006

The purpose of this study was to gather useful information for establishing an efficient marketing direction by investigating the performance (satisfaction) and importance for the quality, popularization and merchandising of local foods in the Ulsan area. A questionnaire was answered by 500 citizens over 16 years old living in the Ulsan area. The study data were analyzed by Importance-Performance Analysis method(IPA), frequency analysis, T-test, and ANOVA. The analysis of the quality attributes of local foods for tourist merchandising showed that importance was generally higher than performance. 'Sanitation', 'taste', 'freshness', 'healthfulness', 'nutrition' and 'service' were revealed to be significant ones in the quality attributes. The respondents thought that a lot of emphasis needs to be placed on 'generalizing and globalizing local cuisine', 'passing down traditional recipes','hosting various cultural events related with traditional foods', and 'increasing the number of restaurants specializing in local traditional foods'.

• Journal of Korean Society of Forest Science
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• v.94 no.5 s.162
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• pp.342-348
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• 2005

An exploratory survey was performed to assess the present status of distribution and production of coconut palm (Cocos nucifera Linn.) in the rural landscape of Meghna floodplain of Bangladesh. A multistage simple random sampling technique was adopted to identify the study area and respondents. A total of 50 households were selected randomly for the study. Traditional knowledge on cultivation, management, and production of coconut palm was emphasized. Marketing of coconut palm products and income derived from coconut palm cultivation was taken into consideration. Perceptions of farmers, traders and professionals were described in due context of opportunities and constraints of coconut palm cultivation. Coconut palm cultivation was found to play an important role in household economy in rural Bangladesh sharing considerable contribution to the total income. About 10% of their total annual income was reported to come from coconut husbandry. Highest number of the coconut palms, 24%, was found to grow in the homestead compounds and in the pond banks. About one-third lands of the households were found to be covered by the coconut palms. Maximum, 19%, coconut palms were found in the 16-20 years age-class. Production of coconut was found highest at the age-class 11-15 years. The study found some important opportunities and constraints of coconut farming in rural Meghna floodplain area of Bangladesh. The results of this study would be useful for the rural development practitioners in Bangladesh.

• Journal of Distribution Science
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• v.12 no.9
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• pp.5-13
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• 2014

Purpose -This study is to measure the effects of retail legislations on small retailers and traditional markets. Research Design, Data, and Methodology - The authors have developed a questionnaire with five hypotheses on the basis of previous research results and six constructs: the improvement of sales volume, the number of customers, the improvement of store traffic, the increase of store staff, business expansion and retail regulation. Furthermore, the research has adopted a five-point Likert-scale technique. In order to increase research reliability as well as validity, the authors have adopted a few different research techniques such as exploratory factor analysis (EFA) and confirmatory factor analysis (CFA). Results - Although existing retail regulations might be better than nothing for now, the degree of retail constraints on large retailers should be strengthened. Furthermore, different legal methods to protect mom and pops are needed. Conclusions - In order to improve the effects of retail restrictions on large retailers, the research indicates that the central government should change a retail policy, that is, introduce new technical ways to keep mom and pops and conventional markets.

• Journal of Venture Innovation
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• v.2 no.1
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• pp.1-11
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• 2019

Many research or consulting institute refered to Artificial Intelligence, Internet of Things, Blockchain technology and 3D Printing as key driving forces and technologies of 4th industrial revolution. Compared with traditional manufacturing as a subtractive manufacturing(SM), 3D printing technology as an additive manufacturing(AM) will revolutionary impacts on many industries. This study compared 3D printing with traditional manufacturing in the economic, manufacturing, and marketing perspectives. This study also analyzed issues of 3D printing for the purpose of building business ecosystem. Finally agenda for the further research were suggested.

• Journal of Radiation Industry
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• v.4 no.4
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• pp.319-323
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• 2010

Recently, Korean traditional raw rice wines (RRW) have received attention because they are a nutritious food with health properties. But the rapid deterioration of fermented RRW is one of the serious problems for brewing and marketing in the world beyond Korea. The goal of this study was to develop a way to enhance the quality and to lengthen the period of circulation of the RRW. A lactic acid bacterium was isolated from RRW. It was identified as Lactobacillus fermentum (98%) based on its biochemical properties, and 16S rRNA sequence. Treatments of RRW with gamma radiation and green tea extracts reduced the bacterial population except for yeasts and Lactobacillus in the RRW. This result suggested that the natural plant extracts and catechin products can be used as an effective natural storage agent.