• 디지털융복합연구
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• 제10권9호
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• pp.253-262
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• 2012

기업의 많은 이슈들은 뉴스가치를 부여 받으며 인터넷에 기사화되고 있다. 이러한 관점에서 웹 콘텐츠 내에 게재된 기사의 맥락과 배너광고의 노출 그리고 뉴스의 형태에 따라 광고태도와 기업이미지에는 어떠한 차이가 있는지 확인하고자 하였다. 연구결과 다음과 같다. 첫째, 인터넷의 사회공헌활동 기사 맥락과 뉴스형태에 따른 광고태도는 상호작용효과가 확인되었으며, 인터넷 기사의 맥락이 부정적일 때는 사진과 기사를 함께 제공한 뉴스형태에서 광고태도가 더 효과적인 것으로 확인되었다. 이러한 결과는 인터넷의 사회공헌활동 기사 게재 시 사진과 기사가 함께 제공되어 혼잡도가 더 높아짐에 따라 인터넷 기사의 부정적 맥락이 상쇄되는 것으로 유추된다. 둘째, 사회공헌활동 기사의 뉴스형태와 광고종류에 따른 광고태도는 상호작용효과가 확인되었으며, 인터넷 뉴스기사 게재 시 기사와 사진을 함께 제공하는 뉴스형태에서는 기업광고가 제품광고보다 광고태도가 더 효과적인 것으로 확인되었다. 셋째, 사회공헌활동의 뉴스형태와 광고종류에 따른 기업이미지는 상호작용효과가 있는 것으로 확인되었다. 인터넷 기사 게재 시 기사와 사진을 함께 게재한 뉴스형태에서는 기업광고 보다 제품광고를 게재할 경우 기업이미지에 더 효과적인 것으로 확인되었다.

• 한국심리학회지 : 문화 및 사회문제
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• 제19권3호
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• pp.319-341
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• 2013

본 연구는 외상 유형이 외상후성장 및 지혜에 영향을 미치는 경로모형에서 사회적 지지와 대처의 매개효과를 검증하였다. 이를 위해 247명의 성인자료를 대상으로 외상경험질문지, 스트레스 대처 반응 검사, 사회적 지지척도, 외상후성장 척도, 초월적 지혜척도를 실시하였다. 먼저, 두 외상 유형 집단인 대인외상 집단과 비대인외상 집단을 비교하여 외상후성장과 외상 정도, 사회적 지지, 대처, 지혜의 차이가 나타나는지 확인하였다. 그 결과, 비대인외상집단의 사회적 지지, 긍정적 대처, 외상후성장 및 지혜가 더 높게 나타났으며, 대인외상집단의 외상 정도, 회피적 대처가 더 높게 나타났다. 둘째, 외상 유형이 외상후성장 및 지혜에 영향을 미치는 모형을 경로분석으로 검증하였다. 그 결과, 외상 유형이 사회적 지지, 긍정적 대처, 외상후성장을 매개로 지혜에 영향을 주었고, 이 과정에서 사회적 지지, 긍정적 대처, 외상후성장의 매개효과가 검증되었다. 그러나 외상 유형에서 긍정적 대처로 가는 경로와 사회적 지지에서 회피적 대처로 가는 경로는 유의하지 않았다. 또한 회피적 대처의 매개효과는 검증되지 않았다. 결과를 종합하면, 비대인외상 유형이며, 사회적 지지가 높고, 긍정적 대처를 사용할수록 외상후성장이 높고 지혜가 발달한다는 것을 의미한다. 마지막으로 연구의 의의 및 외상에 대한 개입방안, 본 연구의 제한점 및 후속연구에 대해 논의하였다.

• 디지털산업정보학회논문지
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• 제17권4호
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• pp.161-175
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• 2021

This study analyzed the efficiency and influence factors according to the main research institute type of R&D Program for the local community problem-solving. This study applied data envelopment analysis (DEA) method and Tobit regression analysis by using 20 institutions that participated in R&D Program. The results are summarized as follows. First, Analysis results according to the research institute type of R&D project, Efficient DMUs showed more regional innovation institutions than social economy enterprises. But regional innovation institutions were the lowest in the CCR and BCC model. However, efficiency dose not differ between regional innovation institutions and social economy enterprises. Second, as a result of the analysis relation between efficiency and allocation characteristics of R&D input, the participation of regional innovation organizations as participating organizations has a negative effect on efficiency. It was found that the higher the proportion of government subsidies and the higher the employment rate of the vulnerable, which is a social achievement, the positive effect on efficiency. The implication of this study is that the participation of social economy enterprises as the main R&D institution and government R&D support can provide social economy enterprises with opportunities to accumulate R&D capabilities and experience successful commercialization.

• 한국의류학회지
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• 제34권6호
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• pp.889-901
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• 2010

This study examines the relationship between perceived risk and regret, the influence of regret, and the regret-solution effort upon post-purchase behavior. These causal pathways are controlled by moderated different impulse buying types. The results of the study are three-fold. First, consumers with high social and convenience risks resulted in the high levels of regret. Second, the higher the regret then the higher the negative purchase intention and the lower the positive purchase intention. Consumers who emphasize the regret-solution have high positive purchase intentions and the low negative purchase intentions. Lastly, as for the influence of the regret upon the negative purchase intention, the 'recollection impulse buying type' has the greatest influence among all other types. No impulse buying types have a positive influence on purchase intention. As for the influence of the regret-solution efforts on the positive purchase intention, the 'pure impulse buying type' had the greatest influence. Only the 'suggestion impulse buying type' influenced the negative purchase behavior intention. The post-purchase intention depends on the level and the degree of the regret-solution efforts of the consumer. This study contributes to the examination of the different impulse buying types that influence the moderators in the causal pathway of the risk perception to the post-purchase buying behavior.

• 지역사회간호학회지
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• 제20권3호
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• pp.316-326
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• 2009

Purpose: The purpose of this study was to examine teenagers' Internet addiction and to find factors influencing it. Methods: Data were collected from 596 middle and high school students between June 1 and June 20, 2009 with a self-rating questionnaire. The data were processed with SPSS/WIN 12.0. Results: (1) 20.3% of the students were spending over three hours a day in Internet use. The percentages of mild and serious Internet addiction were 22.3 and 2.1, respectively. (2) The stronger Internet addiction was, the higher stress was and the lower social support was. There was a negative correlation between stress and social support (r=-.296, p<.01). There was also a positive correlation between Internet addiction and stress (r=.264, p<.01) while a negative correlation between Internet addiction and social support (r=-.127, p<.01). (3) Among the subjects' characteristics, sex, school and family type, frequency of processed food intake, average daily Internet use hour and sleeping hour, subjective health perception, and satisfaction level with parents and family made difference in the Internet addiction level. Conclusion: The result of this study will provide useful background data for the selection of target population, stress management and social support promotion programs to prevent teenagers' Internet addiction.

• 가정과삶의질연구
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• 제16권4호
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• pp.83-83
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• 1998

The purpose of this study is to investigate interpersonal support, tension in lifechanges & satisfaction. The selected sample is composed of 387 housewives in ChongJoo city. SAS pc program was used for the statistical analysis of the data. Data was analyzed by frequency, F-test, percentage, mean, Duncan's Multiple Range Test, Pearson's correlation coefficient, Regression Analysis. Major findings as follows: 1)At wedding & funeral ceremony, kin networks of her parents & parents-in law side were variables to have influence on tension in life changes. And the number of social organization participated were a variable to have influence on the satisfaction. The age of couple, education of couple, duration of marriage, income, family lifecycle, the number of children, pattern of family were variables to influence tension in life changes, but were not variables to influence on the satisfaction. 2) At usual or wedding & funeral ceremony, kin networks of her parents side were variables to influence on instrumental & companionship support. And the number of friends was a variable to influence on companionship & informational support. The number of neighbors was a variable to influence on instrumental, companionship & informational support. The number of social organization participated was a variable to influence on companionship & emotional support. The age of couple, education of couple,income, duration of marriage, family life cycle, number of children, family size, family type were variables to influence on interpersonal support. 3)The relationship between tension and satisfaction in life changes was negative, and between instrumental support and satisfaction was negative also. But between companionship support and satisfaction was positive relationship and between tension of personal &social life and instrumental support was positive relationship. The relationship between tension of marriage life and companionship support was negative and between tension of family life and information support was negative relationships. The received companionship support was lower tension in life changes than not received it. But the received instrumental support was higher tension of personal & social life. The received companionship & informational support was higher satisfaction than not received them. But the received instrumental support was lower satisfaction than not received it. 4) Instrumental & companionship support, at usual kin network of her parents in taw side, at wedding & funeral ceremony kin network of her parents side,were variables to influence on tension in life changes. Instrumental, companionship& informational support, at wedding & funeral ceremony kin network of her parents side, were variables to influence on the satisfaction

• 한국사회복지학
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• 제42권
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• pp.372-396
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• 2000

This study focuses on high school students and aims not only to examine the relationships among problem drinking measures and drinking motives to cope but also to determine the factors to predict the negative consequences related to alcohol. 1,436 self-reported questionnaires were collected from seven big cities' high school students who had ever experienced drinking. The survey data identified the following results; first, there were statistically significant differences in drinking motives to cope and 4 measures of problem drinking depending on gender and the school type. It should be noted that more girls and more students in vocational schools had experienced drunkenness rather than boys and students in academic schools unlike alcohol consumption, binge drinking, and negative consequences related to alcohol. Second, the use of alcohol to cope may place individuals at greater risk for alcohol problems. Four dimensions of problem drinking are moderately correlated to drinking motives to cope. Third, the result from logistic regressions indicated that factors related to drinking (binge drinking, drunkenness, and drinking reasons to cope) rather than demographic factors would be contributed more to one more as well as two more negative consequences. Especially, drunkeness seems to be the best factor to predict negative consequences related to alcohol. Implications for developing prevention programs are suggested.

• 아동학회지
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• 제30권5호
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• pp.195-208
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• 2009

This research was a comparative study of children's mothers in counseling and mothers in non-counseling (comparison) groups to examine differences between groups in emotional expressiveness, ambivalence over emotional expressiveness, type of communication and parenting behavior, Subjects were 91 mothers having counseling and 133 mothers in the non-counseling group. Data were analyzed by independent samples t-test. Results showed that mothers in the non-counseling group reported more positive emotional expressiveness than the counseling group. Mothers in the counseling group reported more ambivalence over emotional expressiveness, more negative communications and more negative parenting behavior than the comparison group.

• Asia Marketing Journal
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• 제24권2호
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• pp.62-77
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• 2022

Seeded marketing campaign (SMC) is a newly created type of marketing activities with the widespread use of social media. Previous research has examined to find out the optimal seeding strategy that yields the best outcome from the campaign. This research explores the relationships between the characteristics of the seeded influencer and user engagement. The data consists of information from 1062 seeded Instagram posts posted in September 2020 in Korea and 778 seeded influencers who posted those contents. Analyzed by negative binomial regression, our quadratic model suggests that the relationship between user engagement and the number of followers of the seeded influencer draws an inverted U-shape, indicating influencers with greater number of followers may not always be the best choice for the marketers. Moreover, this research shows that the negative marginal impact coming from the huge number of followers can be attenuated when the influencer is an expert of the seeded product.

• 한국지역사회생활과학회지
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• 제16권2호
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• pp.75-91
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• 2005

The purpose of this study was to examine the relationship between parenting stress, social support and the social development of preschool children in rural areas. The subject included 114 preschool children, along with their mothers, selected from kindergartens and day care centers in rural areas. The instruments included the parenting stress index, social support inventory and the social maturity scale. The statistics used from this data were t-test, one-way ANOYA(Scheffe test), correlation analysis and multiple regression analysis. This study showed that maternal parenting stress was influenced significantly by the related variables; gender of child, birth order of child, age of mother, educational attainment of mother, family income, religion, family type. And also, social support was influenced significantly by the above variables. The child's social development was influenced significantly by the variables that related child and the family. Correlation analysis indicated that parenting stress and social development of the child were relatively negative high correlation coefficients. And social support and social development of the child were relatively positive high correlation coefficients. The important factors on predicting social development of the child were found to be birth order of child, age of mother, educational attainment of mother, family income, religion, family type, daily stress, stress of difficult child, stress of parent-child dysfunctional interaction, educational distress, husband support, and other support. Especially stress of difficult child and husband support were important variables that predicted the social development of the preschool children.