• 한국의류학회지
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• 제47권4호
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• pp.609-624
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• 2023

This study aimed to explore the effects of perceived benefits on consumers' attitudes towards cross-border online shopping websites. We also explore whether and how consumers' COVID-19 anxiety and brand familiarity weaken or strengthen the relationship between these perceived benefits and consumer attitudes. A total 319 items of data were used for the final analysis. The perceived benefits of a website were found to have only an indirect effect on purchase intentions by mediating consumers' attitudes toward the site. Competitive pricing of fashion products directly affected purchase intentions. COVID-19 anxiety was found to have a negative moderating influence on the relationship between perceived enjoyment and consumer attitudes, whereas brand familiarity had a positive moderating effect on both the relationships between perceived usefulness and consumers' attitudes toward the site and between perceived ease of use and their site attitude. This study provides useful insights for international e-tailers in developing marketing strategies that attract international consumers. Academically, we have contributed to the existing literature on the perceived benefits of global online shopping and the moderators of consumers' attitudes towards e-commerce sites.

• 한국학교보건학회지
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• 제16권1호
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• pp.55-66
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• 2003

This study was conducted to evaluate the differences of perceived stress level and stress coping behavior for 360 elementary school children in rural area and 360 in urban area. The questionnaire survey was done from December 10 to December 20, 2001. The results were as follows: 1. There was no significant difference of perceived stress level between rural and urban areas, but there were significant difference of stress coping behavior between them. 2. Significant difference of perceived stress level and stress coping behavior among groups of grade was found. 3. There was significant difference of perceived stress level and stress coping behavior between male and female. 4. There was significant difference of stress coping behavior according to perceived stress levels In conclusion, perceived stress level and stress coping behavior in elementary school children were different according to their grade and sex. It is important to teach them proper stress coping method, depending on their grade and sex. But, we have to focus on the development and application of stress self-control program, which enables children to cope with stress for themselves. Based on: 1. Before starting the study, the subjects should be examined about whether they have ever been on stress education program before or not. 2. The educational environments and the development and implementation of teaching program for the proper stress coping method are needed. 3. This study was performed through the questionnaire for perceived stress level and stress coping behavior, but various methods like observation, person-to-person interview should be used for the further in-depth study.

• 간호행정학회지
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• 제16권4호
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• pp.428-436
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• 2010

Purpose: The purposes of this study were to describe events resulting in perceived hurts in nursing, and to identify factors influencing forgiveness in clinical nurses. Methods: The study was a descriptive correlation design. From May to July, 2009, the researcher used interviews to collect data from 148 clinical nurses from five hospitals in D city. Results: Clinical nurses received perceived hurt from peer-nurses, care-givers, and doctors, and the reasons for the perceived hurts were blame, neglect, and valuation. Levels of forgiveness in clinical nurses were different according to who caused the perceived hurt, the degree of the perceived hurt, and endeavors to resolve the perceived hurts. Levels of forgiveness in clinical nurses were negatively correlated with age, degree of perceived hurt, and degree of anger expression, and positively correlated with degree of self-esteem. The strongest predictors of forgiveness in clinical nurses were degree of anger expression, age, and degree of hurt. Conclusion: The findings of the study suggest that nursing staff should be able to identify reasons for perceived hurt in clinical nurses and provide a forgiveness program for each nursing situation.

• 한국조리학회지
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• 제13권2호
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• pp.98-109
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• 2007

Consumers purchase bakery products and evaluate them with various wants and needs when they need them. It shows that there are changes and improvements in quality factors like nutritional consideration rather than simply eating for survival. The purpose of this study was to research how well the consumers perceive necessary nutritional information, how nutritional information on bakery products affects the consumers' perceived risk and evaluation, and how consumers' perceived risk on bakery products affects their evaluation on them. The research was done through surveys for the people in the Busan Metropolitan area. 200 out of 250 answers were used in analyzing frequency, factor, and simple regression through SPSS Win 10. The findings were as follows; first, the more nutritional information consumers have, the less perceived risk they feel, i.e., positive nutritional information affects reducing the consumers' perceived risk. Second, as perceived risk gets reduced, consumers' evaluation on bakery products has meaningful influence on their perceived risk level. Third, these consumers' perceived risk affects their evaluation on bakery products meaningfully. The results of this study can be the meaningful base of information sources in establishing marketing strategies in bakery industry.

• Journal of the Optical Society of Korea
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• 제18권1호
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• pp.89-94
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• 2014

It is established that the perceived image contrast is affected by surround luminance. In order to get the same perceived image contrast, the optimum surround compensation ratios for those surround conditions is needed. Much research has been performed for dark, dim, and average surrounds. In this study, a wide range of surround luminance from dark up to $2087cd/m^2$ was considered. Using magnitude estimation method, the change in perceived brightness of six test stimuli was measured under seven surround conditions; dark, dim, 2 levels of average, bright, and 2 levels of over-bright surrounds. To drive the perceived image contrast from the perceived brightness, two different definitions of contrast were tested. Their calculated results were compared with the visual data of our previous work. And to conclude, the perceived contrast compensation ratios were 1:1.11:1.2 for average, dim and dark surrounds. These were close to CIECAM02 model (1:1.17:1.31). Besides, for average, bright, over-bright1 and over-bright2 surrounds the ratios 1:1.17:1.42:1.69 were determined. For intermediate or more extreme surround conditions, the compensation ratio was obtained from the linear interpolation or extrapolation.

• 패션비즈니스
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• 제10권1호
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• pp.106-119
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• 2006

The purpose of this study was to analysis how perceived beauty service quality, perceived value influenced on purchase intention of customers. Moreover, this study was suggested strategic solutions for beauty managers and employees to build efficient marketing strategies in order to maximize customer satisfaction. For research method, SPSS 12.0 program was used and for the accuracy of precision of a measuring instrument reliability test was applied. And then simple and multiple regression analysis were performed to examine the effects of independent variables to dependent variables to dependant variables. The results of this study were five folds: the higher perceived service quality of beauty service was, the higher perceived value, satisfaction, word-of-mouth, and intention of revisiting were; the higher perceived value was, the better satisfaction, word-of-mouth, and intention of revisiting were; technical service quality was single most important factor affecting influence on perceived value, satisfaction, word of mouth, intention of revisiting, and functional service quality and physical service quality were listed second and third.

• The Journal of Asian Finance, Economics and Business
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• 제7권2호
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• pp.229-236
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• 2020

Researchers generally argue that sexual harassment influence poor female employee organizational attitudes. However, these relationships have been not always observed. Depending on the organizational support theory, this study extended the content domain of sexual harassment research by examining the role of perceived organizational support, on these relationships. For this, this study used a survey method and multiple regression analyses with Korean 285 female employees. As results, first, the more unwanted sexual attention employees perceived, they were less likely to show their organizational citizenship behavior. Second, the more sexual coercion employees perceived, they were more likely to have their work-family conflict. Third, the negative relationship between unwanted sexual attention and their organizational citizenship behavior are stronger for employees low rather than high in perceived organizational support. Finally, the positive relationship between sexual coercion and work-family conflict are stronger for employees low rather than high in perceived organizational support. The findings suggest the adaptive function of perceived organizational support employees hold in organizational behavior. This is the first study to examine the interaction between perceived organizational support and sexual harassment of female workers with organizational citizenship behavior and work-family conflict. This study also provides guidance for administrative managerial practices.

• 한국컴퓨터정보학회논문지
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• 제26권7호
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• pp.83-89
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• 2021

본 연구의 목적은 중국의 공유경제 시장에서 소비자들의 지각된 기대요인 지각된 유용성, 지각된 용이성, 지각된 즐거움, 그리고 지각된 위험과 공유숙박 서비스를 제공하는 기업들에 대한 소비자 신뢰, 그리고 공유숙박 서비스의 이용의도에 어떠한 영향을 미치고 있는지를 실증적으로 분석하고자 하는 목적이 있었다. 실증분석에 필요한 데이터는 앙케트 조사를 통해 얻으며, 신뢰성분석, 타당성분석, 상관분석, 구조방정식 분석 등 방법을 통해 실시하였다. 분석결과를 보면 지각된 유용성, 지각된 즐거움이 신뢰에 긍정적인 영향을 미쳤다. 신뢰는 이용의도에 긍적적인 영향을 미쳤다. 신뢰는 유용한 매개변수로 나타났다. 그러나 지각된 위험이 신뢰에 미치지 않은 영향을 검정하였다. 이러한 결론은 공유숙박 플랫폼 운영회사의 운영방식을 개선하고 공유숙박 산업의 발전에 조언을 제공할 것이다.

• Asia Marketing Journal
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• 제16권1호
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• pp.149-168
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• 2014

This study investigates the effect of perceived risk on attitude toward mobile Social Network Services (SNSs). First, we understand that perceived risk of SNSs is a multidimensional concept, and we study the relationship between attitude and perceived risk such as social risk, performance risk, and privacy risk in SNS environments. Subsequently, the relationships between these multidimensional concepts of perceived risk and attitude are investigated. The result indicates that social, performance, and privacy risk have negative effects on attitude. In addition, the moderated effect of individual characteristic variables such as hedonic value and self-construal are confirmed as mitigating factors that alleviate the negative impact of perceived risk. The Findings show that customers who perceive SNSs to be risky are more likely to have a negative attitude toward SNSs. However, the negative impact of perceived risk on their attitude toward SNSs is alleviated in customers with high hedonic value. Similarly, the negative impact of perceived risk on their attitude toward SNS is weaker with customers in interdependent self-construal. This paper presents effective segmentation variables, such as consumer's motivation (hedonic value) and psychological variable (self-construal), which mitigate the risk perception of customers. Therefore, it provides practical guidelines for the marketing managers in terms of who to target and what kind of strategies to implement in terms of these segmentation variables to approach consumers more efficiently.

• 한국정보시스템학회지:정보시스템연구
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• 제33권2호
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• pp.27-45
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• 2024

Purpose The purpose of this study is to understand the important characteristics of mobile content services and to provide better content services to Chinese consumers by understanding consumer behavioral psychology about mobile content services and empirically analyzing research models with perceived usefulness, perceived enjoyment, customer attitudes, and repurchase intentions based on motivation theory. Design/methodology/approach Based on Deci(1975) Self-Determination Theory and Heijden(2004) research model, this study developed a research framework that includes perceived usefulness and perceived enjoyment to influence on repurchase intention. A questionnaire survey was conducted targeting Chinese consumers using mobile content services, and 272 valid responses were analyzed using Structural Equation Modeling (SEM). Findings According to the results of empirical analysis in this study, Chinese consumers were found to feel repurchase intention by positive impact of perceived usefulness and perceived enjoyment in the use of mobile content service. Chinese consumers still use mobile content a lot from a utilitarian perspective in relation to social life or job performance, and there is no positive effect on the use of mobile content related to perceived enjoyment. The results of this study provide the empirical results of a research model that integrates motivation theory and technology acceptance theory for the development of the mobile content industry in the future, and provide necessary insights for managers of companies that develop and distribute mobile content service.