• Journal of the Korean Data and Information Science Society
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• v.16 no.1
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• pp.79-94
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• 2005

This study examines which factors affect on Job-Satisfaction of Tour Guide in Korea, perceiving that Job-Satisfaction of Tour Guide affects customer satisfaction, and outcomes of business. In the tourism industry, Tour Guides are one of the most important factors influencing customer satisfaction, because they are one of the key front- line players. Ultimately, the purpose of this study is to present the importance of efficient management for human resources through investigating Job-Satisfaction of Tour Guide. To active purpose of this study, both literatures and empirical research based on Japanese, and Chinese Tour Guides in Korea were adopted and conducted. In conclusion, in order to improve psychological and behavioral outcomes of the Tour Guides, job satisfaction factors have to be improved in many ways and also travel managers should consider them.

• The Journal of the Korea Contents Association
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• v.9 no.12
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• pp.429-437
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• 2009

The purpose of this study is to development of North Korea tour product. From 10 years ago, Kumgangsan tour started with peace unikorea. But only south korea and north korea is uncertain on political issue also always tour is influenced. Kumgangsan, Gaesung and baekdusan tour is going to renew. So North Korea tour product is continuos of space connection of adjoining land under Kumgangsan, Gaesung and baekdusan tour product.

• Journal of Global Scholars of Marketing Science
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• v.15 no.3
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• pp.149-168
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• 2005

The purpose of this paper is to study the impact of brand personality on the choice of tour site. For this purpose, Japanese, Chinese and Korean tourists visiting Jeju-Ireland were sampled and asked to evaluate the personality dimensions and attributes of six major tour sites in Asia. Factor analysis is applied to 42 personality scales of Aaker and 5 personality dimensions are extracted. Then, Multinomial Logit model is applied to estimate the relative impact of personality dimensions and attributes on the choice of tour sites. Results suggest useful implications. The personality of tour sites has meaningful influence on choice of tour sites, in some cases more important than tour site attributes. Among 5 dimensions of personality, sincerity and excitement are found to be important dimensions in the choice process of tour site. Sophistication of the site, expressed as glamorous, charming, handsomeness, uniqueness, and smooth, is also found to be important in determining intention to visit in the future.

• Korean Business Review
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• v.19 no.1
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• pp.137-156
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• 2006

Since liberalization of overseas tour in 1989, the number of travel agencies and tourists increases rapidly. The role of tour conductors becomes more important element in tourist satisfaction, because they take charge of every detail of the overseas tour package from departure to arrival. The purpose of this study is to examine on the tour conductors' quality and competence on tourist satisfaction. Although the importance of quality factors were recognized differently by tourists and travel agents, the tour quality and competence of tour conductors are among those factors that influence most on tourists' satisfaction. So, tour conductors have to try to improve their quality and get the needs tourists want.

• Journal of the Speleological Society of Korea
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• no.69
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• pp.33-47
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• 2005

The purpose of this study is to grasp the distribution characteristic of tour cave in northeastern Asia. It is examined to use internet homepage to get the status of tour cave in northeastern Asia. First, the total of tour cave is 116 and, in type limestone cave is extremely many. Second, the distribution character by nation has been shown China, Japan and South Korea in sequence. In the type tour cave, China, South Korea and North Korea are more popular with limestone cave while Japan, Taiwan, and Hong Kong have more marine caves. This study mainly relies on the research of internet homepage. Therefore, after this, activated research about tour cave is needed through comparison and analysis with more concrete statistical data and tourist behaviour by nations

• Journal of Practical Agriculture & Fisheries Research
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• v.7 no.1
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• pp.21-34
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• 2005

The purpose of this study was to suggest strategies for the development of mushroom associated tour villages with the aged. Mushroom has many strong points to use a theme for making a park and tour village. Especially it can be easily cultivated by the aged and a popularist commodity. The 5 days work system in a week enlarge the chance for the people to get a weekend tour. The number of the people who want to live in rural area after retire is getting increased also. This trend needs the development of tour villages as a kind of the silver agricultural industry in rural area. "Work & Play" concepts should be considered as a pivotal strategy to develope mushroom associated tour villages with the aged workforce. Mushroom can be a good theme attracting the tourist when the cultivating, showing, processing and marketing mushroom are welly connected in a village. And the traditional family game and culture must be adjusted for the tourist.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.23 no.4
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• pp.181-197
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• 2012

The purpose of this study is to analyze the impact of the library tour program on pre-librarians' perception as librarians, and to present the educational meaning of library tour program for pre-librarians. For doing this, the 29 pre-librarians participated in library tour are surveyed before and after library tour program. The results revealed that the library tour program for pre-librarians is proved to have the educational effects that establish the per-librarians' attitudes toward positive librarian job performance. It's meaningful that this study presents the educational effects of library tour program to pre-librarians.

• Journal of Distribution Science
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• v.22 no.4
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• pp.37-46
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• 2024

Purpose: Social media influencers (SMIs) have become significant sources of information influencing their followers' purchase intentions; few studies have been published on the effect of the number of followers and package tour prices on followers' purchase intention within the Vietnam travel industry utilizing naïve theories. This study examined the relationship between the number of followers and purchase intention and tested the moderating role of package tour price. Research Design, data and methodology: A 2 (number of followers: high vs. medium) × 2 (package tour price: high vs. low) between-subjects factorial design was used. 395 Vietnamese students (114 men, 281 women; M_age = 19.99, SD_age = 1.25) from Thuongmai University participated in the study. ANOVA and PROCESS MARCO were used to test hypotheses. Results: Findings indicate that participants show a higher purchase intention for SMIs with a higher number of followers than those with a medium one. When the package tour price is high, participants with a medium number of followers show a greater purchase intention than those with a high one. Conclusion: This recommendsthat tourism managers collaborate with SMIs with a high number of followers when the package tour price is low and with SMIs with medium ones when the package tour price is high.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.40 no.1
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• pp.131-143
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• 2017

As the number of tourists visiting Seoul are continuously increasing, the demand of an integrative tour pass is also increasing. However, only a few tour passes are available for the tourists in Seoul. In this paper, we propose a new tour pass called "Seoul Landmark Pass" targeting foreign individual travelers and investigate the marketability of the proposed tour pass. For the configuration of the Seoul Landmark Pass we listed 17 candidate attractions charging entrance fee in Seoul, referring to e-guidebook on Visit Seoul web site. Among them we selected 6 attractions using the checklist with the attributes that foreign tourists would prefer. We also performed SWOT analyzes on existing tour passes to determine the benefits to be included in the proposed tour pass. To investigate the marketability of the proposed tour pass we have surveyed the foreign individual tourists in Seoul. Using the survey data, we have analyzed the intent of purchase by age, visiting period, visiting purpose, frequency of visit, and nationality to identify target customers. The results show that the intent of purchase is high among the Chinese tourists at the age of twenties who visited Seoul for the first time or second times. Also, the individual tourists prefer to bundle T-money card with the proposed tour pass. Finally, we have provided a brief review of the Price Sensitivity Measurement (PSM) method and applied PSM to determine the acceptable price range and the optimal price of the proposed tour pass. The optimal price of the proposed tour pass is determined at 53,000 won including T-money card.

• Journal of the Korean Society for Library and Information Science
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• v.49 no.1
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• pp.279-296
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• 2015

The purpose of this study is to practice the library tour program for pre-librarians, to analyze the impact of the library tour program for pre-librarians on librarian job's perception, and to present the educational meaning of library tour program for pre-librarians to the library & information science academies, the librarians in charge of the library tour, and pre-librarians. For doing this, the 29 pre-librarians participated in a library tour are surveyed by the questionnaires before and after library tour program. As a result, it's revealed that the library tour program for pre-librarians is proved to be the educational effects that it establishes the per-librarians' attitudes for librarian job performance. It's meaningful that this study presents the education effects of library tour program to the librarians in charge of library tour program and the pre-librarians.