• 제목/요약/키워드: the first motives

검색결과 248건 처리시간 0.026초

의복추구혜택에 따른 20대 여성의 속옷구매행동 (Clothing Pursuit Benefits and Underwear Purchase Behaviors of Females in Twenties)

  • 전민지;오희선
    • 한국의류산업학회지
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    • 제11권4호
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    • pp.574-582
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    • 2009
  • The purpose of this study was to investigate the clothing pursuit benefits of female consumers in twenties, and explain the differences in underwear purchase behaviors among them. For data collection, research questionnaires were responded by 232 female consumers living in Busan. The collected data were analyzed by the frequency factor analysis using SPSS 12.0 for Windows, the factor analysis using Varimax, reliability analysis, cluster analysis, ANOVA, Duncan test, and ${\chi}^2$-test. The results of this study were as follows: First, consumers' clothing pursuit benefit was drawn from six factors: Self-esteem, Individuality, Fashion, Brand, Practicality, and Price pursuit. The results of the factor analysis of clothing benefit were divided into four groups: Brand pursuit group, Fashion pursuit group, Self-esteem pursuit group, and Individuality/rationality pursuit group. Second, the results of analysing underwear purchase behaviors among clothing pursuit benefit groups showed significant differences in purchase motive, source of information, evaluation criteria, and purchase practices. The underwear purchase motives were significantly different in diversity purchase factor between the groups; sources of information used for underwear purchase were significantly different in the window display factor. The underwear evaluation criteria were significantly different among the groups in decoration and practicality factors, while purchase practices were significantly different among the groups only in underwear purchasing places.

알렉산더 맥퀸(Alexander Mcqueen) 작품의 그로테스크적 특성 (The Grotesque in the Work of Alexander McQueen)

  • 김선영
    • 복식
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    • 제58권8호
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    • pp.106-119
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    • 2008
  • This study explores grotesque characteristics that were raised as the Aesthetics of the Ugly and how it was featured in Alexander McQueen's arts. In a methodological approach, the study attempted the analysis of historical literature that was published both nationally and internationally, along with justifiable investigation using fashion/collection magazines such as Vogue, Gap and Internet search. The scope of this study ranges from 1996's Haute Couture and Pret-a-porter collection pieces modern, to date The results of this study are summarized as follows: The first grotesque characteristic present throughout Alexander Mcqueen's arts is that it featured horrifying images or evil motives with pointy heads or horns, dark colored dresses, silver accessories, Dracula, witches, skulls, soldiers of evil, death and sickness. Second, aversion was realistically portrayed by frightening objects, extreme intimacy and motives that signify death and closely relative to cruelty to human bodies. It also became visible with physical destruction of the bodies and dissecting of internal organs, etc. Thirdly, its expression of humor is out of common sense with distorted human bodies by intentionally overemphasizing certain portion of the clothes or body parts. It also featured strangely deformed bodies by ignoring the typical shapes of clothes, vague definition of gender and using of unusual objects. Forth, half-man and half-beast images are portrayed using various types of bird species or animals to Identify disparity. It further defined this image in the form of non-human cyborg by incorporating technology.

과학일지 쓰기가 초등학생의 과학 학업성취도와 정의적 영역에 미치는 영향 (The Effect on Academic Achievement and Science-Related Affective Domain of Elementary Students through Science Journal Writing)

  • 곽민숙;이용섭;한영욱
    • 대한지구과학교육학회지
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    • 제2권1호
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    • pp.1-12
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    • 2009
  • The purpose of this study is to find out the effect on academic achievement and science-related affective domain of elementary students though science journal writing about the units of Science textbook of the first semester of the sixth grade. The results indicate that science-journal writing has influenced the students positively in the academic achievement of a lower group's academic achievements, in science related attitudes, 'voluntariness' and 'cooperation', in science learning motives, 'self-satisfaction for science', 'superficial strategies for science', and 'expectation for science', in fear level for science subjects, its lower fear class, 'experiment performance'. A middle group was revealed to have more positive improvement in 'cooperation' and 'perseverance', both of which were lower categories of science related attitudes, and as subgrade of science learning motives, 'self-efficiency for science' and 'expectation for science' stood out. For fear level for science subjects, the lower group gained distinctive results from 'science evaluation'.

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한국 전통조각보 및 토시를 응용한 텍스타일 디자인 제안 및 디지털 프린트 직물 개발에 관한 연구 (A Study on Textile Design Applied a Korean Traditiomal Jogakbo and a Tosi and Development Digital Printed Fabrics)

  • 이연순;최효선
    • 한국의상디자인학회지
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    • 제13권3호
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    • pp.165-175
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    • 2011
  • In this study, document research on Jogakbo and Tosi were carried out and textile designs were developed by applying Jogakbo and Tosi together for motives. The purposes of this study were to develop a unique textile design, and then to enhance the competitiveness of Korean textile industry in the world market and pass down a Korean traditional fiber art cultural legacy. The results are as follows; First, the title of textile design was decided to "innocence of childhood" and the concepts are "sim ple heart ed, pure heart, sweet", in order to develop textile design for the young generation Second, Motives were chosen Jogakbo and Tosi to reflect Korean traditionality and identity and textile designs were expressed on ground fashion trends for modernity. Third, developed textile designs were printed with digital printing method for eco-friendly and productivity, and various articles clothing, nectie, shoes, bag, bedings were producted with developed fabrics for multipurpose. Forth, the developed textile designs were evaluated highly in point of Korean traditionality and identity, felling of simplehearted, pure hear and sweet, modernity and fashion trend, and preference by a sensory test of developed test design.

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쇼핑장소에 따른 소비자특성과 로컬푸드 지출비 차이 분석 (Consumer Characteristics and Expenditure of Local Food by Retail Stores)

  • 유소이
    • 한국지역사회생활과학회지
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    • 제24권2호
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    • pp.195-207
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    • 2013
  • The purposes of this study were to explore the differences of consumer characteristics and expenditures on local food between large scale stores and direct sale stores selling local food and to find some influencing factors on the expenditure on local food from both consumer groups. First, the levels of perceived attributes of local food were high for both consumer groups but were much higher for consumers from direct sale stores of local food. For food consumption patterns, consumers from direct sale stores presented higher levels than large scale stores and were found to be significantly different. Food choice motives were found to be significantly different in both groups. In addition, for the consumer characteristics, age and living with children under age 18 were found to be significantly different between both groups, while sex, education and household income were not. Second, expenditure of local food from direct sale stores was found to be significantly higher than large sale stores. Finally, expenditure of local food from large scale stores was found to be significantly influenced by age, price and seeking well-being, while expenditure of local food from direct sale stores was found to be significantly influenced by age, availability of local food, seeking cuisine, seeking satiety and sensory appeal.

지역 문화적 관점에서 본 가우디의 자연주의 건축 및 디자인 - 후기 작품을 중심으로 - (Naturalism in Gaudi's Architectural Designs from Perspective of regional Culture - Focusing on buildings that Gaudi designed in his late years -)

  • 양세은
    • 한국실내디자인학회논문집
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    • 제15권1호
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    • pp.63-70
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    • 2006
  • This study investigates and analyzes natural traits in Gaudi's architectural designs on the assumption that the naturalism in his architectural designs has been built heavily on regional cultural background. In particular, focusing on four buildings Gaudi designed in his late years, this study distinguishes between natural traits found in ornaments and details, and natural traits as organic expression of form. This study shows, first, with regard to natural traits in ornaments and details, organic motives were applied to patterns, plastic objects, and parts of the building. Second, natural traits in organic expression of form were reflected by typifying $Catalu\tilde{n}a$ regional nature, using curved lines of organic shapes and realizing lively natural creatures. It is remarkable that Gaudi developed his architectural designs as unique magic naturalism based on his imagination. And In this century 'Regional Culture' gets more important in architectural designs. Gaudi's architectural works can be appreciated to represent very well $Catalu\tilde{n}a$ regional cultural identity by using properly its natural motives and objects.

럭셔리 패션 브랜드 인스타그램 계정 이용 동기가 소비자 몰입, 즐거움, 구매의도에 미치는 영향 (Effect of usage motivation of luxury fashion brands' Instagram on flow, enjoyment, and purchase intention)

  • 이은정
    • 문화기술의 융합
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    • 제7권4호
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    • pp.405-413
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    • 2021
  • 본 연구에서는 이용과 충족 이론 토대로 럭셔리 패션 브랜드 인스타그램 계정을 이용하는 소비자들의 이용 동기를 분류하고 이용 동기에 따라 경험하게 되는 몰입 상태의 즐거움과 구매의도에 미치는 영향을 실증적으로 연구하였다. 분석결과, 본 연구를 통해 얻어진 결론은 다음과 같이 정리할 수 있다. 첫째, 럭셔리 패션 브랜드 인스타그램 이용 동기는 몰입에 유의한 정적인 영향을 미치며 사회적 상호작용 동기, 정보적 동기, 유희적 동기 순으로 영향력이 있는 것으로 나타났다. 이용동기 중에서 사회적 상호작용 동기가 몰입에 가장 큰 영향을 미치는 것으로 확인되었다. 둘째, 럭셔리 패션 브랜드 인스타그램 계정 이용 시 소비자의 몰입상태가 즐거움과 같은 긍정적 정서를 유발하여, 이는 구매의도에 정적 영향을 미치는 것으로 나타났다. 셋째, 럭셔리 패션 브랜드 인스타그램 계정 이용자 특성인 연령대는 정보적 이용동기와 몰입 간의 관계에서 유의한 정적 조절효과를 가졌고 유희적 이용동기와는 유의한 부적인 영향을 보였다. 본 연구 결과를 통해 럭셔리 패션 브랜드의 주요한 커뮤니케이션 수단으로 활용되는 인스타그램 계정의 이용과 관련된 소비자 심리에 대한 실증적 결과를 얻었고, 이는 기존 관련 선행연구 흐름에 기여했다.

가상공동체 참여동기와 공동체의식, 충성도 및 구매의도간의 관계에 관한 연구 (Relationships Among Participation Motives in Virtual Community, Sense of Community, Loyalty and Purchase Intention)

  • 문준연;최지훈
    • 경영정보학연구
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    • 제5권2호
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    • pp.71-90
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    • 2003
  • 가상공동체는 고객을 유치하고 고객 충성도를 구축하며 상거래를 활성화하는 데 중요한 역할을 수행한다고 한다. 가상공동체의 중요성이 업계 및 여러 개념연구에서 지적되어온 데 비하여 여기에 대한 마케팅 관점의 연구는 매우 부족하고, 특히 가상공동체 참여에 이르게 하는 선행변수와 그 결과에 대한 실증연구는 매우 부족한 상황에 있다. 이 연구는 이러한 배경을 인식하여 가상공동체 사용자의 참여동기가 공동체의식(Sense of Community)에 미치는 영향과 공동체의식이 당해 웹사이트에 대한 충성도 및 구매의도에 미치는 영향을 실증적으로 분석하였다. 가상공동체에 가입하여 활동하고 있는 개인을 대상으로 서베이를 실시하였고 196부의 설문지를 분석하였다. 연구 결과를 요약하면 다음과 같다. 첫째, 참여동기는 공동체의식에 유의적 영향을 미치며, 특히 지각된 사용 용이성과 재미가 중요한 역할을 한다. 둘째, 공동체의식은 충성도에 긍정적 영향을 미치고 특히 '소속 및 유대감'은 매우 큰 역할을 수행한다. 셋째, 공동체의식은 구매의도에 직접 영향을 미치지 않는다. 넷째, 충성도는 구매의도에 한계적이지만 긍정적인 영향을 미친다.

교통사고 환자 47례에 대한 임상적 고찰 (The clinical study of the 47 traffic accident victims)

  • 김민정;이수홍;김경호
    • Journal of Acupuncture Research
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    • 제17권3호
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    • pp.250-264
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    • 2000
  • A retrospective study has been carried out for 47 cases of traffic accident victims which was entered to the Dongguk Bundang O. M. Hosp. from Jan 1, 1999 to May 4, 2000. This study was focused on finding out the distribution, pattern of the traffic accidents, clinical characteristics of the patients, motives of their choosing oriental medical treatments, the kinds of oriental medical treatment. This results were as follows : 1. The highest incidence was shown in the age of twenties to thirties as much as 59.6% and the ratio of male to female was 17:30. 2. 80.9% of all patients was injured by car accidents. 68.2% of all patients was injured as drivers and passengers and 19.2% was injured as pedestrians. The highest type in the collision between cars, was rear impact. 3. The number of patient(61.7%) via other hosp. was more than that of the first visitor(38.3%) to our hosp. 4. In admission motives, The patients who had been treated by western medical treatment, expressed the dissatisfaction of that treatment, so hoped to be treated by oriental medical styles. Also The others wanted to be treated by oriental medical methods in the reason of no deep surgical, orthopaedical lesions 5. C-spine sprain(80.9%) was the most frequent out of all patients's diagnosis and then L-spine sprain(51.1%), contusion(46.8%), etc. 6. Head Cervix(80.9%) was the commonest pain region of all patients. and then shoulder back(70.2%), lumbar region(61.7%), etc. 7. In general, the pedestrian injuries were more serious than those sustained in the car as passengers. 8. After discharge, Duration of OPD treatment was long as much as that of admission treatment. 9. At first stage of admission period, Herb medication was frequently prescribed for hwalhyultonglakgige(活血通絡之劑). but As going to end stage, was frequently used for bogi(補氣) bohyul(補血), gudam(祛痰), ansin(安神).

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한국 전통문양의 현대적 재구성을 통한 티셔츠 디자인 개발 (Modernization of the Korean Traditional Patterns and Its Application to T-Shirts)

  • 예인걸;김동욱;정인희
    • 한국의류학회지
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    • 제37권3호
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    • pp.270-279
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    • 2013
  • This study presents a T-shirt design process that utilizes modernized traditional patterns; in addition, it also includes various modernization techniques for Korean traditional patterns. T-shirts are a representative casual wear item worn in everyday life, especially among young people. The association of traditional elements and public goods such as T-shirts effects the diffusion of the Korean image into global society. Through the whole design process, target groups and design concepts were determined first: collegiate students as well as clean, natural, refined, simple and sporty image, respectively. Subsequently, Dokkaebi, lotus, Dangcho, dragon and Taegeuk patterns were selected as traditional pattern sources. Along with the technique of the division, transformation, and configuration of original patterns, the combining method of geometrical figures, stripe patterns, and check patterns with traditional patterns was helped create modernized traditional motives. Finally, T-shirt designs with a Korean image were developed with the harmonized deployment of modernized motives and color planning. The survey showed that designs had a clean, natural, refined, simple and sporty image that was preferred by collegiate students. This study is relevant in three aspects. First, the design process of modernization was very creative to combine traditional patterns and basic figures. Second, this study expanded the scope of traditional image design to casual wear to promote the Korean image to young people all over the world. Third, the whole design process, from planning to final product development, presented in this study is applicable to other design processes.