• Journal of Fashion Business
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• v.15 no.5
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• pp.28-42
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• 2011

The purpose of this study was to classify cosmetics shopping propensity and analyze the relationship between cosmetics shopping propensity typology, cosmetics behavior, and purchasing behavior of female cosmetics consumers. Questionnaires were administered to 455 famale consumers living in Deagu and Kyungbook province. Data were analyzed by using frequency, factor analysis, cluster analysis, correlation analysis, $X^2$-test, ANOVA, and Duncan-test. The findings are as follows. Cosmetics shopping propensity typologies of female consumers were classified into four groups such as economic, band loyalty, passive, and impulse display shopping. In the relationship of the cosmetics shopping propensity was related to the sub-variables of cosmetics behavior. Cosmetics shopping propensity groups showed different all the sub-variables of cosmetics behavior factors. Cosmetics shopping propensity groups showed connected with the sub-variables of cosmetics purchasing behavior factors.

• International Journal of Advanced Culture Technology
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• v.10 no.3
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• pp.313-324
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• 2022

This study aims to quantitatively understand the influence of changes in functional cosmetics purchasing sentiment on purchasing behavior and purchase satisfaction after the COVID-19 pandemic and present empirical analysis results regarding the rapidly changing cosmetics consumption market. This study empirically analyzed the structural relationship between non-face-to-face service purchase behavior, functional cosmetics purchase behavior, and functional cosmetics purchase satisfaction to predict purchase behavior of functional cosmetics by psychological characteristics after COVID-19. The collected data were analyzed using SPSS 22.0 (Statistical Package for Social Science) program and Amos 21.0, and correlation analysis was performed to understand the relationship between consumers' purchasing behaviors of functional cosmetics according to their perception of risk of COVID-19 carried out.Summarizing the results of this study, it was found that the higher the anxiety after the corona outbreak, the higher the non-face-to-face service purchase behavior and the functional cosmetics purchase behavior. It was found that purchase satisfaction increased when purchasing behavior of functional cosmetics increased, but purchase satisfaction decreased as anxiety increased after the outbreak of Corona.In this study, a sample of 1452 people were used as research data, and the theoretical implications for the development of functional cosmetics were presented by confirming the effect of changes in non-face-to-face service purchase behavior according to psychological characteristics after Corona 19 on consumer satisfaction.

• Journal of Fashion Business
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• v.21 no.1
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• pp.88-98
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• 2017

This study intended to investigate correlations between the consumption tendency, determination factors of the distribution of Korean cosmetics, and purchasing patterns of Korean cosmetics. This study investigated characteristics and differences between each factor by analyzing consumption tendency, determination factors of distribution channels, and purchasing patterns of Korean cosmetics of adult women in their 20 ~ 50s who have used Korean cosmetics and reside in Beijing, China. It also, investigated the effect of the shopping propensity of consumers on determination factors of the distribution channels and purchasing patterns of Korean cosmetics. According to the results of our investigation, it was identified that 'pleasure-seeking tendency' and 'brand-seeking tendency' have postive effects on 'service', and 'pleasure-seeking tendency', 'brand-seeking tendency', and 'rational purchasing propensity' have positive effects on 'professionalism'. In regards to the effect of shopping propensity on purchasing patterns of Korean cosmetics, it was identified that 'brand-seeking tendency' has a positive effect on 'planned purchasing behavior', 'brand reputation seeking behavior', and 'dedicated purchasing behavior'. It was verified that 'rational purchasing propensity' has positive effect on 'planned purchasing behavior', 'pleasure-seeking tendency' and 'trend-seeking tendency' on 'brand reputation seeking behavior', and 'trend-seeking tendency' on 'dedicated purchasing behavior'. This study is expected to provide basic data for Korean cosmetics brands to use for improving the marketing of products entering the Chinese market by using appropriate distribution channels. These channels are determined through identifying the correlation of each factor consumption tendency of Chinese women, determination factors of the distribution channels Korean cosmetics, and purchasing patterns of Korean cosmetics.

• Fashion & Textile Research Journal
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• v.7 no.6
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• pp.624-632
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• 2005

The purpose of this study was to examine the consumers' purchasing behavior of budget-priced cosmetics according to the shopping orientation. Questionnaires used for this study were composed of 57 questions including 21 questions about cosmetic shopping orientation, 32 questions about budget-priced cosmetic purchasing behavior and four questions about demographic variables. Questionnaires were administrated to 20 to 49 aged 317 women who have shopping experience on budget-priced cosmetics. Data were analyzed by using factor analysis, cluster analysis, ANOVA, ${\chi}^2$-test, correlation, crosstabulation analysis, and scheffe test utilizing SPSS/WIN. The results were as follows. First, shopping orientation of cosmetics were classified into 5 factors: 'interest and impulsive purchasing tendency', 'price-oriented purchasing tendency', 'ration-oriented purchasing tendency', 'famous brand-oriented purchasing tendency' and 'brand royalty- oriented purchasing tendency'. According to the shopping orientation of cosmetics, the respondents were classified into 4 groups: 'passive shopping group', 'rational shopping group', 'active shopping group', 'neutral shopping group'. Second, when comparing each group's purchasing behavior of budget-priced cosmetics with shopping orientation of cosmetics, there was not significant difference in one time purchasing cost and the number of shop visits. In case of demographic variables concerning purchasing behavior of budget-priced cosmetics, there was significant differences in one time purchasing cost according to age, level of education and employment status. The number of shop visits had also difference according to age, level of education and monthly family income. Based on these results, marketing strategies for demographic characteristics of target market rather than the shopping orientation are needed.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.10
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• pp.1015-1027
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• 2012

This study compares and analyzes cosmetics purchasing behavior according to the advertising and publicity implemented in women's monthly magazines as well as determines effective marketing strategies for the cosmetics industry. First, cosmetics advertising and publicity in women's monthly magazines can be classified into conventional advertising, advertorials, beauty news based on press releases, and beauty articles written by editors. In addition, consumer purchasing behavior has been examined in terms of use of information, purchasing intention, and purchasing experience. A study was conducted on women in their 20's to 40's in Seoul and Gyeonggi-do with 289 questionnaires used in the final analysis. Data were analyzed by common factor analysis, randomized block design, Bonferroni adjusted t-test, and multiple linear regression using SPSS 12.0/Windows. The results of the study can be summarized as follows. First, there was a difference in purchasing behavior according to types of cosmetics advertising and publicity in women's monthly magazines. Second, cosmetics shopping orientations were classified into six factors (the pursuit of impulsive purchasing and trends, well-known brands, convenience, low prices, efficacy and brand loyalty). There were significant effects of shopping orientation on cosmetics purchasing behavior according to the type of advertisement and publicity in women's monthly magazines.

• Korea Trade Review
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• v.44 no.1
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• pp.101-113
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• 2019

First, this study considered the trade situation of cosmetics products between Korea and China and conducted a survey on Chinese women about the purchasing behavior of Korean cosmetics. Five hypotheses were set up to further analyze Chinese women's purchasing behaviors. Subjective norms, conspicuous consumption, perceived behavioral control, brand and Korean wave were used as five variables to analyze hypothesis tests on the impact of purchase behavior. The results of the study showed that Chinese women's subjective norms, conspicuous consumptions, brands, and Korean wave factors had a significant effect on purchasing behavior, while perceived behavioral control factors did not affect purchasing behavior.

• The Research Journal of the Costume Culture
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• v.8 no.5
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• pp.771-784
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• 2000

The purpose of this study was to investigate the casual relationships of self-monitoring, face satisfaction, and demographic variables on the purchasing behavior and use of cosmetics of women. Samples wre 479 women in their 20's to 50's in Seoul, Korea. Three factors of the purchase criteria of cosmetics derived by factor analysis : F.1 'intrinsic trait', F.2 'sales promotion and fashion', F.3 'economy. Women high in self-monitor purchased and used cosmetics more than those low in self-monitor. There were significant relationships between the purchasing behavior and use of cosmetics and age, education, and social stratification. Women in their 20's and 30's perceived purchase criteria associated with intrinsic trait such as color and becomingness as more important, 20's sales promotion and fashion, women with less education perceived economy more than did the others. Upper class women showed more concern for intrinsic trait such as quality and color of cosmetics than did lower class. Social stratification, age, self-monitoring, and education had a direct effect on the degree of cosmetics purchase. Self-monitoring and education had a direct effect on the degree of cosmetics use. Age, education, social stratification, and face satisfaction had an indirect effect on the degree of cosmetics purchase and use. The causal relationship of self-monitoring on the use of coloring cosmetics was stronger than the connection between self-monitoring and total cosmetics. The present findings provide that personal trait associated with self-monitoring of women is important variable in understanding of the purchasing behavior and use of cosmetics.

• Journal of Fashion Business
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• v.12 no.1
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• pp.63-75
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• 2008

The purpose of this study was to identify purchasing behavior and attitudes toward naturalistic cosmetics according to women's LOHAS lifestyle. Self-administered questionnaires were distributed to 500 women aged 19-59. SPSS was used for data analysis. The results were as follows: 1. Factors of LOHAS lifestyle were social consciousness, reduce resources, family centered, individuality & environmental consciousness, healthy food life, and information search. Women were clustered into bad-being group, environmentalists, LOHAS group, well-being group, and individualists. 2. Most women had a bit of knowledge and experienced naturalistic cosmetics. Over 85% of women had intention to use naturalistic cosmetics. 3. Bad-being group and individualists included university women and had little knowledge and experiences of naturalistic cosmetics. LOHAS group and well-being group included more career women with higher education, had more knowledge and experiences. 4. Knowledge and experiences of naturalistic cosmetics were the most effective factors on the use intention of naturalistic cosmetics.

• Journal of the Korean Society of Fashion and Beauty
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• v.5 no.2 s.13
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• pp.56-67
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• 2007

This study is surveyed for understanding attitude toward make-up and purchasing behavior of cosmetics of preteen generation, elementary school students among 10 to 12 using a method of questionnaire. It helps concerned traders comprehend purchasing characteristics of preteen and map out a strategy for marketing of preteen. And it used research material being able to understand socio-psychological characteristics and attitude toward make-up and purchasing behavior of cosmetics of preteen generation. For the survey, a method of questionnaire was used. The questionnaire consisted of 4 questions for socio-psychological characteristics, 5 for appearance, 8 for attitude toward make-up and 6 for cosmetic purchase behavior and 3 for demographic factors. 458 girl students among 4, 5 and 6th graders at elementary schools in Seoul were selected on a random basis. Data was analyzed using frequency, percentage, average, standard deviation. F-test, Duncanis post test and crosstab analysis were also applied. 1. The level of interest of pre-teen generations was found normal. 2. The most popular destinations for buying cosmetics were dedicated cosmetics shops and department stores. 3. Satisfaction and interest of appearance and make-up. 4. Attitude toward make-up and behavior of purchase cosmetics as grades.

• Journal of Convergence for Information Technology
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• v.8 no.2
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• pp.121-131
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• 2018

The purpose of this study is to analyze whether the cosmetic interest of middle school female students(n=126) is related to purchase satisfaction by using purchase behavior and informatization level as control variables. Based on the research model, three hypotheses were set and statistical tests were conducted. The results of this study are as follows. First, middle school female students used cosmetics from elementary school and cosmetics education was requested from elementary school. Therefore proper early education on cosmetic use is needed. Second, the degree of interest and purchasing behavior of cosmetics was positively correlated with the purchase satisfaction of cosmetics. Third, the purchasing behavior of cosmetics was found to have a more effect on purchase satisfaction than the cosmetics interest. Especially, 'cosmetics purchase behavior' had a moderating effect on purchase satisfaction. Fourth, there was no difference in the average among the grades about cosmetics category(cosmetic interest, purchase behavior, informatization level, purchase satisfaction). This study needs to pay more attention to cosmetics purchasing behavior, which has the greatest effect on the satisfaction of cosmetics purchasing among middle school girls, and suggests that further studies will be continued to expand the range and ages in the future.