• Journal of Service Research and Studies
• /
• v.9 no.3
• /
• pp.17-38
• /
• 2019

With recent dispersion of sharing economy, consumption culture of sharing, instead of ownership, gets wide spread in the age groups of 20-30. Even though the market of car sharing expands rapidly, little research has been done in the area of service quality and consumer behavior regarding car sharing services. Given that future market potential gets larger, it seems highly meaningful to conduct research on customer satisfaction and their usage behavior regarding car sharing services. This paper intends to analyze main factors affecting overall customer satisfaction on car sharing services; satisfaction on service quality, satisfaction on service product, and satisfaction on service experience. Each dimension of the three factors is also analyzed to see if there is any differences between major three brands. Further analysis has been done for checking any effects of gender and usage purpose of customers on the overall customer satisfaction. Key results of the analysis show all the three main factors have significant effect on overall customer satisfaction. Each dimension of service quality has significant effect on satisfaction on service quality. Dimensions of parking lot accessability and vehicle maintenance in service product evaluation, have greater effect on satisfaction on service product. In service experience, positive affect have greater effect than negative affect on satisfaction on service experience. Women users perceive larger overall customer satisfaction on car sharing services than men users. On the types of usage purpose, Users with purpose of tour and dating/meeing friends perceive larger overall customer satisfaction on car sharing services than user without it. Further managerial implications of car sharing services are also provided.

• Journal of Korea Entertainment Industry Association
• /
• v.13 no.3
• /
• pp.1-12
• /
• 2019

The 4th industrial revolution has become a topic of 'experiential games' that utilize technologies such as virtual reality, augmented reality, and complex reality, and they are promoting various experiential game contents to attract tourists in the tourism industry have. The trend of tourism is the concept of the healing which aims to enhance the quality of life of the individual in the concept of simple travel, that is, the consumer is not satisfied with the sight, There are many changes in the form of tourism. In this study, domestic and foreign cases that utilized the fun and experience of tourism in the game were examined using case study methods. In domestic case, although service was provided by using smart phone, there is a problem that simple information is provided, mission quest method is not continuously provided, and the story is limited. I tried to find out the solution through this case. Developing and applying various experience contents, utilizing active investment and various stories for continuous service, and utilizing new technology such as virtual reality, it will bring about improvement of domestic tourism industry and satisfaction.

• Journal of Convergence for Information Technology
• /
• v.7 no.3
• /
• pp.111-116
• /
• 2017

This study offers the possibility as a new product of souvenirs from cultural tourist sites with virtual reality contents, instead of a simple exhibit. Users can watch augmented reality contents on souvenirs, and use the virtual experience service of cultural tourist sites with VR viewer. It has 4K-class high-quality $360^{\circ}$ image capture to increase the immersion of users in virtual space, implement virtual reality space and intuitive UI interaction with users using IMU (Inertial Measurement Unit). It is also possible to apply various add-on functions, including 3D contents, through technical development to increase its marketability, and apply in other industries. In addition, the prototype of the souvenir and VR viewer will be made by using a 3D printer and such in order to apply the contents which will be introduced in this study. Various product expansions can be considered through consultation with the relevant companies for the use of ready-made products.

• The Journal of the Korea Contents Association
• /
• v.15 no.6
• /
• pp.125-135
• /
• 2015

As the elderly and the disabled populations increase, the importance of the universal design is more highlighted to form equal and secured environment. Particularly, as the desire for the cultural experience has grown, investment and construction of the cultural space are actively carried forward at the state level, but there are a lot of restrictive elements for the disadvantaged to have the cultural experience in the public facilities. To analyze these elements, investigation into the present conditions and analysis of use evaluation were conducted over the construction environment of museums, the public cultural space, in terms of the visually handicapped and non-handicapped people. Through the literature review, this study understood the concept and principle of the universal design, analyzed and reclassified the existing evaluation elements. As a result of evaluating museums in the country based on the analyzed evaluation elements, the information, environment and supplement points in service were investigated for the visually handicapped to tour museums and remedies were drawn. This study tries to consider these disadvantaged and to suggest evaluation elements and remedies for environment construction, so that everyone can do pleasant activities.

• Korean Journal of Applied Biomechanics
• /
• v.19 no.2
• /
• pp.323-336
• /
• 2009

The purpose of the current study was to research scientific basis and necessity of supplementary materials for field lesson out of golf swing teaching methods. As the subject of study, skillful tour pro golfers were chosen to reinterpret field lesson results for driver swing from the viewpoint of kinematics. In addition, through precise analysis, this study developed a case to verify the validity and error of field lesson. As a result, field lesson showed a slight difference among qualitative evaluation of kinematical analysis of techniques, subjects of study, and items. Accordingly, there was a little difference between two methods in view of evaluation of errors that 5 subjects of the study have shown. However, there was a significant difference in compensation to prevent causes of error and errors. Based on instructor's experience most errors could be evaluated. Therefore, feedback for error correction based on instructor's experience showed a significant difference from qualitative evaluation of kinematical analysis of techniques. In conclusion, the following are required for correct golf swing lesson; instant feedback through field lesson and qualitative evaluation of kinematical analysis of techniques to determine fundamental causes correctly.

• Journal of Digital Contents Society
• /
• v.18 no.8
• /
• pp.1567-1576
• /
• 2017

This study presented the direction of cultural welfare based on ICT. For this purpose, it examined the direction of government policies and the status of cultural welfare services and it analyzed art galleries and museums focusing on experiences of cultural welfare services in a home and abroad. As a result, the museum has many changes depending on the media environment, unlike art gallery. In the age of media 1.0, the audience has experienced in real museums. As time goes by, in the age of media 2.0, the customer has opportunity to experience in virtual museums. It seems that there are many differences factor of a media environment, target (exhibits), accessibility, consumption and information. Finally, this study suggested the environmental change factors of Korean ICT cultural welfare service through this. In the future, it will be necessary to continue research on the possibility of expanding cultural welfare services for cultural enjoyment to the underprivileged.

• The Journal of the Korea Contents Association
• /
• v.21 no.3
• /
• pp.194-204
• /
• 2021

The purposes of the study were two-folded: to identify visitors' motivations for the history-based dark tourism and to test empirically the relationships among visitors' motivations, authenticity, emotion, satisfaction and attitude change. The online survey was conducted, from August 3rd to 20th of 2020, on visitors over 15 years old with previous experience with dark tourism within last three years. 347 individuals responded to the online survey. The study results were as follows: first, among four dark tourism visiting motivation including, motivation to research, historicalness, deviation, and self-examination, first two variables motivation to research and historicalness showed positive effect on authenticity and emotion. Second, the study found that visitors' satisfaction influenced positively towards attitude change. Finally, authenticity and emotion positively influenced attitude change. This study empirically suggests a change in attitude toward history due to the dark tour. Since historicality has been shown to have a significant influence on the attitude of history through authenticity and emotion, it is necessary to strengthen story-based experience programs at historical sites.

• Journal of the Speleological Society of Korea
• /
• no.93
• /
• pp.69-78
• /
• 2009

Many researcher contended that the tourism types of modern society has changed to 'experience tourism' from 'seeing tourism' recently. Therefore attempts to add edutainment factors in the original tour program has been introduced in cases of tourism cave. As we can see the Hwaam-cave in Jungsun-gun, by preparing with various pavilions which are well-matched with tourism cave. So, the purpose of this study is to the presentations of the activation programs that having on characteristics of edutainment tourism resources for tourism cave. Thus, first of all for establishing of this study, we examined the characteristics and values as tourism resources of cave and then observed the roles and examples of edutainment tourism cave, finally suggested the activation programs that can be shaped for edutainment tourism of cave.

• Culinary science and hospitality research
• /
• v.12 no.1 s.28
• /
• pp.68-81
• /
• 2006

The purpose of this paper is to explore the possibility that green tourism involving traditional local foods could help reinvigorate local economy. The author examines some examples of developed countries to develop tour programs of the rural community and systematizes the local cuisine of Gwangju and Chonnam provinces. The source materials for this research include the data from the Office of Rural Development and interviews with the people concerned in June to July, 2005. The author starts with the literature review of written documents from various sources including the government, the Chonnam local government, periodicals and the internet. It seems necessary that we develop green tours involving unique local cuisines. To that purpose, the author claims that a variety of programs should be developed; (i) a public demonstration of traditional local foods, (ii) a hands-on experience program in which people can learn and cook by themselves, (iii) a tasting program of organic food and chemical-free produce, (iv) a program developing well-being food, and (v) lectures on healthy foods. The development of such green tours connected with the local cuisine will help vitalize the local economy and maintain tradition of the local cuisine.

• Proceedings of the Korea Contents Association Conference
• /
• 2006.05a
• /
• pp.370-376
• /
• 2006

The objectives of this study are: (1) to compare the satisfaction level between local residents and visitors regarding Jechon Medicinal-Herb Festivals ; (2) to examine methods to improve visitor satisfaction levels concerning Medicinal-Herb Festivals ; and (3) to make proposals to Festival organizers with regarding to developing successful Jechon Medicinal-Herb Festivals. The results from the study are as follows. Firstly, local visitor satisfaction levels were higher than other domestic visitors. Second, festival visitors enjoyed experiencing to the traditional medicine with which they are familiar. So it is necessary to develop more experience programs to increase visitor satisfaction levels. Finally, visitors were more satisfied with their tour when accompanied by guides who were explaining a traditional Medicinal Herb. It suggests that the more knowledgeable guides of traditional medicine, the higher resultant satisfaction levels. The importance of the role of a guide in the festival was reexamined throughout this study.