• Archives of design research
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• v.16 no.2
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• pp.87-98
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• 2003

It was developed exporting jewelry products so that export those goods by industrial-educational corporation. I concluded an agreement with Hyun-dai co. Ltd, known as a specialist of the cultural goods producing company. By differentiation of the designs for expressing cultural images of korea, we tried to make competitive goods so that it can give value-added profits to the company. And we tried to settle specialization, securing specialty, outsourcing and utilize the spearheaded instrument Jewel CAD, R/P System. Also we tried to contribute to achieve the aims that cost down, task cooperating, systematization by reporting those things to the jewelry business world.

• Journal of Navigation and Port Research
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• v.28 no.9
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• pp.821-825
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• 2004

The purpose of this study is the assessment of changes in the leisure patterns of users of the Eulsook-do before and after the estuary dike construction. The following survey research method was conducted to implement the study, sampling by age was carried out selectively and randomly alike. A total of 319 persons were chosen for final analysis, excluding questionnaires answered found to be inappropriate. To measure the image of the lower Nakdong River around the Eulsook-do, with advice sought from experts, researchers, through several pilot tests, developed a 24-item semantic differential scale(SDS) that has two bi-polar adjectives at each end Study of the pre- and post- construction images of the Eulsook-do located on the coast of Busan suggests the dike construction has brought about negative changes in the Eulsook-do's overall image. There can be two alternatives for improving the negative image: restoration and development.

• Journal of the Korean Society of Food Culture
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• v.29 no.5
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• pp.406-414
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• 2014

The purpose of this study was to determine the relationships among brand awareness, switching intentions, purchasing behavior, and revisiting intentions. Brand awareness consisted of three factors: brand image, physical environment, and affiliation of coffee brand. Good brand image was associated with reduced switching intentions, whereas negative images were associated with higher switching intentions. Consumer purchasing behavior was most affected by interior decoration, including furniture, decorations, etc. Switching intentions had a negative relationship with revisiting intentions. Finally, purchasing behavior and revisiting intentions showed a positive correlation. As limitations, the only participants were university students, who are not representative of all consumers at coffee shops. Moreover, this study did not divide coffee shops into franchises and individually owned.

• Journal of Global Scholars of Marketing Science
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• v.18 no.4
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• pp.33-59
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• 2008

This paper aims to analyse the preference for German farm tourism among the German population. For this reason, we conducted an empirical study in Germany during summer 2007 and we applieda structural equation model based on partial leasts quares(PLS) to analyse the data. In the following chapters we will introduce the literature review and our conceptual frame work. We will then outline the procedures we adopted and the results of the empirical analysis. In the final part so me conclusions will be presented and a discussion will follow in order to draw the future directions of our research. According to our hypotheses, the possibility that agri-tourism enters in the evoked set of an individual is higher: H1: The higher the information degree about it. H2: The lower the influence of the social stimuli. H3: The higher the physical exposure to it (experience). H4: The higher the wellness image of agri-tourism. H5: The higher the traditional image of agri-tourism. H6: The higher the exciting image of agri-tourism. H7: The higher the perceived value for money. Our further hypotheses affirm that the possibility that agri-tourism enters in the evoked set of an individual is higher: H8: The lower the perceived risk. H9: The higher the motive to enjoy a holiday in the nature. H10: The higher the motive to enjoy a sport holiday. H11: The lower the motive to have an organized holiday. H12: The lower the motive to have a holiday abroad. H13: The lower the motive of action and night life. H14: The higher the motive to spend a holiday with the family. H15: The lower the motive to spend a city holiday. Finally, our model has some socio-demographics data. As we mentioned before, German agri-tourism has traditionally been the travel destination of large-size families, with low-to-middle income. For that reason, our final hypothesises are the following: the possibility that agri-tourism enters in the evoked-set of an individual is higher: H16: The higher the number of family members. H17: The lower the family income. Since in this study we use a path model with a PLS approach, we are able to state some interrelations among the exogenous latent variables: H18: The motive of sport holiday has a positive influence towards nature motives. H19: The physical exposition to agri-tourism has a positive influence toward information. H20: The motive of family holiday has a negative influence toward the motive of action and night life. H21: Social stimuli have a positive influence towards individuals risk perceptions. H22: Social stimuli have negative influence towards experience. Data for this study were gathered via administrated questionnaires during the summer 2007 within the frame of an academic "marketing research" course. The corresponding t-values are assessed using the bootstrapping method with 500 re-samples. In our model 61% of the degree of appreciation of German agri-tourism (evoked set) is explained by five independent variables: value for money ($0.335^{{\ast}{\ast}{\ast}}$) (H7) experience ($0.267^{{\ast}{\ast}}$) (H3), exciting image ($0.204^{\ast}$) (H6) organisation ($-0.162^{\ast}$) (H11) and holiday abroad ($-0.156^{\ast}$) (H12). The variance explained ($R^2$) for the other endogenous variables are the following: nature 24.3%, information 14.1%, action holiday 13.8%, risk perception 5.8% and experience 2.4%. An overview can be inferred from table 5. The results also allow us to test each of the proposed hypotheses. With exception of organization and abroad, none of the others travel style factors (H9 to H15) seem to have any significant impact towards evoked set which leads to the rejection of the respective hypotheses. As expected, social stimuli have a significant influence on individuals' risk perception (H21 accepted), however neither the former nor the latter have a valuable impact on evoked set (rejection of H2 and H8). Besides, since the influence of social stimuli towards experience is not significant, also H22 has to be rejected. Experience influences information (H19 accepted) but the latter does not affect significantly the evoked set (H1 rejected). Both H4 as well as H5, referring respectively to the perceived images of German agri-tourism as a wellness destination and the traditional image of the German farm tourism have to be rejected. Finally, none of the demographic data included in the model explains significantly the variance of the factor evoked set. Therefore neither H16 nor H17 has been accepted. As far as the interrelation between sport and nature (H18) and family and action (H20) are concerned, the stated relationship among these variables has been statistically confirmed. Our path model based on partial least squares shows the factors influencing the preference for farm tourism in Germany. Among others value for money and experience are the most significant ones. Practical implications are discussed.

• Korea Science and Art Forum
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• v.19
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• pp.735-745
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• 2015

This study is about the marketing mix of convention destination, aims to examine convention destination image and loyalty. In order to study the marketing mix more scientifically, this paper select those indexes which can promote the destination image but also can guide the access loyalty of exhibition participants. In addition, in order to understand the influence of marketing mix of convention destination which includes products, place, price, promotion, people, on destination image and loyalty, this research analyses the beneficial effect among variables. Based on previous research, the marketing mix of convention destination export products, place, price, promotion, people, convention image exports Cognitive images and Emotional images. The results show that, assuming that the beneficial effect of convention marketing mix on cognitive images was established partly, the beneficial effect of convention marketing mix on emotional images was established partly, the beneficial effect of marketing mix of convention destination on loyalty was established partly, the beneficial effect of cognitive images of convention destination on loyalty was established, he beneficial effect of emotional images of convention destination on loyalty was established. Based on the results of the study, a comprehensive strategic management on arketing mix of convention destination, played a profound impact on forming the image of the participants and enlivening the convention destination.

• Korean Business Review
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• v.23 no.1
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• pp.87-106
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• 2010

North Korea is hoping get more international aids and cooperations with facing serious difficulties in the domestic economies, but it is expected to be hard to induce foreign direct investments due to the lots of existing negative factors in the credibility, profitability, bad images, and so on. On the other hand, in South Korea, the demands of the places and facilities for the leisure & tourism have been skyrocketed with the fast economic growth during the last three decades, especially in marine tourism As the Korea peninsula is surrounded with sea in three sides, North and South Korea must utilize these area qualitatively and quantitatively for advance of entire cooperation. The cooperation through sea has some restraint factors. They may occur unexpected conflict and need enormous infrastructure investment for the further cooperation. In the other side, it has some advantages such as, it can avoid direct contact between both people for North government. Even though inter-Korean relationship is facing temporary cooling time recently, The marine tourism co-development of the South-North Korea is a potential and important factor for enhancement of the reconciliation and cooperation. Furthermore, it can achieve unification of two Koreas. This study reviews many factors and suggests marine policy Support devices for The marine tourism co-development between South-North Korea.

• Journal of Service Research and Studies
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• v.14 no.1
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• pp.91-107
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• 2024

This study attempted to empirically verify the possibility of K-content for Chinese people who have recently slowed down due to restriction of movement and political and diplomatic conflicts, although it is a very meaningful market for Korea's content industry and tourism industry. As a result of the study, each item of K-content experience, national image, tourism attitude, and visit intention was derived as one factor, and only the national image factor was derived as two factors: 'functional image' and 'cultural image'. As a result of examining the influence relationship between them established based on previous studies focusing on the derived factors, all five research hypotheses were adopted. K-content experience was found to have a significant influence on both factors of the national image. It was found that it had a greater influence on cultural image factors than functional image factors, cultural image factors were found to have a greater influence on tourism attitudes, K-content experiences had a significant effect on tourism attitudes, and tourism attitudes had a significant effect on visit intentions. Based on the results of this study, it was once again confirmed that the national image even comtually bees an important factor for linking to practical tourism behavior, and in this respect, "culture" is an important key factor that can lead to practical tourism and visits. Previous national images indicate that if the functional aspect of the country was more emphasized, it is now necessary to focus more on the importance of culture than on the functional aspect. As the K-content experience has a significant effect on tourism attitude, it can have a positive effect on the formation of a positive tourism attitude that can lead to actual tourism behavior, so various efforts will be needed to form an active tourism attitude using K-content in the future. As the content and target scope of K-content are expanded and diversified, specific strategies for each sub-market using cultural contents in various fields should be established and implemented.

• Journal of the Korean Society of Costume
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• v.50 no.4
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• pp.37-51
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• 2000

In this study, New Orientalism represened in modern fashion is defined a new idea that harmonized with factors of eclecticism, traditionalism, naturalism, and futurism and these characteristics are examined. First, as these features, it is the phenomenon of eclecticism presented beyond regions and sex. Second, it is the phenomenon of traditionalism newly expressed traditional images in a modern sense by using and changing of a oriental dress image of the of the past. Third, it is the phenomenon of naturalism revealed an unalloyed recurrent instinct about nature and a desire for yearning. Fourth, it is the phenomenon of futurism which is come out the factor of oriental images whithin a minimal and cyber environment. This paper might be the foundation for Korean Orientalism which could be not a just pastiche but a cultural commodity and s main fashion current with a cultural identity especially in the year of 2000, "New Arts Year", declared by Ministry of Culture and Tourism.

• Journal of the Korean Society of Industry Convergence
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• v.13 no.4
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• pp.227-233
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• 2010

This study analyzes the images of city residents on the landscape elements of the rural theme villages. The results of analysis bring the following conclusions. 1) Important factor of rural landscape with worth preserving is natural landscape such as dense forests, trees and creek. 2) Natural landscape such as forests and trees is evaluated high in image-assessment as well. However, it is evaluated low in the image of "Diversity", therefore, various species of trees need to be preserved. 3) In the future, people who spent their life only in the city would be the main stream of Green-tourism, and their structure of image-assessment needs to be reorganized.

• Journal of the Economic Geographical Society of Korea
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• v.13 no.3
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• pp.354-380
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• 2010

Cities are the most important type of tourist destination across the world, and yet urban areas have neglected in most academic studies of tourism. Urban destinations serve as gateways for tourist entry to the country, as centers of accommodation and a base for excursion to rural areas as well as destinations in their own right. Increasingly cities rely on image promotion to attract tourists to cities. A city's image is the sum of beliefs, ideas, and impressions that a people have of a city. Image has always been of great interest and concern to city marketers. The image improvement is very important especially in urban tourism development because tourism overwhelmingly depends on image. The cost and effectiveness of the image improvement strategy depends on the city's current image and real attributes. Some cities are blessed with positive images. They don't require changing the image so much as amplifying it and delivering it to more target groups. Many cities are stuck with a negative image. They need to remove it and make a positive out of a negative to correct it. Image reversals, however, are difficult to accomplish. Some cities are not well known because they are small, lack attractions, or don't advertise. They need to identify, develop, and disseminate a strong positive image for the city.