• Journal of information and communication convergence engineering
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• v.21 no.2
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• pp.145-151
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• 2023

This study aimed to determine whether there is a significant difference in play properties in the case of media conversion through the combination of analog three-dimensional puzzles and immersive media in children's experience. Based on Roger Caillois' play theory and the contents of previous research, an experience was conducted on an experimental group and control group, and a questionnaire was prepared. The results of the correlation and paired t-test analysis showed that the play properties were higher and more evenly distributed in the media conversion immersive experience. This implies that an increase in children's fun during the immersive experience further increases their immersion, suggesting that the use of immersive media may have a positive effect on children who achieve holistic development through play and experience. We hope that this study will help recognize the difference in effectiveness through conversion into immersive media and will be referenced in various media studies that consider double-play properties.

• Smart Media Journal
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• v.13 no.4
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• pp.104-113
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• 2024

This study is a model study on the contents and methods of intercultural learning. Starting with a discussion of the intercultural learning model construct, it presents key contents important for intercultural learning and learning methods that can increase the effectiveness of intercultural learning. Also, we actually conducted the above learning program at the learning site and discussed the observations and results. It was a case study that allowed us to test the effectiveness of cultural intelligence theory, the latest theory that can improve intercultural competency. In addition, in order for the cultural intelligence theory to be effective in the learning process, it was found that the PBL method, which allows learners to solve problems on their own, rather than cramming education, is useful. Additionally, it was found that the ARCS model was also very effective in motivating and maintaining learners' continuous motivation. At this time, the instructor was also able to see that the effect increases when the role of catalyst becomes the main one.

• Educational Technology International
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• v.14 no.1
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• pp.41-53
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• 2013

On the basis of two premises and embodied cognition theory, the vibration tactile learning is proposed as an effective method for foreign language learning. The premises are: the real nature of language is sound and the source of sound is vibration. According to embodied cognition theory, cognition is inherently connected to bodily sensation rather than metaphysical and independent. As a result, the vibration tactile learning is: people are able to learn foreign language better by listening to sound and experiencing its vibration through touch rather than solely listening to sound. The effectiveness of vibration tactile learning is tested with two instructional media theories: media comparison and media attribute. For the comparison, an experiment is conducted with control and experimental groups. The attributes of vibration tactile media are investigated in points of relationships with the learning process. The experiment results indicate a small effect on the increased mean score. Three kinds of relationships are found between the media attribute and learning process: enforced stimulus, facilitated pronunciation, and assimilation of resonance to sound patterns through touch. Finally, this paper proposes a new theoretical development for instructional media research: an embodied cognition based media research and development.

• Asia pacific journal of information systems
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• v.8 no.3
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• pp.119-134
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• 1998

Among several theories to explain how different communication media affect task performance, media richness theory(MRT) is one of the most frequently cited. Recent studies related to the use of communication media, however, have raised the question of the effectiveness of the MRT as a predictor of media choices or of individual effectiveness. The objective of this research is to examine the assumptions of the MRT. MRT proposes that the properties of media are objective in other words, they are inherent and physical attributes recognizable by users. This study experiments on the effects of task characteristics and medium experience on the perceived media richness and social presence. The results of this study did not support the assumptions of the MRT. There was an interaction effects of task characteristics and medium experience on both the perceived media richness and social presence. While the inexperienced computer-mediated communication(CMC) group perceives their medium richer for the unequivocal task, the experienced CMC group perceives their medium equally for the equivocal and the unequivocal task.

• Cartoon and Animation Studies
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• s.13
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• pp.255-267
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• 2008

Recently in the field of information design use of multimedia Including animation has been rapidly increased. And its application is expanding in the field of design nevertheless relevant research in this field is scant. In particular research on which characteristics contribute to improvement for effect of information communication is negligible. Until now designers' interest was mainly focused on visual perfection of screen such as diversity and originality. Actually the aspect of recognition of design was mostly overlooked. But considering ultimate purpose of Information design is accurate communication of information thus there should be more endeavor for research on man's visual recognitive faculty and memory in order to Improve power of communication of information for the purpose of reducing confusion of user before its originality and diversity. For this reason this author in this treatise attempted to examine possible impact of multimedia in information design on recognition of user and communication based on theory of effectiveness of media and also attempted to identify how maximize its effect under different circumstances. Theories on effectiveness of media can be summed up as that well- advanced information of multimedia should be analysed from diverse standpoints on relevancy to tasks and recognitive relevancy rather than its simplification from the standpoint of richness of media. For optimal interface design unnecessary recognitive load should be eliminated and information should be structured by laking maximum advantage of working memory of limited quantity. Also there will be need for selection of proper media and suggestion of expressive method to enable building accurate and successful mental image. In this treatise this author attempted to contribute to designer's decision making in future through examining theories on effectiveness of media in connection with the question of which information technology should be used in order to heighten effect of information communication appropriate to information design.

• Smart Media Journal
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• v.11 no.8
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• pp.29-36
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• 2022

Smart advertising in digital media has become an active research field in the past few decades. The purpose of the study is to investigates the interaction effects between the message expression type and brand familiarity on the effectiveness of raffle advertising. An online 2×2 between subjects experiment was constructed. The results showed the interaction effects between the message expression type and brand familiarity on advertising attitude, brand attitude, and purchase intention.

• Journal of Digital Contents Society
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• v.18 no.3
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• pp.475-483
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• 2017

This study attempted to investigate how the effectiveness of value-oriented promotion for media contents depends on self-construal and incorporated Schwartz' value system theory(1992) and Gutman's means-end chain theory(1982) into the development of hypotheses. It was expected that media content promotion emphasizing "openness to change" value would be more appealing to those with independent self-construal, whereas media content promotion emphasizing "conservation" value would be more appealing to those with interdependent self-construal. These hypotheses were generally supported in a series of experiments. Also, the dynamic relationship among the four primary value dimensions proposed by Schwartz (i.e., openness to change, conservation, self-enhancement, self-transcendence) was clearly validated in this study.

• Journal of Korea Multimedia Society
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• v.23 no.1
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• pp.43-49
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• 2020

Along side with the rapid growth of local governments' advertising bills, there are few studies focused on the effectiveness of these ads. Especially one of the media being used by the local governments is the Korea Express Train (KTX), where they advertise in the train coaches' KTX video monitor. Unfortunately the ads in KTX are exposed without audio mostly. The current study, therefore, probed on the effectiveness of these ads. This study utilized transportation theory and content analysis methodology to give insight to its discourse. We established two analysis units (camera and subtitles), and then analyzed 107 local government ads. From the camera analysis, it is observed that local governments' festival and tour promotion ads more often employ dynamic angles such as drone shot and long shot. Also, from subtitles usage analysis, it is observed that many of the ads make use of large size titles and subtitles which could prevent viewers seeing visual shots. In the special case audio-less KTX ads, this study recommends emphasis on subtitles which will enhance the ad effectiveness of the ad messages.

• Journal of KIISE:Computer Systems and Theory
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• v.26 no.8
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• pp.905-917
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• 1999

멀티미디어 시스템에서 수행되는 부하 중 상당 부분은 정해진 시간에 주기적으로 수행되어 연속 매체(continuous media)를 처리하는 주기 태스크들이다. 연속 매체들을 처리하는 두 주기 태스크의 수행 요청 시간(release time)간에 인공적인 위상(phase)을 줄 경우, 전체 부하의 처리 타이밍에 영향을 주게 되며, 특히, 적절한 위상을 부여할 경우 부하가 고르게 분산된다. 부하의 고른 분산은 태스크 간섭을 줄여 지터(jitter), 종료시한 초과(deadline miss), 그리고 긴 응답 시간(response time) 등의 문제를 해소시킨다. 본 논문에서는 새로운 위상 스케줄링(phased scheduling) 알고리즘 및 알고리즘을 개발하고 평가할 수 있는 실험 환경을 제안한다. 본 논문에 제시된 알고리즘은 저자들의 선행 논문 1 에서 제시한 알고리즘의 대안이다. 새로운 알고리즘은 정확하게 최적의 위상을 찾지는 않으나 기존 알고리즘보다 빠르게 수행되며 적용 범위가 넓다.Abstract A multimedia system consists of substantial amount of continuous media workload scheduled periodically at deterministic time points. Artificial phase between the invocation times of any two continuous media tasks affects the timing of the entire workload. A proper phase configuration distributes workload uniformly over time and reduces task interference that may otherwise result in jitter, deadline miss, and long response time. The objective of this paper is to work out a phased scheduling algorithm and to evaluate its effectiveness. The algorithm in this paper is an alternative approach to our previous work 1 . It is almost as accurate as the predecessor but two of three times faster in identifying the appropriate phase vector.

• Journal of Korea Multimedia Society
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• v.25 no.1
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• pp.103-113
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• 2022

Based on the information framework and regulatory focus theory, this paper verifies the impact on the advertising effect when the matching effect forms between the video advertising content type (Information Type, Entertainment Type) and the information framework (Promotional, Prevention) and the regulatory focus (Promotion Orientation, Prevention Orientation) in social media. In order to verify, after selecting of the experimental subjects and finishing the prior investigation of the experimental operation, four video advertisements and formal experiments were performed. The experimental results showed that first, the content type affects the advertising effect of the video and the information framework; when the information video matches the preventive information framework, it will have a more obvious positive effect on the advertising effect; when the entertainment video matches the promotion information framework, it will have a more obvious positive effect on the advertising effect. Second, with the two matches of video content type and information framework, the entertainment-oriented video has a more obvious positive effect for the information-oriented video audience; the above results enrich user created content research and improve the quality and communication efficiency of video in social media.