• 한국조경학회지
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• 제22권2호
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• pp.65-79
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• 1994

Presenting desirable direction of Korean interior landscape, the present studies were performed to survey the status of interior landscape of the Korean traditional and modern house in order to compare each other about the landscaping characteristics. The results were as follows: 1. Interior landscape of traditional houses put emphasis on mental aspects through furnitures, decorative elements, symbolic signs, paintings, writings, and moderate plants. 2. Interior landscape of modern house accentuated visual beauty by using westernized furnitures and decorative elements, and exotic plants. 3. These days we abundantly use exotic interior plants, but we need to develop native plant materials which have visual values and are well grown. 4. It is suggested that we should make effects to find and develop Korean interior landscape style which succeed from traditional interior landscape that has more accentuated on mental aspect.

• 복식
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• 제61권1호
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• pp.20-33
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• 2011

This study aims to analyze the expressive aspect of men's shirts through examining the characteristics of men's shirts with the trend of men's clothing well represented and considering the image based on high fashion. As a method of study, I have conducted the theoretical study through the literature data, and the content analysis through photographs from S/S collection in 2005 to F/W collection in 2010. Especially, in the recent men's shirts, the materials of glossy silk, wavering chiffon and jersey tend to appear and various images are represented with the tasteful decoration such as ruffle, pin tuck and embroidery together with pastel color. Thus, the result of this study is as follows: Firstly, the masculine and romantic images are researched as the image emphasizing the beautiful and soft masculine beauty which doesn't lose the masculinity even though they are seasonedwith the feminine elements. Soft masculine beauty is emphasized by using romantic image decoration of frills, beads and pin tuck or silk, jersey and openwork materials etc. Secondly, practical fusion images have been studied as the images emphasizing the freshness with practicality through grafting more than two items onto one shirt. Many designs have appeared representing new shapes by grafting more than two items onto one shirt or obscuring the border line between the items. Thirdly, the avant-garde chic images have been researched as the image emphasizing the chick image through representing unique and odd designs by excessively expressing the silhouette in general shapes of shirts. I come. to find that the mainly the designs, emphasizing the uniqueness and the distinction with transformed shapes of sleeves, cuffs and the length of shirts in exaggerated manners, are appearing. Thus, I intend to provide a reference material which will be useful for the newly created design and researches of figurative characteristics in the future fashion.

• 한국의류산업학회지
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• 제10권3호
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• pp.389-393
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• 2008

The purpose of this study is to provide beauticians with the fundamental material for them to use effectively heat permanent wave and satisfy their customers. It carried out an experiment with hair of a woman in her late twenties to investigate the change of physical and morphologic characteristics by its water content when performing heat permanent wave. It evaluated the water content as 0g, 1g, 2g, 3g and 4g respectively when performing the heat permanent wave on hair, then it compared and observed the wave type, tensile strength and elongation for its physical change also observed the morphologic change by scanning electronic microscope and transmission electronic microscope. The result of experiment on the physical specificity revealed that the wave was the most ideal when the water content was 2 g. The material with much water content made wave but the result was not satisfied. In the case of hair with water content of nearly 0g didn't make wave. In terms of tensile strength and elongation, the tensile strength was generally reduced as hair was damaged, on the contrary, the elongation was increased. It observed the change of morphologic characteristic and got the result that the damage on hair cuticle was deepen as its water content was decreased. It also showed the result that damage happened on hair cuticle more than hair cortex with the observation of fine structure on hair section by transmission electronic microscope. Generally chemical treatment damaged hair. Under consideration of this aspect, the ultimate goal of this thesis is to minimize the damage of hair caused by chemical treatment and get the satisfaction on the hair style. The result of experiment presented that the hair showed the best result when its water content was 2 g.

• 한국가구학회지
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• 제21권3호
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• pp.216-228
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• 2010

Recently, there is a new issue, among the contemporary people, for new life style, such as green design and well being. This trend brought up the necessity that there should be alternatives for interior spatial design. In order to catch up with these new issues, the new convenient and environment friendly methods are in need. Space composition using setting-up is skill that can express both the structural aspect and esthetic because it represents traditional beauty into the contemporary age through the structural rigidity and formal beauty. Also the lumber, as main materials for setting up, is in line with well being life style and environment friendliness. The construction of structure by setting-up has advantages in terms of the reuse and the convenience in that the construction of structure is adjustable according to environment. And setting-up has enough plasticity not only because of its own role as linking the objects but also because of being framed by itself. Therefore setting-up will be a design element, if it is expressed outward. Thus, this study aims to give a guide line about how to apply the result from the evaluating that "what is the most suitable setting-up" and "what is the most suitable detail setting-up", based on that structural rigidity, decorativeness and the ease of works. As a result of evaluation, the most excellent types of setting-up in terms of structural rigidity are "Jangbu" and "Panjae" and "Yeongui". The most excellent types of setting-up in terms of decorativeness are "Panjae" and "Yeongui", and the most excellent type of the ease of work is "Mat". And also the most applicable detail setting-up for the utilization of spatial composition is proposed.

• 대한심미치과학회지
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• 제7권1호
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• pp.64-70
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• 1998

Recently as the interest on Esthetic Dental Prosthesis is arising, the domains of Esthetic Dentistry is being widely investigated. Esthetic Dental Prosthesis is influenced greatly by the shape, color, tooth arrangement of the teeth and the facial features(including the lips). So the degree to which these characters harmonize will be the professional esthetical standard while the satisfaction of the patient will be another esthetical measure. The reason for this is that each and every one of us has a different standard of what is considered beautiful. Of course it doesn't mean that every standard is correct. Then what does Esthetical Prosthesis mean and what should the standard be? This must be defined as a prosthesis that satisfies the basic requirements - margin, contour, occlusion, and at the same time it should restore the shape, color, and tooth arrangement which the client(patient) would love to have. As Esthetic Prosthesis contains its subjective meaning a great deal, it shouldn't be simply distinguished between the beauty of the teeth itself or ugliness. Also in some case, it needs surgical treatment to make it harmonious in the whole aspect so that one may keep the feeling of satisfaction and security. Then what is the shape, color, tooth arrangement that each individual wants? There is an indefinite variety. For example, considering arrangement both regular and irregular is considered beautiful by each different individual. Regular arrangement may be the standard of beauty for some, while irregular arrangement may be thought of as natural looking and beautiful. That is why there must be enough communication with the patient and an agreement be made at the clinic before a diagnostic plan and actual surgery. The treatment plan as mentioned above must be sent to the dental laboratory. In this research, by using case studies, I am going to the importance and appropriateness of the data and information for the dental technician's esthetic prosthesis.

• 한국패션뷰티학회지
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• 제3권2호
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• pp.18-24
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• 2005

The result of the study for essential oil(Bergamot, Grapefruit essential oil)'s Anaiysis of Blood Serum Epidermis proteins by exposure of nature lays on treatments are as follows. 1. There is no significant difference between control group and the groups treated by essential oil in feed efficiency, but in water intake, there are significant differences between each group. Water intake of the groups treated by Bergamot and Grapefruit essential oil without treatment by sun cream is higher than that of any other group. It is presented that the effect of losing water of the surface of skin is related to the balance effect of water. 2. As a result of serum analysis without applied UV-rays, the total cholesterol in the groups treated by Bergamot essential oil is higher than that of the groups treated by Grapefruit essential oil. It is showed that the dissolution of cellulite of Grapefruit essential oil is stronger than that of Bergamot essential oil. After applied UV-rays, however, the change of total cholesterol of the groups treated by Bergamot essential oil is lower than that of the groups treated by Grapefruit essential oil, namely, the group treated by Bergamot essential oil drops is used to make sebum membrane on the surface of skin, so the quantity of influx into blood vessel was low. With the result that, atherosclerotic index(A.I) also was low in the group treated by Grapefruit essential oil. In the aspect of increasing cholesterol for obesity treatment, it was judged that the effect of treatment with Bergamot essential oil is somewhat slower than that with Grapefruit essential oil, but it is safer than the effect of treatment with Grapefruit essential oil in the aspect of health. 3. As a result of protein analysis, the groups applied UV-rays in the group of treated by Bergamot essential oil, the biggest change of protein's band was appeared under part of 20.0 1Kd in the change pattern of protein. As the trend of changing protein at the groups treated by SPF 15 and 30 was similar to that of the groups of the control, it was showed that the effect of sun cream can prevent the change of the composition of skin. In the groups treated by Grapefruit essential oil, after the groups treated by Grapefruit essential oil applied UV-rays, the biggest change of protein's bend was appeared the upper part of 43Kd in the change pattern of protein. It was also judged that it means the change of the composition of skin. However, the trend of changing protein at the groups treated by SPF 15 and 30 was also similar to that of the groups of the control. Eventually, it was also showed that it can prevent the change of the composition of skin by the effect of sun cream.

• 복식
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• 제61권6호
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• pp.86-100
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• 2011

The traditional feminity has gradually been diversified in the 21th century due to a change in the society. This diversification of women's images and styles is derived from the addition of masculinity to feminity. C. G. Jung insist that human being is bisexual in nature. Animus is the male aspect in the women's collective unconscious and it is the archetype through which we generally communicate with the collective unconscious. It is also important to get into touch with the collective unconscious for self-realization. This study analyzes subconscious desires based on the Animus archetype in the collective unconscious of women through the diversity of the gender identity shown in cosmetic advertisements. Therefore this study aims to suggest a marketing strategy for the women's beauty industry in the future. For this purpose, this study conducts an empirical analysis of women's make-up and hair style in cosmetic advertisements through the Jungian Animus theory. The conclusion of this study is as follows: First, gender identity represented in cosmetic advertisements was classified into Mother/Wife, Hetaira, Mediale and Amazon. Second, the Animus archetype stimulates masculinity in women's make-up and hair style. Third, range of utilization of cosmetic products is articulated with the diverse gender identity. This masculinization of women's beauty style is the external expression of collective unconscious and affords human being to reach self-realization.

• 한국패션뷰티학회지
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• 제4권1호
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• pp.4-11
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• 2006

Masstige goods aimed consumers who want the fame and the emotional contents with reasonable price are presented overall and around the life style, from all the fashion items like bag and apparel to car, electric household, food, sports goods, furniture, toys, pets and performance of art, etc. Masstige casual, essentially different from the passed casuals which emphasized only price strategy, appeals to teenagers and young of twenties with a definite brand concept. Therefore masstige casual might be separated from business casual of a target aged thirties. Established celebrity brands have launched masstige brands matching the popularization of prestige goods. Armani Exchange from Armani, Marc by Marc Jacobs from Louis Vuitton are representative ones. DKNY from Donna Karen, MiuMiu from Prada, Paul smith Pink from Paul Smith can be added. These are relatively inexpensive, however the quality, design and shop's atmosphere are more exclusive than general brands. Consumers are over middle class and have a pride and fidelity to those brands. Leading Masstige trend, new luxury brands put the importance to the quality and aims middle class. To succeed in this field, companies should know exactly what consumers want, considering not only functional aspect but also emotional pleasure. Even though masstige has a weakness in pricing, it has to keep brand's proper benefit. Its price range could be wide to be in great demand but has to have elasticity and not to be expanded too much. Masstige industry should do its best not to damage original brand's identity. Forming family brand, like Armani made Georgic Armani, Emporio Armani and Armani exchange, system of parent brand and sub brands would be recommendable. From the launching time, masstige needs the effects to create a sensation and bring it into vogue and offer emotional value to the consumers.

• International Journal of Costume and Fashion
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• 제11권2호
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• pp.13-24
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• 2011

This study explores the opportunities for new market of traditional Korean costumes, Hanbok, following not only the consumer's needs and wants, but marketing trends of fashion industry. This paper is the exploratory consumer research of fusion Hanbok, it aims at examining how consumers wear fusion Hanbok. Study participants were limited to mothers who wore Korean-fusion Hanbok to their baby's first birthday party once or more. A total of 221 respondents completed online questionnaires. The results of this study are as follows. First, regarding the reasons of wearing fusion Hanbok is a beautiful and traditional dress although traditional Hanbok is uncomfortable and inconvenient. Second, the most satisfactory aspect of fusion Hanbok was found to be its design. Satisfaction with the color, size and length was also high. Third, most female consumers in their 20s and 30s have stronger preferences for and intentions of purchasing fusion Hanbok. Some people criticize that as fusion Hanbok is westernized in its designs and materials, it has lost the classical beauty and impression of traditional Hanbok. However, if no one routinely wears Hanbok, Hanbok will never be popularized or globalized. This study suggest that traditional Hanbok should be improved by developing effective merchandising strategies based on consumer needs for traditional Hanbok such as various product assortment and promotion strategies using traditional Korean beauty. So, traditional Hanbok could be retained and succeeded in the future by improving consumers' dissatisfactions of traditional Hanbok and creating the new market of traditional Hanbok in which fusion Hanbok are produced focused on consumers' needs and market environments.

• 복식문화연구
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• 제18권6호
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• pp.1291-1304
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• 2010

This study examined that the black dress is the one of having aesthetic value as well as symbolism while delivering specific image, from the perspective of color, which is essential element in forming design of the Stage Costume. This study carried out the theoretical research of centering on the literature consideration and the empirical research of centering on a case side by side. It analyzed the works and design based on the clothing, which had been performed in Korea with a revival version of Musical 'Chicago'. Aesthetic characteristics in more than two are being shown in one dress. If so, the following are the results that considered on aesthetics characteristics in black, which were shown in Stage Costume of Musical 'Chicago', which is increasing the theme consciousness through Stage Costume, which is simple and sexy black. First, as emotion of coming to stay in agony and sadness on the basic fact called death, the Stage Costume in black led to being shown sorrow of implying death, fear and murder. Second, the dignity, which corresponds to noble beauty in the aesthetic category, expresses dignity and elegance with flat material in black, and is revealed the aspect of expressing fashion, which emphasized spirit rather than body. Third, as the aesthetic characteristic of causing sexual desire, the sensuality was shown, which has the aspect of being expressed through exposure, concealment and emphasis. Fourth, it was expressed with androgyny, which evokes androgynous image. Fifth, black in Musical 'Chicago' formed the whole mood with a sense of weight by arranging the whole feeling with color in similar tone, thereby having been indicated the harmony of being formed with theme, which is aimed to be indicated in drama.