• Agribusiness and Information Management
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• 제5권1호
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• pp.11-19
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• 2013

Price skimming practices, false claim on products, false information/communication, marketing overseas, and deception on products in marketing have received significant attention by the researchers of ethics in marketing studies. This research considers these phenomena as marketing instruments that grossly violate the practice of ethics in this domain. The two most crucial parts in marketing that have received greater attention are product safety and advertising. The paper also examines Ethical Marketing as the ability to make marketing decisions that are morally right and acceptable to all. In order words, ethics in marketing explains how moral standards can be applied in marketing decisions. It seeks to answer the research question by looking at some fundamental business ethics theories, namely, Virtue ethics, Utilitarian, and Deontological approaches to business ethics. Nevertheless, ethics in business is very controversial as many hold different view about what makes up the standard morals that corporations should take and so it is necessary for any organization to formulate its ethical codes to follow.

• 동양고전연구
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• 제43호
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• pp.33-64
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• 2011

2003년 텔레비전 사극(史劇)으로 방영된 드라마 <대장금(大長今)>은 원래 조선조 "중종실록(中宗實錄)"에 등장하는 궁중 여의(女醫)에 관한 단편적 역사기록을 토대로 만들어낸 이야기이다. 허구와 역사적 사실을 결합해 만들어낸 사극 <대장금>은 엄청난 인기를 끌면서 방송 드라마로만 끝나지 않고, 소설과 뮤지컬, 그리고 어린이용 애니메이션으로 재탄생하였다. 또한 드라마 촬영 장소는 테마파크로 만들어져 관광객을 유치하였고, '대장금'이란 이름은 각종 상품명으로 쓰이며 엄청난 부가가치를 창출해내었다. 무엇보다 이 드라마는 해외에도 수출되어 한류(韓流) 드라마의 대표작이 되었다. 이렇듯 <대장금>은 과거의 고전 자료가 다양한 현대적 문화콘텐츠로 활용되어 성공할 수 있음을 증명한 대표적인 작품이라 할 수 있다. <대장금>의 성공 원인을 분석해보면 현대적인 새로운 여성인물을 창조해내었고, 웰빙을 추구하는 시대 흐름에 맞는 소재의 선택, 기존 사극과는 스토리 전개로 드라마 시나리오가 매우 탄탄했다는 점을 들 수 있다. 또한 드라마 방영 전부터 '원소스멀티뉴즈(one source multi use)'의 방식을 활용하여 다양한 문화콘텐츠들을 제작해낼 준비를 함께 했다는 점이 주목된다. 이러한 대장금의 성공은 우리 고전 연구자에게 '고전의 현대적 수용'이라는 측면에서 시사하는 바 크다.

• International Journal of Costume and Fashion
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• 제13권1호
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• pp.49-59
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• 2013

This research study investigates the cultural significance and meaning of Thai Mudmee, their historical content, and the variety of the Thai Mudmee techniques, including patterns, symbol and colours. The aim has been to develop the traditional pattern and designs of the Thai Mudmee and produce contemporary textile pieces more appropriate for modern lifestyle tastes both in Thailand and Internationally. By reviving the Thai weaving tradition it is also hoped to encourage and maintain the continuous survival of tradition Mudmee, providing new sales opportunities and markets both in Thailand and abroad. Studying various attempts to redevelop traditional crafts in different countries brought to me the idea of how to develop folk crafts, the problems that occur in this area have encouraged me to express how folk crafts could be benefit from the design process. In this thesis I also express my recommendations for other researchers and the Thai government, as well as other people who interested in Mudmee design. The thesis concludes with the possibilities of how to improve the design of the Mudmee fabric and further areas of research.

• 셀메드
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• 제4권2호
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• pp.13.1-13.6
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• 2014

The written case that reflects the course of treatment for a person is central to the East Asian medical tradition. This paper examines the approaches and particularities of producing the actual written account of the clinical encounter, or a particular aspect of a case, that may be required by acupuncture practitioners and researchers. It will discuss the influences that can be brought to bear on the construction and production of these accounts. In addition, it will outline and highlight historical approaches to the case record documentation process as well as debate the value and purpose of these. This paper aims both to assist the production of helpful and authoritative case records for practitioners and researchers, and to highlight the usefulness of such case records. Moreover, it will discuss not only why the case needs to be written and for whom, but also which agencies support and control what is written. How can contemporary requirements and traditional views both be incorporated accurately, with context and with meaning? The essence of this paper is that practitioner/patient interactions need to be documented, and it will explore how this can best be supported.

• 한국수학사학회지
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• 제33권3호
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• pp.135-154
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• 2020

This paper tries to show the formation of 'Kyungpook School' that is a nickname given to mathematicians of Kyungpook National University (KNU). In the early period, the role of professor Park Jung-gi was the most important drive to set the research tradition. He made Korea's first english journal in mathematics, Kyungpook Mathematical Journal KMJ which became a cornerstone for students to join the international academic community. Professor Ki U-hang published the most amount of papers in Korea in 1970s and became a role model for young scholars. In this background, KNU's Topology and Geometry Research Center at KNU was chosen as the only Science Research Center in mathematics in 1989, and KNU's mathematicians could get a long-period support for capable mathematics researchers' community.

• 대한간호학회지
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• 제23권3호
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• pp.453-466
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• 1993

Quantitative methodology has been the predominent methodology utilized in research in nursing. However since the 1970s qualitative methodology has also emerged as a useful methodology and has been utilized by many researchers. But in the use of this methodology, the philosophical, epistemelogical, and theoretical backgrounds have been neglected by many researchers. This paper reports a review of the literature on methodologies, quanitative and qualitative, used in nursing, and makes suggestions for future research directions. It explains why qualitative methodology has emerged as as effective methodology in nursing and discusses how the qualitative methodology differs from the quanitative one. A comparison of the two is made based on perspectives of humane being and human behavior as well as the development of nursing science. This paper also presents several views on change in nursing science, since viewpoint not only influences the determination of the current stage of nursing science but also the shaping of the future directions of nursing science and research. Scientific revolution by Kuhn, the evolutionary perspective by Toulmin, the transition of research tradition by Laudan. and convolutionary processes are presented. However, this paper indicates that it is too early to adopt these points of view, because the history of nursing science is too short. It suggests that nursing needs pluralism in philosophy, paradigms and theory, as well as in methodology. Although we experience paradoxes in adopting different perspectives in nursing, it is wise for us to continue to include a variety of viewpoints including those to which we are not accustomed, such as qualitative methodology, since we are not yet able to decide what is best for the development of nursing science.

• 대한가정학회지
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• 제37권7호
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• pp.127-141
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• 1999

The purpose of this study is to classify the elderly over the age of 60 according to their lifestyles and analyze the health and economic status of them that are classified. Data were obtained from 463 elderly living in urban areas. Factor analysis was used for examining dimensions of lifestyles and cluster analysis for classifying the elderly by lifestyles. This study found six different types of lifestyles, Le., the actively self-developing type, the individualist seeing the negative aspects of the world, the sensuous joy oriented type, the obedient to the tradition type, the conservative with discontented attitude toward the world, and the introspective self-fulfilling type. There were significant differences in living status as well as socio-economic characteristics of the elderly among six types of lifestyles. From the results of this study, it is found that the elderly have various lifestyles and, therefore, the understanding the lifestyles of the elderly will enable researchers to capture the problems the elderly face and provide more insight into their living status.

• 보존과학연구
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• 통권31호
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• pp.103-120
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• 2010

Most of the important stone cultural heritage (National treasures and Treasures) in Korea are mainly located outdoor and considerably affected by the changes of the temperature, humidity and rainfalls. 541 of the stone cultural heritage are preserved as National treasure and Treasure. The pagodas occupy 187 remains and next 127 Buddha statues, 68 monuments, 60 stupas, and the others 74 stone cultural heritages. The shelter has been installed for one pagoda, 60 Buddha statues, 36 monuments and two stupas. The shelters are categorized in three shapes as traditional shape, modern shape, and others (tradition+modern). Approximately 100 of shelters that have constructed in traditional ways, and about nine of shelters have modern ways, and the only one has the combination shape of tradition and modern, which has been constructed since mid 1900s and repaired from the 1980s~2000s. Many researchers are studying for improvement of manners such as repairing, remodeling or removing of the shelter because problems have occured on shelters. Architectural form of traditional style of Korean timber building is respected, but it has problems on importing natural sunlight to the inside as well as ventilation and spacial problems. However, it needs to supplement policies to improve the positive roles of shelters such as prevention of artificial damage, blocking acid rain, and so on. For instance, the rock-carved Buddha Triad in Seosan, it had problems with viewing, contamination, and dew condensation on the surface. These problems decreased after dismantling the shelter, the space was made for improvement of viewing and dew condensation, and moisture problems were in better conditions. The velocity wind is an important factor in drying conditions on the surface of the rock, therefore the condition has improved after dismantling the shelter.

• 복식문화연구
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• 제18권4호
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• pp.741-754
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• 2010

The current study aims to link Korean tradition to modern culture; to re-produce patterns of lotus depicted in Minwha, The study also aims to discover the beauty of Korean tradition and to modernize it. The current study is based upon document searches(including research papers) and the Internet searches. Through these searches, it investigates the concept of Minhwa, the origin of lotus depiction and its symbolic meanings, the traits of such pattern. Based upon this investigation, the study attempts to modernize the patterns of lotus and apply the modernized patterns to designing shirts. The process which employs the lotus patterns illustrated in Minhwa to shirt design includes four sub-processes: selecting, allocating, coloring, and selecting production techniques. The sub- process of selecting patterns is two folded: the first stage covers carbon-copying the distinctive features of lotus, lotus leaf, lotus bud, lotus pip, and lotus stem; the second stage is making these features suitable to shirt sizes. For the process of coloring those shirts, Piccaso's work(Pablo Picasso, 1881~1973) has been selected and the colors in his work have been adopted to dye the rest of the shirts as well as the lotus features. The process of selecting production techniques includes ornament tail in order to modernize the patterns allocated in the shirts. Once these processes are completed, the shirts are made on a scale of real-life size. These processes of creating shirt design by modernizing traditional patterns will hopefully contribute to researchers expanding the domain of shirt design.

• 대한한의학원전학회지
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• 제25권2호
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• pp.43-74
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• 2012

Objective : Due to the tendency of researchers to avoid anatomical approach to East Asian medical classics, their ideas on seminal pathways have not been clearly reconstructed yet. So we tried to concretely reconstruct the pathway of semen described in ancient East Asian classics. Methods : Besides analysing the literal description about seminal pathways, we gathered and classified the ancient Viscera Drawings drawn in East Asian countries - especially the drawings in lateral view, and morphologically analysed them with some literal material. Results : We found that there were 3 major streams in the ancient Asian ideas on the seminal pathways. The first one was the modality originated from Hwangjenaegyeong(黃帝內經), which suggested the semen flew out of the kidney. The second one was the modality arose under the influence of Taoist thinking, which suggested the semen was originated from the brain and spinal cord. The last one was revision of the first modality by Janggaebin(張介賓), which asserted semen was originated from the kidney, but was ejaculated via Myeongmun(命門). Conclusion : On the seminal pathways, there had been 2 types of ideas focussing on kidney and one idea focussing on brain and spinal cord in East Asian tradition.