• Structural Engineering and Mechanics
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• v.77 no.2
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• pp.293-304
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• 2021

Structural failure due to seismic pounding between two adjacent buildings is one of the major concerns in the context of structural damage. Pounding between adjacent structures is a commonly observed phenomenon during major earthquakes. When modelling the structural response, stiffness of impact spring elements is considered to be one of the most important parameters when the impact force during collision of adjacent buildings is calculated. Determining valid and realistic stiffness values is essential in numerical simulations of pounding forces between adjacent buildings in order to achieve reasonable results. Several impact model stiffness values have been presented by various researchers to simulate pounding forces between adjacent structures. These values were mathematically calculated or estimated. In this study, a linear spring impact element model is used to simulate the pounding forces between two adjacent structures. An experimental model reported in literature was adopted to investigate the effect of different impact element stiffness k on the force intensity and number of impacts simulated by Finite Element (FE) analysis. Several numerical analyses have been conducted using SAP2000 and the collected results were used for further mathematical evaluations. The results of this study concluded the major factors that may actualise the stiffness value for impact element models. The number of impacts and the maximum impact force were found to be the core concept for finding the optimal range of stiffness values. For the experimental model investigated, the range of optimal stiffness values has also been presented and discussed.

• Smart Structures and Systems
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• v.33 no.3
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• pp.177-188
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• 2024

The fatigue-induced sequential failure of a structure having structural redundancy requires system-level analysis to account for stress redistribution. System reliability-based design optimization (SRBDO) for preventing fatigue-initiated structural failure is numerically costly owing to the inclusion of probabilistic constraints. This study incorporates the Branch-and-Bound method employing system reliability Bounds (termed the B³ method), a failure-path structural system reliability analysis approach, with a metaheuristic optimization algorithm, namely grey wolf optimization (GWO), to obtain the optimal design of structures under fatigue-induced system failure. To further improve the efficiency of this new optimization framework, an additional bounding rule is proposed in the context of SRBDO against fatigue using the B³ method. To demonstrate the proposed method, it is applied to complex problems, a multilayer Daniels system and a three-dimensional tripod jacket structure. The system failure probability of the optimal design is confirmed to be below the target threshold and verified using Monte Carlo simulation. At earlier stages of the optimization, a smaller number of limit-state function evaluation is required, which increases the efficiency. In addition, the proposed method can allocate limited materials throughout the structure optimally so that the optimally-designed structure has a relatively large number of failure paths with similar failure probability.

• The Journal of the Korea Contents Association
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• v.9 no.9
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• pp.411-422
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• 2009

The study seeks to explore essential factors that influence tourists' continual usage intentions to mobile tour information services. The variables such as characteristics of tour information service, accuracy, interactivity, context, ubiquitous connectivity, perceived usefulness, perceived ease of use were adopted from previous research and the hypotheses were developed on the basis of Davis's Technology Acceptance Mode(TAM). The survey was conducted by users who have previously experienced mobile tourism information service. Structural equation modeling was used to Investigate the relationships between the factors. The results showed that interactivity, context, perceived usefulness and perceived ease of use were found to have a positive impact on satisfaction. In particular, interactivity and context were found to be the most significant factors that influence reuse intentions. It suggests that increasing context and interactivity to make tourist trust about accuracy, ubiquitous connectivity is better than increasing perceived usefulness and perceived easiness. The identified factors that influence continual usage intentions on mobile services can be useful for analyzing the market trends and suggesting industrial guidelines of mobile services.

• Structural Engineering and Mechanics
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• v.43 no.5
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• pp.679-690
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• 2012

A new concept sea-floating port called mobile harbor has been introduced, in order to resolve the limitation of current above-ground port facilities against the continuous growth of worldwide marine transportation. One of important subjects in the design of a mobile harbor is to secure the dynamic stability against wave-induced excitation, because a relatively large-scale heavy crane system installed at the top of mobile harbor should load/unload containers at sea under the sea state up to level 3. In this context, this paper addresses a two-step sequential analytical-numerical method for analyzing the structural dynamic response of the mobile harbor crane system to the wave-induced rolling excitation. The rigid ship motion of mobile harbor by wave is analytically solved, and the flexible dynamic response of the crane system by the rigid ship motion is analyzed by the finite element method. The hydrodynamic effect between sea water and mobile harbor is reflected by means of the added moment of inertia.

• The Journal of the Korea Contents Association
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• v.21 no.11
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• pp.478-489
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• 2021

The mobile game industry is currently on the rise and is one of the major industries. Recently, advertisements among mobile games are aimed at branded content, unlike existing advertising content. In this study, we conduct a study on the advertisement effectiveness of the attributes of branded advertisements under a mobile game environment. Therefore, the impact of context congruity, perceived advertising intrusiveness and entertainment on advertising attitude, brand attitude and purchasing intention was verified through experimental research on Chinese mobile game users in the 10s and 20s. Analysis of the PLS structural equation model showed that context congruity and entertainment had a significant impact on advertising attitude, but did not have a significant impact on brand attitude. Perceived advertising intrusiveness has no significant impact on advertising attitude and brand attitude. Finally, advertising attitude had a significant influence on purchase intention through brand attitude. Through these findings, we discuss the effectiveness of mobile game branded advertisement and present effective brand advertising strategies.

• Steel and Composite Structures
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• v.47 no.3
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• pp.339-353
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• 2023

The primary objective of the current study is to optimize and evaluate the seismic performance of steel momentresisting frame (MRF) structures considering soil-structure interaction (SSI) effects. The structural optimization is implemented in the context of performance-based design in accordance with FEMA-350 at different confidence levels from 50% to 90% by taking into account fixed- and flexible-base conditions using an efficient metaheuristic algorithm. Nonlinear response-history analysis (NRHA) is conducted to evaluate the seismic response of structures, and the beam-on-nonlinear Winkler foundation (BNWF) model is used to simulate the soil-foundation interaction under the MRFs. The seismic performance of optimally designed fixed- and flexible-base steel MRFs are compared in terms of overall damage index, seismic collapse safety, and interstory drift ratios at different performance levels. Two illustrative examples of 6- and 12-story steel MRFs are presented. The results show that the consideration of SSI in the optimization process of 6- and 12-story steel MRFs results in an increase of 1.0 to 9.0 % and 0.5 to 5.0 % in structural weight and a slight decrease in structural seismic safety at different confidence levels.

• Korean Journal of Human Ecology
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• v.21 no.6
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• pp.1173-1184
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• 2012

This study estimates a structural model to examine the causal relationships among web browsing, switching cost, and site retention in the context of apparel shopping website. A total of 499 usable questionnaires were obtained from consumers aged from 20 to 49 years. For data analysis, exploratory factor analysis, confirmatory factor analysis and structural model were used. The result showed that consumer's perceived switching costs consisted of three factors: relationship cost, search cost and benefit loss cost. In estimated structural model, the relationship cost was influenced by leisure browsing; the search cost was influenced by informational browsing and leisure browsing; the benefit loss cost was influenced by leisure browsing. Especially, the leisure browsing was the most highly related to the benefit loss cost, and followed by relationship cost and search cost. However, hedonic browsing was not significantly related the factors of switching costs. The search costs significantly affected customer's intentions for site retention. A managerial implication was discussed for e-retailers in order to develop strategic switching costs in building long-term relationships with web browsers on the apparel shopping websites.

• Journal of Intelligence and Information Systems
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• v.19 no.3
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• pp.73-91
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• 2013

Advertising market has been facing new challenges due to dramatic change in advertising channels and the advent of innovative media such as mobile devices. Recent research related to mobile devices is mainly focused on the fact that mobile devices could identify users'physical location in real-time, and this sheds light on how location-based technology is utilized to achieve competitive advantage in advertising market. With the introduction of smartphone, the functionality of smartphone has become much more diverse and context awareness is one of the areas that require further study. This work analyses the influence of context awareness value resulted from the transformation of advertising channel in mobile communication market, and our research result reflects recent trend in advertising market environment which is not considered in previous studies. Many constructs has intensively been studied in the context of advertising channel in traditional marketing environment, and entertainment, irritation and information are considered to be the most widely accepted variables that has positive relationship with advertising value. Also, in smartphone advertisement, four main dimensions of context awareness value are recognized: identification, activity, timing and location. In this study, we assume that these four constructs has positive relationship with context awareness value. Finally, we propose that advertising value and context awareness value positively influence smartphone advertising attitude. Partial Least Squares (PLS) structural model is used in our theoretical research model to test proposed hypotheses. A well designed survey is conducted for college students in Korea, and reliability, convergent validity and discriminant validity of constructs and measurement indicators are carefully evaluated and the results show that reliability and validity are confirmed according to predefined statistical criteria. Goodness-of-fit of our research model is also supported. In summary, the results collectively suggest good measurement properties for the proposed research model. The research outcomes are as follows. First, information has positive impact on advertising value while entertainment and irritation have no significant impact. Information, entertainment and irritation together account for 38.8% of advertising value. Second, along with the change in advertising market due to the advent of smartphone, activity, timing and location have positive impact on context awareness value while identification has no significant impact. In addition, identification, activity, location and time together account for 46.3% of context awareness value. Third, advertising value and context awareness value both positively influence smartphone advertising attitude, and these two constructs explain 31.7% of the variability of smartphone advertising attitude. The theoretical implication of our research is as follows. First, the influence of entertainment and irritation is reduced which are known to be crucial factors according to previous studies related to advertising value, while the influence of information is increased. It indicates that smartphone users are not likely interested in entertaining effect of smartphone advertisement, and are insensitive to the inconvenience due to smartphone advertisement. Second, in today' ubiquitous computing environment, it is effective to provide differentiated advertising service by utilizing smartphone users'context awareness values such as identification, activity, timing and location in order to achieve competitive business advantage in advertising market. For practical implications, enterprises should provide valuable and useful information that might attract smartphone users by adopting differentiation strategy as smartphone users are sensitive to the information provided via smartphone. Also enterprises not only provide useful information but also recognize and utilize smarphone users' unique characteristics and behaviors by increasing context awareness values. In summary, our result implies that smartphone advertisement should be optimized by considering the needed information of smartphone users in order to maximize advertisement effect.

• The KIPS Transactions:PartB
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• v.17B no.4
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• pp.263-274
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• 2010

To provide context-aware music recommendation service, first of all, we need to catch music mood that a user prefers depending on his situation or context. Among various music characteristics, music mood has a close relation with people‘s emotion. Based on this relationship, some researchers have studied on music mood detection, where they manually select a representative segment of music and classify its mood. Although such approaches show good performance on music mood classification, it's difficult to apply them to new music due to the manual intervention. Moreover, it is more difficult to detect music mood because the mood usually varies with time. To cope with these problems, this paper presents an automatic method to classify the music mood. First, a whole music is segmented into several groups that have similar characteristics by structural information. Then, the mood of each segments is detected, where each individual's preference on mood is modelled by regression based on Thayer's two-dimensional mood model. Experimental results show that the proposed method achieves 80% or higher accuracy.

• Journal of Global Scholars of Marketing Science
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• v.19 no.4
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• pp.57-63
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• 2009

With an exponential increase in electronic commerce (e-commerce), marketers are attempting to gain a competitive advantage by emphasizing service quality and post interaction service aspects, which leads to customer satisfaction or behavioral consequence. Particularly for apparel, service quality is one of the key determinants in encouraging customer e-loyalty, and hence the success of apparel retailing in the context of electronic commerce. Therefore, this study explores e-service quality (E-SERVQUAL) factors and their unique effects on e-loyalty for apparel online shopping based on Parasuraman et al' s (2005) framework. Specific objectives of this study are to identify underlying dimension of E-SERVQUAL, and analyze a structural model for examining the effect of E-SERVQUAL on e-loyalty for online apparel shopping. For the theoretical framework of service quality in the context of online shopping, literatures on traditional and electronic service quality factors were comparatively reviewed, and two aspects of core and recovery services were identified. This study hypothesized that E-SERVQUAL has an effect on e-loyalty; customer satisfaction has a positive effect on e-service loyalty for apparel online shopping; and customer satisfaction mediates in the effect of E-SERVQUAL on e-loyalty for apparel online shopping. A self-administered questionnaire was developed based on literatures. A total of 252 usable questionnaires were obtained from online consumers who had purchase experience with online shopping for apparel products and reside in standard metropolitan areas, in the United States. Factor analysis (e.g., exploratory, confirmatory) was conducted to assess the validity and reliability and the structural equation model including measurement and structural models was estimated via LISREL 8.8 program. Findings showed that the E-SERVQUAL of shopping websites for apparel consisted of five factors: Compensation, Fulfillment, Efficiency, System Availability, and Responsiveness. This supports Parasuraman (2005)'s E-S-QUAL encompassing two aspects of core service (e.g., fulfillment, efficiency, system availability) and recovery related service (e.g., compensation, responsiveness) in the context of apparel shopping online. In the structural equation model, there are five exogenous latent variables for e-SERVQUAL factors; and two endogenous latent variables (e.g., customer satisfaction, e-loyalty). For the measurement model, the factor loadings for each respective construct were statistically significant and were greater than .60 and internal consistency reliabilities ranged from .85 to .88. In the estimated structural model of the e-SERVEQUAL factors, the system availability was found to have direct and positive effect on e-loyalty, whereas efficiency had a negative effect on e-loyalty for apparel online shopping. However, fulfillment was not a significant predictor for explaining consequences of E-SERVQUAL for apparel online shopping. This finding implies that perceived service quality of system available was likely to increase customer satisfaction for apparel online shopping. However, it was not supported that e-loyalty was determined by service quality, because service quality has an indirect effect on e-loyalty (i.e., repurchase intention) by mediating effect of value or satisfaction in the context of online shopping for apparel. In addition, both compensation and responsiveness were found to have a significant impact on customer satisfaction, which influenced e-loyalty for apparel online shopping. Thus, there was significant indirect effect of compensation and responsiveness on e-loyalty. This suggests that the recovery-specific service factors play an important role in maximizing customer satisfaction levels and then maintaining customer loyalty to the online shopping site for apparel. The findings have both managerial and research implications. Fashion marketers can establish long-term relationship with their customers based on continuously measuring customer perceptions for recovery-related service quality, such as quick responses to problem and returns, and compensation for customers' problem after their purchases. In order to maintain e-loyalty, recovery services play an important role in the first choice websites for consumers to purchase clothing. Given that online consumers may shop anywhere, a marketing strategy for improving competitive advantages is to provide better service quality, maximize satisfaction, and turn to creating customers' e-loyalty for apparel online shopping. From a researcher's perspective, there are some limitations of this research that should be considered when interpreting its findings. For future research, findings provide a basis for the further study of this important topic along both theoretical and empirical dimensions. Based on the findings, more comprehensive models for predicting E-SERVQUAL's consequences can be developed and tested. For global fashion marketing, this study can expand to a cross-cultural approach into e-service quality for apparel by including multinational samples.