• 한국경제지리학회지
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• 제7권1호
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• pp.97-115
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• 2004

이 연구는 다양한 소매 유통업체들의 입지적 특성과 소비자의 구매를 위한 공간 이동 행태를 파악하려는 것이다. 이를 위하여 일상적 소비생활과 관련하여 다른 지역과의 연결이 비교적 단절된 제주도를 사례지역으로 선정하여 분석하였다. 특히 상.위 도시로의 이동 행태를 파악하기 위하여 제주도의 2위 도시인 서귀포시를 중심으로 설문조사를 실시하고 분석하였다. 서귀포시에는 대형 백화점은 존재하지 않으나, 재래적 농촌경제의 잔재라고 볼 수 있는 정기시장과 오래된 중심부에 위치한 재래시장이 있으며, 근래에 대거 등장한 대형마트 및 쇼핑센터가 입지하고 있으며, 각기 다른 소비자의 각기 다른 구매 요구와 연결되어 운영되고 있다. 본 연구의 목적은 이들의 입지적 특성을 밝히고, 이 지역 소비자의 이동 행태와의 상호 연관성을 밝히려는 것이다. 이를 위하여 서귀포시에 거주하고 있는 주부를 대상으로 가정의 사회.경제적 특성에 따라 사례지역에 입지하고 있는 유통시설에 대한 이용행태 및 상위 도시인 제주시로의 공간이동 양상, 구매장소별 이미지에 대한 설문조사에서 얻어진 자료를 중심으로 분석하였다.

• 복식
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• 제62권4호
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• pp.46-57
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• 2012

Consumers currently show cross-channel shopping behavior between the Internet and store-based retail types when searching information and purchasing sensory products such as fashion items to reduce risks. As consumers compare both types of stores before making a purchase decision, the Internet retail type and store-based retail type started conflicting/competing each other as the combined retail evolution theory proposed(Kim & Kincade, 2006). The purpose of this study is to examine consumers' cross-channel shopping behavior between the Internet and store-based retail types and their importance and satisfaction with information provided by the Internet retail stores. This study employs a quantitative research method using a survey. Demographics, types of stores used for purchase, satisfaction with the type of stores, Internet shopping behavior, importance and satisfaction with product information in the Internet retail stores were asked. MANOVA and descriptive statistics were used to test hypotheses. The result shows that a majority of participants(36.2%) shows cross-channel shopping behavior between the two retail types. Also, most participants(72.4%) decide on their purchase and are satisfied only after cross-channel shopping between the two retail types. Participants were grouped based on their information search and purchase behavior. Significant differences among the groups were found in importance and satisfaction with product information provided by the Internet stores. In measuring participants' satisfaction, a majority of participants(42.1%) showed satisfaction with their purchase at store-based retail stores after information search via the internet, followed by the satisfaction with the purchase at the internet retail stores after information search at store-based retail stores(30.3%). Fifty one point nine percent of participants search information via the internet(vs.48% at store-based retail stores), and they especially look for fiber contents and design details with pictures(37.4%). The satisfaction with price information provided by the Internet retail stores is the highest (m=3.70 out of 5.0) among fashion product information followed by design information(m=3.48). On the other hand, size information, refund/exchange and fiber content information received low satisfaction scores(m=2.81, 2.71, 2.57 in turn). This research suggests the Internet retail stores should provide more variety of information in detail using technology and improving customer services. This study could provide the Internet retail stores a guideline to establish a satisfactory information delivery system.

• 한국유통학회지:유통연구
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• 제2권1호
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• pp.9-34
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• 1997

The marketing environment around the Korean retail stores is becoming increasingly voltage due to the recent changes in the marketplace. These changes are not only offering business opportunities but also posing competitive threats for many retailers these days. The key to survival and growth of these retail stores lies in developing and delivering quality services. This article reports the findings of a field survey which measured customers current perceptions of six different types of stores in terms of various service dimensions. The store types examined in the study were: traditional markets, department stores, shopping centers$.$supermarkets, convenience stores, discount stores, and membership wholesale clubs. The study also makes an attempt to determine service dimensions which have significant impact on customer perceptions across different store types. By analyzing the gap between how stores are perceived and how they should be perceived, the article discusses and suggests strategic directions for each type of retail stores.

• 복식문화연구
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• 제29권6호
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• pp.922-931
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• 2021

Recent developments in information and communication technologies (ICT) can be applied in stores, and the number of fashion stores that have introduced and utilized ICT are increasing. By applying a literature review and empirical research, the types of ICT service factors of fashion stores were identified and categorized. The effect of their importance on consumer behavioral intentions was analyzed. Next, using factor analysis on the ICT service factors, five factors were identified and named as follows: smart space services, smart payment services, virtual image services, product information services, and smart access services. The importance of these factors was then analyzed. The importance of each factor and detailed questions was rated above average. After examining the effect of ICT service on behavior intention, issues such as purchase intention, revisit intention, and word of mouth intention were found to have significant influence. This study is meaningful in that it derives the importance factors of ICT services that can be used in fashion stores in a situation where retail techniques become important and expand, and provides marketing strategies related to consumer behavior according to detailed factors. With retail tech becoming more important and expanding, it is necessary to provide various services that consumers value by utilizing ICT in fashion stores. Considering the results of this study, ICT technology and services of various fashion stores can be effectively utilized and retail tech utilization performance can be improved.

• 한국유통학회지:유통연구
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• 제17권4호
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• pp.1-27
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• 2012

본 연구는 3대 대형마트(이마트, 홈플러스 및 롯데마트)의 점포이미지 구성요인이 쇼핑가치 및 쇼핑만족에 미치는 영향을 분석하였다. 점포이미지 구성요인으로 점포분위기, 판매원서비스, 부대시설, 제품구색 및 점포입지를 포함하였고, 쇼핑가치로는 실용적 쇼핑가치 및 쾌락적 쇼핑가치 등을 포함하였다. 자료는 지방에 위치한 세 점포를 이용하는 쇼핑객 114명을 대상으로 'mall-intercept' 방법에 의해 수집한 다음, SmartPLS 2.0에 의해 분석하였다. 분석결과, 판매원서비스 및 점포입지가 실용적 쇼핑가치에 영향을 주고, 점포분위기, 판매원서비스 및 점포입지가 쾌락적 쇼핑가치에 영향을 주는 것으로 나타났다. 쇼핑가치들은 모두 쇼핑만족에 영향을 주는 것으로 나타났다. 이들 두 쇼핑가치 가운데 쾌락적 쇼핑가치가 쇼핑만족에 더 많은 영향을 주는 것으로 나타났다. 본 연구는 지각된 혼잡이 쇼핑가치와 쇼핑만족 간의 관계에 대해 조절역할을 하는지 분석하였다. 분석결과, 쇼핑가치와 쇼핑만족 간의 관계에서 지각된 혼잡이 조절역할을 하지 않는 것으로 나타났다. 이는 쇼핑가치와 쇼핑만족 간의 관계에서 지각된 혼잡의 정도에 따라 이들 관계의 크기가 크게 변하지 않음을 의미한다. 지각된 혼잡의 조절역할 외에, 지각된 혼잡이 쇼핑만족에 직접영향을 줄 것으로 가정하고 이를 WarpPLS 3.0에 의해 분석한 결과, 두 변수 간에는 비선형 관계(non-linear)가 있음이 밝혀졌다. 즉 점포혼잡을 크게 지각할수록 쇼핑만족은 더 크게 증가하는 것으로 나타났다. 본 연구가 기존의 연구와 다른 차별점은 이들 간의 관계에서 지각된 혼잡의 역할을 중점적으로 분석하였다는 점이다. 본 연구는 점포이미지가 쇼핑만족에 미치는 직접효과도 분석하였다. 즉 소비자가 지각하는 점포에 대한 이미지가 쇼핑가치를 매개하지 않고 쇼핑만족에 직접 영향을 주는가를 분석하였다. 분석결과, 점포분위기와 판매원서비스가 쇼핑만족에 직접 영향을 주는 것으로 나타났다. 이러한 연구결과를 토대로 실무적 시사점, 연구의 한계 및 향후의 연구방향 등에 대해 기술하였다.

• 유통과학연구
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• 제16권10호
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• pp.5-21
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• 2018

Purpose - This case study reviews the development history of Lotte Shopping, which has played a key role in modernizing Korea's retail industry. Research design, data, and methodology - Lotte Shopping's expansion to various channel types has been reviewed from the perspective of the resource-based view of strategy. The opening of Lotte Department Store in 1979 signaled the beginning of the modernized distribution system in Korea. Lotte Shopping expanded its business domains to various types of retail channels, such as discount stores, online shopping malls, TV home shopping, convenience stores, supermarkets, home appliances specialty stores and health & beauty stores. Results - Lotte Shopping has been able to maintain high level of customer satisfaction with leading merchandising skills. It has developed mutually beneficial relationship with the partner firms. It has also been a leading firm in implementing corporate social responsibility activities and environment-friendly management. Lotte Shopping has applied advanced information and communication technology to provide customized goods/services. Conclusions - This study summarizes the business environment and new challenges Lotte Shopping faces currently. Lotte Shopping is trying to reinforce the omni-channel strategy, which can create synergy among various distribution channels based on its core competences.

• 한국의류학회지
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• 제34권3호
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• pp.411-423
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• 2010

Retail stores with a primary competitive advantage in satisfying customers with high quality differentiated services depend heavily on a sales force to produce and deliver services in a consistent manner. Salespersons in a high service retail context are required to act to express certain types of emotion in compliance with the emotional rules of the organization that is conceptualized as "emotional labor" in the literature. This study adopts the dyadic model of emotional labor originally proposed by Hochschild. A survey method is implemented to collect data to test the hypotheses among the variables such as positive and negative affectivity, performance stressor, emotional labor, burnout, and job satisfaction. One hundred and twelve responses were analyzed by factor analysis and path analysis with SPSS12.0 and Amos 6.0. The factor analysis confirms that emotional labor is composed of deep acting and surface acting. Eleven hypotheses were tested by path analysis and seven were accepted. The major findings are that deep acting was affected by positive affectivity, negative affectivity, and a performance stressor. The surface acting was affected only by negative affectivity. Surface acting had an indirect negative effect on job satisfaction via emotional burnout while deep directly acting influenced job satisfaction. Furthermore, the interaction effect between positive affectivity and a performance stressor on surface acting was significant. The implications for retail firms are discussed based on the findings with suggestions for future studies.

• 한국의류학회지
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• 제32권1호
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• pp.45-54
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• 2008

The purposes of this study are to examine consumer's perception about salesperson services of fashion stores, and how salesperson services influence on consumer's satisfaction, repeat purchase intention by price perception. The data was obtained from a survey of 420 fashion product consumers in their 20's living in Gwangju city in 2006. It was analyzed by factor analyses, reliability, frequency, T-test, regression. The results of the survey were: 1) Salesperson service dimensions perceived by fashion product consumers were 4 dimensions: Customer service orientation,. Relationship orientation, Reliability & sales ability, Salesperson's appearance. 2) Salesperson services influenced on satisfaction of high price perception group and low price perception group. 3) Satisfaction and salesperson service importance influenced on repeat purchase intention of high price perception group and low price perception group. 4) The difference of salesperson services perceptions by store types were examined. The findings of this study are expected to help fashion stores make successful relationship strategy according to price strategy and keep the relationship with their customers for a long time in fashion retail setting.

• Journal of the Korean Data and Information Science Society
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• 제23권2호
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• pp.257-269
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• 2012

최근 글로벌 금융위기와 중소기업들의 연이은 도산으로 인해 국내 중소기업들의 구조조정에 대한 논의가 활발히 진행되고 있다. 이에 본 논문에서는 신용보증기금에 등록된 중소기업 자료에 대하여 업종별 생존율 동향을 비교분석하였다. 이때 생존율의 차이는 로그순위 검정과 윌콕슨의 검정통계량을 사용하여 분석하였다. 또한 재무변수들을 이용하여 중소기업의 업종별 콕스 회귀분석을 실시하였다. 그 결과, 도소매업과 서비스업이 경공업과 중공업, 건설업에 비하여 생존율이 높았으며, 건설업의 경우 생존율이 가장 낮음을 알 수 있었다. 또한, 업종별로 유의한 재무변수를 살펴보면, 건설업은 자기자본비율, 유동비율이 커질수록 부도율이 감소하는 반면에 차입금의존도가 커질수록 부도율이 증가하였다. 경공업은 자기자본비율, 총자산 순이익률이 커질수록, 도소매업은 자기자본비율, 유동비율이 커질수록 부도율이 감소하였다. 중공업은 자기자본비율, 총자산 순이익률, 유동비율이 커질수록 부도율이 감소하였지만 결합지표가 커질수록 부도율이 증가하였다. 마지막으로, 서비스업은 유동비율이 커질수록 부도율이 감소하였다.

• Nutrition Research and Practice
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• 제15권sup1호
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• pp.94-109
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• 2021

BACKGROUND/OBJECTIVES: The coronavirus disease 2019 (COVID-19) outbreak has dramatically changed nearly every aspect of our lives. Although Dietary lifestyle includes attitudes and behaviors to meet their most basic needs, but few studies have examined the pattern of changes in dietary lifestyle driven by COVID-19. This study explores changes in dietary attitudes and behaviors among Korean consumers after COVID-19. SUBJECTS/METHODS: An online survey was conducted with 549 Korean adults aged 20 and older to identify general demographics and changes in dietary attitudes and behaviors. Data were collected from Oct 12 to Oct 18, 2020. Frequency, percentage, and mean values were calculated and a K-means cluster analysis was performed to categorize consumers based on the 5S of dietary attitudes (i.e., savor-oriented, safety-oriented, sustainability-oriented, saving-oriented, and socializing-oriented). RESULTS: Findings indicate consumers considered safety, health, and freshness to be most important when choosing groceries and prepared meal such as home meal replacement and delivery food. Among the types of services, a large proportion of consumers increased their delivery and take-out services. Regarding retail channels, the increase in the use of online retailers was remarkable compared to offline retailers. Finally, consumers were classified into four segments based on changes in dietary attitudes: "most influenced," "seeking safety and sustainability," "abstaining from savor and socializing," and "least influenced." Each type of consumer exhibited statistically significant differences by sex, age, household composition, presence of disease, and perceived risk of COVID-19. CONCLUSIONS: This exploratory study provides initial insights for future research by identifying various aspects of dietary attitudes and behaviors among Korean consumers after COVID-19.