• Journal of Digital Convergence
• /
• v.19 no.7
• /
• pp.71-77
• /
• 2021

This study aimed to suggest ways to utilize local governments' SNS by recognizing whether advertising affinity affects advertising effectiveness and significant differences between photo types (personality or absence) and generation. The survey was conducted from 1 April to 16 April 2021, and a total of 235 copies were used for empirical analysis. According to the analysis, advertising likeability affects advertising effects, and photos involving tourists have a greater impact on advertising effects in their 20s. This will require local governments to make various efforts to identify the generations that access SNS the most, and to encourage them to post photos suitable for that generation, along with ensuring that tourists' photos are posted at tourist attractions.

• Journal of the Korean Geographical Society
• /
• v.50 no.2
• /
• pp.217-237
• /
• 2015

Seokchon Lake, and the area surrounding it, have become symbolic with an environment of 'peace', 'delight', 'happiness', and 'healing' due to the large floating yellow rubber duck which sits within the lake. There exists, however, a hidden intention of a large corporation who wishes to make benefit of this installation and its healing properties. Nevertheless, the lake has become a hot destination for people to come and see the rubber duck and take romantic photos with it. The photographs taken and shared further expand the popularity and romantic environment of the duck and lake. This process is a perfectly hermeneutic circle. Self or group mediation through photographic performances with the rubber duck has allowed the lake to take on new meaning to visitors. For families taking photos together it has become a place of family bonding and love while for couples of any age it has been transformed into a place to express their love through pictures together with the duck. Even for selfie generation it has become a destination and muse. Tourists are not merely written upon, but are also enacting and inscribing places with their own stories. Therefore, photographic performances produce rather than consume and reflect geography of Seokchon lake.

• Journal of Advanced Navigation Technology
• /
• v.18 no.5
• /
• pp.409-414
• /
• 2014

Since the five-day workweek has implemented and the spare time increased, the tourist industry has been showing the growth with quality. The tourist industry takes center stage as the twenty-first century higher value-added business on the strength of electronic communication development. Especially as being surrounded by water on three sides and national income has incremented, people have the interest in marine leisure industry. The Ministry of Maritime Affairs and Fisheries carries out a plan to promote marine tourism promotion plan through the significant policy support. Also, they makes an effort to lure the tourist through blending cultures. Therefore, through the 360 degree camera, the activity that mobilizes the policy fund can be monitored rightly and the application strategy that is useful to promote a higher value-added tourist industry can be suggested.

• The Journal of the Korea Contents Association
• /
• v.10 no.7
• /
• pp.317-325
• /
• 2010

This study aims to deduct the extensive improvement types of leisure activities of private security agents using PPA technique and to examine the influence of leisure constraint on the index of participation. Through this process, this study consequently will draw the priority list of investment on the policy for improving the welfare status of private security agents. In this study, judgement sampling was applied to 6 security agencies located in Seoul, 2010, and 267 cases were used in the final analysis. Collected data went through factor analysis, reliability analysis, paired t test, PPA analysis, and regression analysis by using SPSSWIN 17.0. The conclusions were drawn as follows. In regard to the reliability, Cronbach's $\alpha$ was over .768. First, there was a difference between the preference rate and the participation rate which are the participation index of the private security agents' leisure activities. concentrate here in leisure types turned out to be fitness activities, walking/jogging, tourism, a day-long travel, and keep up the cood work in leisure types are movies, domestic tourist attractions, dating, eating out, personal relationship, watching sports, reading, karaoke, TV video watching, drinking etc. low priority in leisure types are water sports, hiking, biking, soccer, photography, ball games, sky sports, playing go/janggi, inline skates, and cooking. Second, the leisure constraint affects the participation index of leisure activities. As the personal constraint, and surrounding conscious constraint which are the subordinate factors of the leisure constraint get bigger, the participation index of favored leisure activities become lower. In contrast, when the difficulties such as structural constraint, time and economical constraint are overcome, participation index of leisure activities go on the rise.