• Journal of Environmental Impact Assessment
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• v.19 no.6
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• pp.633-645
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• 2010

As the globalization increased, cultural heritage has been widely used as tourist destination. Traditional temples which have valuable cultural resources are important cultural heritages. It was found that most traditional temples which were used as famous tourist destinations lost their intrinsic religious values because of the intensive tourist uses. Sustainable tourism was introduced as an alternative tourism to the conventional one which could cause the destruction of the intrinsic values. Sustainable tourism represents and encompasses a set of principles balancing between visitor satisfaction, economic revitalization of the area, and the conservation of the heritage resources. The purpose of this study was to evaluate the possibility for the sustainable tourism of cultural heritage (traditional temple) by investigating visitors' satisfaction, revisit intention, and awareness on conservation. In order to perform this purpose, Sin-heung-sa was selected as a study site and 339 visitors participated in the questionnaire survey. The study results are summarized into three important findings. First, it was found that the possibility for the sustainable tourism of Sin-heung-sa was high. Vistors' awareness on conservation is high, but visiting satisfaction was medium-high. Specifically, the awareness for heritage transmission was the highest and the awareness for other conservational dimensions such as need for education, conservation for surrounding area, and respect for environmental capacity were also high. Second, visitors' overall and separate satisfactions were not high. Therefore, it was recommended that management strategies are needed to increase the visitor satisfaction because both conservation and visitor satisfaction are essential elements of successful sustainable tourism. The results revealed that visitors' satisfaction could be enhanced by improving safety of the area, providing diverse travel activities and information, and creating unique atmosphere. Third, the revisit intention was evaluated higher than the overall satisfaction, which showed that the attractiveness and competitiveness of Sin-heung-sa was relatively high. Important determinant attributes for revisit intention were analyzed to be good nature(landscape, valley, the fauna and flora) and network with surrounding tourist destinations.

• Journal of Korean Society of Rural Planning
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• v.10 no.4 s.25
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• pp.39-44
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• 2004

This study aims to suggest new development strategy for rural villages considering their tourism income. In order to select the several study villages, the present study surveyed roughly the outline for resource characteristics about green-tourism of 83 rural tourist villages introduced on the internet. On the five rural villages, which are Moondang-ri, Yangsoo-ri, Molwoon-ri(Tomato-village), Yongsan-ri(Yongbayi-gol), and Kaya-ri(Ogam-village) located on Chungnam, Kyunggi, Kangwon, Chungbuk, and Kyunggi province, this study surveyed detailed data on the tourism income. The results show that the food sales business in the village makes about 50% of the total village income per year from the tourist, and followed by agricultural products sale, stay in farmhouses, and experience activity in the villages. The average total income of the five villages was estimated 93 million won per year and the average income per household was 1.5 million won in the study villages. The study suggests new strategy with the three kinds of important components for the rural village development considering the analysis results such as the bringing up of human resources for the village management and developing experience program for tourist, the characterization of agricultural products in the village, and the remodeling of village amenity environment for tourists.

• Fashion & Textile Research Journal
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• v.8 no.6
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• pp.665-671
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• 2006

This study is to develop tourist souvenir which designed image of butterfly, the symbol of Hampyeong Butterfly Festival, using natural dyeing product, the specialty of Namdo region. Results of market survey of tourist souvenirs for Hampyeong Butterfly festival showed that souvenirs of butterfly design sold in market which were not discriminated from that of general products and locality or characteristic of the region could not be exhibited. According to the results of market survey, design of souvenirs of Hampyeong Butterfly Festival is as follows; Butterfly pattern of hinge and Dangcho pattern are developed to graphic motive of modern sense with traditional beauty to make design which can be consumed by modern consumers in their actual life and then proper pattern is planned by combining, repeating and disassembling them. Such a pattern is applied to souvenirs like T-shirts, necktie and scarf to make tourists feel identity and unification of the festival visually. In addition, design of souvenirs was made to be coordinated with casuals. Therefore, visual factor could be extracted from Korean cultural heritages suitable to concept of local festivals and it is considered that ways of commercialization and development of traditional pattern suitable to consumers' demands can be suggested.

• Journal of the Speleological Society of Korea
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• no.85
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• pp.25-27
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• 2008

Ondal Cave is important and significant in terms of cultural value and tourism. In addition, there are abundant historical and cultural resources nearby. If the geographical strength is taken advantage of, the cave would evolve into a great tourist destination and natural education spot. This paper has investigated humanistic environment of Ondal Cave in considerations for the surrounding tourism resources. There are abundant tourism resources around Ondal Cave. However, they are rarely connected with each other. In fact, they are very partially interrelated around Guinsa(temple) only. Furthermore, the number of tourists has gradually decreased. Therefore, it‘s required to further develop tourism programs and surrounding tourism resources.

• Proceedings of the Korea Contents Association Conference
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• 2005.11a
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• pp.75-80
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• 2005

The purpose of this research is to verify what factors change a cultural heritage into a tourist product. And how to create tourist products through Korean world cultural heritage items in a way it contributes to the Korean tourism industry. To develope this theory of tourism product resources development we should organize a competitive strategy with concerted efforts to develop and maintain the cultural image of the historical site and devote great efforts for the preservation, development and creation of its own unique historical tradition and culture.

• International Journal of Contents
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• v.5 no.3
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• pp.24-32
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• 2009

Personal value and lifestyle have been regarded as the common factors in many studies of the destination selection. And the evaluations by visitors or tourists of certain destinations have been conducted in many respects. Based on those influential factors and measures from the review of the previous researches, this article considers the impact of residents' evaluation of the tourism resources in their own resident area on selecting destinations of their future overseas trips as well as their personal value and lifestyle. This article is aimed to reveal whether the impact exists, and if so, to what extent this impact can expand. According to the result, perception of tourism resources in residential area has impact on preferred destination, although its impact was relatively less than those of personal value and lifestyle. The more highly perceived the tourism resources are found, the more preferred tourist destination with abundant tourism attractions are. And the lowly perceived the cost of living in residential area is found, the more preferred the consumption-oriented tourist destinations are. It would be helpful for the product developers like travel agents or product marketers to know and predict the tendency of people s present evaluation of their areas and the future destination selection tendency for their trips.

• Journal of Korean Society for Geospatial Information Science
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• v.17 no.4
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• pp.45-51
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• 2009

Different countries around the world, using their traditional culture as a background, are promoting new changes and reformation in development and publicity method of cultural contents to promote national interests and to increase their competitiveness. Also, as the citizen's standard of living and quality of living goes up, various demands for the enjoyment of traditional culture goes up accordingly as well. As the cultural assets environment become more complicated and diverse, there is a need for systematic management and preservation plan. Keeping these viewpoints in mind, the geo-spatial information provision service using the web provides various forms of services such as satellite imagery, terrain, and 3D viewing, enabling the user to gain concrete spatial information on specific areas. The geo-spatial information using 3D modeling is done only in limited spaces because of construction expenses or difficulties in management and maintenance. In this thesis, I would like to propose Effective method for the GoogleEarth Uploading through simplification of 3D object for the publicity of traditional buildings and Cultural Resources and Tourist Attractions.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.5
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• pp.217-224
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• 2020

This study investigates the impact levels of determinants on the Balanced Scorecard application in evaluating the performance of tourism firms in Hanoi. The tourism industry not only promotes economic development, but also contributes to expanding cultural exchanges and improving people's knowledge. However, Vietnam's tourism industry is under fierce competitive pressure, with the participation of foreign enterprises, with large amount of capital, high professionalism and wide network. The rivalry is happening aggressively on many aspects such as products and human resources. Therefore, tourism firms are in urgent needs of having effective methods to evaluate its performance in order to improve business and development efficiency. This study uses data of tourism firms in Hanoi during 2018-2019. The data used for analysis and regression consists of 135 observations. We use Cronbach's Alpha, EFA and regression model to learn the effect of different variables on the Balanced scorecard application in evaluating the performance. The results show that two determinants, including internal factors of tourism firms (IF) and external factors of tourism firms (EF) had positive relationships with the Balanced scorecard application in evaluating the performance. Based on the findings, recommendations are given for improving the Balanced scorecard application in evaluating the performance of tourism firms in Hanoi.

• Journal of Korean Society of Transportation
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• v.25 no.4
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• pp.57-66
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• 2007

According to the rapid economic growth and the escalation of recreational tourism activities due to the change of job and working patterns, currently various traffic problems often occur in tourist areas. As tourist traffic, contrary to general traffic, is not regional but rather from outside the area of interest, it is hard to grasp the traffic situation surrounding the tourist area. Furthermore, since the traffic is concentrated during a limited tourist season, it is difficult to examine and solve the problem. In this study, in order to test the feasibility of introducing a traffic transfer system to reduce congestion in tourist areas, the authors considered the differences in traffic congestion between typical and tourist seasons and designed a willingness to pay model. The willingness to pay amount for a shuttle bus fare is assumed as 1,430 Won and 1,650 Won is assumed for a transfer parking charge. These amounts were slightly above the current bus fare in the study area, but many people thought that the introduction of a traffic transfer system would help to relieve the traffic congestion approaching the tourist area and to develop tourism resources. As the willingness to pay appeared high from the persons used in this study, it was indirectly confirmed that the introduction of a traffic transfer system would be a step in the right direction.

• Journal of The Korean Society of Agricultural Engineers
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• v.49 no.6
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• pp.77-84
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• 2007

This study aims to analyze temporal variation of rural tourist potential in village level. In order to analyze the temporal variation, this study applied a green-tourism potential evaluation model(GPEM) to a study area, Namilmyun with 18 villages, which located on county of Kumsan, province of Chungnam. GPEM consists of two factors about human resources, which is quantified by resident population of the village who will be participated in village management for green-tourism, and amenity resources, which is calculated by an evaluation table with 31 criteria and their weighting values. Data surveying for the study area was performed at August 2003 and 2006, respectively, in order to quantity the 31 evaluation criteria of GPEM. From the analysis results, the amenity resources with three sub-classes of industrial, natural, and social resources showed that the evaluation values of 2006 were increased in more than those of 2003, displaying the increase rate of ranging from 108% to 112% in the three sub-classes, except of one village in social resources and three village in natural resources with reduction. In human resources, the evaluation values of 2006 were highly increased more than those of 2003, showing the rate of 556% in the gradient of linear regression line. In green tourism potential in each village, the evaluation results for two time series showed that the potential is increased by time, which the increase rate of the potential is 114%. Ultimately, the results of this study enable us to realize that the green-tourism potential in each village over time is increased, for example, due to developing new facilities in the village by investment of government and participating in rural tourism by resident people over time. From the analysis and results, the methodology of this study can be applied to analyze the temporal variation of the potential for villages having investment from government.