• 제목/요약/키워드: tour type

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도심 비즈니스호텔 개발사업의 투자결정요인에 관한 연구 (An analysis on the Investment Determinants for Urban Business Hotel Development)

  • 하정훈;정문오;이상엽
    • 한국건설관리학회논문집
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    • 제16권4호
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    • pp.107-117
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    • 2015
  • 최근 한국을 찾는 관광객이 급격한 증가로 비즈니스호텔의 수요가 확대되며 부동산 투자대상으로서 관심이 증가하고 있으나,이러한 개발사업의 투자결정에 영향을 미치는 요인과 기준이 불분명한 실정이다. 이에 본 연구에서는 계층적분석기법과 퍼지기법을 활용하여 투자결정에 영향을 미치는 요인들을 투자자의 관점에서 조사하고자 한다. 따라서 투자자를 직접투자자와 간접투자자로 구분하여 차이점을 비교분석하고 이를 기준으로 실제 수행된 개발사례를 평가하여 시사점을 도출하였다. 분석결과, 투자결정기준별 중요도로 '보행/교통 접근성', '객실 점유율 및 실당 매출액', '외래 관광객 수와 관광업계 현황 등이 높게 나타났으며, 투자형태별로는 직접투자 경우가 금융구조 조건이나 투자리스크 항목들이 높게 나타나 자기자본을 투자하는 직접투자자는 외부자본으로 투자하는 간접투자기구 운용사 대비, 금융 및 투자조건 관련사항을 중시하며, 간접투자의 경우 입지 현황 및 사회입지적 환경과 관련한 항목들이 높게 형성되어 간접투자 특성상 투자자 모집을 위한 부동산의 환경과 가치에 더욱 중점을 두는 것으로 나타났다. 또한, 사례분석결과, 직접투자가 실제 투자에 따른 금융 보강이라는 측면에서 임차인의 신용도에 민감하며 자기자본을 투자해야 하는 특성상 간접투자보다 보수적으로 투자대상을 파악하는 것으로 나타났다.

페이스북 포스트의 여행지 사진유형과 사용자의 공적자기의식(public self-consciousness)에 따른 광고효과 (Advertising effects depending on picture types of the sights and Facebook user's public self-consciousness)

  • 박은아;우연후
    • 한국융합학회논문지
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    • 제10권7호
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    • pp.133-139
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    • 2019
  • 본 연구는 Facebook에 게시된 여행지 사진 중 어떤 유형의 사진이 더 여행지에 호감을 느끼도록 만들고 떠나고 싶은 의향을 불러일으키는지 알아보고자 하였다. 이 때 사용자의 개인차 특성인 공적 자기의식이 영향을 미칠 것으로 예상되어 여행지 사진유형(여행자 존재 여부)과 공적 자기의식 정도(고/저)에 따라 여행지 태도와 여행지 방문의도 및 추천의도에서 어떤 차이가 나타나는지 알아보았다. 연구결과, 여행자의 모습이 여행지 풍경 속에 존재하는 경우, 여행지에 대한 호감이 인물이 없는 경우보다 높게 나타났다. 또 여행자 모습이 존재하는 경우에 공적 자기의식이 높은 집단이 낮은 집단에 비해 더 높은 여행지에 대한 호감도, 방문의도 및 추천의도를 갖는 것으로 나타났다. 하지만, 공적 자기의식이 낮은 집단에서는 이와 같은 차이가 나타나지 않았다. 본 연구는 페이스북에 게시되는 여행지 사진에서 인물 존재 여부와 사용자의 공적 자기의식 수준이 여행지 광고효과에 미치는 영향을 실험적으로 검증했다는 데 학술적 의의가 있으며, 여행지 홍보에 있어서 사진제시 방식과 사용자의 심리적 특성을 함께 고려해야 함을 시사한다는 점에서 실무적 가치를 지닌다.

농촌여가 시장의 재방문 선택요인 분석 -부래미, 다랭이, 볏가리지역을 대상으로- (An Analysis on the Re-visitation Choice of Rural Leisure - Focused on Buraemi, Daraengi, Byucgari region -)

  • 윤희정;임승빈
    • 농촌계획
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    • 제14권2호
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    • pp.33-42
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    • 2008
  • Recently, rural leisure by urban dwellers has been recognized as a catalyst for regional development or restoration. The federal government implemented several regional planning policies attempting to address this phenomenon in the late nineties. However, most of these policies focused on supply-centered planning, which caused a diverse set of problems relating to the sustainability and economic validity of the planning. Instead, this study focuses on the re-visitation one of the demand variables, with the intention of analyzing the character of rural leisure demand and its re-visitation choice attributes. For these reasons, this study investigates the character of current rural leisure demand, and develops functional equations about urban people who visit rural areas, using logit model. The results of this study can be summarized as follow: Urban people are visiting rural areas from nearby cities or metropolitan areas that are within 3 hours driving distance, and over 80% of rural visitors are one-day visitors. Therefore, most of their visitation activities should be understood as rural leisure, including rural tourism. In addition, the likelihood of the rural tourist to make a return visit is influenced by their transportation means, product purchasing, staying period and travel time. The results of such rural leisure demand can provide information for regional planning strategies, such as selection of target market, type of market segments, improvement of recognition level, activity program price, facility and space planning, produce sale and connection with tour site.

정보통신기술이 전시컨벤션 효과만족에 미치는 영향 (Information communication technology impact on the exhibition convention effect and satisfaction)

  • 손권룡;전인오
    • 디지털융복합연구
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    • 제10권10호
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    • pp.61-73
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    • 2012
  • 본 연구는 정보통신기술이 전시컨벤션 효과만족에 미치는 영향을 분석하기 위하여 정보통신기술업체 312 업체를 대상으로 정보통신기술이 전시컨벤션 효과만족에 미치는 영향에 대하여 분석을 함으로써 정보통신기술인 컨벤션 e-Portal시스템, 전시컨벤션 상품, 컨벤션산업 경쟁력, 컨벤션 인프라 구축, 컨벤션 연계관광 프로그램 구성요소를 컨벤션 효과만족에 대하여 어떤 영향을 미치는 가에 대하여 실증적으로 분석하여 전시컨벤션산업에 정보통신기술이 컨벤션효과 만족에 미치는 영향을 분석하였다. 그 결과 정보통신기술인 상품기술, 관광프로그램기술 인프라구축기술, e-portal시스템, 산업경쟁력기술은 전시컨벤션 효과에 영향을 미치는 것을 알 수 있었다. 그러므로 이러한 요인들은 전시컨벤션효과인 기본자료확보와 환경적요인파악, 상품개발토대마련. 상품유형확정, 경제적파급효과와 만족도에 영향을 미치는 것을 알 수 있다. 따라서 전시컨벤션은 정보통신기술을 높이고 운영비를 절감하는 효과를 거둘 수 있다.

A Study on the Scope for Special Interest Tourism Based Services in India

  • Selvakumar, J. Joshua
    • 동아시아경상학회지
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    • 제2권4호
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    • pp.56-64
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    • 2014
  • Today, travelers are provided large amount information which includes Web sites and tourist magazines about introduction of tourist spot. Many approaches have been proposed to analyze the large amount of available information with the aim of discovering the most popular Points of Tourist Interest and routes. However, it is not easy for users to process the information in a short time. Therefore travelers prefer to receive pertinent information easier and have that information presented in a clear and concise manner. Whether you are looking for banks by company, foreign exchange services, free wireless hotspots, touristic attractions, campsites, supermarkets, restaurants, cinemas, The aim of POI Tourism Services is to enable tourists to find spots that only the locals know, giving the tourists opportunity to the tourists to explore new areas of the place like never before. This paper proposes find the scope for a personalized service for tourist "Special Interest Tourism" recommendation for tourists who travel within India & for the benefit of Foreign Nationals who visit the country. The major focus of the study is to understand the demand for such a service being integrated into the conventional tour package. The major findings made during the course of the show that the market for "Special Interest Tourism" based services stands at approximately 63%. Travel today is mainly for the people from the middle income group having a fixed budget while traveling and would like economic travel solutions that fit their budget. This accounts for a major part of the market for the service. Most tourist prefer to go on week end getaways or trips that last more than a week, this means that a specialized trip plan based on the travelers interests is feasible with these type of travelers. Maximum demand for "Special Interest Tourism" based services would be during the festive seasons.

FPS레벨에디터를 이용한 1인칭 공간시뮬레이션에 관한 연구 (A Study on the Tree-dimensional Space Simukation using First Person Shooter leverl Editor)

  • 김종현;전한종;김석태
    • 한국실내디자인학회논문집
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    • 제15권5호
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    • pp.306-313
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    • 2006
  • Digital simulation which was introduced to the architectural field due to the rapid growth of computer graphics, gave birth to a new type of contents called 'virtual reality', led by the interaction with the users and real time processing. The public attention is drawn to the virtual reality's potential as a next generational space simulation it, having the unique characteristics of 'simulation', 'interactivity', 'tole-presence', and 'immersion', is capable of taking a virtual tour of a space with a size equivalent to that of a real space, as well as proceeding with the design progress. Nonetheless, many problems impeding CPU's real time processing of an excessively loaded architectural model data have been pinpointed over the time. Yet such GPU based game engines as 'DirectX' and 'OpenGL', developed to deal with these impediments, have not been easily applied to the architectural simulation in the design process, due to the high license cost and the specific technical requirements for the system. The virtual reality has been developed and distributed centering around the gaming field, and game developers recently show a greater tendency to include level editors in the package for the expandability purpose. Thus, we plan to propose architecture simulation which utilizes level editors in this study. In addition, the compatibility of the game engine based level editors of Quake and Unreal which form the standards for the open source FPS games, based on VRML, the standard format for the virtual reality, was compared and analyzed. Taking the example of Villa Savoye of Le Corbusier, its application possibility as an architecture simulation was assessed, by measuring the extent to which the performance of such characteristic features of the virtual reality as interactivity, immersion, and tele-presence, was improved.

농촌마을축제의 농산물 직거래 장터 디자인에 대한 사용자 평가 - 유니버설디자인 관점에서 - (User Evaluation of the Farmers' Market Design in the Rural Village Festival - The Perspective of the Universal Design -)

  • 채혜성;서애은
    • 농촌계획
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    • 제22권4호
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    • pp.49-60
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    • 2016
  • This study is in order to promote agricultural products sold in the rural village festivals direct transaction marketplace and enabled by a comprehensive user evaluation of the rural village festivals direct transaction marketplaces in universal design perspective, provide a design plan for your care and comfort of a rural village festival Direct Deals Marketplace there is a purpose. Thus, redefining the principles of universal design suitable for direct transactions rural village festival marketplaces, and to do this by reclassifying the design elements of the farmstand-type in a framework was developed 30 questions to evaluate items for Universal Design Evaluation. And, the selection of three villages along the rural village festivals scale and conducted a survey of Universal Design Rating. As a result, the overall assessment was positive for B villages of rural village festival marketplaces direct transactions, there was a significant difference with the other village. In particular, there was a notable difference in the fairness, efficiency, promotional, safety and hygiene. And, there was a significant difference in design elements for directing atmosphere by selling space, product display, hygiene. This paper presents the design suggestions about a rural village festivals farmers' market aspects of universal design for improvement of the marketplace as following, 1) placement for differentiation the markerplace and around sites in the festival place, 2) to build the operating systems of sustainable management for arrangement and organization during the festival, 3) to install the device for maintaining agricultural products freshness 4) to separate the sale of local specialty products and general food products, and 5) to locate the suitable space considering the visitors tour route in the festival place for large-scale festival.

한류관여도와 국가 및 관광지 이미지 그리고 방문의도와의 영향관계 (Effect Relationship among Korean Wave Involvement, National and Tourist Destination Image and Visit Intention)

  • 이종주
    • 한국콘텐츠학회논문지
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    • 제16권10호
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    • pp.454-466
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    • 2016
  • 한국의 대중문화가 아시아를 시작으로 하여 세계로 퍼져나가는 현상을 한류라 한다. 한류는 우리나라의 대표적인 소프트 파워로 대한민국의 국가 이미지를 향상시키고 새로운 브랜드 가치를 창출하며 한류의 확산은 국가 경쟁력의 원동력으로 작용한다. 한류는 또한 대중매체를 통해 접한 특정장소를 방문하고자 하는 행동을 증가시키며 새로운 관광형태를 만들기도 한다. 한국대중문화의 관심의 정도에 따라 일반적으로 관광객의 한국에 대한 인식, 태도 및 행동양상이 매우 달라질 수 있는데 이를 한류관여도라 한다. 본 연구는 중요한 영향력을 가진 한류를 단순히 한류가 아닌 한류관여도의 측면에서, 첫째, 한류관여도가 국가 이미지와 관광지 이미지에 영향을 미치는지를 확인한다. 둘째, 국가 이미지가 관광지 이미지에 영향을 미치는지 여부를 확인해 본다. 셋째, 한류관여도가 한국방문의도에 영향을 미치는지를 확인한다. 양적분석을 활용한 가설검증 결과 한류관여도는 국가 이미지, 관광지 이미지 그리고 한국방문의도에 영향을 미침을 확인하였고, 국가 이미지는 관광지 이미지에 부분적으로 영향을 미침을 확인하였다.

조선 숙종조 탐라순력도를 통해 본 하급관원 복식 (Low-Level Officials' Costumes as Illustrated in Tamna-Sullyeokdo at the Era of King Sukjong of the Joseon Dynasty)

  • 이주영;장현주
    • 복식
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    • 제57권6호
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    • pp.172-183
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    • 2007
  • The purpose of this study is to examine the dress and its ornaments of low-level officials shown in Tamna-Sullyeokdo, the paintings of the inspection tour of Jeju Island. The low-level officials Include low-level soldiers-sungjungun, gichigun, foot soldiers, cavalries, gunroe, ilsu, artillerymen, najang, and sawon-, musicians, servants, and kisaengs in government employ. 1. Different types of low-level soldiers tended to wear different kinds of clothes that is worn under an outer garment and to wear different coats and trousers depending on an outer garment. That is, sungjunggun, gichigun, foot soldiers, and cavalries were jeonbok over a jeogori and baji. On the other hand, gunroe, ilsu, artillerymen, and najang were houi or jakui over a jeogori and baji. However, Sawon simply were Jeonbok or armer or they wore Cheolik in formal occasions. 2. Musicians wore a jeonlib, a type of hat, decorated with an ear of barley and a red houi over a Jungchimak, a man's outer coat with large sleeves. Musicians wore colorful red clothes in order to add to the amusement during military trainings or banquets. 3. Servants in government employ had their hair in plaits and wore a jeonbok over a Jungchimak or baji and jeogori. However, when they dance during banquets, they were cheolik and jeonlib decored with/without an ear of barley or red flowers. 4. Gisaengs in government employ wore a gache on their head and wonsam, a woman's full dress during big occasions. They, on the other hand, wore a jeogoli and chima for regular occasions.

농촌지역 소규모 소택형습지의 식생특성 (The Vegetation Characteristics of Small Palustrine Wetland in Rural Area)

  • 강방훈;손진관;이상화;김남춘
    • 한국환경복원기술학회지
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    • 제12권3호
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    • pp.33-48
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    • 2009
  • A palustrine wetland is a type of a wetland that prevails in Korea as well as an ecosystem that provides various ecological functions and has affluent biodiversity. This study was conducted to understand the characteristics of vegetation in a palustrine wetland by analyzing a life form and naturalized plants, in order to present the maintenance and utilization plan of a small wetland. A total of 249 taxa including 76 families, 188 generics, 209 species, 38 varieties and 2 forma were found at six investigated wetlands. As a result of the appearance ratio analysis, Therophytes (37.8%) with 94 taxa and Hemicryptophytes (31.3%) with 78 taxa were in order of life form, and Gramineae (14.1 %) with 35 taxa and Compositae (11.2 %) with 28 taxa were in order of family level. These were deemed representative vegetation in a palustrine wetland. Equosetum arvense, Phragmites communis, Commelina communis, Persicaria thunbergii, Arenaria serpyllifolia, Stellaria media, Erigeron annuus, Erigeron canadensis and Artemisia princeps var, orientalis were found continuously for a period of investigation in all sites. Equosetum arvense, Phragmites communis and Persicaria thunbergii were species with high appearance frequency. Especially, Persicaria thunbergii was construed high in a cover ratio in May as it develop first among Hydrophytes and form a canopy sooner than anything else. We found that a degree of naturalization and an urbanization index appear comparatively high in Yeongok-ri, Cheonan, Gangjang-ri, Asan and Yodang-ri, Hwasung, which is construed due to artificial interference, such as fanning, fishing, swimming and green-tour program. These results would be used to utilize in restoring a deserted and damaged wetland and to provide fundamental data in creating a wetland as follows.