• 농촌지도와개발
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• 제27권2호
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• pp.65-74
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• 2020

The study aims to identify the factors affecting business performance of rural tourism operators. For this study, 1,004 questionnaires were collected by field survey of rural tourism operators. The linear multiple regression analysis were used to identify factors affecting performance of rural tourism business. The result indicate that the factors influencing the sales of rural tourism business were in order of owning sales facilities, perception of multi-functional value of agriculture and rural, group promotion, number of rooms, and gender. In the case of gender, it was found that females had a high probability of positively affecting sales. The factors influencing the satisfaction of the rural tourism business were in the order of management strategy, number of days of operation, perception of multi-functional value of agriculture and rural, and business career. In the case of management strategy, it was found that the differentiation strategy have a positively affecting the satisfaction of the rural tourism business. As for the business career, the shorter the career, the higher the probability of positively affecting the satisfaction of the rural tourism business. The results of this study would be useful for establishing strategies to improve the management performance of the rural tourism business.

• Journal of Information Technology Applications and Management
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• 제16권3호
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• pp.87-100
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• 2009

The purpose of this study is to investigate the evolution of regional tourism resources from the perspective of business ecosystem network. A regional tourism structure changes due to various factors such as natural resources, facilities, festivals and events, public resources, and etc. An exploratory analysis was conducted to examine the interaction between resource characteristics and alliance complexity in the regional tourism industry. In the process, the duality of technology provides an insight into the interaction among several players within an alliance network which include regional attractions and tourism industry. As a result. we identified four types of tourism alliance network: functional, organizational, resource-oriented, and artificially-allied. The managerial implications are also discussed.

• Journal of Smart Tourism
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• 제2권4호
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• pp.11-23
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• 2022

The use of robots in tourism and hospitality contexts have drawn increasing scholarly and practical regard. Although the number of recent robotics related studies continue to grow, a general knowledge map, which is important to point out promising directions for future studies, remains to be made. To understand the application of robotics in tourism and hospitality, this study conducts descriptive and bibliometric analysis to present a holistic knowledge map of this specific field where research trend, key contributors, highly cited references, and popular themes were identified. Collaboration networks among institutes and regions were additionally illustrated. Collaboration across fields, industries, and perspectives were encouraged following the findings and both theoretical and practical implications are accordingly provided.

• 한국관광식음료학회지:관광식음료경영연구
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• 제13권1호
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• pp.119-145
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• 2002

The objective of this study is to present an up-to-date and more comprehensive review of tourism as well as hotel and restaurant business forecasting literature. Major reports of business forecasting studies classified into three broad sections including the hotel sector, restaurant sector, and tourism sector chronologically. The focus and descriptions of findings of those studies are reviewed, compared, and critiqued comprehensively, while capturing major trends of forecasting studies.

• 한국항공운항학회지
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• 제17권4호
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• pp.76-84
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• 2009

This study analyzes the trends and features of Gangwon-do's aviaion and tourism industry using data published by the National Statistical Office. The categorization of tourism industry was based on the definition and category proposed by the OECD, WTO and Korea Culture Tourism Institution. Gangwon-do showed that the weight in wholesale, hotels, construction, restaurant and catering in the total number of tourism business, the number of workers, business sales and business operating profit exceed 85%. To improve the overall competitiveness of the tourism industry, it was suggested that Gangwon-do should work on the policy of expanding business in scale. This paper investigates also the role of aviation in the development of Gangwon-do's tourism industry.

• The Journal of Asian Finance, Economics and Business
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• 제8권5호
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• pp.253-263
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• 2021

This research aims to increase the tourism destination competitiveness for the city of Malang. This research uses the extended criteria of Resource-based View (RBV): VRIOLU (Valuable, Rare, Inimitable, Organization, Large Market, Unmet Need) to analyze tourism destination competitiveness for the city of Malang. A qualitative approach with a case study research design is adopted in this research. Data was collected using data triangulation, such as an in-depth interview with the informants, direct observation in the form of field notes, and picture documentation. The data was analyzed manually by the researchers using thematic analysis. In this research, VRIOLU, the extended criteria of RBV is proven that it can be used as a tool to analyze tourism destination competitiveness by giving the researchers a framework to get the answers from the informants to achieve the research aim. Suggestions to improve the tourism destination competitiveness for the city of Malang include: (1) Actively promoting the added value that can be given by the city of Malang to the visitors; (2) Forming a tourism board to manage the city of Malang as a tourism destination in a holistic manner; (3) Creating synergistic promotion between the stakeholders of tourism operator and governments.

• 한국전자거래학회지
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• 제22권3호
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• pp.43-55
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• 2017

세계의료관광 서비스의 시장 규모는 날로 커지고 있으며, 국내 의료관광 시장 또한 높은 성장세를 보이고 있다. 그러나 다양한 정보와 서비스가 정형화되어 있지 않고 정상적인 가격경쟁의 불가 등 의료 서비스 제공으로 인한 문제점이 대두되고 있는 실정이다. 이렇게 정형화 되지 않은 의료 서비스 제공으로 인한 문제점이 대두되고 있으며, 이를 개선하기 위해 본 논문에서는 의료 생태계 조사를 통하여 ICT 기반 한국형 의료관광 서비스 모델을 설계하였다. 우선적으로 국내외 의료 생태계 현황 분석을 진행하여 국내 시장에서의 의료관광 문제점을 파악하고 개선을 위한 주요한 방향성을 제시하여 전략을 수립하였다. 이를 반영하여 국내 실정에 맞으며 고객이 접근 가능하고 편리한 ICT 기반 의료관광 서비스 모델, 클라우드, O2O 서비스 기반 역경매 시스템, 빅데이터 기반 라이프사이클 관리 그리고 모바일 중심 헬퍼 서비스를 설계하였다. 본 논문에서 제안한 의료관광 서비스 모델은 고객에게 편리함을 제공하며 향후 한국 의료관광 문제점들을 해결하고 활성화에 기여하며 산업적으로도 파급력 있는 효과를 기대한다.

• 아태비즈니스연구
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• 제5권2호
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• pp.1-12
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• 2014

Tourism has been considered as the largest industry in the world, which is contributing towards employment generation, wealth creation and pursuing social benefits. Growing concern about the impact of human activities upon the environment, increased awareness of and concern for global environment have intensified the demand for sustainable tourism and their focus on balancing of: profit-driven motives, preserving and enhancing the social as well as ecological balance. Based on secondary materials and content analysis present study evaluated existing status of sustainable tourism development and explored important change strategies for future improvement of tourism sector in Bangladesh. The study recognized different views of change management and various strategies for obtaining sustainability in tourism industry. The present study identified the institutional networks, challenges in the way of applying systems approach to change management for sustainable tourism development and suggested important options for overcoming the impediments to operate through the proposed strategic framework in Bangladesh.

• The Journal of Asian Finance, Economics and Business
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• 제8권4호
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• pp.717-726
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• 2021

Tourism is one of the key economic drivers not only in Vietnam but also in the world. This study explores the awareness and perceptions of key stakeholders such as local residents, tourism businesses, and tourists on sustainable tourism development in the Mekong Delta in Vietnam. Both quantitative and qualitative research approaches have been used with the secondary and primary data to provide insights on the subject. The secondary data is from vast sources, including the governmental department of tourism, statistical departments, annual all-level governmental reports, businesses, and others. The primary data is from the survey by questionnaires with 230 enterprises, 720 local residents, and 670 tourists and from the semi-structured and in-depth interviews conducted with local residents, businesses, tourists, local authorities' officers, and especially with 5 experts who are also stakeholders of Mekong Delta tourism. The results will help the related authorities understand the awareness and perceptions of the key stakeholders and deliver valuable information and a concrete delineated roadmap toward sustainable tourism development of the research settings.

• Journal of Smart Tourism
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• 제1권4호
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• pp.19-30
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• 2021

Smart tourism and associated topics have been extensively discussed by scholars around the world. The goal of this study is to make available an all-inclusive database-based analysis of the longitude status of research on smart tourism. Three databases, Web of Science (WoS), Science Direct and China Knowledge Network (CNKI), were utilized to gather papers published from 2011 to 2020. The data results were analyzed and results were generated using CiteSpace. The results of Chinese and English papers were evaluated to form the conclusion of this study. The implication formed the prediction of future research trends and development suggestions.